Retail in India Satya

8/9/2019 Retail in India Satya

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Harsha Retail

:n 14 !eptember '#1'& the go$ernment of India announced the opening of DIin multi/brand retail& sub ect to appro$als by indi$idual states. This decision %as%elcomed by economists. and the markets& but caused protests and an uphea$alin India*s central go$ernment*s political coalition structure. :n '# !eptember '#1'& the Go$ernment of India formally notified the DI reforms for single andmulti brand retail& thereby making it effecti$e under Indian la%.

:n = December '#1'& the ederal Go$ernment of India allo%ed 51, DI inmulti/brand retail in India. The go$ernment managed to get the appro$al of multi/brand retail in the parliament despite hea$y uproar from the opposition+the 2D( and leftist parties-.!ome states %ill allo% foreign supermarkets like3almart &Tesco and arrefour to open %hile other states %ill not.

The Potential of the Indian Retail Sector

The high gro%th pro ected in domestic retail demand %ill be fuelled by >

1. (n increase in urbani?ation

'. hanging consumer attitudes especially the increasing use of credit cards

). The gro%th of the population in the '# to 49 years age band& there is retailopportunity in most product categories and for all types of formats

1 ood and Grocery> The largest category& largely unorgani?ed today

' @ome Impro$ement and onsumer Durables> :$er '# per cent perannum in the neAt 1# years

) India also has significant potential to emerge as a sourcing base for a

%ide $ariety of goods for international retail companies

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Challenges Facing the Indian Retail Industry

1 The taA structure in India fa$ors small retail business' ;ack of ade8uate infrastructure facilities

) @igh cost of real estate

4 Dissimilarity in consumer groups

5 Restrictions in oreign Direct In$estment

B !hortage of retail study options

= !hortage of trained manpo%er

C ;o% retail management skill

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Retail is usually classified by Type of Products as follo s !

1 ood products

' @ard goods +Ehard/line retailersE- / appliances& electronics& furniture&sporting goods& etc.

) !oft goods / clothing& apparel& and other fabrics.

Retail For"ats in India

!upermarkets> ;arge self/ser$icing outlets offering products from a $arietyof categories.

Departmental !tores> are general retail merchandisers offering 8uality products and ser$ices.

on$enience !tores> are located in residential areas %ith slightly higher prices goods due to the con$enience offered.

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!hopping are the biggest form of retail in India& malls offerscustomers a miA of all types of products and ser$ices includingentertainment and food under a single roof.

Discount !tores> These are factory outlets that gi$e discount on the It is a relati$ely ne% entry& in the retail sector. @ere be$erages&snacks and other small items can be bought $ia $ending machine.

!pecialty !tores> are retail chains dealing in specific categories and pro$idedeep assortment. ig a?aar& ood a?aar ' @ome !olutions> @ometo%n& urniture a?aar&

) onsumer 0lectronics> e/?one

4 !hoes> !hoe actory

5 ooks& Depot

B @ealth J eauty are> !tar& !itara

= 0/tailing> utureba?aar.com

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C 0ntertainment> o%ling o.

Tata GroupTata group is another ma or player in Indian retail industry %ith its subsidiaryTrent& %hich operates 3estside and !tar India a?aar. 0stablished in 199C& italso ac8uired the largest book and music retailer in India H;andmark in '##5.Trent o%ns o$er 4 lakh s8. ft retail space across the country

RPG Group

RPG Group is one of the earlier entrants in the Indian retail market& %hen itcame into food J grocery retailing in 199B %ith its retail ood %orld stores.;ater it also opened the pharmacy and beauty care outlets H@ealth J Glo%

RelianceReliance is one of the biggest players in Indian retail industry.


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Harsha Retail

%ARS%A & hat you don't get else here (

It doesnt matter how many times you fail.

It doesnt matter how many times you almost get it right.

All that matters in business is that you get it right once.

Then everyone can tell you how lucky you are.

)%arsha) Founder Late Shri* +* ,ola Poo$ary ! A reno%ned social %orker&$eteran congress leader and founder of *@arsha 0lectronics*& though he %as anentrepreneur by profession& he had al%ays been in the forefront of socialacti$ities for almost siA long decades.

:n the professional front& he first got into the trade of preparing s%itchboardsused in electrical %iring. This gradually e$ol$ed in *Prakash* brand %hich is ahousehold name today. ut *@arsha 0lectronics* %hich %as his dream pro ect&established him as one of the leading entrepreneurs of the district. If *@arsha*has spread %ings today to $arious parts of the district& credit must go to thecalibre and inno$ation of this great soul.

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C-#PAN. PR-FILE

INITIAL PERI-D/ in the ords of The #ana ging Director/

#R* S0R.A PRA+AS% +

The ourney began in 19=B& %hen I %as unable to pay my fees for college by the last day and had to %ait for one more year before Icould oin the college back. During this period& the Go$ernment hadstarted to pro$ide key support for building and de$eloping !mall!cale Industr ies +!!I- . I %as able to ident ify machineries and

prepare a re8uired estimate& %hich %as Rs.1'&5##K/. @o%e$er I took more than a year to start getting myself into action because of some

complications.

Those days %e %ere in no place to hire people for the ob& as thefunds %ere scare and people %ere not the ones %illing to go eAtramile in %ork. The only option %e had in our hand %as to seek thesupport of my brother !ri .(shok 6umar& %ho %as pursuing his0ngineering from


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TRANSITI-N P%ASE

In the ye ar 19C5& %e had to fa ce H0 Ac ess !tock ; e$els inorgani?ations& %hen %e began to put in deep thoughts to produce a

$iable business idea& %e began to discuss of ha$ing an outlet in theheart of the dupi i ty& so that& %e may be able to sell eAcess

products in retail. 3hen %e thought further %e concei$ed to start alarge/scale store& %hich finally became true in the summer of 19C=.This outlet %as none other than H %ARS%A . This outlet %as our

biggest risk e$er. The business in @arsha %as eAtremely good fromthe day one& mainly due t o t he support %e en oyed f rom thecustomers. Those times the maAimum a$ailable outlets for consumer

durable retai l %ere B## !8 ft . and %e had )## s8 ft . 3e offeredeAcel lent $ar ie ty of brands to the cus tomers& %hich a tt ractedinnumerable customers from the remotest part of the Dakshina6annada district.

The success %e achie$ed %ith @arsha in dupi& %e %anted toini ti at e e ls e%here t oo . y no% %e %ere among the premie r ad$ert isers& promising retai lers and had de$eloped a %orld class0RP +0nterprise Resource Planning- and R< + ustomers Relations


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#r* Surya Pra2ash + /


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C- #PAN. 3AL0E S

PEC- / $alues comprises of the basic B elements& namely>

4 Fision4 0thics4 Philosophy4 ustomers4 !er$ice4 ompetition

3ISI-N

L :ur Fision is to be a formidable force in areas of business andretain posit ion of being an respectable business by harnessingour resources and capability .

ET%ICS

L 3e all at Prakash 0lectric o. belie$e in $aluing e$ery person. 3erespect e$ery person for his or her uni8ueness and $alue them.

3e follo% corporate $alue s of highe st sta ndard and ne$e r misrepresent of any kind so as to preser$e and build lasting relation%ith our customers& associates and employees M.

P%IL-S-P%.

L Prakash 0 lect ri c ompany st ri ct ly adheres t o it s bel ie f i ntransparency& consistency and perse$erance. 3e belie$e that Godhas gi$en us some time a nd energy& %hich %e ha$e to ensure that %e

put in our best efforts in gaining something %orth%hile from thesame for our society and c ountry at large M.

C0ST-#ERS

L 0$erything %e do and e$ery measure %e take must di rect ly or indirectly $alue the clientele so as to ensure their benefits for e$erysingle penny spent on purchasing our products K ser$ices M.

SER3ICE

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L 3e understand ser$ice to be our life/blood and belie$e e$erythingflo%s through it. (nd %ithout ser$ice& let it be from our employeeor customer& %ithout i ts posit i$e presence& our eAistence %ould

be n%orthy M.

C-#PETITI-N

L 3e understand compet itors as our ad$ersary and not enemy.Though %e shall put in our best effort in outdoing them& %e shallne$er be interested in gett ing into unfair competi t ion to subduethem. :ur %orthiness or success can be measured only %hen theyeAist and %e respect them for their eAistence M.

#A5-R C-#PETIT-RS

1 GT6 ' Giriyas) Pai International4 ig a?aar and5


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Harsha Retail

%ARS%A'S 60ALIT. P-LIC.

3e are committed to delight our customers by pro$iding a %ide range of products and %orlds best brands& great shopping eAperience and prompt& professional ser$ices.

IS- 7889! :88; CERTIFICATI-N T- %ARS%A

I!: stands for International :rgani?ation of !tandardi?ation. IS- 7889! :88; /has been described as the 8uality certificate. :rgani?ations registered to I!:9##1 %ill be gi$en a substantial period to transition to the ne% $ersion of thestandard i.e. I!: 9##1>'##C. The applying organi?ation is assessed based on aneAtensi$e sample of its sites& functions& products& ser$ices and processes. ( listof problems +Eaction re8uestsE or Enon/compliance s E- is made kno%n to themanagement& if there are no ma or problems on this list& the certification body%ill issue an I!: 9##1 certificate for each geographical site it has $isited& once

it recei$es a satisfactory impro$ement plan from the management sho%ing ho%any problems %ill be resol$ed. (n I!: certificate is not a once/and/for/alla%ard& but must be rene%ed at regular inter$als.

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Harsha Retail

.ears Achie %arsha inaugurated in 0dupi on 87*8@*97;>

9778 Pra2ash Engineering Co"pany as co""enced

977: %arsha inaugurated in #angalore on 9:*8?*977:

977; %arsha inaugurated in Shi"oga on 9:*98*977;

977; Super shop inaugurated in #angalore on :7*8?*977;

9777 Pra2ash Electric Co* as registered as Pri

:887 1roup Re


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-R1ANI ATI-N C%ART

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Harsha Retail

RETAIL FINANCIAL STRATE1.!

Financial data

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RETAIL L-CATI-N !

1# dupi& 1 J '11


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Harsha Retail

1 ree 8uarters %ill be pro$ided to the out station people

' Dearness allo%ance Rs.'5K/ per day

) Tra$eling allo%ances Rs.15K/ per day

E#PL-.EE TRAININ1 AT %ARS%A

1 Personality De$elopment Training

' Training on ommunication

) @arsha spends 1, of it s turn o$er on Training as per I!: 9##1>'##Certification.

RECR0IT#ENTS AT %ARS%A

(s and %hen the need arises& ad$ertisement is gi$en in the leading 2ational 2e%s Papers for Recruitments at @arsha for $arious positions like

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Infor"ation Syste"s

1 omputers in all the locations

' Dot


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B Gift %rapping and !cratch card offers

#ERC%ANDISE #ANA1E#ENT !

Products at harsha

%o"e Appliances and +itchen Products!


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Harsha Retail

Regional stock keeping units also act as retail outlets

or eg> the @arsha retail store at @ubli& has a store room %here in all thegoods are stored and on demand is supplied to the Dhar%ad unit

RETAIL PRICIN1 ! The pricing at @arsha is determined at theeAecuti$e le$el. @arsha retail outlets use Di!count pricing statergy& %herein all the goods sold at the store are a$ailable at a lesser price or discounted

price.

@arsha also encourages 0


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Harsha Retail

They ha$e more than '# hoardings in and around @ubli ity. !ome of them are as follo%s /

1 !tation Road

' Gokul Road) orporation Road4 6ar%ar Road5 Dhar%ad RoadB Fidya 2agar = 2a$nagar

Ad


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Harsha Retail

PR-#-TI-NAL ACTI3ITIES

%ARS%-TSA3A

@arshotsa$a is our $ery o%n sales promotion program that commemoratesthe birth of our first outlet in dupi. During @(R!@:T!(F( our emphasisis to eApress our gratitude to our clients by offering them the best products atthe best price. The program is conducted across all = locations and e$erytime %e ha$e registered commendable $isitors for the ceremony. The cro%dare attracted by using personal mailers& banners& ad$ertisement and $ariousother


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ST-RE #ANA1E#ENT!

LA.-0T -F %ARS%A S%-GR--# AT %0,LI

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3IS0AL #ERC%ANDISIN1 AT %ARS%A!

S%-G R--# DISPLA. AT %ARS%A

EBterior Display!

It consists of four glass compartment displays& clearly $isiblefrom outside& depicting $arious products like ans& Refrigerators& ; D/TFs&Glass 3ares and an eAclusi$e pre$ailing (d$ertisement ampaign i.e.@arshotsa$a& Deepa$ali& @appy Times or


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Harsha Retail

Counter @!

; Ds& TFs& DFDs& @ome theatre systems& !peaker systems& and!atellite boAes like Tata !ky& ig TF& D'@& (irtel etc.

Counter !

3ashing machines& Refrigerators& (ir/conditioners&


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Photo 1allery

3isual "erchandising at %ARS%A

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Seg"entation at %ARS%A! Cealing Fan seg"ent

Calcularors and Telephone de


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Gall hanging directions for easy identification of desired seg"ent

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Tele


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Layout

Retail in India Satya

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