Presentation On Evaluation of Indian Retail Marketing
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Presentation On
Evaluation of Indian Retail Marketing
Country GRDI (2012) GRDI (2014)
USA 1 1
Brazil 2 2
India 5 3
China 3 4
UAE 7 5
Mongolia 9 6
Georgia 6 7
Kuwait 12 8
Turkey 13 9
Armenia -- 10
Source: India Retail Report (2014)
Global Scenario
Comparison of Organized Retail Sector
(2013-14)
820
3040
55
81 85
9280
7060
45
19 15
India China Indonesia Thailand Malaysia Taiwan US
Organized Unorganized
92%
8%
8%
33%
11%
22%
2%
7%
6%
8%
11%
Appareal
Food and
Grocery
Others
Pharmacy
Food Service
Jewellery
Consumer
Electronics
Mobile and
TelecomUnorganized Retail Sector
Organized Retail Sector Organized Retail Sector
Retail Sector in India (2013-14)
Source : Ernst and Young Retail Report
Traditional Retail Outlets
Departmental Stores
Complex and Hyper Market
Malls
Market Maturity of Organized Retail Sector in India
Pre 80 s
Mid 90 s
2000
2010
Future Prospects of Retail Market in India
Source: Crisil Research Estimates- 2014
India’s GDP
growth trend
Retail market
growth trend
Share of
organized
retailing
CAGR- Compound Annual Growth Rate
Why Retail Sector is Increasing in India…?
Reason for increasing Retail Sector in India.
1. Personal Disposal Income growth
Source : Euromonitor Estimates
Reason for increasing Retail Sector in India.
2. Cheaper Labour availability
Source: Department of Industrial Policy and Promotion
Reason for increasing Retail Sector in India.
3. Young Population
Source: India Census
Reason for increasing Retail Sector in India.
4.E-retailing
Reason for increasing Retail Sector in India.
5. Franchising Growth
Source: Department of Industrial Policy and Promotion
Reason for increasing Retail Sector in India.
6. Easier access to Money
Source: Crisil Research
Reasons for increasing Retail Sector in India.
Urbanization
Brand Consciousness
FDI
-Single brand production retailing- 100 %
-Multi brand production retailing- 51 %
Technology Adoption
Promotional Activity
Communication Network
Challenges before Retail Sector
Heterogeneous Marketing
Poor SCM
Real Estate Concern
Workforce
Available retail space (500 sq. feet)
Cultural diversity
Lack of Infrastructure and Logistics
High with Unorganized sector
Concerns with e-tailing.
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