RETechTO BroadPlay with Andres Miluy

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SMS Short-Code Marketing

©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

Background

Broadplay Inc., is a full-service digital marketing agency with a head office located in Toronto.

The core focus of Broadplay Mobile, a division of Broadplay, is to deliver cost-effective and comprehensive mobile marketing programs that utilize its proprietary Mobile Marketing Intelligence (MMI) platform to drive innovative, multi-channel SMS customer interactions across each stage of the customer lifecycle.

RealEstate411 is an application software solution created and marketed by Broadplay Mobile.

Since 2002, Broadplay has served numerous brands including:

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Broadplay - Company Profile

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©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

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Text Messaging UsageA communication channel of ever-increasing

importance

Canadians send 100 million

text messages per day.

Over 21 million mobile

consumers as of January 2009

90% of consumers have a text

messaging bundle in their plan

In Q3 2009 there were 433

million common short code

messages sent and received

by Canadian subscribers.

12.0 million Unique users sent

nearly 3.0 billion messages

sent in September 2009 alone.

©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

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Now it’s as EASY as 123 to deliver the 411 on any listing by text message in 3 Easy Steps!

Step 1

Place rider on the “for sale”

sign. Interested parties

will be directed to send a

text message to 123411

for instant information.

Step 2

Prospect instantly receives

relevant property

information on their

mobile phone including

several ways to contact

the listing agent

Step 3

The listing agent will

receive leads instantly via

SMS, by email or online

through the Real Estate

411 website.

RealEstate411 – How it works

©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

Agent Benefits

• Provides Instant Leads

• Agents receive a prospective home buyer’s mobile phone number

that is both active and direct to the buyer

• Inexpensive & Effective Marketing

• Compared to print, email and traditional marketing, SMS provides

a higher return with a minimal investment

• Live Measurability

• Instantly track which listings are being viewed by which cell phone

anytime, anywhere

• Listing Presentation Differentiation

• Agents are positioned as industry and technology leaders who use

the best tools to sell homes

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©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

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How to Use Real Estate 411

Purchase desired number of Riders

Email Real Estate 411 at [email protected] indicating which rider you wish to

use at your specific MLS listing

Real Estate 411 team will activate your rider and email you back a confirmation

Hang your rider at your listing

Receive leads in your inbox without doing anything else!

Full Service

©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

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Brokerage Level Pricing

Unlimited Keywords/Listings available

Broadplay team administers listings

Brokerage account Agents don’t pay for

months the service is not used for additional

riders

Customized Riders available at $12.00 each

Full Service

Keywords

(Listings)

Cost/Keyword/Month

1 $14.99

Additional $6.50 (active only)

©2010 Broadplay Inc. All rights reserved. C O N F I D E N T I A L

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Broadplay Inc.439 King Street West, Suite 300

Toronto, Ontario M5V 1K4

(416) 410-9919

www.123411.ca

www.Broadplay.com

Text BROADPLAY to 123411