Responsible Management Education

UNDERGRADUATE

PERSPECTIVES:

Responsible Management Education

KYUNGHO.MIN

November, 2010

COBICS

KOOKMIN UNIVERSITY

[email protected]

About

COBICS is a Student-Driven organization

at KOOKMIN UNIV.

-40+ Individual members

-Found 4 years ago by business majors.

-Joined Net Impact which is global network of CSR

Use Business Skills to make better world.

-Co- business& ethics

-Practical action based activity

(Green campus initiative, Mentoring program, Planning Coming

Social Venture Competition Asia)

We are proud to represent KOREA

students voice on the PRME

PRME is a UN resolution encouraging

business schools and companies to

incorporate the Principles for

Responsible Management into practice.

What is PRME?

INDEX

1. The Current Level of PRME

2. The Needs of Students

3. Ideal Meet Reality

4. The Voices of Student Leaders

5. The Next Steps

6. Appendix

Survey Overview

Purpose

-Identify students perspective

-Proposal of PRME model

-Make our university support PRME

Definition of Responsible Management

-Decision making process considering

environment, society, governance and various

social values.

Survey Respondents: 206(Business Majors,

KOOKMIN UNIV. )

Limitation? Small case

54%

46%Male

Female

Sex

86%

14%

Business

Others

Major

Grade

13.9

15

18.7

14.4

12.8

25.1

Under 05

06

07

08

09

10

0 5 10 15 20 25 30

Summary of Survey

-Demand of responsible management education was high

-However, there were short of Awareness and Infrastructure.

-There are also gap between Ideal and Reality for student.

-It is time for University to educate responsible management not why important but How Practice Well.

-Also, They should meet student’s reality through Cooperation between University, Student and Company that maximizing network of UN Global Compact and PRME

The Current Level

of Responsible

Management Education

7

26

30

35

1 1

student

companies

government

educational institution

nonprofit organization

other

Q. Who has the role for responsible management education ?

35% Students say

Educational Institution has

the role for responsible management

education.

46% do not believe

University currently working

towards the betterment of society.

Q. University are currently working towards the betterment of society

1

16.5

36.4

39.3

6.8

strongly agree

agree

neutral

disagree

strongly disagree

39.3

34.1

34.5

51.5

50

19.9

8.8

6.3

5.8

4.4

0% 20% 40% 60% 80% 100%

Student paticipation

Professor study

Content of curriculum

Exposure of crurriculum

Diversity of curriculum

Current level of Responsible Management

Education, KOOKMIN UNIV.

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Current level of education is low

27

73

Yes

No

Most Students don’t know

about COBICS.

Q. Do you know COBICS?

39.3

40.3

23.3

28.3

28.6

36.4

15

8.3

6.8

7.3

4.9

3.4

0% 20% 40% 60% 80% 100%

Principle 6: Dialogue

Principle 5: Partnership

Principle 4: Research

Principle 3: Method

Principle 2: Values

Principle 1: Purpose

Current level With PRME principles

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Strong disagree with principle 5,6

29.6

27.9

30.9

35.1

28.4

37.3

46.3

54.9

52.9

49.3

53.4

51

0% 20% 40% 60% 80% 100%

Principle 6: Dialogue

Principle 5: Partnership

Principle 4: Research

Principle 3: Method

Principle 2: Values

Principle 1: Purpose

Agreement With PRME principles

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Strong agreement with all principles

5

26

58

11

Supporting the PRME

Disagree

Neutral

Agree

Strongly

Agree

My Business

School should

support the PRME

1

9

30

48

12

Supporting the PRME

Strongly

DisagreeDisagree

Neutral

Agree

Strongly

Agree

All Business

School should

support the PRME

0.5

6.8

27.8

53.2

11.7Strongly

DisagreeDisagree

Neutral

Agree

Strongly Agree

65% believe supporting PRME

could raise Competitiveness

of our university.

Q. Do you think supporting PRME could make positive Impact of Competitiveness of university.

The Needs of

Students

On PRME

37.3

46.3

14.42

Lack of awareness

Lack of

infrastructure

Lack of Industry-

University

collaborationOther

Q. What is the most reason that university is lack of responsible management education.

46% thinks the most problem is lack of

Infrastructure

Q. Would you like to take related course of responsible management?

68.6

31.4

Yes

No

68% would like to take related

course of responsible management

Q. Which course should incorporate

responsibility management? Please

select all that apply.

Course Rate

Strategy 26.93%

Leadership/Management 21.95%

Human Resources 13.72%

Marketing 13.47%

Operations 9.48%

Accounting 7.98%

Finance 6.48%

Q. Please indicate whether or not you would like to

learn more about of the following concepts while

you are pursuing your business majors

Etc.

Carbon Footprint Analysis

Nonprofit Management & Governance

Renewable Energy

Socially Responsible Investment

Strategic Philanthropy

Social Entrepreneurship & Social Venture

Environmental Sustainability

Social Capital Market

Human Rights

Creative Capitalism

Corporate Social Responsibility

Global Poverty, Emerging & International …

0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%

Q. If related responsible management class newly opened, what kind of course should be ?

5

24

63

8

cultural

mandatory

elective

general

63% think responsible management

course should be Major-elective.

Q. Do you think it is necessary to establish responsible management course as track?

5.2 41.9

Resposible

Managemet

Track

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly agree Agree Neutral Disagree Strongly disagree

47% feel necessary to establish

Responsible Management

Track

Q. Please indicate which learning process

you prefer

E-learning

Coaching

Volunteerging

Leture style

Project-based learning

Mentoring

Internation networks/ Communities of …

Case study

On-the job learning

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

Learning Process

Ideal

Meet

Reality

Q. Responsible management leads to financial profits.

15.8

56.2

17.7

9.4

0.5

strongly agree

agree

neutral

disagree

strongly disagree

72% agree that responsible practices

can lead to Business Profits.

2 4

27

48

19

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q. Are you willing to make better world through your business skills?

67% Students willing to use Their

Business Skills to make better world.

Q. It is important for me to work at a company that emphasizes social values

2.1

8.4

34.7

43.2

11.6

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

55% say working at company

emphasizing Social Values is

important for themselves.

Q. What are the top three most important

factors you consider when selecting a job

High ethical standards

Colleagues

internationalization standards

Pontential to contribute to societ

Passion for the objective of company

Awareness of company

Pontential development of company

Work/life balance

Job security

Culture and welfare

Job specifications

Salary

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

Q. After graduation,

which sector do you most prefer to work?

3 3

7

12

28

47

Nonprofit Organization

Single person business

Small/Venture

Middle standing

Public sector

Major company

Q. What do you focus on career development?

41

8

34

9

53

Cerificate

Competition

Internship/activities

Language training

Voluntary sevice

Other

The Voices of

Leaders from

student-driven organizations

SEOUL NATIONAL- WISH

- we meet coverage of activity is getting limited because there are gap that make distorted images of SE between case of overseas, major company and domestic reality. So we would like Biz school and company to build circumstance for right awareness of SE

SEOUL NATIONAL- SNU CSR

-it is too difficult to study ourselves because CSR is huge and deep field.we also meet problem of continuous study when senior student graduate. So we would like to connect with professors who are interested in this field.

KOOKMIN- COBICS

-Awareness of CSR is too low that related curriculum and official supporting student-driven organization are short of. For example there is even no room for regular meeting against other student organizations. Motivation of new member is also getting low because our ideal activity couldn’t be connected with career. We would like president of university to move to spread social values more powerfully.

SEN- SOOKMYUNG

-We would like to get feedback from professor who have passion for social values and company to make opportunity of project that student organizations like SSEN could apply social value to practical business.

SEN- HANYANG

-there are heavy burden of official process and cost from recruiting to planning seminars because we are not officially approved from university. There are also no professor who major this field so that no interest no support. We would like Biz school to have interest and support related student organization.

Other Opinions From Survey

• CEO의 리더십이나 사회적 책임에 관핚 과목개설희망• PRME과의 연계 필요• 강의나 과목으로 들을 수 있게 해줬으면 좋겠다. • 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다.• 개설교과 수가 더 늘어나야 핚다고 생각• 노핚균 교수님이 강의하시면 수강핛 것 같음• 리더십 프로그램 및 체험 프로그램 개설• 배핚경처럼 프로그램 있었으면 해요• 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이

루어 져야 핚다고 생각합니다.• 사실 책임경영학만이 아닌 젂체 커리큘럼이 부족하다 생각. 균형적 발젂이

필요하다고 본다.• 수업개설• 스펙이 되었으면 좋겠어요• 싞설과목이 생겼으면 합니다• 실무에 사용핛 수 있는 젂반적인 교육과목 보충이 필요• 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각• 기업경영세미나에서 실무자들을 초청하여 균형 잡힌 특강을 짂행해도 좋겠

어요• 실천교육이 중요, 대학이 앞선 사례가 되어야 함

• 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와닿지 않네요.

• 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜생겼는지 정싞교육이 선행되야 핚다.

• 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 싞설• 이 설문지를 받기젂까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데

일반 다른 학생들도 일수 있도록 홍보홗동을 조금 더 해주셨으면 합니다.• 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다• 인턴십 제공• 인프라 부족 극복을 위해 게시판 홗용• 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다• 접핛 다양핚 기회를 제공해야.• 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이

필요합니다.• 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야

핛 것 같다.• 책임경영의 관핚 강의를 새롭게 싞설• 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 녺의 선행 검토• 취업과 연계시켰으면 합니다• 학교와 기업 연계 프로그램• 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.

The Next Step

Educational

Institution

Individual Company

Virtuous Circle

Abroad Case,

George Washington UniversitySchool of Business

Certificate in responsible management

The Blog

•Each Certificate candidate creates a WordPress blog

•Showcases your work

•Allows for communication between applicants

Component 1: Classroom

• 6 credit hours from a pre-approved list of courses.

• All faculty members from all departments are encouraged and invited to include CSR and ethics related courses on this list.

Component 2: Extracurricular

• At least 15 hours for each of 3 semesters contributing to group or club

•Candidate’s blog will summarize club activities and learning goals accomplished

Component 3 – Service Learning

• At least 50 hours

• Options include: undergraduate mentoring, tutoring children, D.C. Cares events, Habitat for Humanity projects

• 10 hours must be with the same organization

Certificate in Responsible Management

Every April, an awards ceremony will be held to recognize those students who have completed the certificate requirements.

Next Steps:1. Download the application from the ICR website2. Email Ari Isaacman –[email protected]

Subject: Certificate in Corporate ResponsibilityNameE-mailExpected Graduate Date

Responsible Management Track

-Current Related Courses

KOOKMIN UNIVERSITY

학년 이수구분 해당영역 교과목명 학점

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기트렌드와정책이슈 Policy lssues in the Global Megatrends 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국가경영과공공정책 Public Policy in Government 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 핚국과21세기선짂정치 Korea & 21C Advanced Politics 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 미래사회의이해 Understanding of Future Society 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의경영 Managing Modern Business Enterprises 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 기업문화 Forporate Culture 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 현대기업의마케팅 Business & Marketing 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 21세기창업과벤처21C Estavlishment of Enterprise & Venture Business

3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화의두얼굴 Two Faces of Globalization 2 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 시장경제의이해 Understanding of Current Economic 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 국제붂쟁과내젂따라잡기Understanding International Troubles and The Civil Wars

2 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세계화와핚국의도젂 Korea and Challenges of Globalzation 2 2

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 세종대왕의국가경영 The King Sejong's National Administration 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계 홖경및자원외교 Environmental and resource diplomacy 3 3

1~4 교양선택 정치ㆍ경제ㆍ사회ㆍ세계Human Rights & Asian Values

Human Rights & Asian Values 2 2

1~4 교양선택 과학ㆍ기술ㆍ자연 홖경과학의이해 Understanding of Environmental Science 3 3

학년

이수구분 해당영역 교과목명 학점

1~4 교양선택 과학ㆍ기술ㆍ자연 식물과사회 Plant & Society 2 2

1~4 교양선택 과학ㆍ기술ㆍ자연 숲 Forest 2 2

1~4 교양선택 과학ㆍ기술ㆍ자연 목재의비밀 Secret of Wood 2 2

1~4 교양선택 과학ㆍ기술ㆍ자연 현대사회와에너지 Energy in Modern Society 2 2

1~4 교양선택 젂인교육 목요특강 Special Lectures on Thursday 1 1

1~4 교양선택 젂인교육 사회봉사Ⅰ Social Service Ⅰ 1 1

1~4 교양선택 젂인교육 사회봉사Ⅱ Social Service Ⅱ 1 1

1~4 교양선택 젂인교육 사회봉사(글로벌버디) Social Service(Global Buddy) 1 1

1~4 교양선택 젂인교육글로벌이니셔티브프로그램

Global Initiative Program 2 2

1~4 교양선택 젂인교육 해방전국과국민대학The Political Situation of Korean Liberation and Kookmin University

2 2

1~4 교양선택 젂인교육현대사회와새로운윤리

Modern Society & New Family 3

1~4 교양선택 젂인교육 여성학개롞 Introduction to Women's Study 2 2

1~4 교양선택 젂인교육 시민사회와NGO Civil Society and NGO 2

1~4 교양선택 젂인교육 현대사회와리더십 Leadership in Modern Society 2

1~4 교양선택 젂인교육 21세기조직리더십 Leadership for the Next Generation 2 2

1~4 교양선택 젂인교육 생명의싞비 Mystery of Life 2

학년


1~4 교양선택 젂인교육 홖경생태학 Environmental Ecology 2 2

1~4 교양선택 젂인교육 인갂과홖경 Humanity & Environment 2 2

1~4 교양선택 젂인교육 녹색캠퍼스함께하기 Green Campus 2 2

1~4 교양선택 젂인교육북핚산트레일녹색자습

Self-Guided Green Study through Mt. Bukhan Trail

2 2

1~4 교양선택 젂인교육젂쟁과평화:다문학적접귺

War and Peace : An Interdisciplinary Approach

2

1~4 교양선택 젂인교육 통일연습하기 Practice for Korea Unification 2

1~4 교양선택 젂인교육 예술,창작과저작권 Atrs, Creativity & Copyrights

1~4 교양선택 젂인교육 범죄와사회 Crime & Society

1~4 교양선택 젂인교육 생홗속의홖경오염 Environmental Pollution in Daily Life

1~4 교양선택 젂인교육 금요UIT디자인특강 Special Lectures on UIT Design P/N P/N

1~4 계열교양 조형대 홖경과디자인 Environment and Design 2 2

1~4 계열교양 예술대 미술학부 그린디자인 Green Design 2 2

1~4 계열교양 경영대 기업경영학부(야)

기업경영학을위핚21세기트랜드와정책이슈

Policy lssues in the Global Megatrends for Corporate Management

2 2

2 젂공 교육학과 윤리학개롞 Introduction to Ethics 2

3 젂공 교육학과 민주주의롞 Theories of Dmeocracy 2

2 젂공 교육학과 윤리고젂강독 Reading in Classic for Ethics Education 2

학년 이수구분 해당영역 교과목명 학점

3 젂공 교육학과 도덕ㆍ윤리교육롞 Theories of Moral Education 3

3 젂공 교육학과 동양도덕윤리사상 Eastern Thoughts on Ethics and Morality 2

4 젂공 교육학과도덕ㆍ윤리과교재연구및지도법

Analysis of teaching materials and methods in Moral Education

3

3 젂공 교육학과 서양도덕윤리사상 Western Thoughts on Ethics and Morality 2

4 젂공 교육학과 도덕ㆍ윤리과평가롞 Human Resources Development 2

3 젂공 교육학과도덕ㆍ윤리과의녺리및녺술

Logic and Writing in Education 2

4 젂공사회과학대학 행정학젂

공행정윤리 Administrative Reform 3


공공기업롞 Public Enterprises 3


공NGO와제3섹터롞 NGO & The Third Sector 3

4 젂공사회과학대학 정책학젂

공홖경과에너지정책롞 Environmental & Energy Policy 3


공사회복지정책롞 Welfare Policy 3


공사회복지와삶의질 Social Welfare and The Quality of Life

2 젂공사회과학대학 정치외교

학과국제기구롞 International Organizations 3

3 젂공사회과학대학 정치외교

학과화폐와권력 Money and Power 3

2 젂공 사회과학대학 사회학과 사회계층과갈등 Social Stratification and Conflicts 3

3~4 젂공 사회과학대학 사회학과 생명과학과시민윤리 Biotechnology, Ethics and Society 3

학년


3~4 젂공 법과대학 공법학젂공 법률사회봉사 Legal Clinic 2

2 젂공 경상대학 경제학과 공공부문의경제학 Economics of Public Sector 33 젂공 경상대학 경제학과 임금과고용 Employment and Earning

3 젂공 경상대학 국제통상학과 Glovalization의이해 On Globalization 3

4 젂공공과대학 기계시스템공

학젂공싞재생에너지 New and Renewable Energies 3

4 젂공공과대학 기계시스템공

학젂공홖경공학 Environmental Engineering 3

4 젂공 공과대학 자동차공학과 발명및특허 Invention and Patent 3

4 젂공 공과대학 자동차공학과 대체에너지자동차 Alternative Energy Vehicles 3

4 젂공 공과대학 자동차공학과하이브리드및연료젂지자동차

Hybrid and Fuel-Cell Vehicle 3

4 젂공공과대학 건설시스템공

학젂공수질오염 Water Pollution 3

2 젂공조형대학 공업디자인학

과그린디자인 Green Design 2


과홖경시스템디자인1 Environmental Design 1 2


과홖경시스템디자인2 Environmental Design 2 2

1 젂공 경영대학 경영학부 Cofidence 세미나 Confidence Seminar P/N1 젂공 경영대학 경영학부 Competence세미나 Competence Seminar P/N1 젂공 경영대학 경영학부 경영학원롞 Management Principles 3 3

학년


1~4 젂공 경영대학 경영학부 사제동행세미나 Seminar in Special Topics 1 1

1~4 젂공 경영대학 경영학부 경영인턴쉽 I,II Management Internship I,II 9 9

2~4 젂공 경영대학 경영학부 기업경영과창의성 Creativity Management 3

3~4 젂공 경영대학 경영학부 Challenge 세미나 Challenge Seminar 3

3~4 젂공 경영대학 경영학부 재무세미나 Finance Seminar 3

3~4 젂공 경영대학 경영학부 마케팅세미나 Marketing Seminar 3

3~4 젂공 경영대학 경영학부 회계학특강 Special Lectures of Accounting

3~4 젂공 경영대학 경영학부 창업롞Business Development & Entrepreneurship

3

3~4 젂공 경영대학 경영학부 창의프로젝트 Creative Project 3

3~4 젂공 경영대학 경영학부 리더십롞 Leadership Studies 3

3 젂공 경영대학 경영학부 국제경영 International Management3 젂공 경영대학 경영학부 노사관계롞 Labor Relation Theory4 젂공 경영대학 경영학부 경영자와기업윤리 Business Ethics of Managers 34 젂공 경영대학 경영학부 기업경영세미나 Seminar in Business 3 34 젂공 경영대학 경영학부 젂략경영 Strategic Management 34 젂공 경영대학 경영학부 이미지마케팅 Image Marketing 3

Appendix:

The principles of PRME ,UNGC

Survey Questionnaires

UN PRME 6Principles

Principle 1Purpose: We will develop the capabilities of students to be future generators ofsustainable value for business and society at large and to work for an inclusive and sustainable global economy.

Principle 2Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

Principle 3Method: We will create educational frameworks, materials, processes andenvironments that enable effective learning experiences for responsible leadership.

Principle 4Research: We will engage in conceptual and empirical research that advances ourunderstanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value..

Principle 5Partnership: We will interact with managers of business corporations to extend ourknowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.

Principle 6Dialogue: We will facilitate and support dialog and debate among educators, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and Sustainability.

We understand that our own organizational practices should serve as examples of the values and attitudes we convey to our students

UN Global Compact 10Principles

Human Rights

Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; andPrinciple 2: make sure that they are not complicit in human rights abuses.

Labour

Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;Principle 4: the elimination of all forms of forced and compulsory labour;Principle 5: the effective abolition of child labour; andPrinciple 6: the elimination of discrimination in respect of employment and occupation.

http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/humanRights.html

http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/humanRights.html

Environment

Principle 7: Businesses should support a precautionary approach to environmental challenges;Principle 8: undertake initiatives to promote greater environmental responsibility; andPrinciple 9: encourage the development and diffusion of environmentally friendly technologies.

Anti-Corruption

Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.

These Principles

should be Bottom-Up

Thank You

www.cobics.org

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