Results

RESULTS

• I asked this question to identify the ratio of female and male readers, and also to research what how people’s interests differ depending on gender.

• The results of this question shows that an equal distribution of both genders took the questionnaire and would be interested in the magazine.

• This will help my planning as I will know to target the magazine at both genders.

Gender

• This question helps to identify what age groups will read the magazine and what they will be interested in.

• The results of this question show that the majority of readers are in the 16-20 age category.

• This helps my planning as I know to make my language informal and make the magazine interesting for younger people.

Age

• This question asks people which rock artists they like. This helps me decide with artists to feature in the magazine.

• The results of this question show that the most popular artists are All Time Low, Paramore, You Me At Six and Foo Fighters.

• This will help with my planning as I will know which artists will attract more people to the magazine and which wouldn’t.

Rock artists

• This question asks how often people buy music magazines. It will help me decide on the frequency of publication.

• The results of this question show that the majority of my target audience never buy music magazines. It also shows that more people buy monthly music magazines than weekly and that nobody buys fortnightly.

• This will impact my planning as I know that a lot of my target audience doesn’t currently buy a music magazine, so there is a gap in the market for the magazine. It will help me decide between making the magazine monthly or weekly.

Frequency of purchases

• This question asks people what colours they associate with the rock genre. I asked this question to help me choose a colour scheme for the magazine.

• The results of the question show that black, red and white are the top 3 colours.

• This will impact my planning as I will have to change my initial colour scheme in order to match the results of the survey.

Colours

• This question asks people how much they would pay for a music magazine. I asked this question to find out what price the magazine should be.

• The results of this question show that most people would pay £2 for a music magazine and nobody would pay over £4 for one.

• This will impact my planning as it will help me choose the price of the magazine in order to encourage more people to buy it.

Price

• This question asks people to identify what features of a front cover attract them to a magazine. I asked this to find out what the most important features of a front cover are to my target audience.

• The question found that the most popular feature was the artist on the front cover.

• This will impact my planning as I know which features have more impact on my target audience and which features don’t encourage people to buy magazines. I can use the results of this to decide what to include on the front cover.

Features of a front cover

• This question asks people what word they associate with rock. This will help me decide on a name for the magazine that has clear connotations of the rock genre.

• The results of this question show that most people have chosen words that sound violent, which connotes the rock genre.

• This gives me an idea of what people think the magazine should be called, and will help me improve on my original title.

Words associated with rock

• This question asks the target audience what kind of articles they want to see. I asked this in order to be able to include what my readers want and appeal to them more.

• The results show that people would most like to read interviews, song/album reviews, live reviews and news.

• This impacts my planning as I know what type of articles to include and which ones are less popular.

Types of articles

• I asked this question to find out which magazines are the most popular within my target audience.

• I found that most people read Kerrang more than anything else.

• This impacts my planning as I know that the magazine has to stand out from the others in the genre, and I have found that Kerrang magazine is the magazine’s potential rival in the market.

Current magazines

• I asked this question to find out what incentives would encourage people to buy the magazine.

• I found that the incentive that most people wanted was posters, and the least people wanted free gifts.

• This will impact my planning as I know to include posters as an incentive to make people buy the magazine, as I know that it will be the most effective.

Incentives

• I asked this question to find out what is the most unsatisfactory feature of current rock magazines.

• Most people dislike the price of the magazines they currently read.

• This impacts my planning as I can research current music magazines and try and make the price of the magazine more appealing and affordable than theirs.

Dislikes

• I asked this to find out what people liked about the magazines they currently read.

• Most people like the artists featured, colour scheme and articles.

• This will impact my planning as I know that a good colour scheme is important so I know to make sure that mine connotes the rock genre and is appealing to look at. I will also research current music magazines to find out the kind of artists and articles they feature, as I know that my target audience enjoy them.

Likes