BIG BREAKFAST: MARK RETAIL DIGITAL DIRECTOR AT RCG
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BIG BREAKFAST: MARK RETAIL
DIGITAL DIRECTOR AT RCG
Retail Distribution
It took Uber 5 years to book its billionth trip
then… 6 months to book its 2nd billionth journey
Standalone "big box" stores Traditional Malls Local independant stores not in malls
38%
50%
59%
42%
53%
63%
Source: Deloitte 2016 Holiday Survey (US)
At which of these types of stores do you plan to shop this holiday season?”
In the US, traffic to physical stores continues to decline…but, purchase intent is up
2016
US$0
US$100
US$200
US$300
US$400
Top 8 US Retail Amazon
US$355.9US$298
Half of every additional dollar spent online in the US is with
Change in market value 2006 vs 2016 (US$B)
25% 1,934%
follow the customer and you will never have to look for growth
brands that create extraordinary experiences achieve financial returns more than double the market
=
Physical RetailDigital Retail
imagination&courage
SOHO
SOHO
visit store
choose product
sign-up &experience
CRM
DMPAd-servers
of millennials78prefer to spend money on experiences over products
%
customers willing to pay +20% more for personalisation
digital now influencing the majority of all retail transactions
$295bneCommerce Sales
$1.8Tdigitally influenced
sales
US Retail 2016
follow the customerand you will never have to look for growth
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