Transportation leadership you can trus presented to 12 th TRB National Transportation Planning Applications Conference presented by Arun Kuppam Cambridge Systematics, Inc. co-authored by Kevin Connolly & Ying Smith, Santa Clara Valley Transportation Authority Ron West & Andrew Tang, Cambridge Systematics, Inc. May 21, 2009 Restructuring Santa Clara County’s Bus System Using Transit Market Research Analysis
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Restructuring Santa Clara County’s Bus System Using Transit Market Research Analysis
Restructuring Santa Clara County’s Bus System Using Transit Market Research Analysis. Transportation leadership you can trust. presented to 12 th TRB National Transportation Planning Applications Conference presented by Arun Kuppam Cambridge Systematics, Inc. - PowerPoint PPT Presentation
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Transcript
Transportation leadership you can trust.
presented to
12th TRB National Transportation Planning Applications Conference
presented by
Arun KuppamCambridge Systematics, Inc.
co-authored by
Kevin Connolly & Ying Smith, Santa Clara Valley Transportation Authority
Ron West & Andrew Tang, Cambridge Systematics, Inc.
May 21, 2009
Restructuring Santa Clara County’s Bus System Using Transit Market Research Analysis
The next phase of the analysis combines transit planning factors with market segment research to identify areas of Santa Clara County that are amenable to transit service
• Level of Congestion
• Parking Cost and Time
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Transit Competitive Factor - Origins
Transit Competitive
35 percent of trips go to transit competitive origins
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11 percent of trips go to transit competitive destinations
Transit Competitive Factor - Destinations
Transit Competitive
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Application of Transit Competitive Factors
Identified transit potential by customer type (market segment), trip purpose, origins and destinations
SCVTA overhauled 90% of its countywide bus system
Focused more on market-based network (matching service with demand), rather than a coverage-based
New services focused on 15-minute or better all-day frequencies, enhanced express buses, new low-fare community bus routes