RESUMES OR MARKETING YOURSELF
May 25, 2015
RESUMES
OR MARKETING YOURSELF
98
• PERCENTAGE OF ALL RESUMES• THAT DON’T EVEN GET LOOKED AT
10SECONDS
THE AVERAGE TIME YOUR COVER LETTER RECEIVES
20 SECONDS THE TIME YOUR RESUME
RECEIVES
RESUME BASICS
WHAT A RESUME ISA SALES TOOL
IT IS NOT A LAUNDRY LIST A LIFE HISTORY A PROFESSIONAL HISTORY ABOUT YOUR HOBBIES ABOUT YOUR FAMILY ABOUT YOUR SALARY A WORK OF ART A STATEMENT OF YOUR PERSONAL PHILOSOPHY ON LIFETHERE ARE NO RULESTHERE ARE EXPECTATIONS
FIRST THINGS FIRST.WHO ARE YOU?
WHERE ARE YOU?HOW TO GET IN CONTACT WITH YOU.
REMEMBER, THAT THIS IS ALL ABOUT MARKETING YOURSELF – NOT JUST A
LAUNDRY LISTING OF WHAT YOU’VE DONE
CAREER SUMMARY
SELL ITDON’T TELL IT
RELEVANT SKILLSCONCISE
TEXT NOT A LIST
PROFESSIONALEXPERIENCE(YOUR JOBS)
RELEVANT BUT NOT OVER 10 YEARS OLD
EDUCATIONCREDENTIALS
CERTIFICATIONS
BE DETAILEDINCLUDE CONTINUING
EDUCATIONENSURE RELEVANCY
HONORS, AWARDS AND AFFILIATIONS
THESE DISTINGUISH YOU FROM OTHERSWILL BE VALUABLE TO YOUR EMPLOYER
PUBLIC SPEAKING, AWARDS, IF YOU ARE PUBLISHED, REMEMBER – IF IT IS REALLY IMPRESSIVE IT SHOULD BE IN YOUR CAREER SUMMARY
FORMAT OPTIONS
TO CATCH AN EYE
FORMAT RULE #1 EYE CATCHING BUT READABLE
3C’SCLEAN, CONCISE, CONSISTENT
THREE GENERIC TYPES
CHRONOLOGICALFUNCTIONAL
HYBRID
COMPUTER
GENERAL GUIDELINESRELEVANTSPECIFIC
KEY WORDSVIDEO RESUME
PARAGRAPHSVS
BULLETS
FONTSTYLE
OPTIONS(BOLD, UNDERLINE, ITALICS)
TEN COMMON ERRORS1) Don’t Rely On Outdated Sources2) Don’t Include Every Job – Relevancy3) Listing Only Job Duties Rather Than
Accomplishments – Answer This Question – What Did You Accomplish In This Job That Someone Else Might Not Have?
4) Don’t Include Subjective Descriptions – Just The Facts
5) Don’t leave out volunteer work if it’s relevant you still did it – even if you didn’t get paid
TEN COMMON ERRORS
6) Don’t include inappropriate information – family, height, weight, salary history, etc.
7) Don’t overdo the creativity – clarity is more important
8) Having tiny inconsistencies – attention to detail9) Sending in a resume without a cover letter.
Research and customize it for making a compelling case for yourself as a candidate.
10) Believing every piece of resume advice you get. Ask 10 times, get 10 answers.
ACTIVITY
THE COVER LETTER
KEY SELLING POINTSUNIQUECONCISE
ACHIEVEMENTS
STRATEGY
OPENINGBODY
CLOSING
PROOFREAD – POLISH - FINALIZE
PROFESSIONALISMATTENTION TO DETAIL
ANSWER THE EMPLOYERS BASIC QUESTION
“WHAT CAN YOU DO FOR ME?”