Retail management strategy for e-commerce portal

Retail Management in E-Commerce

WRECKING CREWBy,

• Online fashion house

WHO ARE WE

• Premium brands at affordable price

WHAT DO WE DO

Brands at Brandshoppy…

Financial Requirements…2100 Sq.ftWarehousing

• No investment for warehousing

• 5 Bikes for Delivery of products

15 employees Staffs

• 8 laborers to maintain warehouse

Online Promotion – 3 lakhsPromotional Activities

• Offline Promotion - 2 lakhs

Operations…24/7 All time delivery

Web management

Dedicated person to handle website

Temporary Employee

To increase the business & bring them periodically

E-commerce in Box

Starting a e-commerce site with 25$ every month

SEG

TAR

• Brand Obsessed & price sensitive youth

POS• One stop for all your favorite brands

Gender

Male

T-shirts

Collar

V-Neck

Shirts

Informal

Formal

Trousers

Denim

Formal

Other Accessories

Socks Shorts

Female

T-shirts Trousers

Denim

Formal

Merchandise Hierarchy

Human Resource Planning …

8 Warehouse employees

1Supervisor

5 Distribution Person

1Manager

Online Marketing…

SEO & SEM in order to

increase the

visibility

Stamp ads on side pane & timeline

ads.

Conducting contest

based on keywords

Banner post with hashtags