Respawn Powerpoint A2 Media

RESPAWNCameron Woodcock – 2.19

Technology Magazine

MAGAZINE

Brief

You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.

Meeting the Brief

In order to meet this brief, I will do the following. Create a magazine which fulfils the socioeconomic group the

audience of the Northern Echo is. (ABC1). Create a magazine which fits under the genre of

“Technology/Gaming” and make it suitable for an audience of 16-25.

To make sure the magazine is of high quality due that the readers of the Northern Echo are used to, through employed high quality staff.

Making sure the Magazine is self financed through advertisements.

Why Technology?

Technology/Gaming is something I have always had a keen interest in.

I have a broad knowledge in Technology due to when growing up having a huge interest in it.

Not many other Technology magazines look at real issues that are problematic for gamers, where-as mine does.

I am able to connect with my target audience better due to my knowledge of the technology/gaming industry, as I am just like them with the same interests.

How big is the Technology/Gaming

Genre? Many technology/gaming magazines on the

market… Some examples being Wired, PC Gamer, Game Informer, Games Radar to name a few.

The technology industry is huge at the moment with new content/products created more frequently. i.e. Games being released almost every month.

The readership for PC Gamer Magazine estimated at 453,000 adults at the end of June 2011. (http://www.mediauk.com/magazines/36184/pc-gamer/readership-figures)

Audience Profile Tribes: Real Gamers &

Nerds Age: 16-25 Gender: Male ABC1 Socioeconomic

grouping Some form of Higher

Education i.e. College Graduate.

Audience with low income – magazine is a supplement.

Secondary Audience

Secondary target audience includes families. i.e. Parents, siblings etc. Due to the family friendly nature of the Northern Echo.

This would mean no inappropriate content or nudity. Secondary audience could also be people respected in

the gaming/technology industry such as Developers or Producers.

This would mean my articles must be respected and be well researched.

Constraints The Press Complaints

Commission The PCC (Press Complaints Commission)

states a number of rules of which journalists must oblige to in the aid to protect others. This includes subjects such as harassment, children, discrimination and accuracy.

In order to stick by these rules and not violate them, here are 5 golden rules created to make sure.

The 5 Rules

I will contact any parent(s)/guardian(s) if any children are to be involved to get consent, to protect any intrusion of their lives.

All pictures will be taken by myself in order to not violate any copyright laws.

If information gathered is under copyright laws, I will seek the permission of the person holding them.

All interviews will be recorded to ensure the accuracy of them. All Material I collect and intend to publish that is intended to

be published which involves a certain individual I will consult them before-hand to make sure they have no problems with it.

Focus Group Feedback

After explaining the idea of the magazine to a few people, some quotes I got back were:

“Sounds like a new and different idea.”“It can definitely look at things differently than what

other magazines offer.”“The arguments should be balanced, pros and cons.”“These topics would be very helpful to the readers.”

Magazine Genre

Genre Research Cont.

Use of the

Latest Games

Young, Relatable Models

“Cool” looking, showing off latest gadgets.Bold, Eye-

catching

sell-lines.

Tidy, simplistic and professional look.

Stylish upper-case

fonts.

Active, In-motion Imagery.

Eye

Contact

from model

character.

Genre Research Cont.

Neat & Tidy

Text boxes almost resemble computer chips.

Text pointing to areas associated with.

Retro/Stencil Fonts, fitting with the gaming genre.

Gives tips and

advice for readers.

Teared paper edge gives a casual feel.Simplistic

approach with

the use of 3 or

4 colours with

text.

The name is associated with the gaming community. A “respawn” is when you come

back to life after “dieing”. Easily relatable to the technology/gaming

genre. Different name to other magazines similar. Decent length, not too long and fits well

across an A4 sheet.

My Aims

To produce a Technology/Gaming magazine that discusses real issues concerning people who play video games that is worthy of competing other tech magazines.

To look at the social side of gamers, and the stereotypes that are associated with gamers.

Give in-depth analyses of topics involving the gaming community.

Mock-Up 1

Mock-Up 2

Focus Group

The focus group I asked the opinions of my two mock ups included:

Four 16-18 Year olds. College Students. 3 male 1 Female.

Mock Up 1 Feedback

Positives The colours used, red being a connotation of anger/stress. Imagery used was commented on, acting from model was believable. Distorted font used fit well with the article and what it was about. The headings before each paragraph made it easy to navigate. Chatty/Informal Style of the article made it more interesting.Negatives 2nd page seemed a bit bland in comparison to 1st, something missing. The text in the breakout box was a bit specific.

Mock Up 2 Feedback

Positives Imagery in the article was well acted out and well taken. “Something the NHS would use.” – Quote from one

person. – Seems Professional.Negatives Seemed a bit bland, not enough colours. Simplistic/Calm layout didn’t go down too well. Felt boring to read with the serious article.

Mock-Up Conclusion

Overall, the majority of positive comments were about my first and not my second.

This made me focus on creating the article in the style of the first mock up.

Will be using more techniques from the first article to the second.

The article style itself will also be more laid-back and chatty than serious and formal.

Article Details – Cover

Imagery – Active, ideal, give an idea of the article.Layout – SimplisticColours – Colours associated with males. Connotations of anger and stress, relating to article. Bold. Font – Masthead: Bold, Stencil, Upper-Case, striking. Sell-Lines: Stylish, easy to read, modern.

Article Details – Article 1

“Stress OP?” – Is Stress caused by video games?Tone – Informative, Comical, Informal, SarcasticLanguage – 1st and 2nd narrative voice, shock intro.Imagery – Active, negative, idealColours – Connotations with anger and stress, red, black, darkFonts – Title: Distorted, Jagged, Attention Grabbing Sub-Heading: Bold, Distorted, Eye Catching Article: Serif, easy to read.


“A Generation of Violence” – Is gaming ruining our generation?

Tone – Informative, Comical, UpbeatLanguage – 1ST and 2nd narrative voice, emotive language, shock intro.Imagery – Negative & Positive, Side by Side Comparison, Active.Layout – 3 Columns, balanced text to image ratioColours – Both colours that would represent both images. One image being someone who represents violence, and then the opposite. Darker colours for the violent image, lighter for the opposite. Fonts – Distorted, Stencil, Eye Grabbing, Gentle, Artistic


“Is… League of Legends Nerdy?”Tone – Comical, Informative.Language – 2nd and 3rd Narrative Voice.Imagery - Active, Stereotypical.Colours – Colours associated with the video game, yellows, blacks.Fonts – Fonts which emulate the font of the video game and/or fonts which are stylish, gentle, serif.

Printing Costs

Personnel Rates

Personnel Freelance Hourly RatesJournalist 400 Per 1000 WordsPhotographers 17Models 11Subeditors 25Researchers 30Lighting Assistant 15Make Up Assistant -Not Needed-

Total Expenditure: 883

Personnel Costs Cont.Personnel Costs

Journalists Photographers Models SubeditorsResearchers Lighting assistant Make up assistants Other

Equipment Costs

Equipment Hourly RatesStudio Space Rental 100Flash Lighting Studio Kit 90Camera 33Additional Lens Hire 20Qe Indemnity Insurance 15Travel 0Props 75

Total Expenditure: 1422

Equipment Costs Cont.Chart Title

Studio space rental: Flash lighting studio kit: Camera: Additional lens hire:QE indemnity insurance: Travel: Props:

Advertising Rates

Advert Type Rate NumberBack Cover 750 1Inside Front 750 1Inside Back 750 1Double Page Spread 1200 1Full Page 650 4Half Page 560 0Quarter Page 180 0Eighth Page 95 0

Total Income: 6050

Advertising Rates Cont.Chart Title

Back cover Inside front Inside back Double page spreadFull page Half page Quarter page Eighth Page

Overall Loss

-£1544.3

Thank you for your time.

Any Questions?

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