Retail Project 2003

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INTRODUCTION

Definition of retail:

“Retailing includes all activities involved in selling

goods or services directly to the final consumer for personal or non- business

use”.

Retail has played a major role world over in increasing productivity

across a wide range of consumer goods and services. Retail is the second

largest employer in India of which 4.1 million (70%) sell food products, and

related items. The Indian retail sector is estimated to have a market size of

about $ 180 billion; but the organised sector represents only 2% share of this

market. Most of the organised retailing in the country has just started recently,

and has been concentrated mainly in the metro cities. India is the last large

Asian economy to liberalize its retail sector.

Across cities in India as a result, from just 3 malls in 2000, India is all

set to have over 220 malls by 2005. Today, the expected demand for quality

retail space in 2006 is estimated to be around 40 million square feet.

Different form of retail outlets:

• Hyper marts

• Large supermarkets, typically (3,500 - 5,000 sq. ft)

• Mini supermarkets, typically (1,000 - 2,000 sq. ft)

• Convenience store, typically (750 - 1,000 sq. ft)

• Discount/shopping list grocer

• Traditional retailers trying to reinvent by introducing self-service

formats as well as value-added services such as credit, free home

delivery etc.

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Top retailers world wild

1 Wal-Mart Stores, Inc. U.S.A.2 Carrefour Group France3 The Kroger Co. U.S.A.4 The Home Depot, Inc. U.S.A.5 Metro Germany

(Source: STORES / Deloitte Touche Tomahatsu)

The Indian retail sector can be broadly classified into:

FOOD RETAILERS

HEALTH & BEAUTY PRODUCTS

CLOTHING & FOOTWEAR

HOME FURNITURE & HOUSEHOLD GOODS

DURABLE GOODS

LEISURE & PERSONAL GOODS

OBJECTIVES OF RETAIL SURVEY

To study about retail industry in Vadodara city segment wise.

To study about the perception of customers with reference to

availability of products and services in all retail outlet in Vadodara

city.

To study about customer preferences and frequency of shopping.

To know the target customers of Retail/Supermarket at Vadodara city

To understand the customers’ expectation from retail service provider.

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CURRENT RETAIL SCENARIO OF

VADODARA

The retail in the city can easily be differentiated into the traditional or

the old city areas and the emerging areas.

The wholesales markets and the established markets are located in the

old city, which include Nyaya Mandir Market, Mandvi Market,

Raopura, Rajmahal road, Mangal Bazzar and Dandiya Bazzar.

The emerging areas for commercial and retail purposes are the RC

Dutt Road, Race Course Road, Alkapuri and the Old Padra Road,

where a majority of national and international brands can be

prominently seen.

The city has also witnessed tremendous retail growth in the posh Race

course and the adjacent Gotri Road areas with developments like Inox

Multiplex and north side 7 seas mall, Vadodara central and central

square.

Fatehgunj and Karelibaug are also emerging destinations with affluent

and literate population and proximity to the university area.

CLOTH STORE

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1. BIG BAZAAR FASHION:

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one

of India's leading business houses with multiple businesses spanning across

the consumption space. He also starts BIG BAZAAR across the country. It

caters to every need of your family. Where Big Bazaar scores over other stores

is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices -

that's what they guarantee. With the ever increasing array of private labels, it

has opened the doors into the world of fashion and they offer various types of

cloths Wednesday is Big Bazaar's 'Hafte ka Sabse sasta din' is a special offer

in a week.

LOCATION IN VADODARA:

Big bazaar is situated at 7 Seas Mall, Fategunj, Vadodara

PRODUCTS & PRICES:

Big bazaar clothing fashion offers various kinds of wear like kids wear, men

wear, women wear, seasonable wearing and festival clothing etc.....

KID’S WEAR:

Big bazaar girls’ cordinates, off white @ MRP Rs. 429

Big bazaar girls’ cordinates, lemon@ MRP Rs. 429 - 449

Pink N blue girl cordinates pink @ MRP Rs. 379

Pink N blue girl cordinates dark pink@ MRP Rs. 329

MENS WEAR:

JEANS:-

Buffalo Men’s fashion Jeans, Indigo@ MRP Rs. 499

DJ & C Men’s Fashion Jeans light grey@ MRP Rs. 499

Buffalo Men’s fashion Jeans, Green@ MRP Rs. 599

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Buffalo Men’s fashion Jeans, Ice@ MRP Rs. 499

Buffalo Men’s fashion Jeans, Dark indigo@ MRP Rs. 599

Buffalo Men’s fashion Jeans, Black@ MRP Rs. 799

T- Shirt:-

Buffalo men’s T- Shirt black@ MRP Rs. 399

DJ & C Men’s T- Shirt Cream@ MRP Rs. 299

DJ & C Men’s T- Shirt Light Green@ MRP Rs. 299

DJ & C Men’s T- Shirt Black@ MRP Rs. 249

DJ & C Men’s T- Shirt White@ MRP Rs. 249

DJ & C Men’s T- Shirt Beige@ MRP Rs. 249

DJ & C Men’s T- Shirt Sky Blue@ MRP Rs. 229

BIG BAZAAR OFFER VARIOUS GIFT VOUCHERS

Big Bazaar Gift Voucher Rs. 100




NEW ARRIAVAL FOR SUMMER :

Special for summer seasons there is “Shorts & 3/4ths “which is target to

the young people.

Comfort checked short@ MRP Rs. 399

Camouflage shorts @MRP Rs. 499

Fashion Checkered 3/4th@ MRP Rs.599

PLACE: Big Bazaar stores are located in 50 cities with 75 outlets. Big Bazaar

has presence in almost all the major Indian cities. They are aggressive

on their expansion plans.

PROMOTION:

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Big Bazaar started many new and innovative cross-sell and up-sell strategies

in Indian retail market. The various promotion techniques used at Big Bazaar

include "saal ka sabse saste teen din", Future Card (the card offers 3%

discount), Shakti Card,

Advertising has played a crucial role in building of the brand. Big Bazaar

advertisements are seen in print media, TV, Radio (FM) and road-side bill-

boards.

PEOPLE:

They are one of the key assets for any organization. The salient features of

staff of Big Bazaar are: -

Well-trained staffs, the staff employed by Big-Bazaar are well-suited

for modern retail.

Well-dressed staff improves the overall appearance of store.

Employees are motivated to think out-of-the-box. Retail sector is in

growth stage, so staff is empowered to take innovative steps.

Employs close to 10,000 people and recruits nearly 500 people every

month.

Use of technology like scenario planning for decision making.

Multiple counters for payment, staff at store to keep baggage and

security guards at every gate, makes for a customer-friendly

atmosphere.

SWOT ANALYSIS OF BIG BAZAAR

STRENGHT:

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High brand- equity in evolving retail markets

State of art infrastructure of the big bazaar outlets

Point of purchase promotions to increase the purchase

WEAKNESS:

Unable to meet store opening target till now

Falling revenue per square feet

OPPORTUNITIES:

Organized retail is just 4.15% of the total pie of Indian retail market

Evolving customer preferences in recent years

THREAT:

Competitors, global big players planning to foray into market

Unorganized retail market of India

Government policies are not well defined in emerging markets like

India

2. PANTALOONS RETAIL LIMITED:

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Pantaloon Retail is the flagship enterprise of the Future Group, with a

presence across multiple lines of business. The company owns and manages

multiple retail formats that cater to a wide cross-section of Indian society.

Headquartered in Mumbai (Bombay), the company operates through four

million square feet of retail space, has over 140 stores across 32 cities in India

and employs over 14,000

Store location:

Pantaloons:: Race Course :: BarodaAddress : Multiplex, Race course Road, Near Natubhai Circle, Opp. Indraprastha Ellora Park, BarodaPin code : 390007State : GujaratPhone : 0265 - 238 6001 / 03

The location of a retail store occupies an important place in retail strategy. It

not only conveys the image of the store, but also influences the merchandise

mix and the interior layout of the store. While the merchandise mix can be

changed and prices can be adjusted, it is difficult to change the decision on

store location.

Target market and Positioning of Pantaloons:

Pantaloons are positioned as a department store catering to the middle and

upper-middle class sections at each of its locations. Its core offering is branded

merchandise, retailing international, national and regional brands as well as

private and proprietary labels.

Today, a leader in Fashion Pantaloons promises Fresh Fashion for the entire

family as well as the young and the young-at-heart. The belief is that they will

be the key drivers of fashion. Thus it is a store focusing on providing a value

for money proposition as it provides quality fashion products at an affordable

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price as compared to the competitors.

Parking facility:

The traffic – pedestrian as well as vehicular – that passes the site is an

important determinant of the potential sales that can be generated from a store.

A pantaloon is known to have good parking space wherever it’s located.

Accessibility of the market:

Accessibility of a market is defined in terms of the availability of public

transport and road/local trains connections to the markets. It is mostly located

in posh locality in the center of the city. Further the easy availability of

transport facilitates makes the location really accessible for shopping.

Visibility:

A pantaloon is situated very close to the main road. Pantaloons being a three

floor building have great visibility. To enhance the visibility pantaloons has

put its sign board on the top of the building.

Competitors:

Its presence area encompasses stores like Lifestyle, Trent; Adidas….which

directly compete with Pantaloons. This is really disadvantageous for

Pantaloons.

PRODUCT MIX OFFERED:

The kind of product mix to be offered by the retailer is another important

consideration. As mentioned earlier the main product line of Pantaloons is

men’s and women’s clothing and other accessories comprising a vigilant mix

of private as well as other labels...

Product Categories and private labels:

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(Table 1.1)

Serial no. Private Label Category 1 Pantaloon Trousers Men’s Wear 2 Bare Denim Jeans, Knitwear, gabardine,

jackets, and other accessories.

3 John Miller Shirts 4 Shrishti Ladies wear 5 Scotsville Winter wear, sweaters and

blazers 6 Scotsville Ladies western wear 7 Annabelle Ladies western wear,

formal wear 8 Agile Sports wear 9 Mix n match Buying separates and

combining 10 Honey Western wear brand for

young girls 11 Akkriti Men’s ethnic wear 12 Lombard Classic English formal wear 13 Trishaa Stitching salwarkammez 14 UMM Trendy sports and utility

wear 15 Ghagroos Men’s Ethnic wear 16 Remanika Ladies wear, kurties 17. Urban Yoga Men’s wear 18. Jealous Girls wear

PRICING:

Pantaloons visual merchandising is creative, innovative and outstanding which

can be seen from its own in house private brands such as John Miller.

All the merchandise is placed at both 360 degree and 180 degrees.

The new launched products are showed by prominent color

background.

Window display is highly interactive for impulsive buyer.

Price range is average.

Store design- Store Exteriors & Store Interior

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Pantaloons follows a theme based interior, like a corner is assigned to every

brand and that brand put up its product as per its liking. Also the posters and

ads for discounts and offers for them are put up there only Exteriors of

pantaloons stores are very attractive & eye catchy. They put up fresh fashion

collections on the dummies on the entrance.

Interior Store design:

Flooring and Ceiling:

The interior layout generates good brand associations through appropriate

color combinations. The white color of the walls and floor coupled with the

green color of the visual merchandise helps in portraying the brand effectively

Graphics and Sign ages:

Exactly opposite to the entrance gate of the store is a store directory

mentioning the various sections/departments of the entire store (Ground, First

and Second floors).

Lighting:

Good lighting in a store involves more than illuminating space. Lighting is

used to highlight merchandise, sculpt face and capture a mood feeling that

enhances the store image.

Music:

Mostly there is rock as well as soft music no particular music beat is

followed.

Store security:

Well they have ample staff available with them to guide as well as to keep a

check on the customers. Also they have cc cameras put up at various spots.

Walk Ways and Entries:

Approximately 75 % of first time customers remember a store’s entrance,

which provides the first and last view of the store’s interior. A cluttered

entryway cause’s shopper’s to indefinitely postpone entering a store, while an

attractive, well designed entrance is inviting to the customers and that’s what

pantaloons provides.

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Product Packaging:

The Products purchased by the Customers are packed in green colored

Recyclable Plastic Bags. The bag is sealed with a tape bearing a statement

“Thank you for shopping ant Pantaloons” on it.

SWOT ANALYSIS OF PANTALOONS

STRENGHT:

Brand equity and early mover advantage

Entrepreneur led, professionally managed by an experienced team

Project execution and operations

capabilities

Vast range of lifestyle and value retail products and services

Strong distribution and logistics network and supply chain

Strong distribution and logistics network, with our 21 distribution

centers covering;

WEAKNESS:

Less Conversion level

High prices in some products

OPPORTUNITY:

India's huge rural population has caught the eye of the retailers looking

for new areas of growth.

India will have over 55 Crore people under the age of 20 reflecting the enormous opportunities possible in the kids and teens retailing segment.

THREATS:

Increase in the Price of Raw materials

More number of outlets of competitors available in the surrounding

Shopping culture has not developed in India as yet.

3. WILLS LIFESTYLE

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ITC’s Lifestyle Retailing Business Division has established a nationwide

retailing presence through its Wills Lifestyle chain of exclusive specialty

stores.

ITC's Wills Lifestyle presents a complete fashion wardrobe that complements every

facet of your personality at work, when you are relaxed, while you party and for those

special occasions. Wills Lifestyle, the fashion destination, offers a tempting

choice of Designer Wear, Relaxed Wear, Evening Wear, Work Wear,

Accessories and an exclusive range of fine fragrances and bath & body care

products for men and women.


Address: Shop No. 43 & 44, Parek Apparels, Semi Basement,

Siddhartha Complex, Alkapuri Road,

Next to Express Hotel, Vadodara – 390005

PRODUCTS VARIETY:

Wills Signature:

Presenting an exquisite line of designer wear, that brings to you the magic of

fashion's grandest celebration - Wills Lifestyle India Fashion Week.

Wills Classic:

Wills Classic work wear was launched in November 2002, providing the

premium consumer a distinct product offering and a unique brand positioning.

Featuring luxurious fabrics crafted to perfection with the most contemporary

styling, showcasing the epitome of new age luxury.

Wills Sport:

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Wills Sport, fashionable relaxed wear for men and women has, over thirteen

seasons, become the vibrant face of contemporary fashion. At the Images

Fashion Awards 2001, Wills Sport was declared ‘The Most Admired Brand

Launch of the Year'.

Wills Club life:

Evening wear inspired by the allure and intrigue of the dark. Sensuous fabrics

and seductive patterns add to the magical enchantment. Charm in style.

Fashion Accessories:

Wills Lifestyle offers the customer a complete wardrobe of fashion apparel

and accessories. This season a wider choice of accessories will be offered

across ties, cuff links, socks, caps, hand bags, wallets, belts and eyewear.

STORE OUTLETS:

Wills Lifestyle is a chain of exclusive specialty stores providing a truly

international shopping experience through world-class ambience, customer

facilitation and clearly differentiated product presentation. Our stores have

established themselves as preferred shopping destinations in the prime

shopping districts across the country.

MILESTONES:

The brand has created a distinctive identity in the premium western wear

market. In the past it has been declared “The Most Admired Women's wear

Brand of the Year" and the "Most Admired Exclusive Retail Chain of the

Year" at the Images Fashion Awards. This year, it has been declared the "Most

Admired Fashion Brand of the Year - Fashion Forward".

LOOKING AHEAD:

As the country's most admired fashion brand, Wills Lifestyle looks forward to

an exciting tomorrow of change. Our customers will enjoy the coming up of

more exclusive Wills Lifestyle stores in the emerging premium mall

catchments.

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GIFT:

Wills Lifestyle presents "Occasions" - a beautiful, ready to present gift pack

with an exquisitely designed gift certificate that can be redeemed against a

range of apparel, accessories and personal care products.

Available in denominations of Rs 250, Rs 500, Rs 1000 & Rs 5000, it is the

perfect gift for any occasion.

AWARDS:

ITC's Lifestyle Retailing Business has won numerous awards for its

quality, marketing and product excellence:

LRBD has won several Images Fashion Awards over the years:

2009: Most admired Fashion Brand of the year - Fashion Forward -

Wills Lifestyle

2007: Most Admired Fashion Campaign - John Players

2005: Most Admired Shirt Brand of the Year - John Players

2004: Rising Star Brand of the Year - John Players

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4. RAYMOND PREMIUM APPAREL

The complete man

The Raymond Shop network started with a small corner shop in

Ballard Estate, Mumbai around five decades ago The Raymond Shop has been

a pioneer in organized retailing in the country. Over the years, The Raymond

Shop chain of stores has become a yardstick by which other retail stores are

judged and constantly sets new standards and creates environments that make

shopping a pleasure. The Raymond Shop is a premium retail store offering

complete wardrobe solutions for men which includes top-of-the-line brands -

Raymond, Raymond Finely Crafted Garments, Manzoni, Park Avenue, Color

Plus, Parx and Notting Hill.

PRODUCT VARIETY:

Today, the Raymond product range includes pure wools, wool blended

with exotic fibers like camel hair, cashmere and angora and innovative blends

of wool with polyester, linen and silk. Offering suiting and trousering fabric

for all occasions and needs.

CORPORATE WARE:

In offices, your attire speaks a thousand words even before you do.

What employees wear is a clear indicator about the business they represent.

Raymond helps customers differentiate their businesses through design-led

clothing solutions.

UNIFORM FABRICS

Raymond makes special fabric for institutions seeking high-quality

material for their staff uniform. It's customized shades and weaves can be seen

on clients who come from all walks of life; from a large number of schools,

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colleges, hotels, factories, airlines to defense establishments across the

country.

BLANKETS FOR CORPORATE

Raymond also makes a range of exclusive blankets to suit every budget.

THE RAYMOND SHOP OFFERING TOP-OF-THE-LINE BRANDS -

Manzoni: Manzoni is a luxury lifestyle brand offering the discerning

customer a super premium range of formal wear and sportswear including

shirts, suits, trousers, jackets, ties and leather accessories.

Park Avenue: Launched in 1986, Park Avenue is today, India's most admired

formalwear brand. It offers stylish and innovative wardrobe solutions to

gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel

or Heritage Wear.

Color Plus: Color Plus is one of India's premium and most respected casual

wear brands offering customers a range of shirts, trousers, knits and survival

gear.

Parx: Parx is a premium casual lifestyle brand, which is positioned to cater to

the needs of consumers who are looking for dressing up for life across

occasions and events.

Notting Hill: Notting Hill reflects style and manifests originality of today's

fashion- conscious and discerning young professionals at an affordable price.

The brand collection features a spectrum of men's lifestyle products

comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like

ties, handkerchiefs and socks.

PRICE RANGE:

The Raymond shop offers variety of wearing products at different

range of prices.

Price range between Rs. 599 to Rs. 999

Rs. 1299 to Rs. 1599

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PROMOTION:

Raymond indulges heavily in promoting its brands. Like most companies it

relies heavily on print and TV advertisements for this purpose.

It has full length advertisements featured on the television. Of these the most

popular ones are those where the lead character is playing with puppies while

still in his suit, the ad featuring the relationship between a father and a son-in-

law, between a father and a daughter, father and son and one showing that

between the teacher and his students.

REACHNESS:

The Raymond Shop network started with a small corner shop in

Ballard Estate, Mumbai around five decades ago. It has grown multifold with

a dedicated team making it the largest retail store in the country having over

500 stores in prime locations, in over 200 cities in India.

5. SHOPPER STOPS

THE MILESTONES OF OUR JOURNEY

The foundation of Shopper's Stop was laid on October 27, 1991 by the K.

Raheja Corp. group of companies. Being amongst India's biggest

hospitality and real estate players, the Group crossed yet another milestone

with its lifestyle venture.

From its inception, Shopper's Stop has progressed from being a single

brand shop to becoming a Fashion & Lifestyle store for the family. Today,

Shopper's Stop is a household name, known for its superior quality

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products, services and above all, for providing a complete shopping

experience.

With an immense amount of expertise and credibility, Shoppers’ Stop has

become the highest benchmark for the Indian retail industry. In fact, the

company’s continuing expansion plans aim to help Shoppers’ Stop meet

the challenges of the retail industry in an even better manner than it does

today.

VISION:

“To be a global retailer in India and maintain its No. 1 position in the

Indian market in the Department Store category."

VALUES:

The Obligation to dissent (against a viewpoint that is not acceptable)

We shall have an environment conducive to openness.

We shall believe in innovation.

We shall have an environment conducive to development.

We shall have the willingness to apologies and/or forgive

We shall respect our customers' rights.

The value of trust.

We shall be fair.


Shoppers Stop, Crossword

2/1, Arunodaya society

Alkapuri, Vadodara

0265 2333338

www.shoppersstop.com

OFFERING TRUST IN PRICE AND QUALITY VERSUS ‘MOM AND POP’

http://www.shoppersstop.com/

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SS has been able to successfully capitalize on this need for trust and has built

strong brand equity with loyal customers. However, this USP may have to be

reinvented quickly once SS sees competition in its own format.

PRODUCT VARIETY:

There are various brands offers by shopper stop

FOR KID’S:

BARBIE, DR WOODS

FISHER PRICE, FUNSKOOL

GINI AND JONY , HOT WHEELS

MAGIC LANTERN , MEDELA

MOTHERCARE , PLAY 'N' PETS

TOY TRIANGLE , ZAPAK

ZAPP , ZOOP

Different brand having different prices which are as follow....

Upto 399

400-599

600-799

800-999

1000-1199

Above 1200

New arrival Zoo zoo T- shirt

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Exclusive Offer - 10% off On MRP 10% Off on MRP,

Offer Valid Till 3rd May 2010

Zoozoo T-shirt

MRP Rs.399.00

FOR MEN:

ACROPOLI, ALLEN SOLLY, AUSTIN REED

BLACKBERRYS, ESPRIT, GIOVANI

HANES, I JEANSWEAR, INDIAN TERRAIN

JOCKEY, KASHISH, KILLER

LEE, LIFE, LOUIS PHILIPPE

MANISH CREATIONS, MANYAVAR

MARIO ZEGNOTI, MUSTANG

PARK AVENUE, PEPE, VAN HEUSEN

PROVOGUE, SHAPES, STOP

SPYKAR, TOMMY HILFIGER

VETTORIO FRATINI, ZODIAC

ALLEN SOLLY

Allen Solly Formal Shirt

MRP Rs.1, 299.00

ZODIAC

Zodiac Formal Shirt

MRP Rs.1, 499.00

New Arrivals:

http://www.shoppersstop.com/catalogservlet?productId=2921562&categoryId=315682

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LIFE

Chance Pe Dance Mens Polo T-shirt

MRP Rs.399.00

STOP

Stop Mens Tripack

MRP Rs.599.00

LIFE

Chance Pe Dance Shirt

MRP Rs.999.00

Offer Price Rs.699.00

FOR WOMEN:

AMANTE, AUSTIN REED, BIBA

BLACKBERRYS, BWITCH

CATWALK, CROSS, DIY

ELLIZA DONATEIN, ENAMOR, ESPRIT

ESTELLE, EXPOZAY, FASTRACK

GILI, GIORDANO, PIERRE CARDIN

GUESS, HAUTE CURRY

HIDESIGN HOLII, HUGO BOSS, I JEANSWEAR

INFINITY, INSENSE, JOCKEY, KASHISH

KENNETH COLE, KRAUS, LEE

LIFE, LOVABLE, LUCERA

MOTHERCARE, SPARKLES, SPYKAR

MUSTANG, NOI, PEPE, POLAROID

PRETTY SECRETS, PROVOGUE

STOP

Stop Ladies Knits

MRP Rs.499.00

AUSTIN REED

AUSTIN REED LADIES FORMAL SHIRT

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MRP RS.1, 299.00

AUSTIN REED

AUSTIN REED FORMAL JACKET

MRP RS.3, 599.00

SWOT ANALYSIS OF SHOPPER STOP

STRENGTHS:Pioneer in departmental format

Loyal customer base

Low risk and sturdy business model

Healthy financial position, low gearing

Presence across retail segments, lifestyle,

Value and specialty retailing

WEAKNESS:Competition from standalone specialty stores

Late foray into value retailing with 51% stake in promoter owned

company

High spend on store makeovers and interiors to ensure a pleasant shopping

experience

OPPORTUNITIES:

Expected 30% CAGR in organized retail to result in better footfall and

conversion rates

Entry into Tier 2 and Tier 3 cities

Collaboration with foreign players because of a national brand

THREATS:

Employee shortage and attrition due to rapid growth in retailing

Impact of slowdown in consumer spend to be felt on department stores

Opening up of economy for free entry of foreign players

JEWELLERY & WATCHES

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A. WATCHES:

The annual market size of Indian watch market is estimated to be $ 195

Million.

The size of the watch market currently is estimated to be around 40 to 45

million pieces annually.

The total investment in the organised sector is US $ 218 million.

INDIAN WATCH INDUSTRY TREND:

Rapid increase in target audience

Bulk of the demand exists in lower and middle segments

Rise of demand of trendy watches

Rise of consumerism and purchasing power of the middle

class

1. TITAN:

“Be More....”

Titan wristwatch brand is the part of titan industry,

which was launched in 1987 by TATA group. TATA group

had identified the watch category as a potential consumer

market for the TATA’s to enter.

Xerxes Desai, a TATA veteran and the MD of TATA Press was

elected to that business.

Titan is a leader in the watch business in India

50% share of the organized watch market

Over 60 million watches sold across 30 countries

PRODUCT:

Brands offered: Steel, Edge, Raga, Sonata, Fast track, Regalia,

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Bandhan, Sonata, Nebula, and Flip

PRODUCT WITH PRICE& CATEGORY:

BRAND PRICE CATEGORY

FAST TRACK 550- 1,430 YOUTH

EXCTA 595-1,430 LOWER MIDDLE CLASSS

SPECTRA 650-1,830 UPPER MIDDLE CLASS

ROYAL 960-2,830 UPPER CLASS

BANDHAN 1675-8085 COUPLES

REGALIA 1725-7770 UPPER MIDDLE CLASS

EDGE 4500-5200 BUSINESS CLASS

NUBULA 10,000-45,000 UPPER CLASS

PRICE:

As achieve our marketing our marketing objectives, we can do some change

in the pricing.

The main consideration will be in changing price are followings.

A. Survival: In case of some of the watches titan prices them according

to the features .The Exacta is a simple steel watch priced at Rs.600-

1,100. As the company also deals with Spectra, Raga through pricing

policy.

B. Market share: of sales in watches come from the lower segment,

therefore by pricing Sonata at 350 onwards with guarantee.

C. Market Skimming: In Indian watch industry there is no one offering

pure gold watches, watches in pair, jewellery watches. Here Titan offers

there product with the Indian touch in its design, the product, the love.

PROMOTION:

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Promotional pricing:

Marketing pricing: As by opening new shops such as the world of

Titan buy directly from the dealer and hence the element of middleman is

not there. category buys watches for 17-18% lesser than MRP and hence

they are able to get the 17% profit margin on sales.

It is managing to successfully convince to the customer of the perceived

value of ‘WORLD WATCH’ using hoarding all around the city,

increasing buyer image, trust worthiness, innovation, differentiation, value

for the product.

Price discount and allowances: Every year Titan comes with a price

discount sale on the

Creative advertising: Titan introduces a contest on cartoon network in india.com which invites children to use creativity and design watch.

The prize winning design was launched as a new watch in summer 2002 collection.

Type of advertising: Titan believes in making its ads clean, well made, touch on emotional chord. As the company is using celebrities or superstars that is Amir Khan for the Titan watches.

Promotion on occasion: Titan is one of the company which formally

believes in the policy of promotion the product based on the occasions.

PLACE:

Keeping in mind about the young trendy and fashionable consumers,

Titan distribute its product and set up ‘world of titan’ in different

region.

Time Zone: Titan Industries brings together the country’s leading watch

brands under one roof, providing the customer with variety in brands, looks

and price ranges and also efficient after-sales service. These 1142 Time

Zones located across 89 towns which offer its customer the complete watch

shopping experience.

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2. CITIZEN:

Citizen Watch Company was established in 1924. Over the past 75 years

Citizen has become a world renowned watch dealer. Since 1986, Citizen has

held the position as the world’s largest watchmaker.

Citizen Watches Co. Ltd. of Japan, a US$ 3.7 Billion, multinational company

with a 70 year heritage, sells world-class watches in more than 150 countries

worldwide. As one of the world's leading watch brand with renowned Japan

watch making art, CITIZEN was officially introduced into India through its

local subsidiary company, Citizen Watches (India) Pvt. Ltd. in 1997.

PRODUCT:

Citizen company offer different model of watches as follow........

Citizen Watch Fast and Free Service! Jomashop.com offers the deepest

discounts on Citizen Calibre 2100 watches, Citizen Calibre 5700 watches,

Citizen Calibre 8651 watches, Citizen Calibre 8700 watches, Citizen Corso

watches, Citizen Eco-Drive 180 watches, Citizen Elektra watches, Citizen

Nighthawk watches, Citizen Professional Diver watches, Citizen Silhouette

watches, Citizen Silhouette Charm Bracelet watches, Citizen Stiletto watches,

Citizen Skyhawk watches, and Citizen Riva watches and much more!

Models for men & women:

Dial Color Dial Color

Black , White, Blue, Silver, Gold,

Gray, Champagne, Green

Orange, Pearl, Pink, Yellow

Material

Gold , Gold Plated , Leather Band, Rubber Band

Silver , Steel, Titanium

Movement

Atomic, Automatic

Kinetic, Quartz

28

PRICE OF DIFFERENT MODEL:

CITIZEN Gents Watch Perpetual Calender (BL8008-52E)

Rs.24751

CITIZEN Gents Watch Perpetual Calender (BL8003-56A)

Rs.24751

CITIZEN Gents Watch Marine (BJ8041-09E)

Rs.26676

CITIZEN Ladies Watch Kareena Diamonds (EG3052-51A)

Rs.27314

CITIZEN Gents Watch Minute Repeater Perpetual Calender (BL9000-

83E)

Rs.29041


83L)

Rs.29041

CITIZEN Gents Watch Land (AV0020-55H)

Rs.47631

CITIZEN Gents Watch Marine (JV0020-04E)

Rs.39325

CITIZEN Gents Watch Marine (JV0000-01E)

Rs.38115


82P)

Rs.30856

PROMOTION:

ADVERTISEMENT:

TV-commercial

Billboards

Famous magazines

http://shopping.rediff.com/shop/productdisplay.jsp?CITIZEN-Gents-Watch-Minute-Repeater-Perpetual-Calender-(BL9000-83L)&prrfnbr=10371928&source=browse&frompg=Watches

http://shopping.rediff.com/shop/productdisplay.jsp?CITIZEN-Gents-Watch-Minute-Repeater-Perpetual-Calender-(BL9000-83L)&prrfnbr=10371928&source=browse&frompg=Watches

http://shopping.rediff.com/shop/productdisplay.jsp?CITIZEN-Gents-Watch-Minute-Repeater-Perpetual-Calender-(BL9000-83E)&prrfnbr=10371924&source=browse&frompg=Watches

http://shopping.rediff.com/shop/productdisplay.jsp?CITIZEN-Gents-Watch-Minute-Repeater-Perpetual-Calender-(BL9000-83E)&prrfnbr=10371924&source=browse&frompg=Watches

http://shopping.rediff.com/shop/productdisplay.jsp?CITIZEN-Ladies-Watch-Kareena-Diamonds-(EG3052-51A)&prrfnbr=10371905&source=browse&frompg=Watches

29

OTHER PROMOTIONAL ACTIVITIES:

Free shipping on all Citizen watches for orders over $150

30 day money back guarantee on all Citizen watches

Every Citizen watch is covered by our Jomashop.com 5 year warranty

Every Citizen watch is brand new and authentic

Original, unaltered Citizen serial numbers intact on all Citizen watches

0% financing

Initially, the finance scheme will be available for a limited period of

time, during which the company would assess the response to the

initiative.

The scheme is expected to help the company's sales during the festive

season. About 60 per cent of watch sales occur during the October to

January period.

PLACE:

Gf-15, Siddhartha Complex

R C Dutt Road, Vadodara, Gujarat 390007

B. JEWELLERY:

Indian Jewellery market Rs. 80,000 Crore billion in the year 2005

India is one of the largest Jewellery markets

97% of Jewellery sales are by “Family jewelers”

Change in the demographics and increased consumerism of

Indian retail market.

Organized retail is growing at a rapid pace across all

sectors.

30

MAJOR SEGMENT:

GOLD:

Comprises around 80% of Indian Jewellery Market

20% comprises fabricated studded jewellery

High level of manufacturing and domestic consumption

DAIMOND:

World’s largest cutting & polishing industry

India is the largest consumer of gold and also the largest diamond

processor.

Well supported by the banking sector and government policies.

3. TANISHQ

Tanishq is India's largest, most desirable and fastest growing jewelry brand in

India. Started in 1995, Tanishq is the jewelry business group of Titan

Industries Ltd - promoted by the TATA group. Tanishq challenged the age-old

jeweler’s word with TATA's guaranteed purity.

LOCATING TANISHQ:

Tanishq had its first showroom in Chennai in 1996. Today it has over 60

showrooms in 47 cities. Only six of these are owned by the company. The rest

are run by franchisees.

Tanishq

365/C, Linking Road, Khar,

Mumbai-400 052

Ph: 022-26484846 / 26495959

Fax: 022 - 26487979

31

E-mail: [email protected]


Tanishq is situated at Vadodara central in Vadodara.

PRODUCT LINE:

Tanishq Diamonds:

The sparkle of diamonds has always attracted the human eye.

Finding your perfect piece of diamond jewelry is an exhilarating and unique

experience. As with any significant purchase, it is important that you make an

educated decision. Tanishq diamonds come with a certificate of authenticity,

stating the caratage, colour and clarity of the stone, to enable you to know

exactly what you are paying for.

Tanishq Gold:

From the traditional harams, mangalsutras and thalis to the more fashionable

earrings, chains, bracelets and rings, there is a lot to choose from at Tanishq.

In India Gold has always been associated with security and is the most

valuable form of investment

Tanishq Platinum:

Pure

Platinum's purity endows it with a brilliant white luster. This helps to reflect

the true radiance of diamonds. Because it is generally 95% pure (18 karat gold

is 75% pure), platinum jewellery does not fade or tarnish and keeps its looks

for a lifetime.

Rare

Platinum is rare, the coveted treasure of discerning individuals. There is very

little platinum on this earth and it is found in very few places around the

world. This exquisite metal is 30 times rarer than gold.

mailto:[email protected]

32

Eternal

Platinum jewelry is the perfect choice for a lifetime of everyday wear.

Platinum does not wear away and holds precious stones firmly and securely.

TANISHQ COLLECTION

The diamond collection

The Wedding Collection

The Zoya Collection

The Fashion Earring Collection

The Kundan and Polki Collection

The Colours of Royalty CollectionThe Moham CollectionThe Aria Collection

Purity Checks:

Purity checks allow lovers of the yellow metal to test the purity of the gold

they already own. Playing a significant role in this is the Karat meter, which is

the most scientific measure of purity in the world.

Gift Vouchers:

Gift Vouchers make the perfect gift for friends and family. These are available

at all Tanishq showrooms across India and are also redeemable across the

country, Gift vouchers are available in the following denomination Rs. 2501/-,

Rs. 5001/- , Rs. 10001/- and Rs. 25001/- So now you no longer need to worry

about gifting your loved one, something of her choice!

33

PRICING:Tanishq's efforts to standardize the price of its ornaments proved to be another

milestone in its success.

Gold prices differed across the country as they were based on different

parameters concerning the local markets. In a bid to control gold price

variations in different parts of the country,

PROMOTION:

Tanishq launches ‘Free gold coin offer’ campaign

July 19, 2008 (India)

Tanishq launched its "Get Gold free with Diamonds" promotional offer were

customer be entitled to win at least one 22-kt one-gram gold coin on every

purchase of diamond jewellery worth Rs 5,000 and above.

T V Advertisement: Tanishq focus on the emotional attachment in the

advertisement like engagement, marriage and such other occasions.

Print advertisement: In leading news paper and famine magazines are

targeted to do the advertisement.

In short they know their target market and hence do advertising as required.

Bollywood tie-up: Has done tie up with Paheli where in the movie Ms Rani

Mukherji Was seen wearing Tanishq jewellery throughout and in Jodha Akbar

Movie were they launched a product line named Jodha Akbar.

COMPETITORS:

Asmi

Nakshatra Diamonds

Gili

Nirvana Diamonds

D'damas Diamonds

Adora Diamonds

34

4. NIRVANA

NIRVANA is a range of exquisitely crafted diamond jewellery,

launched in India in 2002 by Fine Jewellery (I) Ltd., one of India’s largest

exporters of diamond jewellery.

It has been launched with a view to the new age customer who buys jewellery

as a fashion statement, rather than just a mere valuable. Today, present in over

120 lifestyle outlets and national store chains in 25 cities; Nirvana has carved

a niche for itself. In a short span, it has come to be known as one of the

leading diamond jewellery brands in the country. This has been a quick climb

to the customers’ top-of-mind due to unmatched contemporary designs which

have found an echo in the modern woman’s heart and have in turn led to

customer loyalty.

It is not just in the field of design that the company has been

innovative and contemporary. Even in terms of technique, the industry sees

the company as a trendsetter. It is credited with being the pioneer of

revolutionary settings — Pressure setting, Invisible setting & Mystery setting.

The company is not just a maker of jewellery. It believes that it creates an icon

for the woman of today to express her wants, desires and her personality,

multifaceted as she is. The focus in the company is not just design – it is

design with a purpose. The purpose being, to make the designs beautiful,

fashionable and vivacious. Even when it comes to the everyday-wear

35

collection.

PRODUCT VARIETY WITH PRICE:

Nirvana offers a wide range of products, set in modern and beautiful designs.

Each guaranteed to catch the eye. These include rings, earrings, pendants,

pendant sets, bangles, bracelets and necklaces, all set in 18k yellow and white

gold.

NEW COLLECTION:

1. Misaki Collection

Where Diamonds meet Pearls Nirvana Diamond Jewellery, one of the leading diamond jewellery brands in

the country has launched a new collection called Misaki- an alluring

combination of diamonds and pearls. Where two of the world's most precious

jewels, magically blend in yellow and white gold to form an exquisite range of

earring-pendant sets. And express a fine union of class and radiance.

PRICE:

Priced at Rs. 7,200/- onwards, this intricate yet contemporary collection

looks stunning when worn with both Indian and western outfits.

2. Eden Collection

A Divine Gift of Nature

Capturing the wonders of nature in diamonds, Nirvana now presents itself in

elegant designs inspired by nature. Master crafted designs, fit the finely cut

diamonds with tranquil elegance. Earrings, pendants and rings, blossom with

the feel of leaves and flowers. This exquisite collection is perfect for everyday

wear and also serves as a stunning adornment to complement your semi formal

look.

Priced at Rs. 8200/- onward for this collection

36

3. Valentine Collection:

4. Mystique Collection

The Mystique Collection for the Mystery Called Woman

Nirvana diamond jewellery has a magical secret to reveal with its new range

of rings, earring-pendant sets in yellow and white gold The Mystique

Collection.

What makes it unique is the mysterious setting, pioneered by Nirvana that

brings out a wondrous radiance.

PRICE:

Priced at Rs. 9,800/- onwards, the collection has aesthetically designed

diamond studded rings, earrings, pendants that are set in yellow and white

gold.

37

5. Swirlz Collection

Choreography of gold and diamonds.

Nirvana beautifully choreographs gold and diamonds to bring you their new

collection.

A beautiful form of art, dance expresses the hidden emotions of a woman. The

swirl of emotions is captured in Nirvana's new collection the Swirlz

Collection. Shaped and styled rhythmically, the collection celebrates the

feelings of womanhood.

Priced at Rs. 9500/- onwards.

6. Temptation

Gift your loved one a Nirvana Temptation!

Temptation is an intriguing interplay of Black and White diamonds resulting

in a line of most dazzling collection of diamond jewellery for the very special

women in your life. Specially designed for the contemporary and chick Indian

women.

PRICE:

The temptations with a range of diamond earrings, pendants, ring sets in white

gold is priced at Rs. 8,000 onwards.

PROMOTION:

Just wear, wonder and woo. Choose your favorite piece from our exquisite

range and invoke the magical side of you. This collection is now available at

all Nirvana stores.

NIRVANA jewellery uses print media like magazine & news paper for

advertisement.

It also gives advertisement in T.V:

Malaika Arora Khan, a woman of substance and the country’s leading fashion

38

and style icon, endorses Nirvana’s range of jewellery, which encompasses

more than 600 unique designs.

PLACE:

Available exclusively at all Lifestyle Stores & Select Jewellers in Ahmedabad,

Delhi, Ghaziabad, Gurgaon, Indore, Jaipur, Kanpur, Kolkatta, Ludhiana,

Lucknow, Noida, Patiala, Vadodara & Siliguri.


At central square, opp. Vadodara central,

Vadodara.

Store Policy:

Certificate of authority:

An assurance of the purity, quality and weight of the diamonds and gold is

given with every piece of jewellery purchased.

Life time warranty

Every piece of Nirvana Jewellery enjoys a lifetime warranty and is free

from any manufacturing defects. In the most unlikely event that there is

any problem owing to manufacturing defects the piece will be repaired on

submission of Tax Invoice and certificate of authenticity.

Lifetime exchange

Every Nirvana consumer is entitled to exchange his/ her piece of jewellery without deduction within 30 days of purchase. Exchange is allowed for same or higher value on furnishing the Tax Invoice and certificate of authenticity.

Life time buyback

Every piece of Nirvana jewellery enjoys lifetime buyback facility. In case

of buyback, Nirvana will deduct 33% of the MRP **/ Invoice value**

towards taxes, levies, wear & tear etc. and refund balance 67% of the

MRP** / Invoice value ** to you.

39

5. DITI

Shrenuj & Co. Ltd., has stepped into retailing, with the launch of its

‘Diti’ branded retail stores across India. The stores will be based on the shop-

in-shop format, with deliverables of diamond studded jewellery in gold and

platinum.

DITI, a collection that redefines its meaning 'bond'. Inspired by

'Mother Nature' to which every human is bound. Every piece of Diti precious

jewellery is bonding traditions with contemporary style, aiming to bring out

your individuality. With Diti, a part of Shrenuj & Co, we continue these

relations constantly depicting new trends and living up to the objective of

"Customer Satisfaction". Ever since its foundation almost 100 years ago,

Shrenuj is truly committed to its fundamentals objective of 'Customer

Satisfaction'. Impeccable quality, innovative designing and fine craftsmanship

makes Shrenuj a name to reckon with the international diamond and jewellery

trade. Now with the launch of DITI, we would like to offer our services to

even domestic markets.

DITI PRODUCTS CATEGORIES:

Rings

Platinum

Gold

Earrings

Platinum

Gold

Pendants

Platinum

Gold

Mangal Sutra

Nosepins

40

Chains

PRICING:

Price points for the jewellery have been kept at an average of Rs.15,000

($346) per piece. This is the company’s first retail venture in India, although it

does have its own retail chain overseas.

PROMOTION:

“The concept of promoting ‘love bands’ is working very well because of the

emotional connect. Platinum now is pegged as rare, and it is considered as the

‘ultimate’ in metals used for jewellery.” Jetha adds that earrings and rings are

selling well, and popular price points are between Rs.15,000 and Rs.50,000

($320-$1,060).

The DITI campaign has introduced over 600 new designs consisting of

earrings, pendants, rings, necklaces and men’s bracelets. Interestingly,

retailers are seeing considerable demand for men’s accessories like cuff links

and tie pins and jewellery items like chains and rings.

PLACE:

Just in Vogue

Vadodara Central,

Genda Circle,

Vadodara – 390 007

DITI GUIDANCE

4 C’S of Diamond

Colour

To accurately determine a diamond's colour grade the diamond is viewed,

table down, under controlled conditions and compared to a "Master Set"

41

whose colors have been predetermined. Our diamonds are carefully colour-

graded by experienced professional graders according to these guidelines.

Fancy colored diamonds occur in nature in shades ranging from pale yellows

and pinks to vivid blues and reds; these vivid hues are the rarest of all.

Diamonds can also be artificially colour-enhanced to achieve every shade

from pure white to black.

Clarity

Most diamonds develop natural "inclusions," such as "crystals" or "feathers,"

during their formation deep within the earth. Diamond clarity is graded based

on the position, colour, number, nature and size of these inclusions. The fewer

the inclusions, the rarer the diamond and the greater the value. Flawless and

internally flawless diamonds are exceedingly rare.

All Diti diamonds are graded for clarity by professionally trained, experienced

graders according to the guidelines.

Carat

Of the 4 C's carat weight is the simplest factor used to determine the value of a

diamond. As with other precious gems, the weight of a diamond is expressed

in carats.

One carat equals one-fifth of a gram or 1/142 of an ounce. A carat is divided

into 100 points, so a 3 / 4 carat diamond weighs 75 points or 0.75 carats.

Cut

A diamond begins its existence as an irregularly shaped piece of crystal,

sometimes called "rough". The diamond cutter examines the rough and

determines the most appropriate shape for it. This is based on several

factors…chiefly the general shape of the rough crystal, its size, nature of any

imperfections, and consideration as to how much weight might be lost in the

cutting process. The skill of the cutter is vital. A master cutter may practice his

craft for twenty or thirty years before being allowed to handle the finest rough.

42

Cut is the single most important factor in determining the diamond's beauty

and value. A poorly cut diamond may sell up for up to 50% less than a very

well-cut diamond of otherwise identical colour and clarity.

AFTER SALES SERVICES:

Customer Assurance

At Diti, we want you to be delighted every time you shop with us.

Occasionally though, there might be a situation where you would like to return

the product or exchange it with a new one. Understanding this need of yours at

any point of time we have introduced the following after sales services.

Exchange Policy:

You can even exchange your old Diti design for a new one. If the product has

been used or unused and both product and diamonds/stones are intact, the

product may be exchanged with the other, at the same outlet from where it was

purchased, for 100% value, within a period of 1 month from the date of

purchase. After 1 month it can be exchange for a maximum of 90% value.

Buy Back Policy:

This service allows you to sell your Diti Jewellery back to us with ease. If you

have purchased jewellery from Diti which has been used or unused and both

product and diamonds/stones are intact, you can sell it back to us with

maximum 70% refundable of the Original Purchase Value.

43

FOOD & BEVERAGES

1. RELIANCE FRESH:

Reliance Fresh is the retail chain division of Reliance Industries of

India which is headed by Mukesh Ambani. Reliance has entered into this

segment by opening new retail stores at Hyderabad on 3 November 2006.

Reliance plans to invest 25000 crores in the next 4 years in their retail division

and plans to begin retail stores in 784 cities across India.

Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving

consumer goods and dairy products. The stores are already selling over 1,000

tonnes of fresh produce daily and also 250 categories of commodities. The

company is approaching farmers directly for the procurement of produce,

seeking to reduce the 40% wastage that occurs through the traditional supply

chain.

PRODUCT RANGE:

Vegetables and fruits

House hold items

Food and beverages – All premiere brand + Private label

Groceries – only private label

Dairy products

Non-veg food items

Ready to eat items

The stores stocked their own private label in staples and food under the

"Reliance Select" label (Exhibit-8). Eventually the label would include other

food categories such as dairy products, jams and colas.

44

Quality concernsAs of late 2009 several Reliance Fresh outlets were under the scanner for

selling expired food products. Customers have brought up this health and

safety issue with several consumer forums

PRICING:

Low prized private labels

Discount on bulk buying

Competitive rates

Onions sold at 50p less than open market rates at Rs.15.50 a kg. for a quality

variety. Cabbage was priced Rs.6.90, cauliflower at Rs.6.75, cu-ber Rs.8.90,

beetroot Rs.9.90, yam (kanda) Rs.8.90, carrot Rs.10.50, green chillies Rs.15

and ash gourd Rs.7.70 for a kg. There are also quite a few varieties of the

same vegetable - like in the case of brinjal long priced Rs.12.50, brinjal giant

black Rs.25, brinjal purple Rs.12.50 a kg. And, baby (small round ones) potato

is sold at Rs.7, potato economy Rs.5.50 and potato premium at Rs.6.50 a kg

PROMOTION:

Main idea – make bulk purchase

Discount scheme days – Saturday and Sunday

Reliance fresh membership card – Reliance One

PLACE:

Reliance fresh will always buy from the farmer, almost never from the mandi

(wholesalers).

THE FARM TO FORK MODLE:

45

FARMER

AGGREGATOR

AGREECULTURE MARKET YARD

WHOLE SELLER

SEMI WHOLE SELLER

RETAILER

CONSUMER

SWOT ANALYSIS OF RELIANCE FRESH

STRENGTH:

Private label sale – own products (Reliance Select)

Contract Farming

Network – 1600 channels in villages

WEAKNESS:

Poor inventory control

Staff – Lack of knowledge about products

Parking

OPPORTUNITIES:

Farm to fork, No middlemen, Farmers – Customer

Hundreds of farmers – 1 million farmers – next five years

THREATS:

International Retail Giants: Carrefour, Metro AG, Tesco.

2. MORE STORE

46

With a vision is to be among the leading retail players in India, Aditya

Birla Retail launched its first supermarket, MORE, For you in May,

2007. Since its launch, the MORE, For you has an aggressive roll out,

reaching a total count of over 640 stores across India today

MORE. for you is your neighborhood supermarket which takes care of

your everyday household needs and more. Spread across a wide range of

products of food and non food items, ranging from basic necessities such

as, fruits and vegetables, staples, personal care, home care, household care

products, general merchandise, and dairy products, MORE. for you

provide a one stop solution for your grocery shopping needs.

Vision & Values

Vision: "To consistently provide the Indian consumer complete and

differentiated shopping experiences and be amongst India's Top retailers,

while delivering superior returns to all stakeholders".

Values:

Integrity

Commitment

Passion

Seamlessness

Speed

QUALITY POLICY:

47

ABRL is committed to assure our consumers of the quality of our products

and services on a consistent basis and earn consumer trust and recognition of

ABRL as India's premier retail organization. The above will be achieved by :

Ensure that the products available at the stores meet the regulatory and

statutory requirements through implementation of best practices (Good

Manufacturing Practices, Good Hygienic Practices, Good House

Keeping, etc.) at every stage and in every operation.

Ensuring that for 'Own Brand', the products meet our stringent

specification requirements; while at our processing sites and extended

supply chain, the manufacturing practices and processes meet the

highest standards of GHP & GMP at every stage and in every

operation.

Ensuring that manpower resources are committed, competent, fully

trained and working in a seamless manner.

Ensuring that different functions including buying & merchandising,

supply chain management, operations and business partners understand

and share our concern for quality.

Implementing a rigorous, credible & efficient assessment, inspection,

testing & certification system.

Striving for continuous improvement through dynamic review process.

ABRL is also committed to respecting our Corporate Social and

Environmental responsibilities.

PRODUCT:

At MORE is to deliver quality & value to our customers and have a range of

private label brands as well as commercially branded products, offering -

100% satisfaction on the quality of the products & services offered.

PRODUCT RANGE:

Vegetables and fruits

48

House hold items

Food and beverages – All premiere brand + Private label

Groceries – only private label

Dairy products

Ready to eat items

PRICING:

MORE selling various food and beverages items from Rs. 10 to Rs. 300.

PROMOTION:

You can expect to be pleasantly surprised at every visit to our store with

attractive promotions such as “Buy and Get Free ", discounts and special

offers.

From time to time, we also run festival promotions that help you shop for

special and festive occasions. We also promote traditional favorites and local

specialties during festivals to make your shopping experience convenient.

We also run celebratory promotions that give you an opportunity to win

attractive prizes such as cars, two wheelers, holiday packages, gift hampers

and much more.

PLACE:

Near Lal baug crossing, manjalpur

Vadodara

3. SPENCER’S STORE:

49

Spencer’s is a part of the Rs.13, 500 Crores RPG Group and has opened 400

Spencer’s outlets with 15 Hypermarkets, 11 Supermarkets, and 374 Daily and

Express stores across 55 cities. Spencer's currently has a national consumer

base of over 60 million people who walk into the stores every year. India’s

largest supermarket chain, Spencer’s Retail Ltd. launches its first Hyper

format in South Gujarat at Vadodara. Spencer’s Hyper also offers well-chosen

products to appeal and satisfy the Gujarati palate. So shoppers in the city can

now avail a wide gamut of 30,000 products of excellent quality, all under the

same roof.

PRODUCT VARIETY: Spencer’s food store offer variety of food and

beverages products like….

FOODS:

A food item includes confectionary items, biscuits, coffee & tea, chocolate,

packaged food and spice food etc.

BISCUITS:

Parle biscuit, Britannia biscuit and ITC

COFFEE & TEA:

Nescafe, brook bond, Taj, Vag bakri tea

CHOCOLATE:

Cadbury: Dairy milk, Eclairs, 5 Stars, James, Borvile, Shots, etc.

Nestle: Kitket, Barone, Munch, Milky bar etc…

PACKAGED FOOD:

Balaji wafers, Panir packet, Mix vegetable packet etc…

SPICE FOOD:

Chicken masala, fish masala, matan masala, chana masala, panir masala, etc…

BEVERAGES:

50

A beverages item includes various types of soft drinks, waters, hard drinks.

SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Marinda, 7 up, Maza,

WATER: Bislery, Aquafina, Manikchand oxirich etc…

PRICE:

SPENCERS selling various food and beverages items from Rs. 5 to Rs. 350

Britannia biscuit @ Rs. 18 (180 GM)

Tomato kechup @ Rs. 89

7 up 600 ml. @ Rs. 22

All types of soft drinks from Rs. 7 to Rs. 30

PROMOTION:

SPENCERS offer attractive promotions such as “Buy and Get Free ",

discounts and special offers. From time to time, we also run festival

promotions that help you shop for special and festive occasions. We also

promote traditional favorites and local specialties during festivals to make

your shopping experience convenient.

Buy parle Marie 67 Gm. & get 10 Gm extra

Buy Tomato kechup 1 K.G. @ Rs.89 get Noodles Free @ Rs. 23

Buy 2 mirinda @ Rs. 36 and save Rs. 8

PLACE:SPENCERS STORE

Near Sarabai Circle,

Near Vadodara Central , Wadi Village, Vadodara

4. FOOD BAZAAR

51

Food bazaar is a part of big bazaar. Future Group, led by its founder

and Group CEO, Mr. Kishore Biyani, is one of India's leading business

houses with multiple businesses spanning across the consumption space. He

also starts BIG BAZAAR across the country. It caters to every need of your

family. Where Big Bazaar scores over other stores is its value for money

proposition for the Indian customers.

Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering a huge

array of goods of good quality for all at affordable prices. Big Bazar with over

50 outlets in different parts of India, is present in both the metro cities as well

as in the small towns.

PRODUCT VARIETY:

The Food Bazaar or the grocery store with the department selling fruits and

vegetables. Food bazaar offer number of food variety and they also provide

famous brand of beverages products like...

BEVERAGES:

A beverages item includes various types of hard drinks, waters, soft drinks.

HARD DRINKS: Royal stag, King fisher, signature, foster etc...


SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Mirinda, 7 up, Maza, Limca

etc.....

FOODS:

A food item includes confectionary items, biscuits, coffee & tea, chocolate,

packaged food and spice food etc.

Potatoes, kumara, yams, corn, taro, baked beans, dried beans, fruit etc...

BISCUITS:

52

Biscuit includes various brands which are sales by spencers.


COFFEE & TEA:

Nescafe, brook bond, red label, Taj, Vag bakri tea, Mohanlal tea

Amul items like Milk, Cheese, Yogurts

CHOCOLATE:

Cadbury: Dairy milk, Eclairs, 5 Stars, James, Borvile, Shots, etc.


PACKAGED FOOD:

Balaji wafers, Real namkin, samrat namkin, Panir packet, Mix vegetable

packet etc…

Annual turnover: Rs. 6, 34, 77,650

PRICING:

VEGETABLE PRICE: All the vegetable are sold based on market price but in

food bazaar vegetable is sold below the market price. The price is between Rs.

10 to 30 per K.g.

Food bazaar selling various food and beverages items from Rs. 5 to Rs. 1500


Britannia biscuit @ Rs. 18 (180 GM)

Tomato ketchup @ Rs. 85

7 up 600 ml. @ Rs. 21

PROMOTION:

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FOOD BAZAAR uses the posters, banners inside and outside the store

for making awareness about their new offers, promotional scheme to

the people.

Food bazaar gives advertising in newspaper and local T.V channel.

They also influence the people to buy to offering various scheme like

“Buy 1 Get 1 Free”, some exchange offer etc.

PLACE:

FOOD BAZAAR,

Big bazaar, Fategunj

Vadodara

SUPPLY CHAIN:

FOOD BAZAAR will always buy from the farmer, almost never from the

mandi (wholesalers),”. For example, the leafy vegetables, aubergines,

tomatoes and green chillies in the one of the outlets in Vadodara were sourced

directly from farmers in nearby districts. This in effect got translated into

lower prices by at least 15% to 20%. “We'll be very affordable and

competitive in the market, but we aren’t playing a price game here

5. VADODARA CETRAL:

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It Launched in Jan '07 at Vadodara, Central is a showcase, seamless mall and

the first of its kind in India. The thought behind this pioneering concept was to

give customers an unobstructed and a pure shopping experience and to ensure

the best brands in the Indian market are made available to the discerning

Indian customer. Central offers everything for the urban aspirational shopper

to shop, eat and celebrate. Located in the heart of the city, Central believes its

customers should not have to travel long distances to reach us; instead we

must be present where customers frequently visit.

PRODUCT VARIETY:

FOOD:

Vadodara central offer various types of food items like “low fat and non fat

food i.e. Milk and its items, fresh cheese, various types of vegetables and

fruits, they also sale vegetable fats & oils, sweets and salt.

Vadodara central sale grain and its items like bread, cereal, pasta and rice.

SPICE FOOD:

Chicken masala, fish masala, matan masala, chana masala, panir masala,

beans, various types of aachar pack.

COFFEE & TEA:

Nescafe, brook bond, Taj, Vag bakri tea

CHOCOLATE:

Cadbury: 5 Stars, Eclairs, James, Borvile, Shots, Dairy milk etc.


PACKAGED FOOD:

Balaji wafers, Panir packet, Mix vegetable packet etc…

BISCUITS:

55


BEVERAGES:

A beverages item includes various types of soft drinks, waters.

SOFT DRINKS: Pepsi, Coca-Cola, Thumps up, Marinda, 7 up, Maza,


PRICING:

VADODARA CENTRAL selling various food and beverages items from Rs.

5 to Rs. 399

ParleG biscuit from Rs.5 to 39

Parle Marie Rs. 5

Cadbury born vita starting from Rs. 20

Bread from Rs. 9 to Rs. 38

Pepsi Rs. 36 (600 ml.)

7 up 600 ml. @ Rs. 22


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PROMOTION:

VADODARA CENTRAL sale all the food and beverages items under one

roof so people feel convenient to buy necessary items. It provides help to buy

the product, and better services so customers feel good.

They have a wide variety of food types available. Starting from Punjabi

tandoori to Chinese, to Sandwiches, to chat papari and ice creams and

beverages. The rates though not very low but can still be considered

reasonable.

Vadodara central gives advertising in newspaper and local T.V

channel.

It provide discount on purchasing of certain amount of product

By providing exchange offer people are influence to buy

Vadodara central uses the posters, banners inside and outside the store

for making awareness about their new offers, promotional scheme to

the people.

PLACE:

VADODARA CENTRAL


Opp. Central square,

Vadodara

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CONSUMER DURABLE

1. CROMA

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The

company has launched Croma, a national chain of mega stores of consumer

electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail

operations in India,

Croma's first store opened on October 9, 2006 at Juhu in Mumbai, and it's

rolling out many more stores across India. So, no matter where you are, if you

want high-quality products, backed by advice you can trust, head for the

nearest Croma store.

Croma has over180 brands and 6000 products for you to choose from. Plush

stores, spread over nearly 20,000 sq feet, with strategically planned products

and category lay outs allow you to make hassle-free purchases.

Croma, simplify technology. So even if you are a novice you wouldn’t regret

any buy. Our Customer Service Specialists with their thorough product

knowledge can never let you go wrong with your decision.

Brand Philosophy of Croma: If service wasn't important.

If technology wasn't complex.

If variety wasn't confusing.

We would have no reason to be in business.

We help you buy.

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PRODUCT VARIETY:

CROMA having widest range of products i.e. 6000 products across eight

categories.

Croma’s own brand:

Air Conditioners

Appliance Healthcare

Computers and Peripherals

Phones Mobile Accessories

Dryers

Fans

Kitchen Appliances

Microwaves

Ovens

Computers and Peripherals

DVD

Small Appliances

Entertainment

Imaging

Vacuums

Refrigerators

Phones Mobile Accessories

Computers:Croma having variety of desktop and notebook brands -- including

Compaq, HCL, HP, Acer, Lenovo, Toshiba, and Sony -- to meet any budget

and requirement.

Croma also selling accessories like keyboards, mice, LCD monitors, fax/

modems, network cards, hubs, switches, routers, laser & inkjet printers,

scanners, shredders, CD/DVD drives, PC adaptors and cables, webcams,

software, flash drives, and more.

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Notebooks:

Brands in store: APC, Case logic, HP, Iball, PAQ, Targus, Sony, Acer,

Compaq, HCL, Lenovo, Toshiba, Apple and Benq, Croma

Desktops:

Brands in store: Compaq, Esys, HCL, Creative, HP, Lenovo, Zenith, Apple

and Benq

LCD Monitor:

Brands in store: Samsung, Acer, LG, Benq

Printers & Office Solutions:

Brands in store: Canon, Epson, HP, Bilt,

Networking:

Brands in store: Dlink, Linksys, Netgear, TATA Indicom

PC Audio:

Brands in store: Samsung, Sony, APC, BAFO, Bandridge, HP, Kensington,

MX, Altec, Creative, Altec, Intex, JBL, Logitech, Genius, Odyssey.

Storage Media:

Brands in store: Caselogic, Iball, Iomega, Seagate, Transcend, Moser Baer,

Sandisk, Sony, PNY

Input Devices:

Brands in store: Gladiator, Logitech, AOC, Iball, Microsoft, Genius, HP,

Kensington, Logitech , Belkin, Microsoft

Software:

Brands in store: Allwonders, DK, Expert, Imation, Microsoft, Norton, Pebbles,

Reader Rab, TLC, Adobe, MacAfee, CA.

Home entertainment:Croma have a wide array of television sets, including CRT, LCD, Plasma, and

brands like Haier, Samsung, Akai, LG, Onida, Philips, Sansui, Sony etc.

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In addition, you can check out low-end and high-end home theatre systems,

speakers, furniture, music audio systems, portable MP3 players, and

accessories like earphones, audio carry cases etc. Brands include Jamo,

Samsung, Sony, Philips, Apple iPod, Creative, I-Ball etc.

TV Plasma:

Brands in store: LG, Samsung, Sansui, Sony

TV LCD:

Brands in store: Philips, Samsung, LG, Sony, VU

Home Theatre:

Brands in store: Onkyo, Samsung, Sony, LG, Philips, Yamaha S, Denon

Audio Systems:

Brands in store LG, Onkyo, Philips, Sony, Denon, Yamaha

CTV:

Brands in store: Samsung, LG, Onida, Moserbaer

DVD / VCD:

Brands in store: Mitashi, Philips, LG, Samsung, Sony

Speakers:

Brands in store: Yamaha S, DSE

Entertainment Accessories:

Brands in store: Sony, Bandridge, Profigold, Panasonic, Philips,

Mp3 Players / Ipod Docks /Accessories:

Brands in store: Apple, Appleipod, Capdase, Creative, Philips, Sony, Ivo -

Moserbaer, Samsung, Cowon Iaudio, Hcl , Gecko, Logitech, F&D Fenda,....

Audio Accessories:

Brands in store: Philips, Panasonic, Sony, Sennheiser, Mitashi, Ultra Halloa,

Croma, Apple

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Communication

Croma have an extensive selection of renowned brands that include

Nokia, Samsung, Sony Ericsson, GE, Panasonic, Uniden, Motorola, Tata

Indicom, HP, Blackberry, Sony, Citizen, Jabra etc. From no-frills inexpensive

models to state-of-the-art high-end devices, we have them all.

PDA's:

Brands in store: HP, I-Mate, Blackberry, Dopod,

Phones Mobile:

Brands in store: I-Mate, Motorola, Nokia, Samsung, Sony, Sony Ericsson,

Phones Mobile Accessories:

Brands in store: I-Mate, Mobo, Scratchgar, Capdase

Large appliances

CROMA has air-conditioners including split and window air-conditioners,

with brands like Godrej, Haier, Hitachi, LG, Onida, Samsung, Voltas.

Croma also has a selection of refrigerators, with capacities ranging from 170

litres to 730 litres, and brands like LG, Godrej, Samsung, Haier, Whirlpool,

Kenstar etc.

If it's a washing machine you are looking for, we have a large array, including

front-loaders, top loaders, semi-automatic and fully-automatic and brands such

as IFB, Samsung, Siemens, LG, etc. We also have dishwashers and clothes

dryers from Haier, IFB and Siemens.

Split Air-conditioners:

Brands in store: Hitachi, LG, Samsung, Voltas, Mitsubishi, Croma

Window Air-conditioners:

Brands in store: Hitachi, LG, Samsung, Voltas, Mitsubishi

Washing Machines:

Brands in store: Samsung, LG, Haier, IFB, Seimens, Whirlpool

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Refrigerators:

Brands in store: Godrej, Haier, LG, Samsung, Whirlpool, Hitachi, Seimens,

Toshiba, Croma

Dishwashers:

Brands in store: Siemens, IFB

Dryers:

Brands in store: IFB, Seimens, Croma Cloth Dryer, Croma

Small appliances

Coma has a large collection of microwaves from Bajaj, Godrej, LG, Onida,

Panasonic, Haier, Samsung, IFB etc. Not to mention lighting products from

Philips and Luminac, door chimes, CCTV cameras, fire safety devices, smoke

detectors, vacuum cleaners, corded tools and much more.

Microwaves:

Brands in store:Bajaj, Godrej, IFB, LG, Onida, Samsung, Croma

Kitchen Appliances:

Appliances in store: Coffee Makers, Food Preparation, Irons, Kettles, Personal

Care, Toasters, Water Purifiers, Juicer / Mixer / Grinder / Blender, Croma

OTG:

Brands in store: Bajaj, Panasonic, Philips, Optima, Inasla, Morphyrich, Croma

Vacuums:

Brands in store: Black & Deck, Eurekaforb, Panasonic, Philips, Optima,

Croma

Personal Care:

Brands in store: Philips, Panasonic

Irons: Brands in store: Bajaj, Black & Deck, Morphyrich, Panasonic, Philips,

Usha, Optima.

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Tools

Brands in store: JK, Black & Deck, Dewalt

Power

Brands in store: Adaptors AC / DC, Door Chimes, Filters / Surge Protectors,

Power Board / Double Adaptors, Travel Adaptors

Lighting

Brands in store: Philips, Anchor, Luminac, GM, Bajaj, Black & Deck,

Panasonic, Optima

Imaging:

Croma has brands, including Sony, Panasonic, Canon, Kodak, Nikon,

Olympus, Samsung, Epson, Caselogic, Scratchgard, and others. Go ahead,

capture the world through the viewfinder.

Camcorders:

Brands in store: Sony, Panasonic, Canon, JVC

Digital Cameras:

Brands in store: Canon, Kodak, Nikon, Olympus, Samsung, Sony, Epson

PRICING:

Croma offer variety of products which are having different price.

The minimum price is Rs. 149 to maximum price is Rs.90, 999

PROMOTION:

Croma promote its product by different promotional activities.

They are mostly giving advertisement in news paper and magazine as a print

media. Croma also maintain personal relationship with every customer and

providing good post sales services.

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PLACE:

Centre Square,


Opp.Vadodara Central Wadi Village

Vadodara Taluk - 390 023

Exchange policy:

For music CD, DVD, Gaming Software and Small Appliances

Request for Exchange will be entertained only for Music CD's DVD's,

Gaming Software and Small Appliances on account of inherent manufacturing

defects, subject to fulfillment of the following conditions.

Products must be presented for exchange within 4 days of purchase;

The original invoice must be presented;

The Products to be exchanged must be returned in undamaged & saleable

condition including all accessories and manuals. There should be no signs of

external damage on packaging including the original carton.

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2. SAMSUNG DIGITAL PLAZA

SAMSUNG Electronics today sealed its leadership in TV design and

technology with the unveiling of five stunning Full HD LCD TVs that

combine exceptional style and performance with the Full HD 680 and 750

LCD TVs, new generation LCD TV Series 8 and Series 9, as well as the first

Armani SAMSUNG TV. The Samsung Group is a Korean-based

conglomerate that is among the world's largest and most successful

companies. Samsung’s TV lineup in Singapore for the second half of 2008

includes the aggressive introduction of three IPTV models - the Series 7,

Series 8 and Series 9 - that showcase the company's technology leadership and

its understanding of the latest consumer trends. Samsung had sales of $174

billion dollars worldwide in 2007, despite a sharp downtown in the Asian

markets.

STORE LAYOUT:-

It is single storey.

Very crowded but easily visible.

PRODUCT:

This store is sales various model of Samsung T.V like

LED TV: Redefine the way we watch television.

LCD TV: All the purity of liquid crystal.

Plasma TV: Enjoy the Superior cinematic experience.

Ultra Slim Fit TV: 40% slimmer and 20% lighter.

Flat TV: Technology and style combine for captivating entertainment.

http://www.samsung.com/in/consumer/tv-audio-video/television/lcd-tv/index.idx?pagetype=subtype

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PRICING:

Samsung Ultra slim fit TV Price List :

Samsung 29 inch Ultraslimfit Flat Screen TV CS29A730 – 19,000/- CS29Z40 – 15,000/- CS29Z50 - 16,000/- CS29Z57 – 17,000

Samsung 21 inch Ultraslimfit TV CS21A530 – 8,500/- CS21A551 – 8,500/- CS21A552 – 8,200/- CS21A730 – 9,500/- CS21Z43 – 9,000/- CS21Z45 – 9,500/- CS21Z50 – 9,300/- CS21Z51 – 11,000/- CS21Z57 – 10,500/-

Samsung Flat TV Price List

Samsung 29 inch Flat TV CS29A330 – 16,500/- CS29K44 – 15,000/- CS29M50 - 15,000/- CS29T40 – 19,000

Samsung 21 inch Flat TV CS21A330 – 9,500/- CS21K45 – 7,500/- CS21M40 – 8,000/- CS21S8 – 10,000/- CS21T13 – 12,300/- CZ21K30 – 8,000/- CZ21K44 – 8,000/- CZ21K50 – 8,400/- CZ21N30 – 7,400/-

PROMOTION:

They are gives two types of promotion

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Below the Line Promotion:

Coupon

Discount

Gift with purchase

Above the Line Promotion:

Giving advertisement in News papers, T.V., Internet,

Partnership with Big fix and Big FM 92.7

The three-pronged objectives of Samsung are: -

1) Strengthening their channel relationships,

2) Enhancing their product portfolio and

3) Creating the best service infrastructure, to gain more mindshare."

PLACE:

Samsung Digital Plaza

Opposite Aradhana Cinema,

Raopura, Vadodara,

Gujarat

3. ONIDA TELEVISION:

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Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981

in Mumbai. In 1982, Onida started assembling television sets at their factory

in Andheri, Mumbai.

Onida is a popular electronics brand in India. Onida has a network of 33

branch offices, 208 Customer Relation Centers and 41 depots spread across

India. As on 31 March 2005, Onida had a market capitalization of Rs.301.46

crore.

STORE LAYOUT:- It is a single storey.

Customers convenience to pass through all the parts of stores.

PRODUCT:

In this store there are different sizes i.e. from 14 inch to 40 inch of model

being sold like…

ONIDA-14 inch: Candy_Dlx, TVE Gold, XS Dix,

ONIDA-20 inch: CS_Dlx, TVE_Gold, Oxygen, Marvel

ONIDA-21 Inch: Black, KY_Thunder, Black_Thunder, Black_500

KY_Audioport, Oxygen_Pure_Flat, Poison_3500 & 2000, Oxygen_Thunder.

LCD T.V: 26LCD, 32LCD, 40LCD,

OTHER MODEL:Onida-20-Marvel, Onida-20-Oxygen, Onida-21-Black

200, Onida-21-Oxygen-300, Onida-21-Ultra-Slim, Onida-29-Marvel , Onida-

29-Oxygen-300, Onida-40-Lexini

PRICING:

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Andheri

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Mostly the starting price is Rs. 5000

Price is following

Onida 32 Lexini LCD TV – Rs.33,490/-

Onida 46 Lexini LCD TV – Rs.1,05,000/-

Onida Xaria 32 LCD TV – Rs.33,990/-

Onida Xaria 42 LCD TV – Rs.63,990/-

Onida 40 Lexini LCD TV – Rs.65,990/-

PROMOTION:


Coupon

Discount

Money back offers and exchange offer

Special occasions


ONIDA company Giving advertisement in News papers, magazine T.V.,

Internet,

PLACE:

Mid Plaza Electronics Be First to Rate Location - Old Padra Road, Vadodara-390012

4. RELIANCE DIGITAL:

70

Reliance Retail unveiled "Reliance Digital", its pilot consumer

electronics concept mega store in Ghaziabad yesterday. The store covers an

area of more than 15,000 sq. ft. and offers over 4,000 products spread across

150 brands.

In NEW DELHI, APRIL 24, 2007: Reliance Retail, after a successful launch

of Reliance Fresh stores across several towns and cities in India unveiled

‘Reliance Digital’, its pilot consumer electronics concept mega store.

‘Reliance Digital’ is the second format of stores from Reliance Retail to be

launched within six months of its foray into organized retail in India. The

unique store concept is built around Reliance Retail’s core philosophy -

customer centricity and a hassle free store experience.

PROCUCT:

Reliance Digital houses the entire range of household electronics, appliances,

computers, gaming and telecom products. Reliance Digital is a part of the

multi-format stores launched by Reliance and has over 150 international and

national brands along with more than 4000 products on offer at competitive

prices.

Reliance degital offering various types of home appliances product like…

AIR CONDITIONORS

FANS

REFRIGERATORS

KITCHEN APPLIANCES

WASHING MACHINE

Large appliances

http://www.merinews.com/topic/business-news-india.shtml







71

They sale air-conditioners including split and window air-conditioners, with

brands like Godrej, Haier, Hitachi, LG, Onida, Samsung,

Refrigerators: Single and Double Door Refrigerators with Free Shipping

Whirlpool 340L Deluxe Steel: 6th Sense technology with door open alarm

and highest freezer ratio @ 17% off

Washing Machines: Automatic and Semi-automatic Washing Machines with

Free Shipping.

Whirlpool 6 Kg Semi Auto Washing Machines - SI60.

Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 651.

Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 652

Air condition:

LG split A.C 2 star

Whirlpool split A.C 3 star

Penasonic split A.C

Small appliances:

Microwave:

Whirlpool Magicook 25C Treat Microwave

Water purifier:

Usha Brita WG-20LTR Water Purifier

Usha Shriram Brita Waterguard Cartridge - FC 620T

PRICING:

Usha Brita WG-20LTR Water Purifier: MRP: Rs. 2299

Whirlpool Magicook 25C Treat Microwave: MRP: Rs. 10000

Whirlpool 6 Kg Semi Auto Washing Machines - SI60: MRP: Rs. 7440

Whirlpool 6.5Kg Semi Auto Washing Machine SSAN 652

MRP: Rs. 8690

http://www.hindglobal.in/product/whirlpool-340l-deluxe-steel-refrigerator/1681.aspx

72

Whirlpool Semi Auto Washing machine Verv 6.5 Kg

MRP: Rs. 8390

LG split A.C 2 star

MRP: Rs. 22190

Whirlpool split A.C 3 star

MRP: Rs. 23090

Penasonic split A.C

MRP: Rs. 25900

PROMOTION:

It gives advertisement in radio and newspaper, magazine.

They also promote their products by offering gift coupons i.e. gift card

Rs. 3500 on purchase of A.C. and Refrigerators.

They also provide large appliances on 0% finance.

PLACE:

Procube Complex,

Opp. TVS Showroom, Nizampura Road,

Nizampura, Vadodara - 390002

Contact: (91)265-2760666, 2760777

5. PENASONIC ELECTRONIC STORE:Idea for life

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Panasonic Corporation based in Osaka, Japan is a worldwide leader in the

development and manufacture of electronic products for a wide range of

consumer, business, and industrial needs.

Panasonic India Pvt. Ltd. [PI] (Consumer Sales Division) is responsible for

the sales and marketing of mass consumer products. In addition, the Panasonic

family extends to 6 other entities, each specializing in products that cater to

the Indian customers and marketplace.

In 2001, Panasonic Asia Pacific assumed the role of a regional headquarters

for the Asia and Oceania region, providing support in logistics, information

communication, financial services, human resource development and

productivity enhancement for Panasonic companies in the region.

PRODUCT:

Panasonic electronic store offering various types electronics items as below..

ENTERTAINMENT:

TELEVISION:

Viera plasma T.V, Viera LCD T.V

Flat T.V and Slim T.V

DVD Player

Digital camera:

Lumix DSLR, Super zoom, Compact, Touch, Standard.

HOME APPLIANCES:

74

Air conditioner Washing machine Electronic Iron Vacuum Cleaner

KITCHEN APPLIANCES:

Refrigerators

Automatic cooker

Juicer mixer grinder

Microwave oven

Mixer grinder

PRICING:

T.V: Between Rs. 10990 to 65000

DVD Player: Between Rs. 2490 to 7050

A.C: Between Rs.21900 to 45500

Microwave: Between Rs. 7550 to 33950

Camera: Between Rs. 11799 to 20539

Refrigerator: Between Rs. 9099 to 34500

PROMOTION:

75


Coupon

Discount

Competition and prizes

Money back offers and exchange offer


Giving advertisement in News papers, T.V., Magazines

ADVERTISING CAMPAING:

After Ranbir Kapoor signed up with Panasonic to promote their television sets,

it is now Katrina Kaif's turn to promote washing machines from the same

brand. Although the actress has not yet shot for the television commercial,

Kats has shot for the print campaign, which is already out.

PLACE:

Panasonic Exclusive Shop,

Vaccine Patel Square, Shree Mahavir Enterprise,

Opposite Malhar Point

Old Padra Road

Vadodara -390015

HOME DECORE

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1. @ HOME (Nilkamal Ltd.)

@home began when the USD 215 million Nilkamal Limited, the world

leaders in molded furniture and India’s number one Material Handling System

Company, discovered a need for a classy one-stop home shop in India. The

group initiated @home, an international format home décor store.

Spread across major cities for your convenience, @home offers more than

20,000 sq.ft. of world-class furniture, furnishings, accessories, lights, kitchens,

flooring, decorative wall finishes and more. To give you a better feel of how

your products will look in your home, we have displayed them in actual room

settings. At our store, you can look forward to special “interior planning”

advice on a 3D interior design software, from our team passionate about

making your home look exceptionally beautiful.

VISION:

The home maker store is dedicated to making you proud of your home, making you feel at home

MISSION:

By 2010 @home will be the dominant national player with 50 flagship stores.

VALUE

RELIABLE:

Their reliability is part of the bedrock of our personality; it reinforces our

stakeholder's trust in us & helps them see us as a 'genuine' company credible,

dependable & faithful.

EQUAL:

They have strong principles that everyone is entitled to be viewed as equal, to

77

be free & be their own individual. Our outlook is non-discriminatory, un-

biased and impartial.

AESTHETIC:

Design and practicality are our business for which we are admired &

respected.

PRODUCT VARIETY:

@HOME use engineered woods such as Prelaminated Particle Board,

Prelaminated Medium Density Fiberboard as our raw materials. High quality

foils are used to laminate these boards. We also use high quality natural

veneers.

Sleeping :

Beds

Night stand

Dresser

Wardrobe

Study desk

Utility cabinet

Bean bags

Study chairs

Living :

seating

Wall units

A V trolley

Cabinets

http://www.at-home.co.in/DefaultHomePage.aspx


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Shoe rack

Centre table

Side table

Nest tables

Bar stools

Dining :

Dining table

Dining chair

Service

Furnishings :

Cushion

Covers

Bed covers

Home accessories :

Carpets

Mirrors

Photo frame

Planters

Show piece

Vases

Candle stand

Fruit bowl

Lighting

Floor lamps





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Table lamps

PRICING:

The variation in price is based on design, finish of the furniture and the

hardware used.

PRICE OF VARIOUS PRODUCTS

Queen bed: Rs. 30,900

King bed: Rs. 34,900

3D Wardrobe: Rs. 24900

Sofa set:

(3+1+1) Rs. 1, 19,900

(3+2+1) Rs. 1, 24,900

3 seater sofa: Rs. 54,900

3 seater sofa: Rs. 37,000

Dining set:

6 seater dining set: 37,900

8 seater dining set: 54,900

Dining kit: Rs. 49,900

Curio cabinet: Rs. 19,900

Wall shelf: Rs. 3,800

Wall mirror: Rs. 4,490

PROMOTION:

80

They are mostly giving advertisement in news paper and magazine as a print

media. @Home also maintains personal relationship with every customer and

providing good post sales services.

@home people have come together and they work together with a shared

desire to learn and stretch beyond their limits. Our people make @home a

great company and an exciting place to work.

In our organization people are diverse in many respects. In @home – We

bring together and use our varied experiences and personalities and work

towards achieving our goals and bring about innovations. But our employees

have a few points in common, like the passion for challenge and a resolution

to get the job done right, which helps them, work well together.

@home provides FREE interior planning services, where you can bring your

home plans and our designers will help you walk out with your dream home,

just the way you want it.

PLACE:

Centre Square,

Survey No. 54/A / 2,


Opp.Vadodara Central Wadi Village

Vadodara Taluk - 390 023

Email: [email protected]

Store Timings – 11.00am – 9.30pm

2. HOME TOWN

mailto:[email protected]

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Ab Ghar Banana Kitna Aasan

HomeTown, Future Group’s latest offering makes the task of building

a home less cumbersome and the process more enjoyable. Home Town is

India’s biggest idea in home making, building, renovation and décor.

With its promise – HomeTown is divided into three sections – exhibitions,

markets and services.

HomeTown has live displays of various rooms such as living room, dining

room, bedroom, kids' room, kitchen & bathroom in the exhibitions section.

HomeTown displays products from all major manufacturers,

represented across numerous categories such as tiles, sanitary ware, bathroom

fittings/fixtures, paints, furniture, etc. Customers are given price, service and

product guarantees.

PRODUCT & PRICING:

Home town offer various home décor product like.......

DESIGN & BUILD

Living room makeover

Bed room makeover

Kids room makeover

Home office makeover

Kitchen makeover

Bathroom makeover

BATHROOMS

Vanities, sanitary ware, shower panels, shower endosures, bath tubs &

Jacuzzis, rain shower, bath essential, and pressure pumps.

FURNISHINGS & ACCENTS

Décor light, furnishing, home ware

PRICING:

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The price is start from Rs. 2899 to Rs. 1, 32,000

SOFA SET:

Jeanz upholstered sofa set @ Rs. 15999

Elliot longer sofa set (2+L) @ Rs. 19990

Jackson longer day bed@ Rs. 18999

Euphoria longer (2+L) @ Rs. 30999

Bristol longer @Rs. 43999

Oscar upholstered sofa set@ Rs. 47999

Elizabeth upholstered sofa set@ Rs.53999

SOFA CUM BEDS:

Adam sofa bed @ Rs.10500

Crista sofa cum bed @ Rs. 12999

Alletta sofa bed @ Rs. 12999

Marcio sofa bed @ Rs. 21499

WALL UNITS:

Logan AV unit @ Rs. 8499

Alpha wall unit @ Rs. 10900

EC 1007 @ Rs. 13779

Deon wall unit @ Rs. 21499

Vista entertainment unit @ Rs. 27900

Angelo AV unit @ Rs. 28500

Price wall unit @ Rs. 41500

CENTER TABLE:

Media center table @ Rs. 2899 (minimum price)

Tangent centre table @ Rs. 26900 (maximum price)

MONZA CO-ORDINATED SET:

Monza book case @ Rs. 3799 to Rs. 8499

CLARK CO-ORDINATED SET:

Clarke side table @ Rs. 12500 (minimum price)

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Clarke dining table @ Rs. 69999 (maximum price)

BED ROOM:

Supreme bed set @ Rs. 21299 (minimum price)

Susie Queen bed @ Rs. 35500

Susie king bed @ Rs. 38999

Oriana bed set @ Rs. 53999

Vectra bed set @ Rs. 241200 (maximum price)

OFFICE CHAIR:

Tino office chair @ Rs. 1449 (minimum price)

Zebra high back office chair @ Rs. 3699 (maximum price)

MANAGER CHAIR:

Classic high back office chair @ Rs. 4499

Jaguar high back with head rest chair @ Rs. 14999

PROMOTION:

Home town giving advertisement in News paper, television and online add.

Home town provides FREE interior planning services, where you can bring

your home plans and our designers will help you walk out with your dream

home, just the way you want it.

Quality assurance:

All products have a minimum 1 year warranty, home town sell only 100%

genuine brand and offer free home delivery.

PLACE:

HOME TOWN

Near race course

Alkapuri, Vadodara

3. FURNITURE BAZAAR

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Furniture bazaar is a part of big bazaar. Big Bazaar, is the chain of

retail stores of the big banner Pantaloon Retail (India) Ltd., which in turn is a

segment of the Kishore Biyani, regulated Future Group of Companies.

Moreover the customer friendly ambiance and the organized retailing of

products also make Big Bazaar one of the successful retail companies in India.

PRODUCT VARIETY:

In Big bazaar there number of home décor product available like….

Sofa set

Centre table

Sofa cum bed

Recliners

Wall units

Bed & bed room set

Wardrobes & kids furniture

Dining table set

Essential

Grab N Go

Wall mounting & out door furniture

Office Chair

Modular Kitchens

Carpentry

Bath

PRICING:

Lounger sofa:

Jackson Day Bed @Rs.18999

Elliot lounger cum sofa @Rs.19999

Cosmic Lounger sofa @Rs.69999

Sofa Sets:

Roma (3+1+1) @Rs.19999

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Santigo (3+1+1) @Rs.23999

Silverstone (3+1+1) @Rs.68999

Center Table:

Marina CT 711 @Rs.2899

Oskar @Rs.7499

Delia @Rs.8900

Sofa cum Beds:

Adam @Rs.10500

Comfy @Rs.13999

Bric @Rs.23500

Recliners:

Zenzi rocker chair @Rs.4999

Tarry @Rs.11999

Elite @Rs.17999

Wall Unit:

AV001 Indiana @ Rs.5799

Deon @ Rs. 21499

Bed:

Proton @ Rs. 3999

Full storage bed @ Rs. 13999

Bed room set:

Liberty @ Rs. 24797

EVA ( MDF) @ Rs. 64296

Kid’s furniture set: from Rs. 26999

PROMOTION:

86

Home town mostly giving advertisement in news paper and magazine as a

print media. Home town also maintains personal relationship with every

customer and providing good post sales services.

Home town promise

One year warranty

All 7 day open

Free home delivery

Quality

Post sales support

PLACE:

FURNITURE BAZAAR

BIG BAZAAR

7 seas mall, Fategunj

Vadodara.

4. LONDON- CROSEBYS

87

London –Crosebys is local home décor out let which is situated at Central

Square in Vadodara. It is a seamless store with home decorates items. It is a

single storey outlet. It is convenience to Customers to pass through all the

parts of stores.

DISPLAY UNIT:

They display the various products on Theme based and Festival based like

Navratri festival, Diwali festival etc....

PRODUCT:

This outlet is selling small size of home décor product which are as

following....

GALLREY

1) Photo frames 2) Table mats 3) Wall paintings 4) Pots 5) Mirrors 6) vases

7) Wall arts

CLOCKS: 1) Table clocks, 2) Wall clocks

CROCKERY

1) Dinnerware, 2) Serve well, 3) Coffee mugs, 4) Glass ware, 5) Kitchen

accessories, 6) Cutlery

SOFT FURNISHINGS

1) Carpets 2) Cushions 3) Cushion covers 4) Curtain rods 5) Table linen

OTHER HOME DÉCOR ITEMS:

1) VASES, 2) decorative pebbles, 3) flowers, 4) gift bags, 5) photo frames,

6) Candle holders, 7) wall painting, 8) wall mounting, 9) lamp.

PRICING:

88

The minimum price start from Rs. 20 to Rs.1500

The price list of different decorative items as follows....

Vases starting price Rs. 90

Flowers starting price Rs. 20

Wall décor starting price Rs. 75

Gift bags starting price Rs. 20

Photo frames starting price Rs. 57

Candle holders’ starting price Rs.50

All crockery items starting price Rs.30

Kitchen items starting price Rs.35

Decorative pebbles starting price Rs.45

PROMOTION:

This home décor outlet generally use posters and gift vouchers as a

promotional activities. It also offer some scheme like up to 50% off on

purchasing of any items above Rs. 500, so customers are influence to buy

more items.

PLACE:

London- Crosebys

Centre square mall,

Opp. Vadodara central

Vadodara.

5. STYLE-SPA

89

Style Spa is the largest retailer of furniture in India with over 90 exclusive

showrooms spanning the length and breadth of the country.

Headquartered in Chennai, India - Style Spa Furniture Limited (SSFL), a

company owned by Mr. S. K. Poddar Group and Zuari Industries Limited of

the K. K. Birla Conglomerate was established in 1997 to manufacture and

retail furniture.

Style –spa is one of the famous Home Decor stores in Vadodara. This store is

situated in crowed area. It looks very attractive. It is a single storey. In this

outlet the employees are well dress and well trained.

DISPLAY UNIT:

They display the various products on Theme based and Festival based like

Navratri festival, Diwali festival etc....

PRODUCT:

BED ROOM FURNITURE:

This section catalogues our complete range of Bedroom Furniture.

Every one of them sports unmistakable Style Spa features - modular

simplicity, legendary durability, thoughtful ergonomics, rich tones and silky

smooth textures.

LIVING ROOM FURNITURE:

This section catalogues our complete range of Living Room Furniture.

Every one of them sports unmistakable Style Spa features - modular

simplicity, legendary durability, thoughtful ergonomics, rich tones and silky

smooth textures.

DINING ROOM FURNITURE:

90

This section catalogues our complete range of Dining Room Furniture. Every

one of them sports unmistakable Style Spa features - modular simplicity,

legendary durability, thoughtful ergonomics, rich tones and silky smooth

textures.

FLOWERS &VASES

1) Gifts 2) Vases 3) Table accessories 4) Show pieces

CLOCKS

1) Table clocks 2) Wall clocks

CROCKERY

1) Dinnerware 2) Serve well 3) Coffee mugs 4) Glass ware 5) Kitchen

accessories

GALLREY

1) Photo frames 2) Table mats 3) Wall paintings 4) Pots 5) Mirrors 6) vases 7)

wall arts

LUMINARY: Lights

SOFT FURNISHINGS

1) Carpets 2) Cushions 3) Cushion covers 4) Bathroom sets 5) Curtain rods 5)

Table linen

FURNITURE

1) Dining table 2) Sofa sets 3) Chairs

PRICE:

91

STYLE SPA world of furniture have offer price for Bedroom package

as low as RS.32900/-. Offer price includes bed, side table, wardrobe

and dresser of Trinida.

With dining sets ranging from Rs. 15000 to Rs. 35000, the store offers

products at moderate price rates.

The beds range from Rs. 13,000 to Rs. 37,000, the sofas from Rs.

25,000 to Rs. 39,000, and the dining sets from Rs. 12,000 to Rs.

34,000. The store also offers a warranty of one year, and promises

replacement in case of breakage.

PROMOTION:

It maintains that the brand, whose advertising has traditionally been print-led,

will venture into other media, including TV, and have a pan-India presence.


Coupon

Discount

Most of the Products at normal price


Advertise by posters and

PLACE:

Style spa

1 & 5, Sakar Complex

Haribhakti Extension

Old padra road,

Vadodara Vidyutnagar

Vadodara -390015

REFERANCE

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Retail overview, Dr. J.K. Sachdeva., NIS Sparta., Page No. 4

Gujarat Samachar, 9th, April 2010. Page No. 11

http//www.bigbazaar.futurebazaar.com

http//www.pantaloon.com

http//www.articlesbase.com

http//www.moremegastore.com

http//www.google.com

http//www.willslifestyle.com

CONCLUSION

At last I concluded that the experience of preparing retail project is so

good and I enhance my knowledge about retail business & retail market. I

interact with manager or executive of retail stores in different segment like food

& beverages, clothing, consumer durable goods, jewellery & watch and home

décor. So I also improve my communication skill.

The one thing that is common amongst these estimates is that Indian

organized retail market will be very big in 2010. The status of the retail industry

will depend mostly on external factors like Government regulations and policies

and real estate prices, besides the activities of retailers and demands of the

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customers also show impact on retail industry.

Now a days retail industry is growing industry, and their modification

also take place. I analyzed whole project and find that the modern trend is comes

in retailing business. At past years we were buy any food product from small

kirana store but now a days most of people like to buy from super market, mall

and hyper mart. We are buying all product from one roof so its very convenient

for customer.

In one roof of mall we buy products like food items cloths, entertainment

goods i.e. T.V, and all necessary products. In this mall customer also get benefit

of various schemes like 80% off, buy 1 get 1 free, discount offer, money back

offer.

Retail Project 2003

Documents

mrp rs

big bazaar fashion

mens wear

big bazaar clothing

big bazaar scores

buffalo mens fashion

retail industry

retail purposes