Responding to R Responding to R in a Changin & D Challenges & D Challenges ng Industry Dr Tom Farley Managing Director Innoval Technology Ltd Innoval Technology Ltd
Nov 18, 2014
Responding to RResponding to R
in a Changin
& D Challenges& D Challenges
ng Industry
Dr Tom Farleyy
Managing DirectorInnoval Technology LtdInnoval Technology Ltd
Presentation Overview
Innoval Technology - OvervInnoval Technology - Overv
Industry Changes - Impact ExpertiseExpertise
Technical Challenges
Responding to The ChallengResponding to The Challeng
viewview
on R&D and Technical
gesges
14th World Aluminium Conference 10-12 May 2009, Dubai
Presentation Overview
Innoval Technology - OvervInnoval Technology - Overv
Industry Changes - Impact ExpertiseExpertise
Technical Challenges
Responding to The ChallengResponding to The Challeng
viewview
on R&D and Technical
gesges
14th World Aluminium Conference 10-12 May 2009, Dubai
Innoval Technology – Our Background
Innoval Technology is an independent compto the downstream aluminium industry
Formed in 2003 as a result of closure of
We are a group of 26 aluminium experts – ouknowledge
Rolling and extrusion process expertiseg p pMetallurgy product expertiseSurfaces expertise
Our engineers have an abundance of producMost have been supporting the industry fMany have held Senior Management posMany have held Senior Management pos
any providing a unique resource of expertise
one of Alcan’s Global Technical Centres
ur strength is the breadth of our aluminium
ct and process experiencefor over 20 yearssitions in global aluminium companiessitions in global aluminium companies.
14th World Aluminium Conference 10-12 May 2009, Dubai
Innoval Technology – What We Do
Product development to improve customer sbecome a preferred supplierincrease or protect market share
Process improvement to reduce operating coincrease asset utilisationreduce energy consumptionreduce energy consumption
Strategic SupportStrategic SupportTechnical Due Diligence on existing planPre-Feasibility Studies and Greenfield plPlant investment and upgrade support
atisfaction
osts
ntsant design
14th World Aluminium Conference 10-12 May 2009, Dubai
Presentation Overview
Innoval Technology - OvervInnoval Technology - Overv
Industry Changes - Impact ExpertiseExpertise
Technical Challenges
Responding to The ChallengResponding to The Challeng
viewview
on R&D and Technical
gesges
14th World Aluminium Conference 10-12 May 2009, Dubai
Global Growth Rates (Pre-Downturn)
Lower Growth Rate Regions:
Where higher costs
• Focus on cost reduction and process efficiency
• Accelerated by recession• Accelerated by recession
• Increased focus on specialised and value-added products
East
BrazilGDP
Growth (’07)
Global Pool of Experienced Aluminium Consultants
Russia
China
t EU
MEENAIndia
Hi h G th R t R iHigher Growth Rate Regions:
Generally lower costs
• New capacityNew capacity
• Striving for world-class performance and quality
14th World Aluminium Conference 10-12 May 2009, Dubai
Merger, Acquisition, Divestments and Closu
Nove
Spin-off
Innoval
Alusuisse
p
Alcan
Alcanmerger
Alcan acquisition
2005200420032002
Pechiney
R & D Impact Closure of & Novelis N
p& Novelis N
res - Example
lis Aditya Birla / Hindalco
Acquisition
Rio Tinto
Hindalco
Rio Tinto AlcanRio Tinto
Rio Tinto acquisitionSpin - off / Sale ?
AlcanPackaging?
20072006
Eng. Products?
2008 2009
major corporate Centres at Banbury (UK) Neuhausen (Switzerland)
BHP?
Neuhausen (Switzerland)
14th World Aluminium Conference 10-12 May 2009, Dubai
Example: Rolling Plant Closures in United K
SSp
ingdom
Global Pool of Experienced Aluminium ConsultantsAluminium Consultants
i li t Lith hipecialist LithographicSpecialist Aerospace
Aluminium Rolling PlantAluminium Rolling Plant
Closure
14th World Aluminium Conference 10-12 May 2009, Dubai
Impact of Changes on R&D and Technical Ex
Loss of experienced staff with world-class prwestern industry
BUT R&D still required for critical industr
Creation of a pool of independent aluminiumGrowth of R&D outsourcing model
New industry in emerging regions needs R&Benefit from Knowledge Transfer to achiBenefit from Knowledge Transfer to achiWill develop own in-house R&D
– Requires good source of local engineerinhi ill k i– … this will take time
Need access to expertise to design new
xpertise
roduct and process knowledge from a mature
ry challenges
m industry consultants
Deve world class product standardseve world class product standards
g graduates
plants and support investments
14th World Aluminium Conference 10-12 May 2009, Dubai
Presentation Overview
Innoval Technology - OvervInnoval Technology - Overv
Industry Changes - Impact ExpertiseExpertise
Technical Challenges
Responding to The ChallengResponding to The Challeng
viewview
on R&D and Technical
gesges
14th World Aluminium Conference 10-12 May 2009, Dubai
Key Aluminium Industry Challenges
More exacting customer requirements and ifi ti
Drivers
specifications
Cost reduction
Competition from other materials (substitution)
Increasing focus on sustainability
Achieving world class quality (gauge, flatness, t t f h ti t )
Examples
texture, surface, mech properties, etc.)
Increased Asset Utilisation (recovery, productivity)productivity)
Reduced Energy Consumption (smelting and rolling)
Aerospace – retain market share
Automotive – reduce Aluminium costs
Packaging – retain market share
Increase use of recycled aluminiumIncrease use of recycled aluminium
Reduced process energy and water consumption (smelting and rolling)
R d d i i (CO fReduced process emissions (CO2 from smelting)
Reduced landfill
14th World Aluminium Conference 10-12 May 2009, Dubai
Pierce Great Arrow, 1907Jagua(All Aluminiu
Exam(Cast Aluminium Body Pane(All Aluminiu
IncreasingIncreasing
Al i i iAluminium in
r XK, 2006um Construction)
mple:ls)um Construction)
p
the use ofthe use of
A t tin Automotive
14th World Aluminium Conference 10-12 May 2009, Dubai
Automotive
The history of the use of aluminium sheet anback many decades
Favourable strength-to-weight ratio vs steel hassociated reduction in weight and CO2 e
One of the major drawbacks to greater substcost of aluminium compared with steel
As a consequence much R&D is focused on One option is to increase use of recycled~75% of ~800 million tonnes of Aluminiu
– The challenge is to utilise this source
nd extrusions in automotive structures goes
has long been recognizedemissions
titution of steel with aluminium is the greater
reducing the cost differentiald Aluminumm produced since 1880 is stored in use
14th World Aluminium Conference 10-12 May 2009, Dubai
The Impact of Weight Reduction on Automot
300
250Pe
200
g/km
150CO
2g
100 Prius
Modus
Citroen C2
Focus
Citroen C1 Civic
50
VW Golf TDi Peugeot 308 HD
Audi 1.2 TDi
Ford P2000Insight
50500 1000 1
Curb We
tive CO2 Emissions
etrol Diesel
Lexus GS450hLexus RX400h
Lexus LS600h
Petrol HybridPrimeira 407
Primeira 607
Diesel HybridLRX concept
Di
y
1500 2000 2500
ight (kg)
14th World Aluminium Conference 10-12 May 2009, Dubai
Audi A2 1.2 TDi AIV (80g/km)
First 4 door “3 litre per km” car (2.99 litres/km)80 g/km CO2
Axle mounting frame, control arms and spring struts, brakthe rear are aluminiumLightweight forged aluminium wheelsWeighs 825 kg (135 kg lighter than 1.4 TDi)The three cylinder aluminium 1.2 litre TDi engines is one Produced at 20 cars/day (~29,000 produced)
ke calipers on the front disc brakes and the brake drums at
of the lightest passenger-car diesel engines at 100 kg
14th World Aluminium Conference 10-12 May 2009, Dubai
Automotive Example – A New Manufacturing
Benefits of Cladding AluminiumFunctional surface layerStrength or low cost core (e.g. recycled)No need to compromise properties
Recent new technology – Novelis Fusion™
g Technology
Functional Surface layery
Core
14th World Aluminium Conference 10-12 May 2009, Dubai
Automotive Example – A New Enabling Tech
Development of improved joining technologieaimed at reducing the cost of aluminium
Resistance spot welding (RSW) of aluminiumCompetes with cost of joining steelSuitable for high-volume robotic manufacImproved recycling (no rivets)Improved recycling (no rivets)
Technology breakthrough Electrode BuffinTechnology breakthrough – Electrode Buffin
hnology
esintensive automotive structures
m
cturing
gg
14th World Aluminium Conference 10-12 May 2009, Dubai
First AluminiumAirbus A
ExamExam
P t ti thProtecting the
of Aluminiun
m Aeroplane, 1909A380
mple:mple:
M k t ShMarket Share
in Aerospace
14th World Aluminium Conference 10-12 May 2009, Dubai
Aerospace
Material usage changes in 10 years (Boeing
80
7
60
70
80
40
50
% u
sage
Significant drop
10
20
30%
0
10
aluminium titanium
m
777 vs 787)
777 787
Significant rise
steel composites misc.
material
14th World Aluminium Conference 10-12 May 2009, Dubai
Aerospace
The new generation of wide body passengermore fuel efficient than today’s similar sized
8% from improved engine systems (RR /12% from the use of advanced materials
Boeing 787 ‘Dreamliner’~50% of the primary structure including50% of the primary structure, including fibre-reinforced plastic (CFRP). For the fuselage structure alone this will
50 000 fasteners– 50,000 fasteners.
Airbus 380Airbus 380Retains the ‘aluminium aircraft’ with apprfrom aluminium alloys.
r aircraft from Boeing and Airbus will be 20% aircraft./ GE)s
fuselage and wing manufactured from carbonfuselage and wing manufactured from carbon
replace ~1,500 aluminium sheets and 40,000
roximately 61% of the A380 structure made
14th World Aluminium Conference 10-12 May 2009, Dubai
Aerospace – Challenges
Aluminium must be competitive witCarbon Fibre Reinforced Plastics (Carbon Fibre Reinforced Plastics (Glass Fibre Reinforced Plastics (GTitaniumTitanium
Development of next generation of
Alcoa are leading development of nmaterial that is nearly immune to fay
Increases range of applications of G
th other advanced materialsCFRP)CFRP)FRP)
f Al-Li alloys
new Aluminium-GLARE composite atigue (CentrAl)g ( )GLARE to include wing structures
14th World Aluminium Conference 10-12 May 2009, Dubai
Example: More Exacting Customer Requirem
Coca-Cola’s First All Aluminium Can, 1967,(weight 21g)
ments and Specification
Coca-Cola Aluminium Can, 2009,(weight 12g)
14th World Aluminium Conference 10-12 May 2009, Dubai
Can Body Stock - Thickness Reduction and T
Extremely tight specification for aluminium shthickness
Correct thickness tolerance can only beCorrect thickness tolerance can only be achieved with state of the art thickness control systems ...… AND the know-how to get the most fro… AND the know how to get the most frothese systemsUnlikely to be achieved at start-up
Failure to meet specification will lead to canFailure to meet specification will lead to can jams and can strength issues
Profile(crown)
Al strip~0.5%
Strip wid
Tighter Control
heet
omom
plant il l thplant coil length
~10,000 m
250 +/- 5 microns
dth ~ 1.8 m
14th World Aluminium Conference 10-12 May 2009, Dubai
Can Body Stock – The Challenge of “Earing”
“Earing”Anisotropic mechanical properties causeAnisotropic mechanical properties causecrystallographic texture
Sheet with “earing” that is out of specificationRisk jamming and stoppage of the can plineResult in volume of can being too small
W t i h “ i ” dWestern companies have “earing” under con
It remains a challenge for new industry inIt remains a challenge for new industry in emerging regions
”
ed by
Ears
ed by
n willlant
t lntrol
can after re-draw and wall ironingwith severe earing
14th World Aluminium Conference 10-12 May 2009, Dubai
Sustainability Challenges
Examples of Alcoa Targets (
fIncreasing the use of recycled Alu50% recycled Al content in fa
Reducing energy consumptionReduce energy intensity by 1Reduce energy intensity by 1
Reducing process water consump60% d ti i60% reduction in process wa
Reducing emissions incl. greenho25% reduction in greenhous
Reducing landfill wasteReducing landfill waste75% reduction in landfill was
(2020 framework)
uminiumabricated products by 2020
10% by 2010 (vs 2000)10% by 2010 (vs 2000)
ptiont b 2009 ( 2000)ater by 2009 (vs 2000)
ouse gasese gas emissions by 2010 (vs 1990)
ste by 2010 (vs 2000)
14th World Aluminium Conference 10-12 May 2009, Dubai
Presentation Overview
Innoval Technology - OvervInnoval Technology - Overv
Industry Changes - Impact ExpertiseExpertise
Technical Challenges
Responding to The ChallengResponding to The Challeng
viewview
on R&D and Technical
gesges
14th World Aluminium Conference 10-12 May 2009, Dubai
Responding to the Challenges
The aluminium industry must continue to commaterials and maintain aluminium’s sustaina
d l d i d ll fdevelop new and improved alloys for spedevelop new and improved process tech
The aluminium industry has driven new prodAutomotive, Aerospace, Packaging, etc.the emerging industry must join this chalthe pool of expertise can be used to help
Best results can be obtained through develowith suppliers and customers
– Technology suppliersa global response between manufacture
mbat the threat from other competitive able credentials
ifi li tiecific applicationshnologies
duct development and developed new markets
lengep with these challenges
pment strategic partnerships
rs – to combat common threats
14th World Aluminium Conference 10-12 May 2009, Dubai
Responding to the Challenges
Different regions need different types of R&Destablished western industry needs support toemerging regions need support in achieving wboth need R&D to maximise returns
The Aluminium Industry in emerging regionsresource in place
highly trained and experienced workforce capefficiently
– Source of good graduates– Focussed University departments
a dynamic R&D programme – responding to t
BUT in-house R&D is expensivePerhaps up to 0.8% of Sales
Do reduce costs and in new product innovationworld-class product and process performance
s needs to have an effective technology
pable of producing high-tech products and processes
the challenges
14th World Aluminium Conference 10-12 May 2009, Dubai
Responding to the Challenges - The Outsour
Utilise the pool of independent expertise that
Specialist independent R&D companies haverange of skills needed and can supplement i
Innoval’s approach …
We work as part of your in-house team to
Our cost can be switched “on” and “off”Our cost can be switched on and off
IP developed is owned by the client
We adopt the same model for any speciacost saving to our client
rce R&D Model
t now exists
e extensive industry expertise and the broad n-house capability
o supplement your capabilities
alised services that we need and pass on that
14th World Aluminium Conference 10-12 May 2009, Dubai
Summary
Aluminium Industry ChangesGrowth of aluminium in emerging regionsCost reduction within mature western industryAcquisitions, mergers, divestments and closuReducing Western R&D .. but creating a pool g g p
R&D Challenges are driven byg yMore exacting customer requirements and spCost reductionCompetition from other materialsCompetition from other materialsIncreasing focus on sustainability
Responding to the ChallengesNeed to develop R&D capability in emerging rknowledgeknowledgeNeed to work jointly on threats to the aluminiuAn Outsourced Model of R&D can help to sup
yresof independent expertisep p
pecifications
regions to build on past achievements and to create
um industrypport the industry
14th World Aluminium Conference 10-12 May 2009, Dubai
Thank you for yThank you for yyour attentionyour attention …
Innoval TechInnoval Tech
An independesupplier to the Alu
hnology Ltdhnology Ltd
ent technology uminium industry