RETAIL CAMPAIGN Q2 2015 CAMPAIGN SUMMARY The retail campaign will examine new and exciting technology that provides the wow-factor to high- end retail stores in an urban high street. This highly visual campaign will guide resellers through the technology available and the opportunities for bespoke solutions to attract high foot fall in this competitive sector. MARKETING ACTIVITY LIFE CYCLE: April 2015 — June 2015 OBJECTIVES To increase the number of enquires for system design, training and demo queries into our specialist areas by 25%. To develop resellers understanding of the technology and awareness of brands available via the Midwich Group. Achieve at least 20 resellers per during our Open Twitter Hour A total of 50 social media mentions using the #RetailTech The latest trends in showrooming before purchasing online has been seized upon by traditional high street stores, who have adapted showrooming to help increase their online sales. The reported to increase sales should be considered to be between 20-30% in 2015. * The Shopping Centre Investment market witnessed a surge in activity in 2014, with a 32% increase in investment, this is only going to continue into 2015. ** As online stores look to gain an edge, many are now taking a place on the highstreet to cement their relationships with consumers and 2015 will see this trend increase. Oak Furniture is an example of this trend, having started as a online trade over 10 years ago, over 65% of its sales are on high street showrooms # *http://www.theguardian.com/media-network/2015/jan/13/2015-retail-trends- technology-webchat-roundup ** http://www.savills.co.uk/research_articles/173521/185886-0 # http://www.cestrian.co.uk/articles/blogs/2015/top-5-retail-trends-for-2015/
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RETAIL CAMPAIGN Q2 2015
CAMPAIGN SUMMARY The retail campaign will examine new and exciting
technology that provides the wow-factor to high-
end retail stores in an urban high street. This highly
visual campaign will guide resellers through the
technology available and the opportunities for
bespoke solutions to attract high foot fall in this
competitive sector.
MARKETING ACTIVITY LIFE CYCLE: April 2015 — June 2015
Fu rn i tu re Cases War rant i e sDVD Headphones Por tab le
speake rsi Pod dock s Cab le s Connec t i v i ty Fu rn i tu re Cases
iPad & tab le tso lu t ions
War rant i e s
HomeEnte r ta inment
b roadcast
b roadcast
b roadcast rac k s & l ec te rns
rac k s & l ec te rns
Soundba rs Soundbar s LED l i gh t ing
pro jec t ion p ro jec to rl amps
p ro jec to rs c reens
CCTVso lu t ions
in te rac t i vetechno logy
la rge fo rmatd i sp l aysv ideo
con fe renc ing
TVs hosp i ta l i t y& commerc i a l
DVD, aud io &
cab le so lu t ionsmount ingso lu t ions
aud io &connec t i v i ty
so lu t ions
d ig i t a limaging
p ro jec t ionso lu t ions
p ro jec torl amps
p ro jec to rs c reens
CCTVso lu t ions
in te rac t i vetechno logy
la rge fo rmatd i sp l ays
TVso lu t ions
v ideocon fe renc ing
hosp i ta l i t y &
commerc i a l TVsDVD &
home thea t re
DVD
mount ingso lu t ions
consumeracces so r i es
commerc i a lacces so r i esaud io &
connec t i v i tyso lu t ions
d ig i t a limaging
sma l l fo rmatd i sp l ays
i n te rac t i ved i sp l ays
d ig i t a ls i gnage
3D d i sp l ays
sma l l fo rmatd i sp l ays
in te rac t i ved i sp l ays
d ig i t a ls i gnage
3D d i sp l ays
white icons below
aud ioso lu t ions
techn i ca lconnec t i v i ty
so lu t ions
v ideowa l l s
p ro fe s s iona laud io pub l i c
announcements
techn i ca lconnec t i v i ty
so lu t ions
consumeracces so r i es
v ideowa l l sv i r tua l
mannequ ins
v i r tua lmannequ ins
te l ephones LED l i gh t ing
Cab le sHeadphones Por tab le
speake rsi Pod docks
i Pad & tab le tso lu t ions
Wi re l e s sS t reaming
Fu rn i tu re Cases War rant i e sDVD Headphones Por tab le
speake rsi Pod dock s Cab le s Connec t i v i ty Fu rn i tu re Cases
iPad & tab le tso lu t ions
War rant i e s
HomeEnte r ta inment
b roadcast
b roadcast
b roadcast rac k s & l ec te rns
rac k s & l ec te rns
Soundba rs Soundbar s LED l i gh t ing
Between December 2011 and
December 2013 there has been an
increase in flat TV sales from
14.9% to 20.1% (GFK, April 2014).
Global 4K TV sales
are expected to reach
22 million units in 2017
(FutureSource Consulting, September 2014).
TVs 50-inches and above have
seen a huge increase in sales
from 21% in December 2013 to
42% in Feb 2014
(GFK, April 2014).
SOCIAL MEDIA ACTIVITY
Two “Open Twitter hours” with technology specialists – where the specialist is available to answer questions on access control audio for one hour with followers. This will be advertised via The Midwich Group's social media channels, a homepage graphic, group monthly eshots, via sales team focus days and the Midwich Weekly eshot.
WEBINAR
A webinar will be hosted by one of our technology specialists, concentrating on the retail market, the latest trends and technologies. It will also cover how The Midwich Group can assist reseller and equip them with the knowledge to help drive new business.
HOMEPAGE GRAPHIC
Features on the Midwich website driving them to discover more about retail. 1977 unique views.
EMAIL MARKETING VIA EXTERNAL TRADE PRESS Eshots to InAVate’s list of email subscribers and banners on their website (approx. 51,400 visitors per month) to promote the retail campaign.
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R E TA I LT H E R A P Y
C o m m e r c i a l r e t a i l s o l u t i o n s
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S H O PF R O N TR O N T
As well as the inside of any shop having the latest AV solutions installed, the
shop front has the ability to really give customers the WOW factor. With the
latest signage solutions, your customers have all the tools they need to be 10