Retailandclassified

Multimedia Advertising

Tulsa World Media Company offers an engaging portfolio of print and digital products that fit the advertising needs of an incredibly important business – yours.

Rates

2016Local

Local Multimedia Advertising Rate CardEffective January 1, 2016

Business Hours: 8 am to 5 pm, Monday-Friday

Member of Alliance for Audited Media (AAM) • Oklahoma Press Association (OPA) • Midwest Newspaper Advertising Executives, Assoc. (Midwest NAEA)

Association of Newspaper Classified Advertising Managers (ANCAM) • Southern Classified Advertising Managers Association (SCAMA)International Newspaper Marketing Association (INMA) • Southern Newspaper Publishers Association (SNPA)

Advertising Media Credit Executive Association (AMCEA)

Publishes Daily and Sunday

Display Advertising Office:315 S. Boulder, Tulsa, OK, 74103-3423

(918) 581-8510Fax (918) 581-8514

Classified Advertising Office315 S. Boulder, Tulsa, OK, 74103-3423

(918) 583-2121Fax (918) 583-3550

Personnel

Advertising Director ......................Jennifer Carthel ... (918) 581-8509Mgr of Inside Media Sales ............Shannon Hayden .......... 581-8512Mgr of Outside Media Sales .........Scott Baker ................... 581-8525Digital Sales Manager...................Stephanie Knight .......... 699-8867Special Sales & Training Mgr .......Amanda Boyaci ............ 581-8542Marketing Director ........................Sarah Lorenzen ............ 581-8554Credit Manager .............................Newt Collins ................. 581-8546Production Director .......................Gary Gregg ................... 699-8803

Representative

Independent. For rate and market information call (918) 581-8556.

Terms of Payment

Tulsa World Media Company shall, at its option require cash with order until credit has been approved. Tulsa World Media Company reserves the right to require prepayment if this advertising and credit application is NOT approved by the credit department.

Credit Policy: Tulsa World Media Company billing cycle is based on 5-4-4 week billing periods instead of the calendar month. Billing is on the last day of each period. All charges for the billing period become due and payable by the 15th of the following month. An account's advertising may be discontinued if not paid when due until the account balance is paid in full. A finance charge of 1 1/2 percent per month or annual percentage rate (APR) of 18 percent will be charged on all over-due balances. Where credit is granted, our billing is deemed to be correct both as to the amount of space and rate charged, unless within 10 days from the mailing of any such bill, you notify us in writing that the bill is incorrect.

TABLE OF CONTENTSPersonnel ________________________________ 2Representative ___________________________ 2 Terms of Payment _________________________ 2 Policies / Contract Information ______________ 3Digital Rates _____________________________ 3ROP Rates _____________________________ 4, 5Special Days/Features _____________________ 6ROP Requirements ________________________ 6Contract and Copy Rules ___________________ 6Mechanical Requirements __________________ 6Special Formats A. WEEKEND Entertainment Magazine ____ 6 B. TV World __________________________ 6 C. Tabloid Magazine ___________________ 7 D. TMC (World Extra) __________________ 7 E. Preprinted Inserts ___________________ 7 F. Comics ____________________________ 7 G. Polybags __________________________ 7 H. Front Page Power Notes _____________ 7 I. Business Profile Sections ____________ 8Classified Rates ________________________ 8, 9World of Homes __________________________ 10Audience _______________________________ 10Closing Times ________________________ 11, 12

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Page 2 of 12Page 2 of 12 Tulsa World Multimedia Rates

Page 3 of 12

Policies / Contract Information A. Volume rates are available to all advertisers except those

requesting agency discounts, those who do not have an established business outlet within the retail trade zone and those engaged in interstate transportation.

B. Publisher may revise rates at any time by giving advertiser 10 days written notice.

C. TAX- should any government body levy a tax on any advertising covered by these rates, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein.

D. Advertiser cannot use a volume contract, weekly frequency agreement or frequency preprint contract to place advertising for any other establishment or group of establishments without expressed permission of the Tulsa World Media Company management.

E. Tulsa World Media Company reserves the right to reject any copy deemed unacceptable.

F. Advertisements simulating news matter will be plainly marked “Advertisement” in small caps at top of ad.

G. Please read your advertisement the first day it appears. In spite of our best efforts errors occasionally occur. We will make an adjustment on the FIRST INSERTION ONLY. The liability of Tulsa World Media Company in this respect shall not exceed such proportion of the space occupied as the noted error bears to the whole advertisement.

H. Legality and propriety of advertisement is the advertiser’s responsibility. The advertiser agrees to indemnify and hold harmless Tulsa World Media Company, its officers, agents and employees from any litigation involving improprieties in advertising content.

I. We will make every effort to accommodate position requests. We do not guarantee position, nor is advertising accepted for publication subject to position. Failure to comply with position requests will in no way constitute reason for non-payment or result in an allowance.

J. When the wrong rate appears on an insertion order, the mistake will be considered a clerical error. We will publish the ad and charge the correct amount shown on the current rate card.

K. By ordering an ad, advertisers acknowledge acceptance of the conditions and rates of the current rate card.

L. Converted preprint lineage, Front Page Ads and tulsaworld.com advertisements apply toward fulfillment of frequency contract.

M. Tulsa World Media Company, a locally operated business owned by BH Media Group - a subsidiary of Berkshire Hathaway, reserves the right to refuse to publish any material submitted for publication. Only publication of an advertisement shall constitute final acceptance. Tulsa World Media Company is not required to offer reasons for rejecting an advertisement or editorial submission and will not entertain inquiries relative to justification. The management of Tulsa World Media Company will be the sole decision maker as to the content of its editorial and advertising pages.

N. For any contract rate to be in force, the advertiser must execute a contract and publisher must accept the contract in advance of publication. The effective contract date cannot be backdated more than 30 days.

Tulsa World Multimedia Rates

Digital Rates

1. Banner Rates

Desktop ROS Section Targeted Top Flag (220x90) ................ $4 ................... $5 Leaderboard (728x90) .......... $5 ................... $6 Big Box (300x250) ................ $6 ................... $7 Half Page (300x600) ............. $7 ................... $8 Pre-roll Video ....................... $24Auto Play Video (300x250) .. $20

Premium Ad On’s

Above the Fold .............. add $4.00/mDay Parting .................. add $1.00/m

2. Mobile Site Advertising

Desktop ROS Section Targeted 300 x 50 ................................ $7 ................... $8 300 x 250 ............................ $10 ................ $11

3. App Advertising

App Open: Ad displays full screen when the app is opened. User must interact with the ad by tapping on or closing it to view the home screen. Phone ad size – 640x770, Tablet ad size – 1024x768$20 CPM

Interstitial Ads: Ad displays full screen when a article is opened. User must interact with the ad by tapping on or closing it to see the article. Phone ad size – 640x770, Tablet ad size – 1024x768$15 CPM

Digital Product Deadlines are on page 10. Home Screen: Ad displays on the app home screen. Ad rotates every 20-30 seconds.Phone ad size – 640x100 displays on the bottom on the home screen. Tablet ad size – 300x250 displays above the fold in second row on the home screen.$15 CPM

Bottom Banner: Ad displays at the bottom of the screen while reading a story, ad rotates every 20-30 seconds. Phone ad size – 640x100, Tablet ad size – 728x90$10 CPM

4. Home page wallpaper (siderails + expandable ad)Monday through Friday - $1,500/daySaturday, Sunday - $900/day

Expandable 960x30 expands to 960x400 on mouse rollover.Home page, Mon. through Fri. - $550/daySaturday, Sunday - $400/daySports Page - $400/dayOther section fronts - $250/day

5. Corner Peel: 75x75 clicks open to a 500x500

Mon. through Fri. - $450/daySaturday, Sunday - $300/daySports section - $300/dayOther section fronts - $200/day

6. Email Blasts600x600 to 800 pixels long. $11 cpm

Contact your Tulsa World sales professional for more information.

Black and White ROP RatesPrint Rates are per column inch for space.

All ads will include Print to Web expanded reach for seven days at an additional $15 per ad charge.

Multiple insertions of the same ad within seven days will not receive additional $15 Print to Web charge.

Page 4 of 12 Tulsa World Multimedia Rates

49% of area adults read Tulsa World in print

or online in an average week.

Source: Nielsen Scarborough 2015 R1 Tulsa CBSA

Week of Ads Program Month of Ads Program Daily Rate (within 7 days) (within 30 days) ANNUAL INVESTMENT 1x 2x 3x 4x+ 8x-11x 12x+



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OPENLevel D (less than $9,999)Level C ($10k - $29,999k)Level B ($30k - $89,999k)Level A ($90k -$149,999k)Custom ($150k +)



$77.00 $68.00 $53.00 $46.00 $38.00

$98.00 $91.00 $76.00 $69.00 $61.00

$73.00 $64.00 $49.00 $42.00 $34.00

$72.00 $60.00 $45.00 $37.00 $34.00

$88.00 $83.00 $68.00 $60.00 $57.00

$68.00 $56.00 $41.00 $33.00 $30.00

$68.00 $52.00 $39.00 $30.00 $28.00

$83.00 $75.00 $62.00 $53.00 $51.00

$63.00 $48.00 $35.00 $26.00 $24.00

$70.00 $57.00 $42.00 $33.00 $31.00

$86.00 $80.00 $65.00 $56.00 $54.00

$65.00 $53.00 $38.00 $29.00 $27.00

$65.00 $48.00 $37.00 $28.00 $26.00

$81.00 $71.00 $60.00 $51.00 $49.00

$61.00 $44.00 $33.00 $24.00 $22.00

$68.00 $52.00 $39.00 $30.00 $28.00

$83.00 $75.00 $62.00 $53.00 $51.00

$63.00 $48.00 $35.00 $26.00 $24.00

COLOR PREMIUM: 1-40 inches_$25 per column inch41-126 inches_$1,000

RETAIL MAIN – DAILY

RETAIL MAIN – SUNDAY

RETAIL OTHER SECTIONS - DAILY

Page 5 of 12Tulsa World Multimedia Rates

A. Section Front Page BannersA1 and Front Page banner positions are available, publishing daily.Ad sizes are 6 col. x 3 inches. Call for availability and pricing.

B. Thanksgiving Day Rate The Thanksgiving Day issue (Thursday) of the Tulsa World will be charged the Sunday rate.




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$95.00 $87.00 $72.00 $65.00 $57.00

$69.00 $61.00 $54.00 $49.00 $44.00

$76.00 $69.00 $61.00 $56.00 $51.00

$84.00 $79.00 $64.00 $56.00 $53.00

$61.00 $55.00 $47.00 $45.00 $39.00

$68.00 $62.00 $54.00 $52.00 $46.00

$80.00 $71.00 $58.00 $49.00 $47.00

$55.00 $47.00 $40.00 $38.00 $35.00

$62.00 $54.00 $47.00 $45.00 $42.00

$82.00 $76.00 $61.00 $52.00 $50.00

$58.00 $51.00 $43.00 $41.00 $37.00

$65.00 $58.00 $50.00 $48.00 $44.00

$77.00 $67.00 $56.00 $47.00 $45.00

$53.00 $45.00 $38.00 $36.00 $33.00

$60.00 $52.00 $45.00 $43.00 $40.00

$80.00 $71.00 $58.00 $49.00 $47.00

$55.00 $47.00 $40.00 $38.00 $35.00

$62.00 $54.00 $47.00 $45.00 $42.00

RETAIL OTHER SECTIONS - SUNDAY

RETAIL SPECIAL SECTIONS - DAILY

RETAIL SPECIAL SECTIONS - SUNDAY

Special Days/Features

Best Food Day—WednesdayWeekend Entertainment Section—WednesdayWorld of Homes—SaturdayDrive—SaturdayCareers—SundayCelebrations —SundayTravel—SundaySpecial Section Calendar available upon request.

ROP RequirementsSee Mechanical Requirements on page 5

Contract & Copy RulesSee Policies on page 2.

ROP Closing TimesSee Closing Times on back page.


Mechanical Requirements

A. Size Requirements –All display advertising sold by the inch in 1/4" increments. Minimum 1 column by 1 inch. FULL PAGE DEPTH: 20.89 inches. Ads measuring more than 18.5 inches in depth are charged as full page depth.

C. Full Page Advertisement Measurement 6 columns by 20.89 inches - charged at 126 column inches.

D. Double Page AdvertisementA double truck position includes an additional column times the depth - color charged at single page rate.

E. ROP Banner Ad – Position request subject to availability.

F. Island Position Stock Page – Contact your Tulsa World sales representative for rates and availability. 2 col. x 4''. 15% premium.

4-col.— 7.208" wide 5-col.— 9.042" wide6-col.— 10.875" wide

1-col.— 1.708" wide2-col.— 3.542" wide3-col.— 5.375" wide

Double truck — 13-col. — 22.875" wide

DISPLAY AD WIDTHS

B. How to figure retail ad cost

1 x 1ROP/DISPLAY

(actual size)

1-column

1"

# of columns wideX inches deep= Total space of ad

Total spaceX per inch rate= Total cost of ad

1 columnsX 1 inches= 1 inches

Example: 1 column x 1" ad

1 inchesX $76.59 Mon.-Wed. open inch rate

= $76.59 ad cost

Publishes every Wednesday.5 columns (9.042") x 10.875".

Publishes every Wednesday and delivers entertainment news. Music, art, movies, restaurant reviews and other interesting topics are all in WEEKEND.

b. TV World Magazine

Publishes every Sunday.Call for availability and pricing.

1. Formata. 5 columns wide (10") by 10.875" deep.b. One column – 1.9" Two column – 3.925" Three column – 5.95" Four column – 7.975"

a. WEEKEND Entertainment Magazine

G. Necessary Components – At the time of submission, include all components of the ad: layout, drawings, art work, copy, as well as complete instructions on the pickup of art previously used. Failure to submit complete layout and copy can result in partial or complete loss of proof service. Tulsa World does not assume responsibility for reproduction quality of fax materials.

H. Camera Ready Files (Digital Files) accepted – Pdf files preferred. Save with Acrobat settings of

PDFx1a-2001 or contact Tulsa World Prepress Department at (918) 581-8589 to download the latest Tulsa World Acrobat settings.

RGB color space preferred. CMYK or grayscale color spaces accepted. Image resolution minimum is 200 dpi (dots per inch). All fonts must be embedded.

I. Electronic File Submission Files can be submitted electronically by using our Ad Submission website - http://www.tulsaworldapps.com/submitad Tulsa World also accepts files from CD, DVD, Flash

Drives and from subscription services such as Ad Send, Fast Channel and Ad Transit. Consult your Tulsa World sales representative for details.

Files can be submitted anytime, but will only be

processed during normal working hours, 8 am to 5 pm CST, Monday through Friday.


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$53.00 $50.00 $46.00 $43.00

$49.00 $47.00 $42.00 $40.00

$45.00 $43.00 $34.00 $32.00

$47.00 $45.00 $38.00 $39.00

$43.00 $40.00 $33.00 $31.00

$45.00 $43.00 $34.00 $32.00

RETAIL WEEKEND

Page 7 of 12

2. Mechanical InformationMinimum 1 Mil thickness. Polybags should be delivered on 50ct headers, product sample bags may vary in quantity. Deliver all bags to: Tulsa World Media Company

Processing Warehouse 111 West First St. Tulsa, Oklahoma 74103 (918) 585-1750

Warehouse open 8 am to 4 pm Mon. - Fri.

Please contact your Tulsa World Sales Representative for additional details or call (918) 581-8515.

g. Polybags

A. Distributed onlySunday/Daily Full or Metro ................$45 per thousandMon.-Sat. Zoned distribution ..............$55 per thousand

For rates and samples, call (918) 581-8515.

B. Printed and Distributed – See separate rate card.

Polybag Size: Mon.-Sat. – 6.625" x 19" (image 5.875"x 18.25"), 1.0 milSun. – 10" x23" (image 9.25"x 22.25"), 1.0 mil

Deadline for “Printed and Distributed”Reservation: 6 weeks prior to publication.Copy due: 5 weeks prior to publication.

C. Metro or full circulation distribution offered on Sunday. Full, metro or zoned distributed Mon.-Sat. Dollars will count toward fulfillment of dollar volume contract

or converted inches toward fulfillment of annual volume contract.

Have Tulsa World delivered inside a polybag that carries your advertising message.

e. Preprinted Inserts See separate rate card.

h. Front page POWER NOTES


Your message may be prominently placed on the front page of Tulsa World or any section front with this printed adhesive ad. For more information and placement availability call the Tulsa World Advertising Department at (918) 581-8515.

A. Front Page Ad RatesFull or metro distribution.Sunday and daily (Mon.-Sat.)Front page placement of Tulsa World – $65 cpmPrices includes full color.

Zoned RatesAvailable Daily (Mon.-Sat.). Zoning not available Sundays. 10,000-13,000 – $75 cpm 13,001-20,000 – $73.50 cpm 20,001 and up – $71 cpm

B. Mechanical RequirementsImage area: 2.875" x 2.875" (on a 3" x 3" square). Bleed: 3.125" x 3.125". Up to four spot colors available. Programs supported: Illustrator, Adobe InDesign, Photoshop, Acrobat PDF. Include all printer and screen Postscript Type 1 fonts and any illustrations used in final application. Converting type to outlines is preferred.

C. Deadlines

3"x3"Adhesive

Advertisement

f. Comics

Publishes every Sunday. Call for availability and pricing.

A. Format10.875 inches wide by 20.25 inches deep.

B. Deadlines – see closing times on back page.

C. Ad Sizes1/2 Page – 10.875" x 10"Ear Ad – 2.5” x 2”

d. TMC (World Extra)

Publishes Wednesday. Delivered to Tulsa World subscribers and nonsubscribers in 6 separate zones. Ads run in modular sizes.

1. Rates - All ads include full color. All print ads include Print to Web expanded reach for seven days.

1 zone 2 zones 3 zones 4 zones 5 zones 6 zones per week per week per week per week per week per week

FULL PAGE$1,242 $2,070 $2,898 $3,450 $4,310.00 $5,170.00

HALF PAGE $745 $1,242 $1,739 $2,070 $2,585.00 $3,100.00

QUARTER PAGE $435 $725 $1,014 $1,208 $1,507.50 $1,807.00

Front Page - 35% premium based on frequency level.

Page 2, 3, Back Page and Double Truck - 25% premium based on frequency level.

Inside Back - 15% premium based on frequency level.

Quarterly frequency contracts available.

1. Distribution / Printing information

Deadline for “Distributed only”Reservation: 6 weeks prior to publication. Based on availability. Bags due at WPC warehouse 10 working days prior to publication.Published as a special supplement to Tulsa World.

Formata. Full color magazine 5 column x 10.875''b. Standard ROP ad sizes.c. Full page 9.042'' wide x 10.875'' deep. 55 total col. inches.d. Double Truck size - 10 column (20") x 10.875".

Color charged at single page rate.

Contact your Tulsa World sales professional for more information.

c. Tabloid Magazine

Page 8 of 12

B. Classified Recruitment Rates

1. National Employment Rates (Commissionable 15%)

Recruitment ads placed by a national agency or by any employer advertising jobs outside of our defined circulation area will be charged the national employment rate. National rates are commissionable to agencies unless otherwise noted. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.

Net

In Col. Display per 1/4 inch per 1/4 inch

Mon-Tues ....... $18.83 ........... $31.38 Wed-Sat .......... 19.92 ............. 33.20 Sun ................. 22.05 ............. 36.75

2. Local Employment RatesRecruitment ads placed by any employer within our defined circulation area will be charged the local employment rate. Local rates are non-commissionable, unless otherwise noted.All ads include Print to Web expanded reach for seven days at an additional $10 per ad. 1/2 inch minimum.

In Col. Display per 1/2 inch per 1/2 inchMon-Tues ........... $33.60 ..............$56.00Wed-Sat .............. 35.64 ................59.40Sun ..................... 39.40 ................65.66

3. Email TransmissionDisplay and liner employment ads should be submitted to [email protected]

C. Automotive Association RatesAny automotive manufacturer that lists a dealer association, multiple franchise locations or a “visit your local dealer tag” will be charged at the appropriate Automotive Association Rate. Association rates are commissionable to agencies, unless otherwise noted. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.

Net In Col. Display

per 1/4 inch per 1/4 inch

Mon-Tues ....... $11.73 ........... $19.55 Wed-Sat .......... 12.43 ............. 20.72 Sun ................. 14.56 ............. 24.27


Classified Rates

Local Phone Number—(918) 583-2121Long Distance Number—1-800-897-3557Fax Number—(918) 583-3550Business hours: 8 am - 6 pm, Monday through FridayFax Deadline: 3 pm Daily

A. Rates All ads include Print to Web expanded reach for seven days at an additional $10 per ad. In Column - per quarter inch

Mon-Tue Wed-Sat Sun WOH

per 1/4 inch per 1/4 inch per 1/4 inch per 1/4 inch Open ..................... $15.86 ...........$17.50 ...........$19.36 .......... $15.9675'' ......................... 11.55 .............12.71 .............14.84 ............ 11.55150'' ....................... 11.45 .............12.60 .............14.70 ............ 11.48300'' ....................... 11.27 .............12.46 .............14.53 ............ 11.41750'' ....................... 11.17 .............12.32 .............14.46 ............ 11.311,500'' .................... 11.10 .............12.22 .............14.25 ............ 11.103,000'' .................... 10.99 .............12.11 .............14.21 ............ 10.926,000'' .................... 10.85 .............11.97 .............14.07 ............ 10.789,000'' .................... 10.78 .............11.90 .............13.97 ............ 10.68

In a month, reach more than 519,000 adultsand gain more than 6.8 million gross impressions

with Tulsa World. No other media compares!

Source: Nielsen Scarborough 2015 R1 Tulsa

Display - per quarter inch Mon-Tue Wed-Sat Sun WOH

per 1/4 inch per 1/4 inch per 1/4 inch per 1/4 inchOpen ..................... $26.43 ...........$29.17 ...........$32.27 .......... $26.6075'' ......................... 19.25 .............21.18 .............24.73 ............ 19.25150'' ....................... 19.08 .............21.00 .............24.50 ............ 19.13300'' ....................... 18.78 .............20.77 .............24.22 ............ 19.02750'' ....................... 18.62 .............20.53 .............24.10 ............ 18.851,500'' .................... 18.50 .............20.37 .............23.75 ............ 18.503,000'' .................... 18.32 .............20.18 .............23.68 ............ 18.206,000'' .................... 18.08 .............19.95 .............23.45 ............ 17.979,000'' .................... 17.97 .............19.83 .............23.28 ............ 17.80

i. Business profile sections Customized sections to celebrate anniversaries and highlight grand openings and special events. Ask you Tulsa World sales professional for details.

Reservation deadline, 21 days in advance of run date.Material deadline, 18 days in advance of run date.

D. Custom Die-cut Shapes Available

Page 9 of 12

H. Color Premium: 1-40 inches _____$25 per column inch 41-126 inches ___$1,000

I. Service Directory Contract Rates3 consecutive months – $119.65 each month - 1/2 inch6 consecutive months – $110.65 each month - 1/2 inch12 consecutive months – $100.65 each month - 1/2 inch Discounted rates for all levels are prepay by the month. Additional 1/4 inch - $52.20. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.

J. Special Feature Rates

1. Repeat Ad Incentive (not available on Sunday)Advertiser schedules the repeat dates the same timethe original ad is scheduled and runs within 6 days of1st insertion (Sunday World, TV World, movie studioand theater not included). When Sunday World isincluded in repeat ad schedule (Sunday is not eligiblefor discount but counts towards frequency), the firsteligible day receives a 25% discount with subsequentinsertions receiving a 50% discount. Pickup ratediscount applicable to space and color.Example: 1st insertion – Saturday – 25% discount 2nd insertion – Sunday – full price 3rd insertion – Monday – 50% discountWhen Sunday World is not included, the first insertionday will run at full price with the second insertionreceiving a 25% discount and subsequent insertions inthe six-day period receiving a 50% discount.

Frequency and modular ad sizes available. Contact yourrecruitment representative at (918) 581-7342.

M. Email TransmissionFor transmission of display ads, see page 5. When sending PDF files for employment (Careers) ads, also send ad text file for tulsaworld.com web posting.

Send liner ads to [email protected] display ads to [email protected].

N. DeadlinesSee back page for Classified deadlines.

L. How to figure Classified ad cost

K. Mechanical RequirementsFor accurate width specifications use the inch measurements below.

CLASSIFIED AD WIDTHS

4-col.— 7.208" wide 5-col.— 9.042" wide6-col.— 10.875" wide

1-col.— 1.708" wide2-col.— 3.542" wide3-col.— 5.375" wide

Double truck — 13-col — 22.875" wide

1 x 1"CLASSIFIED

(actual size)

1-column

1"

# of columns wideX quarter inches deep= Total space of ad

Total spaceX quarter inch rate

= Total cost of ad

1 columnsX 4 quarter inches= 4 quarter inches

Example: 1 column x 1" ad

4 quarter inchesX $15.86 Mon.-Wed. Open quarter inch rate

= $63.44 ad cost


D. Political, Education, Church and Charity Rates These rates apply only to established, recognized, non-profit organizations and institutions. All ads include Print to Web expanded reach for seven days at an additional $10 per ad.

In Col. Display per 1/4 inch per 1/4 inch

Mon-Tues ........... $11.10 ..............$18.50Wed-Sat .............. 11.76 ................19.60Sun ..................... 13.72 ................22.87

E. Obituary Rate$55 per column inch any day, with or without photograph.Email text/photo to [email protected] (918) 581-8503.

F. Legal Notice Rate

TABULAR MATTER - The rate is 70¢ per column line for the first insertion, 65¢ per line for each subsequent insertion. Tabular matter is copy set flush left or right, centered or indented within columns. Copy may not exceed 8-point type.

STRAIGHT MATTER - Straight matter is 15¢ per word for the first insertion, 14¢ per word for each insertion thereafter. Straight matter is a series of words in paragraph form from the left edge of the column to the right edge.

What is a word? A 'word' is a group of alphabetical or numerical characters set off by space. Hyphenated or broken words or figures are considered as single words.

G. Blind BoxService charge for use of a blind box number is $30.00 if picked up at Tulsa World, $40.00 if replies are mailed.

2. Non-contract Combination RatesAll ads include Print to Web expanded reach for seven days at an additional $10 per ad.

In Column - per quarter inch Daily Thur-Sat Sunday

per 1/4 inch per 1/4 inch per 1/4 inch Open Rate ...........$15.86 .........$17.50.............$19.362 day incentive ......13.79 ...........15.23.............. 16.803-6 days ................13.34 ...........14.70.............. 16.287-9 days ................12.85 ...........14.18.............. 15.6510-30 days ............12.36 ...........13.65.............. 15.09

Display - per quarter inch Daily Thur-Sat Sunday

per 1/4 inch per 1/4 inch per 1/4 inchOpen Rate ...........$26.43 .........$29.17............ $32.272 day incentive ......22.98 ...........25.38.............. 28.003-6 days ................22.23 ...........24.50.............. 27.137-9 days ................21.42 ...........23.63.............. 26.0810-30 days ............20.60 ...........22.75.............. 25.15

3. Special Realtor RateIndependent Realtors can use this rate without contract. This special rate is prepaid. Categories 4000-4600 and 7000-7680 qualify only. Contact your Tulsa World sales representative for more details.All ads include Print to Web expanded reach for seven days at an additional $10 per ad.

Page 10 of 12

Audience

Readership and market information available upon request.

Core Based Statistical Area Adult Readers 1 issue*+1 day web 5 issues*+5 day webDaily Tulsa World 183,077 294,669

1 issue*+1 day web 4 issues*+4 day webSunday Tulsa World 265,913 374,793

Source: Nielsen Scarborough 2015 R1 Tulsa CBSA* Includes e-Edition

OSAGE

TULSA

CREEK

OKMULGEE

WAGONER

ROGERSPAWNEE

Oklahoma

Designated Market Area Adult Audience 1 issue*+1 day web 5 issues*+5 day webDaily Tulsa World 216,001 348,144

1 issue*+1 day web 4 issues*+4 day webSunday Tulsa World 304,941 453,900

Source: Nielsen Scarborough 2015 R1 Tulsa*Includes e-Edition

Oklahoma


World Of Homes

A. Open Rate, Liners – $15.96 per 1/4 inch column.See Volume Discount Contract Rates 19A for full schedule. (All World of Homes Liner Ads will be placed on tulsaworld.com for 7 days.)

B. Color RatesFull $250

Color by the inch available for display ads 8 to 20 column inches only, full color: $15 per column inch.

C. DeadlinesDisplay Ads – Proof ads to be set and camera ready reservations are due Monday, 3 pm prior to pub date.No-proof ads are due Tuesday.Proof back and camera ready ads due Wednesday, 3 pm prior to pub date. Liner Ads – due Wednesday, 4 pm. Call classified department for holiday deadline schedule.

D. Mechanical Information - Display Only6 column format (10" wide x 10.75").Ads measuring more than 10 inches in depth will be charged as 10.75 inches. Columns................................Width 1 ................................... 1.562" 2.................................... 3.25" 3.................................... 4.937" 4.................................... 6.625" 5.................................... 8.312" 6.................................... 10" Full page - 10" wide x 10.75" deep

Center Spread - 21" wide x 10.75" deep. Call for Center Spread availability: (918) 581-8563.Color charged at single page rate. Space charged at 12 columns wide.

E. Accepted Categories – Only ads in classifications

4100-4999 will be accepted in World of Homes. These categories are: homes and condos for sale, lots, suburban property, resort property, financing, abstracts, titles and insurance.

Reach 374,793 Tulsa area adults with 4 Sunday print

and online Tulsa World ads.

Source: Nielsen Scarborough 2015 R1 Tulsa CBSA

Page 11 of 12

2016 Special SectionsSpecial sections help advertisers reach a targeted audience from sports fanatics to health conscious readers and more. Consider these sections when making your marketing plans. To reserve your space in any of these sections or for more information on other special section opportunities, contact your Tulsa World sales professional or (918) 581-8510.


JANUARY 17 Healthy Living 30 Magazine

FEBRUARY 4 Heart Health 7 Tax Time 21 Outlook 2016 28 Outlook 2016 28 Bassmaster Classic

MARCH 2 Bassmaster Classic 9 Greater Tulsa Home & Garden Show 13 Vacation & Travel/Road Trips 14 NCAA Basketball Tournament Preview 20 Summer Camps 27 Summer Camps

APRIL 3 College Guide 3 Summer Camps 10 Summer Camps 10 Consumer Guide to Local Businesses 30 Magazine

MAY 1 Nurses Day 8 OK Excellence In Education 8 Cooking Show 10 Senior Living 15 What in the World...Finding a Career? 22 Healthy Living

JUNE 18 What in the World...Buying a House? 26 Healthcare Guide

JULY 24 Schools and Studios 27 Best in the World Kick Off 30 Magazine

AUGUST 14 Healthy Living 19 50+ 21 High School Football Preview 28 College Football Preview

SEPTEMBER 8 Cancer Survivors 11 What in the World...Raising Children? 25 Investment Guide 25 Best In The World

OCTOBER 16 Healthy Living 16 College Guide 29 Magazine

NOVEMBER 6 Holiday Planning & Entertaining 20 Holiday Gift Guide 22 Senior Living 23 Holiday TV Guide

DECEMBER 4 Holiday Book 11 Holiday Countdown

A. DIGITAL DEADLINESTulsa World Advertising hours are 8 am to 5 pm Monday through Friday.

Digital products submitted as electronic files should be in a pre-approved Tulsa World format and delivery method.

Space ReservationProduct & Copy Deadline*

Banner Web Ad Due 3 pm, 1 business day before launch

Mobile Web Ad Due 3 pm, 1 business day before launch

Mobile App Ad Due 3 pm, 1 business day before launch

Video Due 3 pm, 2 business days before launch

Email Newsletter Due 3 pm, 1 business day before launch

Email Blast Due 3 business days before launch

Daily Deal Materials due 1 week before launch

Contest Materials due 1 week prior to start of promotion of contest

Find It! Materials due 2 weeks prior to launch

WEB BANNERS728 x 90 40k jpg, gif300 x 250 40k jpg, gif300 x 600 50k jpg, gif200 x 90 40k jpg, gif990 x 620 (Real estate) 60k jpg, gif

Animation: limit 3 frames, forever setting, 3-5 seconds per frame

MOBILE & TABLET BANNERS300 x 50 30k jpg, gif, png640 x 770 (app) 60k jpg, png640 x 100 (app) 30k jpg, png72 x 72 (app) 10k jpg, png1024 x 768 (tablet) 60k jpg, png363 x 303 (tablet) 40k jpg, png640 x 770 (iphone) 60k jpg, png640 x 100 (iphone) 30k jpg, png1024 x 768 (ipad) 60k jpg, png

EBLASTS600 X 675 300k jpg, gifDepth can be determined by content.

EXPANDABLE BANNERS960 x 300 90k jpg, gif960 x 30 (pencil) 40k jpg, gif

B. DIGITAL SIZES

WALLPAPERImage built as 1400 x 1024 90k jpg, gifEach side rail is 210 x 1024

Static, no animation

Keep text to the inside of

"live text areas" for best viewing.

LIVE

TEX

T AR

EA

LIVE TEXT AREA

Website


C. ROP DISPLAY ADVERTISING DEADLINESTulsa World Advertising hours are 8 am to 5 pm Monday through Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method.

D. CLASSIFIED SECTION DISPLAY ADVERTISING DEADLINESTulsa World Classified Advertising hours are 8 am to 5 pm Monday through Friday. Phones are open until 6 pm, Thursday and Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method.

E. Special Sections and Holidays Special Section and holiday deadline schedules will be available prior to each period. Cancellations and size change for Special Sections– 11 am one working day following space reservation deadline.

F. Special Service If ad requires art prepared by the newspaper or if complete layout is to be made by the newspaper, the closing time must be advanced one full working day.

G. Cancellation Charge 10% of ad cost will be charged for any display advertisement set but not published.

H. Deadlines for ROP Cancellations and Size Changes Monday– No later than 3 pm Friday Tuesday through Saturday– 11 am day preceding Sunday– Main News, Sports– 11 am Friday Opinion, Business, Scene (Women's, Entertainment & Travel)– 11 am Thursday TMC (World Extra)– 12 pm Friday TV World– 9 am Monday, 6 days prior Comics– 9 am Thursday, 17 days prior WEEKEND– 10 am Tuesday Billboards, Banner ads– 2 weeks prior

I. Deadlines for Classified Cancellations Sunday ................................................................................ 11 am Friday Monday ................................................................................. 3 pm Friday Tuesday thru Saturday .................................. 11 am day before publication World of Homes.............................................................. 3 pm Wednesday TMC (World Extra) .................................................................. 5 pm Friday

Space Reservation & Proof Approval /Camera Ready Publication Day Copy requiring proof Copy Deadline*Monday Classified section Thursday 11 am Friday 1:30 pm

TuesdayClassified section Friday 11 am Monday 1:30 pm

WednesdayClassified section Monday 11 am Tuesday 1:30 pmTMC Classifieds (World Extra) Friday, 12 pm Friday, 12 pmThursdayClassified section Tuesday 11 am Wednesday 1:30 pm

FridayClassified section Wednesday 11 am Thursday 1:30 pm

SaturdayClassified Section Thursday 11 am Friday 1:30 pm World of Homes Monday 3 pm Wednesday 3 pm

SundayClassified & Career Section Thursday 11 am Friday 1:30 pm

One Proof Ads Proof Approval / Camera Ready Publication Day Copy Due Space Reservation Copy Deadline*Monday All sections Wednesday Thursday Friday

TuesdayAll sections Thursday Friday Monday

WednesdayWEEKEND Monday Monday TuesdayTMC (World Extra) Thursday, 4 pm Friday, 12 pm Friday, 4 pmAll ROP sections Friday Monday TuesdayWrapper Thursday, 13 days prior Friday, 12 days prior Monday, 9 days prior

ThursdayAll sections Monday Tuesday WednesdayWrapper Monday, 10 days prior Tuesday, 9 days prior Wednesday, 8 days prior

FridayAll ROP sections Tuesday Wednesday ThursdayWrapper Tuesday, 10 days prior Wednesday, 9 days prior Friday, 7 days prior

SaturdayAll sections Wednesday Thursday Friday

SundayScene (Women’s, Entertainment & Travel), Business Tuesday Wednesday Thursday Main News, Sports Wednesday Thursday FridayTV World Thursday, 10 days prior Friday, 9 days prior Monday 9 am, 6 days prior Sunday Comics Wed., 11 days prior Thursday, 10 days prior Friday 11 am, 9 days prior

For two proof service, advance one proof deadlines 24 working day hours

Retailandclassified

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