Retail Store Layout Free Flow Layout

Presentation on Store layout and Circulation PatternPresented by-:Bharti Bhutani A-65 MBA(M&S)

Store layout needs to guide the customer silently

about where he/she wants to go and for exposing him/her to the entire store offering. (The store itself its the most meaningful communication between the retailer and the customer)

Free Flow Layout Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor This layout is used in specialty stores like-: Reebok, Nike Works best in small stores (under 5,000 square feet) in which customers wish to browse Advantage-: increased impulse buying Disadvantage-: possible confusion and waste of floor space

The Disney Stores at EDM (Free-Flow Design)

Grid LayoutCounters and Fixtures are placed in long rows or runs usually at right angles, throughout the store This layout is used in grocery, discount store and drugs stores, like- Reliance fresh Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers Disadvantages-: limited browsing and limited creativity in decor

Race TrackThe major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store Used in departmental stores such as-: Shoppers Stop, Ritu Wear.

Example of Race Track Layout (Shoppers Stop)

Spine LayoutThe major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the the back side walls Heavily used by mediumsized specialty stores ranging from 2,000 10,000 square feet Example-: United colors of Benetton, Footwear etc

Example of Spine layout (United Colors of Benetton at Pacific Mall)

Herringbone LayoutHerringbone Circulation is used for a narrow store of maximum 40 feet width where the highway is a single two way one, bisecting the store along its length with side roads leading to the walls from it. Example: Toy Shop in Sab Mall, Music World, Plant-M

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