Retail Design

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011

“I think that playing dress-up begins at age five and never truly ends.” - Kate Spade

Kate SpadeClient Mission Statement: utility, wit and playful sophistication are the hallmarks of Kate Spade New York as our world expands, our graceful, exuberant approach to the everyday is evident in every catego-ry we enter, from handbags and clothing to jewelry, shoes, stationery, glasses, baby and home.

~Co founder of Kate Spade New York~worked in the accessories department of Mademoiselle in Manhatt an~Created her own line of handbags~Kate and husband Andy launched Kate Spade handbags in January 1993~They eventually extended to stationery, personal organiz-ers, address books, shoes, beauty products, perfume, rain-coats, pajamas, and eyewear~In 2004 they launched Kate Spade at Home, which fea-tured bedding, bath items, china, and various items for the home and wallpaper~Created Jack Spade with her husband, a men’s clothing

line and Kate Spade Baby

Location of Kate Spade Boutiques:United States- 46

Japan- 32Hong Kong- 6Philippines- 4

Jakarta- 2London- 1

Awards Won:America’s New Fashion Talent in Acces-

sories- 1996Best Accessory Designer of the Year-

1998Giants of Design Award for Tastemaker-

2004American Food and Entertaining Award

for Designer of the Year- 2004Elle Decor International Design Award

for Bedding- 2004

DESIGNER

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011INTERIOR STORES

“She’s quick and curious and playful and strong. She is a voracious reader and a fan-tastic dancer. She saves old scrapbooks and loses her umbrella. Her emails pile up but she never forgets to call her grandmother. She has $7 dollars in change at the bott om of her handbag.”

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011KATE SPADE NEWBURY STREET

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011COLLECTION

DRESSES

TOPS

NECKLACES

SHOES

GLASSES

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011

STRAW BAGS

SHOULDER BAGS

CLUTCHES

COLLECTION

HATS

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011

Giving away free balloons to get people excited about the opening of a Kate Spade store in London.

Ceiling of a Kate Spade StoreKate Spade Store

INSPIRATION

Kate Spade took the National Geographic challenge to defy logic.

INVITING ENTHUSIASTIC DAINTYWHIMSICAL

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011

Electromagnetic Cloud Couch Concept

Floating Stairs

Floating Stairs

INSPIRATION

Hanging industrial-type lights at Campaign in London Fifth Avenue Shoe Repair the

clothes are revealed as people move along the structure

Camper in paris, France lights are lumi-nous trousersLED’s and balloons

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011COLLAGE & PARTI

Innocence Designer’s Mission Statement: To provide a synergy between the sophisticated, playful clothing and the free fl owing and structural ob-jects in the space. This boutique allows woman to be fun and still professional. Patt ern

StructuredHeaviness

Free-FlowSoft

Weightless

Concept

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011FLOOR PLAN PROCESS

Merchandise Styles Total on FloorDresses 7 65 Tops 7 20 Glasses 7 30 Necklaces 7 27 Shoes 9 9 Handbags/Clutches 20 22 Hats 5 7

Dresses

Tops

Glasses

Necklaces

Hats

Shoes

1.

2.3.

4. 5.

Handbags

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011FLOOR PLAN

Section 1

Section 2

Scale 1/8” = 1’-0”

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011REFLECTED CEILING PLAN

Scale 1/8” = 1’-0”

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011AXONOMETRIC 1

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011AXON 2 & FRONT ELEVATION

Scale 3/16”=1’-0”

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011SECTIONS

Section 1 Scale 3/16” = 1’-0”

Section 2 Scale 3/16” = 1’-0”

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011PERSPECTIVES

Cashwrap and built-in wall Flower graphic, glasses, and necklace display

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011PERSPECTIVES

Glasses display with seating

Shoe and handbag display with seating

Necklace display and mannequins

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011FURNITURE

Aluminum tulip base with white laminate top

Couch for seating by fi tt ing rooms Seating for glasses display

Ott oman seating throughout store

Side tables by fi tt ing rooms

High tables for viewing necklaces and display

by cashwrap Shoes and hat display

Bethany BurnsContract Design Studio One

Retail Space Instructor: Nacer Benkaci

Spring 2011MATERIALS

Bench seating for shoes

Stools for glassesBuilt-in wall Marble fl ooring throughout Graphic in center of wood built-in

Glass for display

Glass behind display

Carpet in fi tt ing rooms Couch in living room

Main color of walls

Accent color behind necklaces