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Retail Instruments Boosting retail store efficiency with powerful analytics NPO Analitika
12

Retail instruments is powerful analytics and metrics for the store.

Jul 17, 2015

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Data & Analytics

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Page 1: Retail instruments is powerful analytics and metrics for the store.

Retail InstrumentsBoosting retail store efficiency with powerful analytics

NPO Analitika

Page 2: Retail instruments is powerful analytics and metrics for the store.

What do we know about these people?

Which portion of these people entered your store?

How many of them visited you 5 times a week?

How much time did they spend inside your store?

Retail Instruments provides precise answers!

Page 3: Retail instruments is powerful analytics and metrics for the store.

Retail Instruments – How does it work?

Wi-Fi sensor is installed

in your store*

Sensor scans environment around, searching for devices

Upon detection of visitor’s phones, we

can get the followinginformation:

Unique ID of the device

(MAC-address)**

Time

Location

* One sensor can cover up to 500 sq.m.** Not a personal data

Page 4: Retail instruments is powerful analytics and metrics for the store.

Outside footfall

We show you traffic peak hours of outside of your

store, and how it changes hourly and daily

This allows you to manage working hours effectively and make local campaigns

right on time

Page 5: Retail instruments is powerful analytics and metrics for the store.

Capture Rate

As we track visitors location, we know the

moment when they enter your store

You’re getting real-time traffic capture rate

statistics for your store

Page 6: Retail instruments is powerful analytics and metrics for the store.

Dwell Time

The minimum time to make a purchase is about X minutes

(different for various retailers). Everyone who left the store

faster, most probably went out without buying anything

Based on that we’re calculating bounce rate - % of those left without making a purchase

Page 7: Retail instruments is powerful analytics and metrics for the store.

Loyalty

You will get the data on how many returning customers came to your store, even if they didn’t buy anything

As soon as we know unique ID of each device, we understand recency and frequency of visits

Page 8: Retail instruments is powerful analytics and metrics for the store.

Communication

Connecting to the free Wi-Fi in your store, visitor enters the phone number

and accepts to receive offers

Next time this visitor is near your store, he will get an SMS

with personal offer

These SMS offers are in the right time and place, they are HYPER LOCAL - that’s why the conversion rate to purchase is

very high

Page 9: Retail instruments is powerful analytics and metrics for the store.

With Retail Instruments you can

Measure efficiency of advertising campaigns, sales personnel, windows displays, product layout changes

Plan marketing campaigns based on real metrics of each store

Optimize expansion plans and effectively manage rental rates

Communicate with right audience in the right place at the right time

Analyze your stores network, find the best practice and apply it across the stores

Page 10: Retail instruments is powerful analytics and metrics for the store.

Installation and setup one-time payment

(for each store)

What we offer

Effective actionable insights supporting real-time decision making Cloud-based solution – access from any place Installation time – 1 hour! Affordable for any type of retailers

3000Roubles

+VAT

Monthly fee for the powerful analytics system

and rich set of reports(for each store)

8000Roubles

+VAT

Page 11: Retail instruments is powerful analytics and metrics for the store.

Result

Continuous monitoring of business metrics

Business efficiency optimization

More profits and happy clients!