calottery.com RETAIL PRODUCT PLAN GAMES BEGIN MAY 22 ND ! MAY – JUNE 2017
calottery.com
RETAIL PRODUCT PLAN
GAMES BEGIN MAY 22ND!
MAY – JUNE 2017
BENEFITS TO PROMOTING HOT SPOT®
IN YOUR STORE
LOTTERY NEWS JUNE 2017
You can increase your Hot Spot sales in just a few easy steps!
Hot Spot Facts• HotSpotdrawstakeplaceevery4minutes,
providingcontinuousentertainmentontheHotSpotmonitorandthousandsofwinnersdaily.
• 34%offrequentplayersplayatleastonceaday,withanother47%playingatleastonceaweekgivingyoumoresalestraffic.
• Playersspendanaverageof$4.36oneachHotSpottransaction.
• A$3weeklyinvestmentforaHotSpotmonitorcanhavebigreturns.
- Salesincreaseupto500%whenamonitorisplacedataretaillocation!
StartgrowingyoursalesandprofitswithHotSpot!ContactyourLotterySalesRepresentativetoday.
SCAN TO LEARN HOW TO PLAY!
MONITOR:Height13.19”,Width22.27”,Depth1.85”UC-100UNIT:Height1.73”,Width8.94”,Depth6.10”
SUN MON TUE WED THUR FRI SAT
$1PRICE PER PLAY
BULLS-EYESTARTS AT $2
$100,000!TOP HOT SPOT PRIZE
SCAN TO LEARN HOW TO PLAY!
Problem Gambling Help Line: 1-800-GAMBLER. ©2016 California Lottery® 10/16.
DRAWINGS DAILY
6:04 a.m. to 2:00 a.m.
DRAWINGS EVERY
4 MINUTES!
1 2 3 4 5 6 7 8 9 10
PICK 1 TO 10 SPOTS OR CHOOSE QUICK PICK®
ADVANCE PLAY®: 100 CONSECUTIVE DRAWS
OVERALL ODDS OF WINNING: VARY DEPENDING ON SPOTS PLAYEDAND IF BULLS-EYE IS PLAYED
ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT
COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.
PS, AI, INDD CC
8.5” X 8.5”
N/A
0.125"
100%
100%
1
10/11/16
JT
020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd
Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL
ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage
NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE
REVISION HISTORY
IMAGE RIGHTS
JOB NO.
FILE NAME
APPLICATION
TRIM SIZE
FOLDED SIZE
BLEED SIZE
BUILT SIZE
PRINTED SIZE
PAGES
DATE
INITIALS
CD
AD
PA
CW
PM
TM
AC
DPM
DCE
AE
COLORS
4/4
UPCOMING PROMOTIONS
LOTTERY NEWS JUNE 2017
3
The SuperLotto Plus® promotion is back from May 31st to June 30th!
• When players buy FIVE plays, they’ll receive one FREE QuickPick®
• When players buy TEN plays, they’ll receive two FREE QuickPicks
• The FREE plays will automatically print on a separate ticket— be sure to give players both!
POS display dates are 5/31/17 to 6/30/17
4
JUNE 2017
GAME #1264
$5 MEGA CROSSWORD
WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZEPAYOUT 67%
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$10
$15
$20
$25
$30
$50
$100
$500
$1,000
$5,000
$75,000
11
12
21
40
160
200
320
591
2,400
40,000
80,000
1,200,000
2,100,000
2,040,000
1,140,000
600,000
150,000
120,000
75,000
40,600
10,000
600
300
20
Overall odds: 1 in 3.82
Total Winners: 6,276,520
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch “YOUR LETTERS” to reveal a total of 18 letters.
2. In each PUZZLE; scratch each letter that matches “YOUR LETTERS.”
3. In each PUZZLE; completely uncover two or more words, win prize shown in the PRIZE KEY.
4. EACH PUZZLE PLAYS SEPARATELY. Words on the PUZZLES cannot be combined to win a higher prize. Example: 3 words on PUZZLE 1 win $10; 4 words on PUZZLE 2 win $15; for a total win of $25.
5. Scratch the “MULTIPLIER BOX” for a chance to win 2X, 3X, 5X or 10X your prize. Multiply your winning prize by the number revealed in the “MULTIPLIER BOX” to determine your TOTAL WINNING PRIZE!
Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376
UPC CODE
INSTANT FAST CASH
5
GAME #1263
$10 JUNE 2017
ALL PRIZES EITHER $50 OR $100! 2 FAST CASH SPOTS!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
$50
$100
10
43
1,080,000
248,400
Overall odds: 1 in 8.13
Total Winners: 1,328,400
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
• Uncover a “ ” symbol to automatically win that prize.
• FAST CASH SPOT: Uncover a “ ” in either “FAST CASH SPOT,” and win prize shown instantly!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZEPAYOUT 73%
Retailer Cost of Pack: $500Less 6% Commission/Handling Fee: $30Final Cost per Pack $470
UPC CODE
Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness flyers!
6
JUNE 2017
GAME #1262BLACKOUT BINGO
WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$6
$10
$15
$20
$25
$30
$50
$100
$150
$500
$1,000
$5,000
$75,000
10
13
19
40
44
89
250
300
750
1,304
2,400
25,000
60,000
1,200,000
1,800,000
1,350,000
945,000
450,000
405,000
202,500
72,000
60,000
24,000
13,800
7,500
720
300
15
Overall odds: 1 in 3.38
Total Winners: 5,330,835
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch off the “CALLER’S CARD” to reveal 24 Bingo Numbers and 6 Bonus Numbers.
2. Scratch off the corresponding numbers on each of the four “YOUR CARDS” and the “10X BONUS CARD.”
3. Scratch off the two “FREE” spaces in each of the four “YOUR CARDS.”
4. If on any one of the four “YOUR CARDS,” you match all numbers in a complete horizontal, vertical, or diagonal line; four corners; an “X” (includes eight numbers + “FREE”) or a “BLACKOUT” card (includes all twenty-three numbers + two “FREE” spaces), you win the prize in the prize legend corresponding to that card.
5. 10X BONUS CARD: If you match all three numbers in a complete horizontal or vertical line, uncover the corresponding “$” symbol and win the prize for that line. If the “ ” symbol appears with two matched numbers in a complete horizontal or vertical line, uncover the corresponding “$” symbol and win 10 TIMES the prize for that line. Diagonal pattern does not win on 10X Bonus Card.
Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376
UPC CODE
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZEPAYOUT 67%
$5
7
TWISTEDGAME #1261
$3 JUNE 2017
NEW PLAYSTYLE! WIN UP TO $30,000!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$5
$10
$15
$20
$50
$100
$500
$1,000
$5,000
$30,000
10
8
50
100
100
251
600
15,000
30,000
120,000
600,000
1,620,000
1,944,000
324,000
162,000
162,000
64,530
27,000
1,080
540
135
27
Overall odds: 1 in 3.76
Total Winners: 4,305,312
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch “YOUR NUMBERS” to reveal a total of 21 numbers.
2. Scratch the corresponding number on each of the “YOUR PATHS.”
3. Match ALL 4 numbers along the same colored PATH, win prize shown for that PATH color.
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.
PRIZEPAYOUT 62%
Retailer Cost of Pack: $300Less 6% Commission/Handling Fee: $18Final Cost per Pack $282
UPC CODE
8
32 BIN GUIDEDISPLAY STARTING MAY 22ND JUNE 2017
All Instant Fast Cash winning tickets will instantly payout either $50 or $100. Raising awareness of these instant winners will help increase your sales.
Ask your Sales Rep for Instant Fast Cash Winner Awareness flyers!
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display to Feature SUPER TICKET™ (1256).
$30 Game # 1250
$30 Game # 1250
$20 Game # 1260
$20 Game # 1260
$20 Game # 1230
$20 Game # 1219
$20 Game # 1246
$10 Game # 1242
$10 Game # 1245
$10 Game # 1229
$10 Game # 1263
$10 Game # 1263
NEW
$10 Game # 1263
$10 Game # 1263
NEW
$10 Game # 1256
$5 Game # 1259
$5 Game # 1216
$5 Game # 1249
$5 Game # 1234
$5 Game # 1262
$5 Game # 1262
NEW
$5 Game # 1255
$5 Game # 1253
$5 Game # 1228
$5 Game # 1264
$3 Game # 1261
$3 Game # 1261
NEW
$3 Game # 1248
$3 Game # 1252
$3 Game # 1236
$3 Game # 1254
$2 Game # 1244
$2 Game # 1227
$2 Game # 1258
$1 Game # 1251
$1 Game # 1257
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$10 Game # 1222
$10 Game # 1238
$10 Game # 1205
$5 Game # 1237
Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness print-outs.
9
28 BIN GUIDEDISPLAY STARTING MAY 22ND JUNE 2017
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display to Feature SUPER TICKET™ (1256).
$30 Game # 1250
$30 Game # 1250
$20 Game # 1260
$20 Game # 1230
$20 Game # 1219
$20 Game # 1246
$10 Game # 1263
$10 Game # 1263
NEW
$10 Game # 1263
$10 Game # 1263
NEW
$10 Game # 1242
$10 Game # 1245
$5 Game # 1259
$5 Game # 1264
$5 Game # 1255
$5 Game # 1234
$5 Game # 1249
$5 Game # 1253
$5 Game # 1262
$5 Game # 1262
NEW
$5 Game # 1228
$5 Game # 1216
$3 Game # 1254
$3 Game # 1248
$3 Game # 1236
$3 Game # 1252
$3 Game # 1252
$3 Game # 1261
$3 Game # 1261
NEW
$2 Game # 1258
$2 Game # 1244
$1 Game # 1257
$1 Game # 1251
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$10 Game # 1238
$5 Game # 1237
$10 Game # 1229
$2 Game # 1227
All Instant Fast Cash winning tickets will instantly payout either $50 or $100. Raising awareness of these instant winners will help increase your sales.
Ask your Sales Rep for Instant Fast Cash Winner Awareness flyers!
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness print-outs.
10
24 BIN GUIDEretailer clerk-facing side
customer-facing side
DISPLAY STARTING MAY 22ND JUNE 2017
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your On-Counter Game Display to Feature SUPER TICKET™ (1256).
$30 Game # 1250
$20 Game # 1260
$20 Game # 1246
$20 Game # 1230
$10 Game # 1242
$10 Game # 1263
$10 Game # 1263
NEW
$10 Game # 1245
$5 Game # 1262
$5 Game # 1262
NEW
$5 Game # 1259
$5 Game # 1253
$5 Game # 1264
$5 Game # 1234
$5 Game # 1249
$5 Game # 1228
$5 Game # 1255
$3 Game # 1261
$3 Game # 1261
NEW
$3 Game # 1248
$3 Game # 1236
$3 Game # 1252
$3 Game # 1252
$3 Game # 1254
$2 Game # 1244
$2 Game # 1258
$1 Game # 1257
$1 Game # 1251
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$10 Game # 1238
$10 Game # 1229
$20 Game # 1219
All Instant Fast Cash winning tickets will instantly payout either $50 or $100. Raising awareness of these instant winners will help increase your sales.
Ask your Sales Rep for Instant Fast Cash Winner Awareness flyers!
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness print-outs.
JULY GAMESCOMING SOON JUNE 2017
Get ready! Your next set of Scratchers® are coming June 19th!*
*Ticket artwork subject to change.
11
TellyourcustomersaboutaspecialSet For Life Scratchers 2nd Chance Bonus Drawforachancetowincashprizes!Thiswillbeinadditiontotheweekly2ndChancedrawsfor$100,000incashprizes!
12
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONLOTTERY NEWS JUNE 2017
12
NOW through June 30, 2017, any eligible, non-winning $1, $2, $3 and $5 Scratchers®, as well as all eligible SuperLotto Plus® 2nd Chance codes submitted will give your players a chance each month to win an exciting California Adventure prize package AND be entered into the Grand Prize Drawing for a chance to win all six (6) prize packages!
This is all in addition to the weekly 2nd Chance drawings. Be sure to remind your players about these chances to win fun prize package adventures! Visit calottery.com/ca-adventure for more details.
DRAW PROMO MONTH PRIZE PACKAGE # OF WINNERS
1 January 1 — January 31* Music Fest (7) Scratchers (7) SuperLotto Plus
2 February 1 — February 28** Culinary Experience (7) Scratchers (7) SuperLotto Plus
3 March 1 — March 31*** Adrenaline Adventure (7) Scratchers (7) SuperLotto Plus
4 April 1 — April 30**** Pro Sport Experience (7) Scratchers (7) SuperLotto Plus
5 May 1 — May 31 Vacation of a Lifetime (7) Scratchers (7) SuperLotto Plus
6 June 1 — June 30 Beach House Experience (7) Scratchers (7) SuperLotto Plus
Grand Prize January 1 — June 30 All six (6) prize packages featured throughout
the Promotion Period (2) Scratchers (2) SuperLotto Plus
**The Culinary Experience Promotion has ended as of February 28th.***The Adrenaline Adventure Promotion has ended as of March 31st.****The Pro Sport Experience Promotion has ended as of April 30th.
*The Music Fest Promotion has ended as of January 31st.
This June, your players could coast to adventure!
Let players know a beautiful beach house experience could be theirs with 2nd Chance! Winners will be able to spend 5 nights in a private beach house along the Pacific coastline. Winners will be able to choose from several California destinations such as San Diego, Monterey, Marin, San Francisco and more. Once their choice is made, the real fun begins. Tell them how they can experience the most from the coast.
Remind players to buy $1, $2, $3 and $5 Scratchers® and SuperLotto Plus® to join the fun.
Visit calottery.com/ca-adventure for more details and winner information.
LOTTERY NEWS JUNE 2017
CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONCALIFORNIA ADVENTURE 2ND CHANCE PROMOTION
14
QUICK REFERENCE GUIDE JUNE 2017
SCRATCHERS® ORDER SCHEDULE
After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies,
federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 4/17
orange is Ablue is B
Myweek(circle yours)
MyLTSS
Phone1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day!
SUCCESSFUL SCRATCHERS SALES CHECKLIST:**See Placement Guides for which games to replace with new games.
**Safely put aside removed games and return to your Lottery Sales Representative for credit.
**Ask your Lottery Sales Representative for a featured game display.
Next visit
DSR TIPS
** Number of $5 Games **Goal **$ Average Weekly Sales **Goal
S M T W T F S
JULY
S M T W T F S
MAY
S M T W T F S
JUNE
new game launchLottery offices closed (state holiday)
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2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
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28 29 30 31
Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.
$2PRICE PER PLAY
$40 MILLION!JACKPOT STARTS AT
SCAN TO LEARN HOW TO PLAY!
Problem Gambling Help Line: 1-800-GAMBLER. ©2017 California Lottery® 4/17.
SUN MON TUE WED THUR FRI SAT
DRAWDAY
7:00 p.m.
DRAWDAY
7:00 p.m.
PICK 5 NUMBERS PLUS 1 POWERBALL OR CHOOSE QUICK PICK®
ADVANCE PLAY®: 10 CONSECUTIVE DRAWS
OVERALL ODDS OF WINNING: 1 in 24.87
1 2 3 4 5
POWERBALL TICKETS CANNOT BE CANCELLED
WHY PLAY POWERBALL®?
When you play $2 Powerball, anything is possible. With millions of people playing, grab a ticket and play today!
HOW DO YOU PLAY?
Pick five lucky numbers (from 1 to 69) and one Powerball number (from 1 to 26) on a Powerball playslip or play a Quick Pick.
WHAT’S A QUICK PICK®?
The Lottery’s terminal randomly generates the numbers and prints your ticket.
WHAT’S IN IT FOR YOU?
Powerball jackpots start at $40 million and grow by at least $10 million per draw each time the Jackpot rolls. There are 9 ways to win in Powerball.
HOW DO YOU KNOW IF YOU’VE WON?
Draw entry closes at 7:00 p.m. PT and the draw occurs at 7:59 p.m. PT every Wednesday and Saturday. Winning numbers are posted on the internet at calottery.com/play, on the Lottery’s mobile app or you can scan the barcode on your ticket at any Lottery retailer.
HOW LONG DO YOU HAVE TO CLAIM YOUR PRIZE?
You have 180 days from the draw date, except for Jackpot prizes which must be claimed within one year of the draw in which the prize was won.
$2PRICE PER PLAY
BELIEVE IN SOMETHING BIGGER®!
WANT TO LEARN HOW TO PLAY?
Scan theQR Codewith your smart device to watcha quick video.
95%of Lottery revenue is
returned to the community.
95%
JACKPOTJACKPOT
$40 MILLION!$40 MILLION!STARTS ATSTARTS ATSTARTS ATSTARTS AT