Responsive seo

Responsive SEO -

The New Design

Concept

Hello!Google is putting

weight on mobile,

how do we get the

best for our clients?

Let’s start with some

quick

stats on the mobile

revolution.

The Mobile Boom

We’ve been outnumbered!

Mobile Devices on the

Planet

People on the

Planet

This just upset me.

People own a mobile

device

People own a

Toothbrush

“At least 50% of all mobile searches have local intent” - Google

“88% of searches with local intent are on a

mobile device” - Google

“50% of mobile users visit a physical location

related to a local search within 1 day” - Google

Mobile Traffic Over 5 Years across 1000 Clients

That is a huge market of potential clients

for you, and lost revenue for them.

Small Businesses have

a websiteSmall Businesses have

a mobile friendly

website

BIG

CONCEPTSo how do we ensure that local businesses are

maximising on the growth of mobile?

Primary Focuses of Mobile Web Pages

Location

Services

Informational Content

A Google Study Revealed..

The real life example

➜ Mobile is booming

➜ Websites are lagging behind

➜ Local intent is the missing link to

maximising conversions

➜ Real example

A Bad Example

● www.furnitureinstore.co.uk

● Local Search Term

● Little Content

● Primarily Online Focus

● No mention of location apart from:

at the very bottom with no

postcode.

Place your screenshot here

A Good Example

● www.ahf.co.uk/ahf-coventry

● Location map is the first thing you

see.

● Then address, telephone

numbers, email, opening time,

store manager, stocked products,

THEN Content.

● That is what is getting people

through the door - searches with

local intent serving location

information.

Place your screenshot here

How About On A Tablet?

● Same Rules Apply

● Map, Address, Telephone,

Products Stocked, Opening Hours

and then finally content last.

● Its no longer about just

optimisation, its about

conversions and this is a local

page that is made to convert.

Place your screenshot here

Key Takeaways

➜ We appreciate mobile growth

➜ But we miss local intention

➜ Location & Contact first, informational

content second.

➜ Design for the user.

Thanks!Tweet any questions:

You can find me at:

@samthomasseo

Sources

➜ http://resources.struto.co.uk/blog/the-mobile-stats-you-need-to-know-in-2015

➜ http://www.business2community.com/social-media/104-fascinating-social-media-

marketing-statistics-2014-2015-01084935

➜ http://www.catalystsearchmarketing.com/2015-mobile-local-will-finally-one/

➜ http://www.statisticbrain.com/small-business-website-statistics/

➜ Photographs by Death to the Stock Photo (license)