The Researcher of the Future: Recruiting for Future Growth
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The Researcher of the Future: Recruiting for Future Growth
The Researcher of Today
The Researcher of the Future
Storytellers
Methodologically agnostic
Synthesizers
Strategists
Data reporters
Narrowly focused
Service Providers
The Profile Of The Researcher Of the Future
62% VP+, 61% large dept.49% large dept.
54% Analyst
53% < 5 yrs in MR
Source: Cambiar Future of Research Study, 2011
Retraining 0f Staff Is A Necessity For Success
31
36
38
40
54
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Innovative research methodologies
Developing rich insights
Synthesis of info from multiplesources
Influencing skills
Storytelling and other impactfulpresentation skills
Consulting skills
% Rate as Top 3 Training Need Among 9 Needs plus “other”
71% large depts.
62% VP+, 61% large dept.
49% large dept.
54% Analyst
53% < 5 yrs in MR
Source: Cambiar Future of Research Study, 2011
Retraining 0f Staff Is A Necessity For Success
GRIT 2012: Staffing Makeup Is Changing - Suppliers
GRIT 2012: Staffing Makeup Is Changing - Clients
The Researchers Of The Future Will Be:
The Shift In MR Hiring Profiles
Anthropologists & Sociologists• Understand How Human Culture
Intersects With Business Needs
Behavioral & Cognitive Psychologists• Embrace New Ways To Ask And
Answer Critical Business Questions
Data Scientists• Build Algorithms That Can Be
Applied In Conjunction With Other Data Sets
Technologists• Be Abreast Of New Technologies,
Develop Applications & Synergies
Strategists & Consultants• Primary Client Relationship Owners
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