Responsive web design vs. adaptive web (3)

Adaptive Web Design vs Responsive Web DesignWhich one is right for you?

Multi-channel and multi-device behaviornow dictates that a business must deliver

digital experiences that match everypossible user context.

It's no longer viable to focus on platform optimization with asiloed approach.

Research from Google has found that 90% of peoplemove between devices to accomplish a goal.

An experience that begins on mobile must be able totransition onto desktop or tablet and back effortlessly.

Responsive Web Design

Works on the principle of flexibility.

Responsive Web Design allows web pages to correctlyformat on any screen size.

Responsive Design can be effective but is difficult to do well.

Responsive Web Design apps must balance the rich functionality

associated with desktop usage with the ability to function less powerful

mobile devices.

Adaptive Web Design

Apps are able to detect information about the device requesting

the page.

This intelligence is used to define the app itself, sendingmore, less, or different content depending on the

individual context.

For example, an application with a heavy background video willexclude this asset from the lighter versions of the app that are sent

to mobile devices.

Adaptive Web Design is still uncharted waters. Itssophisticated server-side configurations can make itmore costly and may require more resources.

When to use which?

With Responsive Web Design, apps can leveragewell-defined methods and frameworks and arrive attheir desired app experience more affordably andquickly.

Yottaa predicts that more will choose Adaptive Web Designin the coming months and years.

But, there are multiple avenues a business can take to win in an omni-

channel environment.

Users expect excellent performance and an engaging

experience regardless of the device they use.

"Adaptive Web Design & The ChangingMobile Environment"

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