Retail Footfall Benchmark Economic indicators suggest that consumer caution looks set to increase. This means being top of mind becomes more important, and increasing mixed-commerce behaviour means you have to be top of mind all the way to the checkout - whether in-store or online. { } 02. Blurred lines So, how do we identify those consumers still out spending? We collect Device IDs seen in-store - both yours, and your competitors’. And people are still shopping in-store, with £86 in every £100 spent in bricks and mortar retail. Showrooming has been exaggerated, with just 12% of Gen Z agreeing that they research in-store before buying online, and 32% agreeing they do the opposite. 01. Forecasting Frugality As wages grow slower than prices do, disposable income will get more and more squeezed. Add in the impending interest rate increase, and the battle for brands to remain first choice will continue to intensify as shoppers look to justify outgoings. 03. Pre-store vs. In-store Based on 36 campaigns where Blis’ impact was independently measured, we can see a positive effect at all stages of the purchase funnel, but especially when converting Consideration to Intent - the final hurdle before transaction. For more information on methodology, footfall attribution and how we can help your brand. 04. Retail Footfall Benchmark Contact us: Everyday Prices Interest Rates Disposable Income Consumer Confidence Awareness +45% +57% +74% Control Exposed Control Exposed Control Exposed Consideration Purchase intent Clothing and footwear 29% 42% 17% 27% 8% 14% Control Exposed 0.52% 0.76% 46% Uplift 250MN 100 campaigns Based on across Blis has created the Footfall Benchmark impressions April October FMCG Benchmark FMCG Update + Retail Benchmark /blisglobal Sources: 01. Forecasting Frugality | Bloomberg / Office for National Statistics / Nielsen / Bank of England 02. Blurred Lines | Office for National Statistics / Google Consumer Barometer (All Adults) 03. Pre-store vs. In-store | OnDevice Research Brand Uplift Studies (n = 36 campaigns) 04. Retail Footfall Benchmark | Blis A/B Footfall Test Database (n = 97 campaigns) /blisglobal /blisglobal [email protected] www.blis.com Copyright Blismedia. 14% research in-store, then purchase online (showrooming) 25% research online, then purchase in-store (web-rooming) 1/4 1/3 purchase journeys are conducted entirely online purchase journeys are conducted entirely in-store Showrooming vs Web-rooming
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Retail Footfall BenchmarkEconomic indicators suggest that consumer caution looks set to increase. This means being top of mind becomes more important, and increasing mixed-commerce behaviour means you have to be top of mind all the way to the checkout - whether in-store or online.
{ }
02. Blurred linesSo, how do we identify those consumers still out spending? We collect Device IDs seen in-store - both yours, and your competitors’. And people are still shopping in-store, with £86 in every £100 spent in bricks and mortar retail. Showrooming has been exaggerated, with just 12% of Gen Z agreeing that they research in-store before buying online, and 32% agreeing they do the opposite.
01. Forecasting FrugalityAs wages grow slower than prices do, disposable income will get more and more squeezed. Add in the impending interest rate increase, and the battle for brands to remain first choice will continue to intensify as shoppers look to justify outgoings.
03. Pre-store vs. In-storeBased on 36 campaigns where Blis’ impact was independently measured, we can see a positive effect at all stages of the purchase funnel, but especially when converting Consideration to Intent - the final hurdle before transaction.
For more information on methodology, footfall attribution and how we can help your brand.
04. Retail Footfall Benchmark
Contact us:
Everyday Prices Interest Rates
Disposable Income Consumer Confidence
Awareness
+45%
+57%
+74%
Control Exposed Control Exposed Control Exposed
Consideration Purchase intent
Clothing and footwear
29%
42%
17%27%
8%14%
Control Exposed
0.52%0.76%
46%Uplift
250MN 100campaigns
Based on across
Blis has created the Footfall Benchmark
impressions
April October
FMCGBenchmark
FMCG Update +Retail Benchmark
/blisglobal
Sources:01. Forecasting Frugality | Bloomberg / Office for National Statistics / Nielsen / Bank of England02. Blurred Lines | Office for National Statistics / Google Consumer Barometer (All Adults) 03. Pre-store vs. In-store | OnDevice Research Brand Uplift Studies (n = 36 campaigns)04. Retail Footfall Benchmark | Blis A/B Footfall Test Database (n = 97 campaigns)
/blisglobal /blisglobal [email protected] www.blis.com
Copyright Blismedia.
14%research in-store,then purchase online(showrooming)
25%research online, then purchase in-store (web-rooming)
1/4 1/3purchase journeysare conducted entirely online
purchase journeysare conducted entirely in-store
Showrooming vs Web-rooming
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