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Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

Jul 30, 2018

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Page 1: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint
Page 2: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

Retail – Offline Vs Online - Dramatic Shift

Page 3: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

Retail – Dramatic Shift

Decreasing in-store traffic

Access to Information

Increase in smart phones

Convenience

Page 4: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

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Retail – Dramatic Shift

Page 5: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

Walk2Shop – The Catalyst – Providing the “Click & Mortar” solution

Page 6: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

W2S – Traditional – through the line

Page 7: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

W2S – The Advantage

Combating the challenge Campaign Model

Proximity reach – to their finger tips

Store navigation

Interactive - Chat

Rate & Review

Enables in-store experience

Cheapest form of advertising

Beacons – In-store targeting

Geo Sense

As in the dictionary – A Catalyst speeds up a reaction by lowering the activation energy required for the

reaction to proceed.

Page 8: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

Products & Offers

W2S – The Shopper’s Experience

Direction Map Interactive Chat Rate & Review

Page 9: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

W2S – The Advantage

Beacons : Target base within store

Product Promotion

Product Availability

In-store Experience

Low cost device

Attached to shelves or walls

Geo Fencing

Reach within Upto 2 Kms

Increase in conversion

Brand Visibility

Promotion based on segmentation

Analyze to optimize

Page 10: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

The smartest, innovative, low-cost solution

W2S – The Perfect Solution

Page 11: Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

W2S – Bucket of big brands