RESUME Personal data Full name: TRAN THI THIEN HUONG Date of birth: 19/12/1982 Place of birth: Ho Chi Minh Resident address: 79 Tran Van Dang, Dist 3, HCMC, Vietnam Gender: Female Mobile number: 090 313 7072 Email: [email protected] Education: School: Natural & Science University Bachelor of computing (2004) Technical Summary Ten years of experience in Marketing especially in Marketing Communication (advertising & event). My career objective is to improve professional skill in the working environment with the competition and challenge. Skills & QUALIFICATION English: Intermediate level of English. Computing: Office Application (Word, Excel, Power Point, Outlook Express, …) Adaptability to work in team or individually, refer to work under collaboration environment. Ability to deal with agency, media, TV station & other 3th parties,… Quickly catch up with new environment and ready to learn new thing. Relevant Work Experience Company Sony Electronics Vietnam
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RESUME
Personal dataFull name: TRAN THI THIEN HUONGDate of birth: 19/12/1982Place of birth: Ho Chi MinhResident address: 79 Tran Van Dang, Dist 3, HCMC, VietnamGender: FemaleMobile number: 090 313 7072Email: [email protected]
Education: School: Natural & Science UniversityBachelor of computing (2004)
Technical SummaryTen years of experience in Marketing especially in Marketing Communication (advertising & event).My career objective is to improve professional skill in the working environment with the competition and challenge.
Skills & QUALIFICATION English: Intermediate level of English. Computing: Office Application (Word, Excel, Power Point, Outlook Express, …) Adaptability to work in team or individually, refer to work under collaboration
environment. Ability to deal with agency, media, TV station & other 3th parties,… Quickly catch up with new environment and ready to learn new thing.
Relevant Work Experience
Company Name Sony Electronics VietnamPeriod Aug 2005 – Aug 2015Job Title Marketing CommunicationJob Description To be in charge of Sony Home Entertainment/ Digital Imaging
advertising & event. - Advertising: cooperate with creative agency (Leo Burnett, Ogilvy, Dentsu,...) to build the ad content (TVC/print/online ad). - Communicate with Sony Head Quarter for the advertising adaptation & budget control.- Media plan: Cooperate with media agency to build media strategy and media plan. Cooperate with PR agency for
advertorial, editorial, Facebook, ...- Experience working in Vaio laptop field, coordinate with Microsoft, Intel for the fund support & run the event in national wide university, outdoor billboards,…- Campaign survey: customer insight survey, onsite survey at the event, post campaign survey, post buy report,- Have the relationship with journalist, PR agency: ability to prepare content for the advertorial, editorial, eNews letter, Facebook, call center,...- Event: Plan, execute and monitor all Nationwide Event & Promotion activities within marketing fund. Expo, Sony Show, Dealer conference, Press conference, New product launching, Gathering event, Sony Center opening, Hot buy event, Summer Campaign…). Coordinate all internal and external to generate ideas, proposal, strategy of the event, estimate budget, event concept, event layout, event activities, deal with venue rental owner, event execution & logistic, rehearsal training to promoter to support whole of event, event onsite management,...
- Marketing collateral (brochure, POSM, promotion gifts...) from order, production to distribution to sales; inventory control
- OOH (billboard, advertising in cinema/ building, elevator,...)- Budget planning, control & dealing with agency.
Oversea experience
Oversea visit
- Participate in the CES 2013, 2014 in Las Vegas - USA (CES: the biggest of Consumer Electronics Show in USA) to learn about the event process & flow, design concept, product experience of all big electronics company.- Participate in Sony launching event in Singapore, Indonesia,...
USA, France, Italy, Switzerland, Austria, Korea, Taiwan, Hong Kong, Singapore, Indonesia, Malaysia, Thailand,...
Relevant Picture of ATL:
TVC: Bravia TVC Tet 2015: https://www.youtube.com/watch?v=kJTdwL-UsaQBravia 4K Android TV 2015: https://www.youtube.com/watch?v=vBP-CasTTBU&feature=youtu.be
Relevant Picture of Event In Vietnam:Sony Show:
FIFA World Cup 2014 Press/ Dealer launching event:
Dealer Year End event:
In USA:Consumer Electronics Show in USA
Visit EU
Company Name Vietnam Esports (Gerena Company)Vietnam Esports is the high-tech company in 3 segments: E-commerce, E-Payment, E-sports.Product of Vietnam Esports: - Esports: League Legends, FIFA Online 3, Game in mobile:
Chien Co Huyen Thoai, Chien Dich Huyen Thoai,…- E-Payment: GCafe, Cyberpay, TopPay- E-Commerce: Shopee- Communication channel: VETV, Beetalk, Alo Alo,
Thethaodientu, G+, Gas
Period Nov 2015 – Feb 2016Job Title Brand ManagerJob Description To be in charge of GCafe, Cyberpay, TopPay Brand.
GCafe is the system of 25,000 Cyber Computer shop nationwide.Cyberpay/ TopPay is the payment software using in GCafe shop.- Deploy digital advertising in Facebook, Ads in Game, in house banner,…- Control the booking media for sponsors. - Build the strategy, plan for product launching - Propose the sponsorship plan to offer the best benefit to the Sponsors: Intel, LG, Gigabyte, Coca Cola, Asus, Cooler Plus, SteelSeries,…- Event: Strategy, plan, execute and monitor all Nationwide Event & Promotion activities within marketing fund. (VED Fair, VCSB, VCSA, GPL, Dealer Conference,…). - Promotion program for online payment corporate with: game distributors, Vexere, Electric & Water company,… - Marketing collateral (brochure, POSM, merchandise, promotion gifts...) from order, production to distribution to sales; inventory control- Budget planning, control & dealing with agency.
Relevant Picture of digital ad.
VED Show 2016:
Final Round of Ledge of Legend Series B:
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