Retail e-commerce in Brazil: Resultados da pesquisa online 2014

Making Leaders Successful

Every Day

Retail eCommerce in Brazil:

Results Of Our 2014 Online Retailer

Survey

Zia Daniell Wigder, Vice President & Research Director

11 November 2014

© 2014 Forrester Research, Inc. Reproduction Prohibited 3

Agenda

› Introduction To The Survey

› Key Metrics

› Headcount & Priorities

› Marketing Tactics & Site Features


Agenda


› Key Metrics



300+ online retailers

including web-only

retailers, traditional

retailers and

manufacturers

selling direct

August and

September

2014

Online survey in Portuguese and

English about online retailers’

business metrics, headcount,

challenges and priorities

KPIs about the retail eCommerce

market in Brazil can be hard to find

Fielded to

retailers

across

Brazil

Through our

(invaluable!)

partner

e-Commerce

Brasil


Most respondents were either store-based or web-only retailers


About half of respondents had online revenues under R$360K


Source: ___

A few caveats before we begin

› These figures should be taken as indicative of

survey respondents, not necessarily the industry

as a whole

› Not every respondent answered every question

on the survey

› Respondents can be rather…optimistic about

their business performance


And now for the

data….


Agenda


› Key Metrics







Smartphone-based sales average 7% of total online sales


Tablet-based sales average 6% of total online sales