SUSTAINABLE TOURISM IN YOUR BUSINESS A BUSINESS CASE
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SUSTAINABLE TOURISM IN YOUR BUSINESSA BUSINESS CASE
SUSTAINABLE TOURISM
> Learn about sustainable tourism (environmental and social impacts) and how it can benefit customers, destinations and the company
> Learn about the Travel Foundation and how its projects help sustainable tourism
> Explore how to communicate this to customers > Find out how to improve the environment and society
through how we do things at work> Agree what action to take> Have fun and win!
TODAY’S AIMS
BENEFITS OF SUSTAINABLE TOURISM
Great holidays that help people and the environment, so there will be great holidays in the future.
SUSTAINABLE TOURISM GOOD FOR…
>Customers
>Destinations
>And our business
SUSTAINABLE TOURISM OUR CUSTOMERS
> Protecting the product> unspoilt destinations
(pollution, water scarcity, extreme weather)
> unique character (unsympathetic development, imported goods and culture)
> Experiences and adventure> different cultures, foods,
ways of life > Being welcome
SUSTAINABLE TOURISMOUR DESTINATIONS
>Staying desirable>as a place to visit>as a place to work>as a place to live and raise a family>…over the long term
SUSTAINABLE TOURISMOUR BUSINESSES
> Good management – cost savings, future proofing
> Getting passionate – innovation, excellence
> Building a brand
SUSTAINABLE TOURISMTHE EFFECTS OF GETTING IT WRONG
Beach erosion in Vietnam due to developing hotels too close to the beach
CLIMATE CHANGE PUTS TOURISM AT RISK> Seaside – beach erosion,
sea level rise, sea surges and storms, reduced fresh water supply. Where will the new destinations be?
> Mountains – shorter winter sport seasons, demand for higher altitude resorts. Longer summer seasons?
> Stormy weather, droughts, heatwaves – cancelled holidays, rescues, rebuilding
SUSTAINABLE TOURISMTHE EFFECTS OF GETTING IT WRONG
WASTING RESOURCES IS A WASTE OF MONEY
>Energy>Water>Raw materials and products>Taxes and fines
SUSTAINABLE TOURISMTHE EFFECTS OF GETTING IT WRONG
SUSTAINABLE TOURISMTHE EFFECTS OF GETTING IT WRONG
SOCIAL EFFECTS Communities and staff who think they are not being treated fairly and with respect won’t welcome our customers.
What might this cost us?
SUSTAINABLE TOURISMTHE EFFECTS OF GETTING IT WRONG
LOST BUSINESSA significant proportion of holiday-makers are:
- worried about the impact of their holidays (26%)- worried about climate change and holidays (23%)- seeking more ‘authentic’ experiences (54%)- would choose a hotel with a green award, if available (a 9% preference)
HAPPY ACCIDENT?
GOOD PLANNING!
WITH THE TRAVEL FOUNDATION
CHANGING LIVES
SUSTAINABLE TOURISMWHAT’S IT ALL ABOUT?
The Travel Foundation is a charity that cares for our favourite destinations
SUSTAINABLE TOURISMTHE TRAVEL FOUNDATION…
…helping to protect the natural environment, traditions and culture
SUSTAINABLE TOURISMTHE TRAVEL FOUNDATION…
…improving the lives of local people
SUSTAINABLE TOURISMIN THE CARIBBEAN…
> Simple ‘fixes’ – protecting precious coral reef with buoys
> Protecting endangered nesting turtles – so they can make their way from the sands to the sea!
SUSTAINABLE TOURISM
> Helping hunters become guides…
SUSTAINABLE TOURISMIN GAMBIA…
> Demonstration farm to train farmers to grow high quality fresh produce
SUSTAINABLE TOURISMIN TOBAGO…
> Helping farmers sell fresh, local produce to the hotels
> Helping children to grow
organic herbs to sell to the hotels
SUSTAINABLE TOURISMIN SRI LANKA...
> Regenerating Tsunami effected region
> Keeping the Bobbin lace making craft alive
SUSTAINABLE TOURISMIN CYPRUS…
> Bringing income to marginalised villages
SUSTAINABLE TOURISMHELPING THE TRAVEL INDUSTRY
> Delivering guidelines and training
> Taking effective action on sustainable tourism
SUSTAINABLE TOURISMEXTERNAL GRANTS…
> Funding for projects
> Replicating these ideas
> Focus on Carbon Reduction
> Guidelines on website
SUSTAINABLE TOURISMWHO BENEFITS?
>Our customers
>Our business
>The people and the places our customers love to visit!
You can do your bit and help change lives.
You only have to be confident to talk to customers about the benefits of sustainable tourism and check that customers are happy to make the small donation (if applicable).
THANK YOU
YOU ARE THE KEY…
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