Retail. Digital. Infinite Opportunity.

Retail. Digital. Infinite Opportunity.Lori Mitchell-KellerGlobal General Manager, Consumer Industries January 2016

Retail. Digital. Infinite Opportunity.Lori Mitchell-KellerGlobal General Manager, Consumer Industries December 2015

Digital changes everything

CompetitionCustomers The way you do business

Digital creates new opportunities

Time to reimagine your business

Reimagine

Shopper engagement

Reimagine

Shopper engagement

Retail processes

Reimagine

Shopper engagement

Retail processes

Business models

$

What’s in the way?

Complexity

Complexity

Money

Complexity

Money

Data

Digital core

Workforce engagement

Assets and the Internet of Things

Customer experienceOmnichannel

Supplier collaborationBusiness networks

SAP HANA Cloud Platform

SAP HANA platform

SAP Cloud for Customer solution

Digital core

Workforce engagement

Assets and the Internet of Things

Customer experienceOmnichannel

Supplier collaborationBusiness networks

SAP HANA Cloud Platform

SAP HANA platform

SAP Cloud for Customer solution

15

The Customer’s ViewThe Marketing View The Store View

New Digital Customer Experiences

User Name

Wearable Device Segment Management

Redeemed OffersNational – Last 30-days

Wearable Device StatisticsCurrent

Marketing Manager

Promotions Manager

Promotional Data

Segment Analysis Wearable Device Pipeline

New OffersNational Last 30-days

In Process OffersNational last 30-days

Projected OffersNational Last 30-days

New Devices RegisteredNational – Last 30-days

Add-Ons SourcingIoT Devices

Wrist

Shirts

Insoles on track

Pants

golf shoesballs

devices

clubs

fashionwomen’s

Categories Current Quarter

10.2 M 3x target

13%Growth

Progress

Pa

ntsW

ris

t

Inso

les

Sh

oe

s125 M

7 M

USD, Actual and Target

1445

4%0 M 70k

8.2 MActual

1.2 K

Actual Actual

Suggest solution

User Name

Wearable Device Statistics

Region

Select

Device

Insoles

Type

Location View GO

Suggest solution

User Name

Account ID Region StatusInsole Wear

Registration Date

Added to Target Group

Added to Campaign


Devices currently streaming

Region

Select

Device

Insoles

Type

Location View

Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

GO

Suggest solution

User Name


Registration Date


Added to Campaign

Golfer, Mia C002354 North Texas Casual Moderate 9/12/12

Mouri, Stan 90000213 North Texas Serious Replace 7/3/13 Device Shirts Today

Stultz, Steve 90000183 North Texas Serious Replace 8/14/14 Golf Insoles Today


Region

Select

Device

Insoles

Type

Location View

Devices currently streaming

Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

GO

Suggest solution

User Name


Registration Date


Added to Campaign





Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

Region

Select

Device

Insoles

Type

Location View

Devices currently streaming1.2hours

3000

78%

14.2days0

1

2

3

4

5

6

7

8

9

8:00 AM 9:00 AM

South

North texas

GO

Suggest solution

User Name


Registration Date


Added to Campaign





Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

Region

Select

Device

Insoles

Type

Location View


3050

78%

14.2days0

1

2

3

4

5

6

7

8

9

8:00 AM 9:00 AM 10:00 AM

South

North texas

GO

Suggest solution

User Name


Registration Date


Added to Campaign





Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

Region

Select

Device

Insoles

Type

Location View


3100

79%

14.2days0

1

2

3

4

5

6

7

8

9

8:00 AM 9:00 AM 10:00 AM 11:00 AM

South

North texas

GO

Suggest solution

User Name


Registration Date


Added to Campaign





Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

Region

Select

Device

Insoles

Type

Location View


3150

79%

14.2days0

1

2

3

4

5

6

7

8

9

8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM

South

North texas

GO

Suggest solution

User Name


Registration Date


Added to Campaign

Golfer, Mia C002354 North Texas Casual Replace 9/12/12 Golf Insoles Now




Activity Duration:

Steps recorded:

Wear indication:

Last Activity:

Region

Select

Device

Insoles

Type

Location View


3200

80%

14.2days

0

1

2

3

4

5

6

7

8

9

10

11

8:00 AM9:00 AM 10:00AM

11:00AM

12:00PM

1:00 PM

South

North texas

GO

SOCIAL CONTACT INTELLIGENCEGENERAL INFORMATION TARGET GROUP CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAM

User Name

Mia Golfer C002… Texas… 750.. Flower… Coker Dr… Mia.Gol… 9402…

Golf Insoles

Active

Golf Insoles

Smart Devices

IoT

GENERAL INFORMATION CAMPAIGN AUTOMATION IMPACT ANALYSIS TEAMTARGET GROUPS


User Name

Golf Insoles

Active

Golf Insoles

Smart Devices


Mia Golfer C002… Texas… 750.. Flower… Coker Dr… Mia.Gol… 9402…

Profile

Mia, GolferCustomer C002354

Customer Details

SegmentsGolf Insoles

Women 30+

Casual

Full Profile

Added

Brand Preference: adidasShoe Size: 7.5 usWidth: MediumColor: White/Off WhiteGolf Level: CasualHandicap: 20Golf Activity: Moderate

TARGET CAMPAIGNS

Wearable Devices

Women 30+

Casual

Added


User Name


Wearable DevicesFall 2015

Wearable Devices Fall 2015


User Name

Golf Insoles

Send Insole Offer Email 1

Insole Offer Email

Opened

Golf Insoles

Insole Offer Email 1


Wearable Devices

Send Insole Offer Email 2Insole Offer Email 2

User Name

My better half and me out on the course…what a perfect day!

It looks as if your insoles need replacing, because the Smart Wear and Swing Sensor in your soles indicates extreme wear… Special Offer on New Shoes and Insoles

Your Golf Shoes Need Replacing

The Golf Shop Today

My better half and me out on the course…what a perfect day!

Mia Posted a Photo golfing today at Country Club

A Perfect Day on the Links Today

Right Now The Golf Shop is offering you, Mia, 20% off new shoes and smart insoles when you pick up your new shoes and insoles at the store. Buy anywhere, pick up in store and save. What could be better?

Mia -- Your Smart Insoles are telling us Your Shoes are wearing out

PROMO CODEINSOLES

Shop Mia’s favorite Brands

Your Golf Shoes Need Replacing

September 16, 2015 12:00 pm

From: The Golf Shop

To: Mia

HideFrom: The Golf Shop

To: Mia Golfer

Hide

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 30Internal

REFINEMENTS

SHOP BY BRAND

Adidas (20)

Callaway (4)

…

Home/Shoes/Womens/adidas

adidas

adipower TR Women's Golf Shoe - White/Silver

Item # 25437

$89.99

3 products found

adidas

adicross IV Women's Golf Shoe - White/Flash PinkItem # 83453

ADD TO CART

Sort by: Relevance

$79.99

ADD TO CART

Mia – We’ve selected products for you from your favorite brand

Continue Shopping Below

Schedule anin store

appointmentGet the best

discount here

MIA’S PROFILE

Brand Preference: adidas

Shoe Size: 7.5 us

Width: Medium

Color: White/Off White

Golf Level: Casual

Handicap: 20

Golf Activity: Moderate


adidas


Item # 25437

$89.99

3 products found

adidas


adidas

Response Light Women's Golf Shoe - White/SilverItem # 93857

ADD TO CART

Sort by: Relevance

$79.99

ADD TO CART

$69.99

ADD TO CART

adidas

adizero Tour II Women's Golf ShoeItem # 13756

$129.99

REFINEMENTS

SHOP BY BRAND

Adidas (20)

Callaway (4)

Ecco (20)

FootJoy (29)

Nike (23)

Puma (6)

Sandbaggers (1)

Skechers (3)

more brands…

SHOP BY SIZE

Jane: Hello.

Jane: How may I help you?



adidas


Item # 25437

$89.99

3 products found

adidas


adidas

Response Light Women's Golf Shoe - White/SilverItem # 93857

ADD TO CART

Sort by: Relevance

$79.99

ADD TO CART

$69.99

ADD TO CART

adidas

adizero Tour II Women's Golf ShoeItem # 13756

$129.99

OUT OF STOCK

REFINEMENTS

SHOP BY BRAND

Adidas (20)

Callaway (4)

Ecco (20)

FootJoy (29)

Nike (23)

Puma (6)

Sandbaggers (1)

Skechers (3)

more brands…

SHOP BY SIZE

Mia: I am looking for new adidas golf shoes. I received a message that mine are wearing out?

Jane: yes, I see your Smart insoles reported excess wear.

Mia: I’d like to buy some new shoes and re-order new insoles. And I’d like to take advantage of the in-store price.

Jane: I can help you with that. Let me show you a shoe that seems perfect for your profile

Mia: Sure…Show it to me.



Overview:

QUANTITY 1 25 in stock

adidas adipower TR Women's Golf Shoe

• Synthetic upper with water resistant protection or powerful performance

• Cloudfoam insole provides ultra-light cushioning and comfort

• 6-spike thintech® outsole with adiwear for long-lasting abrasion resistance and traction

• New tour performance last specifically-designed to be wider in the forefoot for improved fit, feel and comfort

• more…

Write a review

User ratingPerformanceComfortLifespan

Read the reviews

White/Silver

Size #

ADD TO CART

adidas adipower TR Women's Golf Shoe - White/SilverProduct Code 25437


$89.99


$89.99

Overview:




• cloudfoam insole provides ultra-light cushioning and comfort



• more…

Write a review


Read the reviews

White/Silver

Size #

ADD TO CART


End chat

Jane: Since you have Smart Insoles, I’ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment?

Mia: Yes That would be great.

Jane: Here’s an appointment window, so you can set it at a convenient time for you.


$89.99



Overview:







• more…

Write a review


Read the reviews

White/Silver

Size #

ADD TO CART


End chat

Jane: Since you have Smart Insoles, I’ve checked with the supplier network, new Smart Insoles are available next Wednesday. Do you want to order them and set an appointment?

Mia: Yes That would be great.

Jane: Here’s an appointment window, so you can set it at a convenient time for you.

Mia: Thanks, Good-bye.

$89.99Your Golf Shop Store

14235 W. Main St.Flower Mound, Tx 75028(940)312-2855

Hours: Mon-Sat: 6:00am -10:00pmSun: 8:00am - 8:00pm

Schedule it!

Schedule aninstore appointment

Date:

Time:

Schedule It

$89.99


$89.99

Overview:







• more…

Write a review


Read the reviews

White/Silver

Size #

ADD TO CART


14235 W. Main St.Flower Mound, Tx 75028(940)312-2855

Appointment Scheduled

September 21, 2015

10:30 am

We will text you the day of the appointment to remind you

X


$89.99


$89.99

Overview:







• more…

Write a review


Read the reviews

White/Silver

Size #

ADD TO CART



$89.99


Special Offer

Select the In store pickup option and receive 20% off today

Recommended Accessories

CHECKOUT

$119.98subtotal

ORDER TOTALS

Promotional discount

* No taxes are included in the total

$119.98subtotal

ORDER TOTALS $119.98

YOUR CART

ITEM ITEM PRICE QUANTITY TOTAL


$89.99 $89.99

Smart StuffSmart shoe Insole. Sensors for wear and swing evaluation. Size 7.5.Product Code 52341

$29.99

1

$29.99 $29.991

CHECKOUT

SELECT AND RE-CALCULATE

Order before 6PM and get NEXT DAY DELIVERY

Promo Code

Enter promo code

INSOLES


Special Offer

Select the In store pickup option and receive 20% off today

Recommended Accessories

CHECKOUT

$119.98subtotal

ORDER TOTALS

Promotional discount

* No taxes are included in the total

$95.99subtotal

ORDER TOTALS $95.99

YOUR CART

ITEM ITEM PRICE QUANTITY TOTAL


$89.99 $89.99

Smart StuffSmart shoe Insole. Sensors for wear and swing evaluation. Size 7.5.Product Code 52341

$29.99

1

$29.99 $29.991

CHECKOUT

SELECT AND RE-CALCULATE

Order before 6PM and get NEXT DAY DELIVERY

Promo Code

Enter promo code

INSOLES

Mia – Congratulations!

You’ve chosen the in store option

You’re getting 20% off your entire store order today

$23.99

User

Password

Log On

Change Password

NEW CUSTOMER

EXISTING CUSTOMER

SEARCH

CUSTOMER APPOINTMENTS

SHOP

TASKS

HOME LOGOUT

Employee NameJan Smith 53485Role: sales Assistant

Today’s Schedule9:00 am

9:30 am

10:00 am

10:30 am Mia Golfer Order PickupInsole Registration

11:00 am Charles Henry Club sizing

11:30 am Jen Sweeney Swing Lessons

12:00 pm Robert Stevens

Order PickupInsole Registration

HOME LOGOUT

MIA GOLFER

CHARLES HENRY

JEN SWEENEY

Mia GolferCustomer: C0024235Address: 1101 Coker DriveFlower Mound, tx, 75028Email: [email protected]


Registration Date

Order #

Golfer,

Mia

C0023

54

North

TexasPAID Replace 9/12/12 28374659487

Profile

Update

History

30+ days

Orders

1 to Pickup


HOME LOGOUT

MIA GOLFER

CHARLES HENRY

JEN SWEENEY


Product: adidas adipower TR Women's Golf ShoeSize: 7.5 usWidth: MediumColor: White/Off WhiteQuantity:

Smart Stuff

Smart shoe Insole. Sensors for wear and swing evaluation. Size 7.5Quantity:

Order Number: 28374659487Mia GolferCustomer: C0024235Address: 1101 Coker DriveFlower Mound, tx, 75028Email: [email protected]

Scan and Activate insoles

Customer OK

1

1

Customer OK

Profile

Update

History

30+ days

Orders

1 to Pickup

HOME LOGOUT

MIA GOLFER

CHARLES HENRY

JEN SWEENEY



Smart Stuff




Customer OK

1

1

Customer OK

Profile

Update

History

30+ days

Orders

1 to Pickup

HOME LOGOUT

MIA GOLFER

CHARLES HENRY

JEN SWEENEY



Smart Stuff




Customer OK

1

1

Customer OK

Registration Complete

Congratulations

Your new Insoles have been registered with our system, so we’ll be able to notify you

when your shoes need replacing again.

Registration Confirmation:

The Customer’s View The Marketing View The Store View

New Digital Customer Experiences

Golf shoe sensor calls for replacement

System determines optimum replacement point

Source additional items

Customer receives smart cross-over offers

Send promotion

Customer pays

Send items for pickup/delivery

Fulfill the order and manage logistics

Register new equipment

Determine product recommendations

Customer orders

Golf shoe sensor calls for replacement

System determines optimum replacement point

Source additional items

Customer receives smart cross-over offers

Send promotion

Customer pays

Send items for pickup/delivery

Fulfill the order and manage logistics

Register new equipment

Determine product recommendations

Customer orders

Shopper engagement

Retail processes

Business models

$

Seize the digital advantage now

Retail. Digital.

Infinite opportunity.

Click here

To learn more about

Digital Transformation for

Retail

http://spr.ly/RetailDXSS

Retail. Digital. Infinite Opportunity.

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