retail business of raymond

A

PRESENTATION

ON

-BY AMLANI ADIL

-TOLAXMAN SIR & MY CLASS

“FOR THE COMPLETE MAN”

TEXTILE INDUSTRY

It comes under basic industry category.

second largest generator of employmentafter Agriculture.

It contributes more than 4% to the GDP

17% to the country’s export earnings

It Provides employment to over 3.5 crore people

Gov. has 6 more schemes for generating additional employment in this sector.

Gov. plan to invest 49,500 cr. In 12th plan compare to 11,000 cr. Invested in 11th plan.

Annual report of RAYMOND IND. LTD. Of year 2011-2012

WHAT WE ARE

NAME RAYMOND INDUSTRY LTD.

Founded 1925

Key person GAUTAM SINGHANIA (M.D & CEO)

Products fabrics, garments, designer wear, denim, cosmetics engineering files & tools, prophylactics and air charter services

REVENUE(2012) RS. 1885 CR.

MAIN BRANDS 6 OWN AND 4 LICENCING

http://www.raymondindia.com/

LALA KAILASHPAT SINGHANIA, MR. KAILASHPAT SINGHANIA

Before 1944 SINGHANIA family was in building business and they  took over Raymond in 1944 from MR. WADIYA

Mill primarily made cheap and coarse woolen blankets, and modest quantities of low priced woolen Fabrics

MR. KAILASHPAT SINGHANIA started J.K GROUP

Technological up gradation and modernization; producing woolen Fabrics of a far superior quality.

MR. VIJAY SINGHANIYA took co. at international level

In March 2007 he was nominated as Chairman of the Governing Council, IIM Ahmedabad

He was first to do join venture with KENYA & BELGIUM co.

Raymond is the first co. do buyback of share

Under his leadership co. become leader in fabrics and suit business.

Raymond textiles

Raymond ltd.

Raymond apparel

ltd.

Park avenue parx silver

spark Ever blue Celebration clothes

Notting hill makers

Raymond holdings

Ring + aqua Trinity JK group

Jk files

JKITJK

Helene

OUR REACH

Raymond holdings ltd.650 stores

200 cities

Overseas 39 stores

19 types of product

Export in 55 countries

60% market share

FINANCIAL PERFORMANCE OF RAYMOND RETAIL

Raymond Apparel Lim-ited

Colorplus Fashions Limited

Silver Spark Apparel Limited

Celebrations Apparel Limited

568.82

194.3

149.4

24.76

468.789999999999

172.8

110.9

14.78

FINANCIAL PERFORMANCE

2011-2012 2010-2011

18%

12%

27%

52%

IT’S ALL ABOUT RETAIL OF RAYMOND

SEGMENTATION TARGETING

& POSITIONING

STP

SegmentPremium business and fashion clothing

Target GroupUrban upper-middle and higher class males

PositioningAn inspirational brand for achievement

SegmentFormal wear for men and women

Target GroupYoung urban corporate men and women

PositioningPremium Stylish and innovative

SegmentYoungsters looking for casual wear

Target GroupUrban youth from upper-middle class

PositioningFresh and premium casual wear

SegmentYoungsters looking for casual wear

Target GroupUrban youth from upper-middle class

PositioningFresh and premium casual wear

Tier 3 to 5 town consumers Indian middle classAspirationCommon man

For fashion-conscious Young professionalAffordable price

EVERBLUE APPAREL LTD.

It is only made for the total denim and jeans solution.

Not formals and only jeans clothes.

For both male and female.

MERCHANDISING OF RAYMOND RETAIL

STORES

OUR MERCHANDISE

Man• Blazer And

Formals• Casual

Woman• Casual• Formals

Others

• Footwear • Sunglasses• Tie • Deodorants

Formal

Semi Formal

Denim

Formal

blazers

Sherwani

Raymond

premium

LAYOUT OF RAYMOND STORES

The company don’t have specific layout.

It depends on the location and the space available in the store.

Most of stores follow the grid layout.

When company have big space company adopt racetrack layoutEX. LOKHANDWALA STORE & KURLA STORE

When company have small store or franchisee company use grid layout.

In big stores, company has separate department for each brand like PARX ,PARK AVENUE ,RAYMOND,COLOR PLUS etc.

PROMOTION AND MARKETING OF

RAYMOND RETAIL

MAGAZINE AND NEWSPAPER EVENTS

FACEBOOK

GAUTAM SHINGHANIA

WE ARE ON T.V

VARIOUS STRATEGIES ADOPTED BY

RAYMOND HOLDINGS

Concentrate Diversification

Conglomerate Diversification Restructuring

Join Venture Innovation Take Over

Merger

GRAND SELECTION STRATEGY AND RAYMOND

2008

1993 NICHE MARKET

1996 1998

2007 1986 2000

CONCENTRATE DIVERSIFICATION

1991

PERSONAL CARE CAR TOOLS FILES

AUTOMOBILE TOOLS INVESTMENT

CONGLOMERATE DIVERSIFICATION

MERGER & ACQUISITION

Aqua Bearings

Ring Gears Strategic alliance 1997

2005, we purchase ring plus aqua ltd.

JOIN VENTURE

Raymond Zambaiti Ltd, a joint venture of Raymond India and Gruppo Zambaiti (Italy), produces exclusive cotton shirting fabrics well known for its design and development.

In 2005, Raymond Ltd. set-up J.K. Talabot Ltd., a joint venture between the company and MOB Outillage of France, an international group manufacturing agri, hand and construction tools.

J.K. Ansell Ltd. (JKAL) is a 50:50 joint venture between the Raymond Group and Ansell International for manufacturing and selling the chemical business.

In August 2006, we entered into a 50:50 Joint Venture with European denim major, UCO NV to form a global denim powerhouse - Raymond UCO Denim Pvt. Ltd. engaged in the business of manufacturing and marketing of denim fabrics.

RESTRUCTURING

http://www.hindu.com/businessline/2001/01/16/stories/14161802.html http://www.investopedia.com/terms/b/buyback.asp#ixzz2NaBtZcl1

The repurchase of outstanding shares (repurchase) by a company in order to reduce the number of shares on the market.

YEAR SHARES AMOUNT PRICE / SHARE

PRICE OF DATE

2001 1.8777 CR. RS.300 CR. 160 RS. 121.5

TAKE OVER

1991

1944

MR. WADIYA MR. KAILASHPATHSINGHANIYA

INNOVATION

250s

• World’s finest suiting fabrics

• 11.4 micron• One-fifth

the diameter of human hair

Super 250s

• 25 micron • Exporting >

51 countries

120s

• Cashmere, Angora, Mohair

• Casein(by milk protein )first in India

• >30, 000 design and varieties

market development

Apparels: tailored clothing,Jeanswear

Brands Color Plus, Parx,

Park Avenue ,Be, Manjoni etc

Retail : Raymond shop

Product development

Apparels: tailored clothing,Jeanswear

Brands Color Plus, Parx, Park Avenue ,Be, Manjoni etc

Retail :Raymond shop

Market development

Personal care

Zapp :kidswear

Corporate wear

Diversification

ings + Aqua

J.K. Ansell Ltd

J . K. Files & tools

RAYMOND

ANSOFF GRID MODEL & RAYMOND Existing product new product

Existing market

New market

Flagship stores 400 to 500 in 3 years

investment 400 cr. Rs.

City(in tier 1 and 2) 300 stores

Small cities 100-200 stores

Land purchase 120 acres.

Revenue from the land 1200 cr. rs.

FUTURE PLANS OF RAYMOND RETAIL

SOME FAILURE STORIES OF

RAYMOND RETAIL

It couldn't perform as per mark of Raymond group.Co. has set benchmark of every brand’s perform.ZAPP is costly Kids wear brand and not giving result.

It is premium brand of mans wear.Price of 18,000 – 70,000RS,Termination cost is more than margin.Out of 5 , ,4 store of Kolkata and Mumbai close down.The remaining one in delhi sold with RAYMOND STORE.

THANK YOU&

BE COMPLETE WITHRAYMOND