Page 1
Retail Update
School of Retail & Fashion Merchandise
FSR
MFM
/Vo
l. 8
2/J
UN
E20
17
FDDI Retail Alumni Meet on
22 Sept in Delhi !!
Write to us at
[email protected]
for more details.
Join us for Dubai Retail Trip in
Oct 2017 !!
Write to us at
[email protected] for
more details.
Page 2
Retail Update
TABLE OF CONTENT
CONTENTS Page No.
Retail Hotshot : Rajeev Gopalakrishnan 3 We are Proud of you ! 5 Campus Khabar 6 The World's Largest Retailers 2017: Amazon & Alibaba Are Closing In
On Wal-Mart
10
Future Group goes overseas with joint venture for Oman market 11 Pepperfry to grow offline presence with more studios 12
How e-commerce firms will gain in the GST regime
13
Expanding retail footprints 14 Case Study : Consumer Behaviour 15
Case Study : Retail Strategy 16
Watch Out : Indian online fashion start-ups take leaf out of
Facebook, WhatsApp abilities to enable recommendations
for shoppers
17
Watch Out : The free garment, from the past!
18
Why Every Good Leader Should Master The Art Of Delegation. 19 Alumni Connect 20 Retail Hotshot Quiz # 2 21 Impulse Quiz 82 22 Retailogy 23 Logo Quiz 24 Laugh a while 25 Visual Treat 26 Job openings 27
Page 3
Retail Update
Retail Hotshot : Rajeev Gopalakrishnan President - South Asia, Bata
Mr. Rajeev Gopalakrishnan,
President - South Asia holds a
Bachelor’s Degree in Mechanical
Engineering from the University of
Kerala. He joined Bata Shoe
Organization (BSO) in the year 1990
and has since then been
associated with company. With a
rich experience of 26 years, Mr.
Gopalakrishnan has earlier handled
positions of Director-Wholesale
Channels, Sales & Marketing with
Bata International-Canada and Vice President of Bata India Limited in Retail Operations
and Wholesale Division. Before joining as the Managing Director, Bata India Ltd. in
October 2011, Mr. Gopalakrishnan was Managing Director - Bata Retail Stores for a period
of 9 months. Previous to this role, he was the Managing Director of Bata Bangladesh for a
period of one year and also the Managing Director for Bata Thailand for a period of 3
years.
In addition to his rich experience, Mr. Gopalakrishnan’s contribution to the industry has
been acknowledged at several renowned platforms. He has recently been awarded the
Retail Professional of the Year in CMO Asia Summit at the Asia Retail Conference.
Mr. Gopalakrishnan has attended various Courses and Advance Programmes of BSO, viz.,
Course Leader Advanco 2009 (India / China), Advanco 2006 in Singapore, Advance
Retailing Courses, Executive Management Programme 2009, Sprint 1997 (Retail Course),
Retailco 1996-India.
In addition to that, Mr. Rajeev also attended a program in IMD on Leadership and
Sustainable Business Growth.
A self-driven professional, Mr. Gopalakrishnan has taken Bata India on a high growth
trajectory. With his strategic bent of mind and ability to spot opportunities, he has
articulated and percolated a vision to make Bata India as the most admired name in
branded footwear and accessories Industry.
Page 4
Retail Update
Mr. Gopalakrishnan with his thought leadership spearheaded Bata India’s retail
operations, re-engineered business processes, diversified product offerings while
maintaining a strong culture of innovative outlook.
He believes in people and focuses on building relationships with internal and external
stakeholders of the organization.
His contribution to the industry has
been acknowledged at several
renowned platforms, being
conferred with
'Udyog Ratna Award'
'Certificate of Excellence
and Gold Medal' by The
Institute of Economic Studies in
2014
'Retail Professional of the
Year' in CMO Asia Summit at
the 2015 Asia Retail Conference
‘EY Entrepreneur of the
Year 2015’ (Finalist Award)
Most recently the World
Consulting & Research
Corporation (WCRC) has
bestowed upon him the honour
of ‘India’s Most Trusted CEO
2017’.
Page 5
Retail Update
We are Proud of You !!
Abhishek Bijanu,Assistant Concept Manager (Trainee), Lifestyle
Apparel Kids was awarded the best concept (department) for the month of November
2016 & January 2017 with a budget achievement of more than 105 % in both the months.
Team was awarded with a certificate of achievement and a gift voucher of worth 3000
rupees. Abhishek is now independently handling his department even before completion
of training period.
Pranshu Dixit, Operations Manager, Decathlon, Guwahati
.
Abhishek Bijanu ,Assistant Concept Manager (Trainee), Apparel Kids at Oasis Lifestyle Store, Bangalore
along with his team while receiving the award
Beautiful Store Backwall designed by Pranshu
Page 6
Retail Update
TARANG : Advanced Excel Workshop (Rohini Shahi ,UG11,Noida)
To continue their legacy of generosity and spreading the
knowledge, our Alumni Ishan Yadav and Mohit Kumar
Pathak conducted the second session of MS Excel.
This workshop was a follow up on earlier
workshop carried out on 29/04/17.Students
were earlier provided excel sheets to practice
on real scenario data. They came with their
queries and the challenges faced while
answering assigned questions.
Following topics were covered in the
workshop : Hiding Rows/Columns, Highlighting
top 10 rows ,Pivot Table, Sumif Function, Creating & working on all types of charts &
graphs, Keyboard shortcuts.
As Mohit is responsible for deciding what sells in Nike Stores all across India, he elaborated
how excel is used in making product range decisions. His job involves making regular
presentations to top management. He highlighted importance of sharpening
presentation skills and projecting data through graphs/ charts to support your points. He
encouraged students to process data, create graphs and use them while doing class
presentations.
Ishan shared interesting and useful insights about Excel.He stressed on economising on
time while processing and understanding big data.
A memento and a “changemaker” badge was presented to Mr. Mohit Pathak. A team
lunch followed afterwards during which
various team members got to interact with
alumni.
A brief feedback interaction was
conducted at the close of the session.
There was one common observation - the
way they shared their knowledge and
experience was friendlly, brilliant and so
captivating.
Adding more to it, students took the
pledge to share knowledge with their friends and classmates.
Noida
Campus
Page 7
Retail Update
FABULOUS FRIDAY- “Filmy Friday”
“Filmmaking is a chance to live many lifetimes.”
Lights! Camera! Action! Shoot!
When challenges are
given, students of retail department are
always ready to face these challenges with all
their heart and efforts.
Short films by students made this friday totally
filmy and fun.
To add on the energy we also had company
of the Team of “Life of an Outcast” - Radhika
Ralhan, our esteemed alumnus, Mr. Pawan K
Shrivastava & Mr Praveen Yadav.
Pawan elaborated on the relevance of film
making in the context of Retailing. He
encouraged students to create films to show their subject related learning.
He discussed the concept of “crowd sourcing” which is becoming popular to get
resources for start ups without losing control to big investors.
Radhika spoke about her experiences during film
shoot. She opted for unconventional choices and
how these choices have shaped her as a person.
Interesting experiences during film shoot were
shared by Praveen. The entire film was shot in his
village. And this gave an opportunity to villagers to
be a part of this movie.
Short films made by Abhishek Sahai, Nihir, Harshit &
Shon, IPRM Batch and Ritika, UG 10 were played
during the event. Theme for these short films was
“Retail Therapy”
Noida
Campus
Page 8
Retail Update
Field Trip : CHAUPAL SAGAR VISIT (Govind Soni, Faculty-Retail, Chhindwara)
Students of FDDI School of Retail
Management, Chhindwara went for a
visit to ITC Choupal Sagar,
Chhindwara. Its a 10000 sq ft shopping
mall providing latest brand of
groceries, clothes, footwears,
electronics and household goods all
under one roof at reasonable price.
The company has created a bench
mark in the area of rural retailing and
farming. E-Choupal is one of its unique
initiative in this direction. Students
gained a lot of knowledge and
exposure from this visit in the area of retailing, marketing, procurement and research.
“The most beautiful thing we can experience is the mysterious. It is the source of all true
art and science.”
FABULOUS FRIDAY- Dumb Charades
(Dr.Priti Hingorani, Faculty-Retail, Jodhpur)
It was a day of Fabulous Friday when the students
participated in the activity called “Dumb Charades”. The
activity was to act about any retail brand and the rest of
participants have to guess the brand. The time limit of
acting the brand, the marking system and the negative
marking made the game more enjoyable. The smart tricks
were also used to counter the obstacle of cheating.
Students enjoyed this activity a lot and participated with
full enthusiasm.
The winner of the activity was Divya Choudhary
(IPRM-VIII Sem)
Jodhpur
Campus
Page 9
Retail Update
.‘Retail Event-2017’ (Mohd Siraj Faculty-Retail, Fursatganj)
School of Retail Management, FDDI, Fursatganj successfully organized ‘Retail Event-2017’
on May 26th 2017. The Event comprised of Industry Expert Lecture on Entrepreneurship,
students’ work exhibits, fun n food stalls and lots of entertainment.
The Event was inaugurated by Dr.Ashish Bhatnagar, Regional Coordinator- North,
Entrepreneurship Development Institute of India (EDII), who enlightened the students and
staffs of FDDI, Fursatganj with his expert delivery on “Entrepreneurship- A Great Career
Option”.
The session proved to be valuable and for all. Dr. Bhatnagar focused on how to take
entrepreneurship as a career option, the qualities required to become successful
entrepreneur, the challenges and opportunities encountered during the venture, the
sectors opened for adopting entrepreneurship in the current economic state. The session
cam to an end with a closing ceremony and a vote of thanks by Dr. Avinash Bajpai- Head
School of Retail & Fashion Merchandise, Fursatganj.
Dr. Ashish Bhatnagar also participated in the Jury for work exhibits of the students of Retail
Department.
Dr. Bhatnagar is accompanied by another eminent guest from NIFT Gandhinagar, Mr.
Rahul Mishra along with internal jury members Mr. Rajesh Sharma- Head Fashion Design,
Mr. Satyadeep Chatterjee- Head LGAD. The jury evaluated the students’ work exhibit and
appreciated their efforts.
Fursatganj
Campus
Page 10
Retail Update
The World's Largest Retailers 2017: Amazon & Alibaba
Are Closing In On Wal-Mart (Source-Forbes.com)
Amid a rash of retail bankruptcies and store closings, online giants Amazon and Alibaba
are continuing to swiftly and unapologetically gain ground.
Amazon is now the world's third-largest retailer and ranks No. 83rd on Forbes' Global 2000
list of the world’s biggest and most powerful public companies, as measured by a
composite score of revenues, profits, assets and market value. The e-commerce
juggernaut jumped a
whopping 154 spots from last
year.
Amazon has been pushing
further into areas like fashion,
where it has rolled out
private labels, snapped up
online retailers and
introduced the Echo
Look that can take full-
length photographs and
suggest different outfits. It
has doubled down on online
groceries and is
also now reportedly thinking about getting into the pharmacy business.
Wal-Mart (No. 17) and CVS (No. 66) are still the two largest retailers on the planet, but
Chinese e-commerce giant Alibaba (No. 140) isn't far behind in sixth place. Jack Ma's
empire is the only foreign retailer to appear in the top ten and has leapfrogged Target
(No. 227).
Times are tough for traditional retailers with sprawling physical footprints, with stores
like Payless and American Apparel forced to declare bankruptcy. Macy's, J.C. Penney
and others are shuttering stores and shifting resources to beefing up their e-commerce
capabilities.
One bright spot is home improvement stores like Home Depot (No. 114) and Lowe's (No.
186), which have benefited as consumers spend time and money on remodeling.
Page 11
Retail Update
Future Group goes overseas with joint venture for
Oman market (Source-livemint.com)
Kishore Biyani-led Future Group announced an equal joint venture (JV) with Omani
business house Khimji Ramdas to sell its apparels and foods in the Gulf nation.
Future Retail Ltd operates FBB apparel stores in India, while Future Consumer Ltd sells foods
and beverages. The Rs150 crore JV will be called KR Future Fashion Llc. Future Group will
put in Rs75 crore through its various listed entities, including Future Lifestyle and Fashion Ltd
and Future Consumer Ltd.
This is Future Group’s first attempt to tap international
markets. “We wanted to start with a market that has a
large Indian diaspora,” Future Group founder and
chief executive Biyani said at a press conference.
“We will be branding the stores fbb as Indians living in
GCC (Gulf Cooperation Council Countries) have a
base in India and know the brands,” Future Retail
chief operating officer Rajesh Seth said.
The JV is looking for space for fbb stores in Muscat, where most retail stores are in the city’s
malls, said Sachin Malhotra, chief operating officer, lifestyle group, Khimji Ramdas. “The
first store should be operational by the first quarter of next (calendar) year.”
Future Group aims to target the diaspora with fbb’s low-priced private labels with mass
appeal. “Imagine selling kids’ apparel starting at Rs 99, we have already done that in
India. In Oman, we can start with even Rs 85, Rs 90,” he said.
Biyani said that “50-75 (fbb) stores can be absorbed” by the Omani market. “We have
decided this is the format for Oman”, adding his more premium apparel and FMCG (fast-
moving consumer goods) retail formats such as Central and Big Bazaar can also be
scaled up in Oman. All fbb apparel will be exported from India, he said.
“Oman is close by and my sense is that our lead time is going to be one week”, Seth said.
“Right from the manufacturers to the port and from the port to Oman and to their
network destinations should take 48 hours,” he said adding the company plans to keep
higher inventory since the fbb network will rely entirely on stock from India. Future Group is
also looking to use Khimji Ramdas’ network of supermarkets and distribution network to sell
its private label food and beverage products. These will include sauces and chutneys
brand Sangi’s kitchen, flour brand Desi Atta Company, salty snacks brand Tasty Treat and
beverage brand Sunkist in the country, he said. These brands are part of Future Consumer
Ltd.
Page 12
Retail Update
Pepperfry to grow offline presence with more studios
(Source- Economic Times)
Pepperfry is looking to expand its offline studio presence even as it charts a strategy to cut
costs while spreading its wings. The Goldman Sachs and Norwest Venture Partners-
backed firm has partnered with Franchise India to expand its offline studios through a
franchise model this year.
“Studios are working for us as a model and therefore we want to expand in this direction.
Lesser capital requirement and the idea of empowering entrepreneurs is what led us to
this model,“ Ashish Shah, COO of Pepperfry, told ET. The Mumbai-based firm currently has
18 studios and is looking to expand to 46 studios in 15 cities by the end of FY18 through the
franchise model. While the franchisees will own and operate the studios, Pepperfry will
train the staff and ensure the order completion from the booking stage onwards.
Additionally, the franchisee studios will allow
customers to book and pay for an order
from the studio a feature that is not
available in the company-owned studios at
present. The franchise studios will operate on
a commission-based revenue model with
margins spanning 8-13% per order.
A key driver for this initiative has been the company's strategy to cut costs even as it
maintains the pace of offline expansion, a move that saw it invest $6 million last year.“We
invest Rs 70 lakh in capex per studio even as we incur an operating cost of Rs 6-7 lakhs per
studio,“ said Shah. The franchise model will help the company cut costs by over Rs 20
crore for FY18.
Pepperfry is not the only one to scale up its offline model. Rival Urban Ladder is following a
similar strategy to expand its offline presence through a host of experience centres.
Pepperfry claims the offline studios contribute 22-25% of the company's overall sales and is
targeting the channel to contribute up to 35% by FY18 end through this model.
Every studio can potentially clock sales of Rs 50-70 lakh month. Pepperfry clocked a 4x
rise in revenue growth at Rs 98 crore year on year in FY16, even as total expenses more
than doubled to Rs 253 crore as per documents filed with the registrar of companies and
sourced from Tofler.
Page 13
Retail Update
How e-commerce firms will gain in the GST regime (Source-livemint.com) E-commerce companies such as Amazon Seller Services Pvt. Ltd and Flipkart Ltd are set to
be among the winners in the transition to a single national market which will be created
by the proposed goods and service tax
(GST).
GST should put an end to the numerous
hurdles state administrations have been
erecting amid complaints that online
sales, and the hefty discounts they
come with, are eroding the sales and
profitability of physical retailers as well
as state revenues. It will mean a shift
from the current model of taxing inter-
state transactions, where the
manufacturing state gets the proceeds
of a 2% central sales tax on goods sold in other states. This will make way for a system in
which the consuming state will get proceeds of taxes on interstate supply of goods. The
integrated GST, which applies to inter-state supplies, has central and state components of
roughly equal measure.
“We believe GST is good for the e-commerce industry as it would eliminate hurdles in inter-
state delivery and subsume the entry tax introduced on e-commerce shipments by some
states,” an Amazon India spokesperson said. Flipkart did not immediately respond to a
request for comment.
Getting hassle-free access to markets across the country will benefit the e-commerce
sector which, according to a January 2017 report by industry lobby group Associated
Chambers of Commerce and Industry of India, is expected to touch $17.52 billion in
turnover by the end of 2018.
E-commerce firms achieve efficiency by building warehouses in a few states where
merchandise is stored for selling to consumers across the country. These companies
typically offer the service of an online marketplace, and in some cases a warehousing
facility to vendors, and pay service tax to the central government on any fee or margin
received for that. The liability of value-added tax (VAT) to be paid to the state
government at the business-to-consumer level is on the vendor.
“In the GST regime, the vendor has to pay GST and instances of holding e-commerce
companies responsible for vendors’ tax payment will come down. In general, GST
introduction is good for e-commerce companies as GST is a destination-based tax on
consumption, unlike central sales tax on inter-state sale of goods which is origin-based,”
said Pratik Jain, leader, indirect tax, PricewaterhouseCoopers India.
Page 14
Retail Update
Expanding Retail Footprints
Yuvraj Singh’s YouWeCan to launch
brick and mortar stores
(Source: Economic Times)
Future Retail looks to expand its neighborhood stores
to 4,000 in 3-5 yrs (Source: Business Standard)
Benetton applies for FDI in single-brand retail (Source: Live Mint)
Esprit may soon open retail stores in
India (Source: Economic Times)
Canada’s pension fund to invest up to $1.2 bn in
Indospace JV (Source: Economic Times)
Woodland to step into new markets (Source: Business Line)
Mattel Toys partners with FirstCry.com (Source: India Times)
Page 15
Retail Update
Subject : Consumer Behaviour
Case Study : The quintessential freeloader
Indian customer (Source : Financial Express) It is a misplaced notion of the Indian customer
wanting everything for free, and this emanates
from another bad practice amongst most
marketers — not meeting real customers outside
focus groups done in sterilized environments.
FGDs (focus group discussions) done with
research agencies are great, but they don’t
really sensitise you to your customers — their
wants, their fears, their needs.
Seeking value
The Indian customer is as much of a value seeker as any of her overseas counterparts. The
only difference is that India is an extremely heterogeneous society, culturally and
financially, and this means that the definition of value varies dramatically across different
social segments.
The new generation will also subconsciously keep on looking for rational/emotional
justification in order to make a purely indulgent purchase.
Indians born after 1991 don’t bear this curse of ‘indulgence is bad’ — they spend without
any guilt or care or a need for rational justification. To some extent I agree with this,
because the impact of religious philosophy is weakening in the current capitalistic India.
At the end of the day, it’s the same customer who pays two times more for DTH services
than she has to pay for cable in spite of getting the same channels. Or pays three times
the ticket price at a multiplex than at a single screen hall for the same movie. These
categories have got their ‘value’ story right.
The music category is no exception to this. Most stakeholders feel that the Indian
customer is now used to getting music free, and hence will not pay for anything related to
music.
It’s still early days. And I can’t guarantee how the future will unravel. Maybe my
hypothesis will be proven right, or maybe not. But one thing will definitely remain constant:
the customer is always right.
Page 16
Retail Update
Subject : Retail Strategy
Case Study : Ikea to follow three-step retail strategy in
India: CEO Juvencio Maeztu (Source : www.livemint.com)
Swedish furniture retailer Ikea will follow a three-step retail strategy in India.
The first priority is to build the brand in India through large-format stores, it is important for
companies that place a huge emphasis on the so-called touch-and-feel aspect of
retailing.
The next step will be e-commerce, but “always over the base of an Ikea store”.
The third step will be to experiment with new formats. “In other parts of the world, you
have smaller sized stores, a pop-up store, or different concepts that we are exploring and
trying,” said Maeztu.
The company has identified 49 Indian cities
where it wants to set up physical stores. Its first
store in Hyderabad will open in December.
Experts say the growth in destination shopping in
India and the wide variety of products available
at an Ikea store will lure shoppers.
Being a global brand, they could bring in
significant product variety which is not common
in India as well as have products that focus on
space and storage needs.
In India, Ikea will look to sell what it thinks the local market needs, offering pressure
cookers alongside its iconic Billy bookcases.
It is also thinking about tailoring stores to cities. The one in Hyderabad, for instance, could
present products differently (and also offer different products) from the one in Mumbai
because average home sizes in the two cities are vastly different.
Ikea is also hoping its restaurants (attached to its stores) will be a draw in India. Ikea’s
stores in India are located towards the edges of cities, but the company doesn’t think
that will be a problem.
“Ikea is the biggest playground in the world. So people will come; they will absolutely
come. And the restaurant will have an important role to play,” Maetzu said.
Page 17
Retail Update
Watch Out : Indian online fashion start-ups take leaf out
of Facebook, WhatsApp abilities to enable
recommendations for shoppers (Source : Financial Express)
The social commerce space, which has so far seen deep-pocketed entrants like
Facebook and Instagram testing waters, is seeing a slew of start-ups making their mark in
their respective niche spaces.
Roposo, a social commerce platform, focused on
fashion recently launched an innovative chat-to-buy
feature to enable smaller sellers sell via chat, in
addition to WhatsApp, which consumers were already
using to connect with the sellers and finish transactions
on the platform.
Unlike Faceboook and Instagram, Roposo is a fashion
centric platform with specific solutions for sellers to
make it easy for them to do their business.
What sets these social commerce players apart from
their marketplace peers is that e-commerce
marketplaces are about merchandising, great price,
discounts etc. It is also about infotainment, engagement and style guides which leads to
more sessions per user.
There is a need to be advised especially in fashion and lifestyle category, whether
through family members, friends and experts.
Fashion portal Styledotme is about instant advice. That’s where there is a potential of
revenue. It is not generic social platform and that is its USP.
Experts say when it comes monetisation, in addition to affiliate marketing, these social
commerce platforms can look at brand advertising to monetise user footfalls and selling
services to sellers. Brands are approaching us for influencer marketing.
The rise of mobile-led commerce favours contextual and social-led experiences. To tap
into the true power of social media, companies need to get their customers do the
marketing for them. The approach on how brands use social media is not up to the mark.
They follow the B2C (business-to-consumer) messaging paradigm. But social is not about
B2C but C2C (consumer to consumer). Every consumer is now a potential marketer.
Page 18
Retail Update
Watch Out : The free garment, from the past! (Source : Business Line)
In the fashionable circles of Colombo, Sri Lanka, there’s one garment that seems to have
come back on the radar — the humble sarong. The
ubiquitous wraparound, long associated with Sri Lanka,
southern States of India and much of Southeast Asia for
centuries, has witnessed a gentrification of sorts in recent
times. Who, then, is behind this new wave of revival, that
could possibly change the way we perceive the humble
lungi?
I meet sarong designer Asanka de Mel in the colonial
galleries of Colombo’s shopping district, Arcade
Independence Square. Over the past year, his new sarong
brand, Lovi Ceylon, has made the traditional garment more
in tune with the needs and aesthetics of contemporary times.
“The tuxedo sarong is a signature of the brand, with its satin strip down the sides, to be
paired with a tuxedo shirt and jacket,” says de Mel.
Fashion and heritage
For him, it all boils down to the significance
of the sarong in Lankan and Asian heritage.
We start talking about the sarong’s
relevance as a modern garment. De Mel
highlights that the core message for Lovi is
modern Ceylon clothing. I want to make
that heritage more mainstream. At the same
time, I do not want to make it too serious, it
needs to be fun.
While on the subject of reviving traditional
garments, the designer is quick to point out
that in India, people have preserved their
garments and kept them relevant in the 21st century.
On the island, national costumes, though popular, have not always been in focus. “We’re
seeing an increasing number of modern people going back to traditional clothing. That’s
what I want to do, bring indigenous garments to 2017 and carry them into the next
decade.”
Page 19
Retail Update
Why Every Good Leader Should Master The Art Of
Delegation. (Source : lifehacker.co.in)
You can make or break your
success by the way you delegate. It is
a skill that all leaders should possess
to achieve success.
Delegating work will give you more
chance to devote time to the work
that is most important.
The more you can free yourself of too
many responsibilities the better it is. It
will help you explore new possibilities.
The six primary points to remember while delegating is:
1. Convey responsibilities and role clearly
2. Focus on accountability
3. Let go of your control
4. Give due credit
5. Don't be part of every small decision
6. Make every team member feel important
You might have a vision for your company and product. So, you feel the urge to do
every work on your own.
It might be hard for you to let go and start to delegate tasks. Because only you know
exactly how you want the end results to be. However, it is important to give others a
chance.
As Andrew Carnegie, Scottish American industrialist, once said, "You must be a lazy man
if it takes you ten hours to do a day's work. What I do is get good men and I never give
them orders. Here in the morning I get reports from them. Within an hour I have disposed
of everything, sent out all my suggestions, the day's work done, and I am ready to go
out and enjoy myself."
Taking too much burden on your shoulders will not only make you come across as a
bad team leader, but will add stress as well.
Delegation is when you ensure that the right work is being given to the right people in
the right quantities.
Page 20
Retail Update
ALUMNI CONNECT
Azra Afshan
DFMRM (2008-2011)
Campus: Noida
Current Profile: Store Manager
Company: Satya Paul, DLF Promenade
Key Responsibilities:
Analysing marketing trends and
tracking competitor’s activities and
providing valuable inputs for sales
enhancement and fine tuning sales & marketing strategies.
Staff management - Handling current team, motivating and training
them for better performance & recruiting new staff whenever
required,
Inventory Management - keeping a check on aging & pilferages.
Audit on regular basis to avoid shortages & keep in track the staff
reliability
Month End Accounting - Preparing fortnight & monthly expense
report and detailed Month End Cash Certificate
Business Review - Keeping track of store KPIs as well as target vs
achievement. Staying up to date with the overall market trend and
competitors’ week wise & month wise business & strategies
Previous Employer –
a) Promod as Store Manager
b) Forever New as Asst. Store Manager
c) Woodland as Retail Store Manager
d) Da Milano Leathers Pvt Ltd as Store Incharge
Page 21
Retail Update
Identify this Retail
Hotshot with the
help of given clues
1. He studied
Marine
Engineering in
Phillippines.
2.He is renowned
in field of Visual
Merchandising in
India & U.A.E.
Send us your
answer at
stimulusretail
@gmail.com
on/before 18.06.17
alongwith your name & designation or name, batch &
campus.
Retail Hotshot Quiz
# 2
Page 22
Retail Update
i-MPULSE-82
( Abhishek Bijanu ACM (Trainee) Lifestyle & Pranshu Dixit (Operations Manager)
Decathlon )
Q.1 Aditya Birla Fashion & Retail (ABFRL) plans to downsize and right size the
Indian franchisee outlets of which brand to make it profitable ?
Q.2 Name the marketplace for curated designer jewellery that launched a
special campaign to pay homage to master blaster Sachin Tendulkar .
Q.3 What is the speciality of ‘Project Eve’ -the experiential store being
launched by Reliance Retail ?
Q.4 Name the three Indian companies which were in the list of top 50 luxury
goods firms globally that was topped by Louis Vuitton .
Q.5 Which famous Indian Brick & Mortar retail group tied up with UAE's Khimji
Ramdas Group to sell garments in Oman and eventually across the Gulf
region, in its first international foray ?
Q.6 Name this Swedish furniture giant that recently acquired 14 acres land
parcel in Bengaluru, where the company will built its third store in India after
Hyderabad and Mumbai .
Q.7 Which mall in Abu Dhabi recently concluded a 30 minute sale and
everything was up for grab and was free ?
Q.8 Name this online retailer that has launched a dedicated Sneaker store of
2,500 brands on its platform .
Q.9 Which fashion discount chain has announced flat 50% off on everything
for everyone valid from 7th to 11th June across all its outlets to celebrate 10
years of retail journey in the country ?
Q.10 Which Footwear maker company has signed Bollywood actors Shahid
Kapoor and Shruti Haasan as brand ambassadors for its brand- Flite ?
Rush your answers to [email protected] on/before 18.06.17. Please
mention your name, batch & campus in your mail.
Page 23
Retail Update
Answers to i-mpulse- 81
(Best entries received from Nutan Nayan Nigam (PGDRFM 10),Abhishek Sahai (IPRM), Shon George
(IPRM ), Utkarsh Vaishnava (PGDFM 11),Sristy Kumar (B.Des), Sneha Nayak (PGDRFM 11),Sandeep
Srivastava (PGDRFM 10),Parrul Goyal (PGDRFM ),Harshit Sharma (),Reeja Raveenran (IPRM),Disha
Gautam (B.Des),Rohini Shahi (DRFM 11),Avishek Kumar Shaw(UGDRFM10),Harsh
Saxena(UGDRFM10),Joy Arora(UGDRFM10),Lakshya Verma(UPGDRFM11),Nihir Jain(IPRM),Nihtha
Jain(IPRM),Parth Gairola(UGDRFM10),Prachi Jha(PGDRFM11),Rasna Rai(PGDRM11),Reeja(IPRM),Ritika
Saxena(UGDRM10),Ritika Tayal(UGDRFM10),Salomika(B.Des),Sanchita(UGDRFM11),Shachi
Agarwal(UGDRFM10),Shaifali Rawat(UGDRFM10), Shreyanshi(PGDRFM11),Siddhartha
Dwivedi(UGDRFM11),Swastika(B.Des), Vikrant Panwar(UGDRFM10),Vipul Singh(PGDRFM11),Priyanka
Thusoo(UGDRFM10),Abhishek Pratap Singh(N.C.E.R.T),Sanya Arora(UGDRFM10),Jyotsana
Joshi(UGDRFM10),Abhinav Khare(B.Des),Vishal Singh(PGDRFM11),Abhishek
Sahu(PGDRFM11),Najma(UGDRFM10),Aishwarya Chaudhary(B.Des),Anu Arya(UGDRFM10),Sanjay
Verma(IPRM),Ria Gulati(IPRM),Manas Arora(UGDRFM10),Priety Singh(B.Des),Manisha
Mahananda(UGDRFM10),Harshit Sharma(IPRM), Prateek Anand,Ankit Shukla(PGDRFM10),Prachi
Sahai(PGDRFM11),Surbhi Singh(PGDRFM11)Deepti Kumari(UGDRFM10), aditi Singh(B.Des) & Abhinav
Ashish(UGDRFM11)Congratulations )!
(1) Amazon Fashion (2) Hindustan Unilever (HUL) (3) Supercash is industry’s first loyalty initiative that
allows users to earn and spend cashback on every transaction (4) Amazon India (5) The four new
regional flavours of Maggi are Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal (6)
MUJI (7) The three founding principles of International lifestyle retailer MUJI are Selection of the most
suitable raw materials, streamlining of production processes and simplification of packaging (8) Jack &
Jones (9) Free charge (10) PepsiCo
Retailogy
Rich Media
A term for advanced technology used in
Internet ads, such as streaming videos, which
allows interaction and special effects.
Page 24
Retail Update
LOGO QUIZ 39
(Abhishek Bijanu , ACM (Trainee) Lifestyle )
Rush your answers to [email protected] on/before 18.06.17. Please mention your
name, batch & campus in your mail.
Answers to Logo Quiz 38
( Best entry received from Sristy Kumar (B.Des),Shubham Shanu(B.Des), Tushar
Shah(B.Des), Abhishek Sahai (IPRM),sidharth diwedi(PGDRFM10), Ritika
Saxena(UGDRM10), Siddhartha Dwivedi(UGDRFM11), Sneha Nayak (PGDRFM
11),shaifali rawat(UGDRFM10),Manas Arora(UGDRFM10), Disha Gautam
(B.Des), Priety Singh(B.Des), Priyanka Thusoo(UGDRFM), Sanya
Arora(UGDRFM10), Manisha Mahananda(UGDRFM10), Reeja(IPRM),), Jyotsana
Joshi(UGDRFM10), Najma(UGDRFM10), Abhinav Khare(B.Des),&,harsh
saxena(UGDRFM10)( Congratulations ! )
(1) Areo (2) GlamEgo (3) Treebo (4) Bro4U.Com (5) Bumper.com
Page 25
Retail Update
(DISHA GAUTAM, B,Des, NOIDA)
Page 26
Retail Update
(Parul Goyal, PGDRFM, Noida)
VISUAL TREAT
Page 27
Retail Update
Job Openings (Source: Alumni & FB – FDDI Retail
Jobs/Internship )
(Abhishek Sahu, PGDRFM, Noida) Designation: Catalogue Executive
Location : New Delhi
Education: Bachelor’s or Post Graduate
Experience Requirement – 2-3 years
Salary Details : 15k-20k
Job Profile : Coordinate with photo shoot supplier regarding images of new samples and
ensure timely upload in all the panels.
· Creating content sheet.
· Ensure the uploaded product prices, listings, descriptions, discounts on all the panels are
correct.
· Participate in all Sale Promotions as suggested by shopping engines.
· Payment and return follow up of all the shopping engines.
· Push to increase the sales by coordinating with all the shopping engines team members
on regular basis.
Contact : Sachin Mishra : [email protected]
_______________________________________________________________________________________
Customer survey to be done inside Reliance Jio store.
For 2 months project stipend will be:
Delhi: 12000-15000
West UP: 10000-12000
Contact: [email protected]
Source: Ravish Chhikara
_______________________________________________________________________________________
Urgent requirement for Interns
Brand: Massimo Dutti
Location: Mall Of India, Noida
Stipend: 11,000 (Internship certificate as well)
Duration: 1 month
Work hours: 40 hours per week( 5 days, 2 day off)
If interested Drop your CV ASAP at [email protected]
Contact: 08588894322
______________________________________________________________________________________
We are hiring intern in operation for Chandigarh store.
Interested candidates should be from Chandigarh or tri city.
They can mail their resume at [email protected]
Source : Rupak Kumar
Page 28
Retail Update
Looking for 200 interns for 2 months for a call centre of a e commerce company in
Bangalore Salary offered 14 k plus food vouchers per month call shafali now 9899556670
or mail her at [email protected]
_______________________________________________________________________________________
Looking for a ecommerce executive for a consulting firm!
Package-1.8 to 3Lac/Annum
Company-Webdaksha marketing.
Interested candidates please mail your cv to [email protected] also please mark cc
me([email protected] ).
Note-Freshers can also apply.
Source : Abhishek Chaturvedi
___________________________________________________________________________________
Looking for Ecommerce Manager
1.Candidates with 2-3 years of experience in team management, cataloging, sales
analysis, reporting on all marketplaces are required.
2.Salary up to 30k per month can be given to the right candidate.
3. Immediate joining will be preferred.
4. Only those candidates who match the criteria should apply.
5. Location is New Delhi
6. Drop your CV at [email protected] and [email protected]
_______________________________________________________________________________________
Urgent Opening
We have openings for Customer Realtionship officer at Lucknow and Dehradun.This is an
Tata on roll profile.
With ctc 2 lakh plus good incentive
Graduation /Freshers with good communication and selling skills.
CONTACT : [email protected]
Source : Rakshit Agarwal
______________________________________________________________________________________
We are looking for floor supervisor at Lifestyle international Pvt Ltd for Indore location
Interested candidate may send their Resume at [email protected]
Contact :9174006790(Raza)
______________________________________________________________________________________
Urgently looking for a Sr.Manager/Manager Buyer -Ethic wear, for reputed online retail -
Delhi NCR
Candidate will be responsible to source new merchandise and review existing items to
ensure products remain competitive.
Maximize profits and provide a commercially viable range of merchandise at competitive
prices and etc.
Mail at [email protected]
Page 29
Retail Update
FDDI Retail -Facebook Page
https://www.facebook.com/FDDIRetail
FDDI Retail Plus -Facebook Group
https://www.facebook.com/groups/FDDIRetail/
FDDI Retail Jobs/ Internship
https://www.facebook.com/groups/FDDIRetailJobs/
FDDI(Retail) Alumni
https://www.facebook.com/groups/FDDIRetailAlumni/
FDDI(Retail)Blog Fddiretail.blogspot.com
FDDI(Retail) on Twitter https://twitter.com/FDDIretail
Alumni Network https://www.linkedin.com/FDDI
FDDI(Retail)Instagram
https://www.instagram.com/retailstimulus/
Chief Editor:
Anil Kumar Sharma
Chief Consultant (Retail)
FDDI, Noida
Resource Students:
Disha Gautam,B.Des
Utkarsh Vaishnav, PGDRFM11
Nihir Jain,IPRM
Sristy Kumar,B.Des
Editor:
Renu Sharma
Consultant (Retail)
FDDI, Noida
Mentor Alumnus :
Abhishek Bijanu,
ACM, Lifestyle
Abhishek Ranjan,
Co-Founder,We Source
Please send us your
suggestions/ feedbacks/
inputs at [email protected]