We’ll glance into a few of the most cri3cal challenges, implica3ons and ac3ons that retailers must address over the next few years… When you look at the Retail landscape it’s robust and ever changing due to the consumer and market demands POV Retail Industry Outlook Tabitha Vickers
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We’ll glance into a few of the most cri3cal challenges, implica3ons and ac3ons that retailers must address over the next few years…
When you look at the Retail landscape it’s robust and ever changing due to the consumer and market demands-‐-‐
POV Retail Industry Outlook Tabitha Vickers
Even with prepara3on and planning today, retailers can expect the following most cri6cal challenges by 2020:
Advancing with technological innova6ons
Aligning behavior to the customer experience
Delivering value through all channels
• Mobile plaGorms, NFC, smart sensors, and social media
• Loyalty and CRM plaGorms
• POS system upgrades and tools
• Segmenta3on • Personas and influencers • Data and insights • Privacy/regula3ons/
security
• Omni-‐channel presence • E-‐Commerce vs. Brick
and Mortar experience • Supply chain • Processes and people
FACTORS:
2
Only 40% of companies consistently track what happened during customer interac3ons with their business.