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RESTAURANT ORGANOLEPTIC REBRANDING
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Organoleptic Branding
*Concept Differentiation (not included here)*Organoleptics as Engagement Touchpoints (notincluded here)
Trafix Rebranding2
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Objective3
To Translate
Brand/Customer Value Proposition
intoService Design
&Branded Customer Experiences
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Built Environment
Social Environment
*Products & Services (not included here)
Touchpoints4
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Branding Built Environment
Architecture
Exteriors
Interiors
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Branding Social Environment
Organoleptics
Rituals of Dining
Hedonistic/Epicurean Cleanliness
Image
Presentation of Food
Utilitarian
Opening Hours
VFM Speed/Queue
Management
Regular Volume of
Customers A Stable Market
Price
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Organoleptic DETERMINANTS
Why? Because we humans make judgments by
our SENSES.
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Organoleptic Branding
Positive
Scent Branding [Olfaction]
Taste Branding [Gustation]
Audio Branding [Auditory]
Ocular Branding[Optical/Visual]
Ergonomics, Somatics[Body/Skin]
Comfy Branding [Homelike]
Combo: Audio-Visual-Olfactory
Negative
Odour
Disgusting Noise
Busy, Dull, Unattractive
Creaky, Unsupportive
Hot Colours for ClassyAtmosphere
Sensually Overwhelming
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Achieving Organoleptic Balance
OrganolepticBalance
Touch
Scents
SoundsVisuals
Taste
PSYCHOLOGY
TECHNOLOGY
ECONOMICS
PRODUCTSSERVICES
SYSTEMS
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Organoleptics
To Balance
Moods, Ambience
Perception Taste
Staff Attitudes
To Standardize
Atmosphere
Dcor Menu
Customer Responses
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Balanced Organoleptics
Increases SERVICE EXPERIENCE by
Eliminating SUSPENSE & DRAMA:
Anticipation + Anxiety
No Room for Illusions!
A RESTAURANT is not a MAGIC BOX
Reducing Anxiety
Taking Customers into your WorldIncreasing Perceptual Reality
Increasing Perceptual Service Quality
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Restaurant Organoleptic Re-Branding
New Name
Premises Reconfiguration
Themed Dcor:
Panel all Walls; OrganolepticIngredients Transparency
Outlook Brand Select Theme Colour Scheme
Select Colour Pallette
Ergonomic Furniture
Seating Layout Must Conveysome Meaning
Reduce Criss-Crossing byRelocating Self-Service DisplayCloser to Kitchen Window
Tables with Signal Buttons to callWaiters
Tablets with Menu InfographicMenu
Reservations & Pre-order
Options on Pinterest, Facebook Private Dining Options [By
Reservation Only]:
Curtained/Partitioned Areas Round Tables: for 2, 4, 6
Tented Private Dining with
Portable A/C Blind Post-Dining Evaluation
Business Card Collection Point
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