Resource Magazine Media Kit 2014

HOW TO expand

YOUR

PHOTOGRAPHIC

BRANDYOUR STEP-BY-STEP GUIDE TO

WINNING over new customers

ONESTEP DEFINE

YOUR TARGET

2% NO COLLEGE

17% HIGH SCHOOL

57% BACHELORS

17% ASSOCIATES

6% MASTERS

U.S. PHOTOGRAPHERS DEMOGRAPHIC

51.3% MALE

48.7% FEMALE

1% DOCTORATE

EDUCATION

ETHNICITY

3.5%

2.8%

9.6%

84.1

%

BLA

CK

ASI

AN

HIS

PAN

IC

WH

ITE

& O

THER

Median age

GENDER

16-1

91.

4%

8.1%

27.8

%

16.8

%

4.1%

25%

16.8

%

20-2

4

25-3

4

45-5

4

65+

35-4

4

55-6

4

51% MALE 70% no kids

49% FEMALE 30% has kids

Median age

ETHNICITY

household income

Education level

UNDER 186%

20%

26%

77%

65%

25%

22%

7%

20%

55%

17%

6%

6%

22%

8%

9%

9%

3%

2%

CAUCASIAN

$0-50K

NO COLLEGE

18-24

AFRICAN AMERICAN

$50-100K

COLLEGE

25-34

ASIAN

$100K-150K

GRADUATE

35-44

HISPANIC

$150K

45-54

OTHER

55-64

65+

RESOURCE DEMOGRAPHICFirst, you must define your target market and align your brand with companies that attract these ideal consumers.

source: http://www.bls.gov/ooh/media-and-communication/photographers.htm

life cycle of consumer base

STEP

TWOSome great photographic brands spend years building a successful business, but they focus on one customer target and forget to keep their cycle rotating. Pay attention to every generation of photographers, or your company might retire alongside our current users. From those just starting out to seasoned veterans, Resource has something for everyone and maintains its own lifecycle of loyal customers across generations. The media outlets your customers like today are be the same media outlets they will trust in the future. Place yourself in the cycle.

I’m just getting started with my photo career and I can’t afford to not read Resource Magazine. I need to know what’s happening in the photo industry and Resource is on it.

I’ve been waiting years for a publica-tion like this to come out. I was amazed to see Resource for the first time--finally someone who understands photographers!

Resource is a valuable asset for anyone in the photo business as it covers all the topics you need to know about. The photog-raphy is very well curated and leaves me inspired every time.

EMERGIN G PRO

SEASON ED VETERAN

Making your brand appeal to image-makers, industry creatives, the tech obsessed and photo fanatics alike means placing your brand along the avenues they travel. Customers are most comfortable absorbing brand information surrounded by relevant content. We bring everyone together in the pages of Resource by providing our readers with topics that they are interested in. Our interest is their interest is your interest.

STEPTHREE SHARE AN INTEREST

WITH YOUR CUSTOMERS

RESOURCE SPEAK

STEPFOUR

BRANDING TO THE MAX

Remember when branding was as simple as writing a jingle catchy and torturous enough that it would stay in your head for years? As media becomes more fragmented, visual repetition to the max makes your brand stick. Logos have an affect on their viewer and become the way in which your brand is identified. Resource provides multiple outlets to show you off, through events, ads, online sponsorships, digital editions, RETV, and print. Associating your logo with familiar brands and constant, subtle multi-media repetition create an identity a consumers can trust.

Resource Television: Resource Magazine’s online video platform offers post-roll and pre-roll commercials that bookend our original video content. Also available are special sponsorship opportunities for individual shows and premium placements.

Events: Through events, workshops and parties, Resource brings that personal connection that is so necessary in marketing. Allow your brand to be part of your customers’ reality. Resource regularly offers a number of opportunities for exposure at each event.

Digital Edition: Our entire magazine + bonus material is in our digital issue, as portable as it is popular. Our digital edition offers incredible add-ons like social media integration and video embedded right into your ad.

Online: We post announcements, news, interviews, editorial columns, and more on a daily basis! Leave your mark on our homepage by becoming the subject of an article or a banner ad on every page.

Social Network: We keep in touch with our fans and subscribers through all the major social media sites. Join in the online fun by partnering with Resource on a number of social media contests, packages and advertising opportunities.

There are many ways to get your logo on what Resource Magazine is doing. Branding to the max? We have just the things for you!

FIVE BE AT THE RIGHT PLACE AT THE RIGHT TIMEST

EPNATIONAL STATISTICS

There’s marketing, and then there’s targeted marketing. By focusing in on the most photo-centric cities boasting the largest photographer populations, you don’t reach as many people as possible, you reach as many of the right people as possible. Be seen by those who matter most to make the most of your ads’ efforts.

cALIFORNIA

13,000Florid a

9,00 0

Ohio

6,00 0

Georgia

1,000

No rth Carolina

4,00 0

WASHIN GTON

4,00 0

Canada

3,000

Illinois

5,00 0

Penn sylvania

5,000New yor k,New Jersey

12,000

Photographers Nationwidesources: Careerinfonet.org, Service.gc.ca

Most of our 22,000 copies are available for free to photo and video professionals in studios, photo labs, props and rental house companies across the US. This gives us an unprecedented access to this highly sought-after demographic. Resource Magazine is also available on newsstands in the US and Canada, with an ever-expanding network.

RESOURCE CIRCULATIONCanada

1,000

bookstands

4,000

chic ago

1,000

New yor k

10,000

Los Ang eles

3,000

SanFrancisc o

1,00 0miam i

2,000FREE DISTRIBUTION

Bookstores/NEWSTANDS

STEP SIX If it ain't broke

don't fix it

Print media is tangible, dependable and builds loyal readers. Print media is re-read, on average, by three people per magazine. Print media is an escape from the computer. People exposed to advertisements in print had a higher recognition of content than those exposed solely to ads online. Readers trust print. Readers trust Resource.

Back Cover Unavailable (currently under contract).

Inside Opening Spread Unavailable (currently under contract).

premium placements:

ONE-TIME AD

4 x (ONE YEAR)*

SIZE OPTIONS: PRICING TIMELINES:

*discounts available for one year contract

spread

fullpage

halfpage

PRI NT ADS

safety 7.875" x 10.375" trim 8.375" x 10.875" bleed 8.875" x 11.375"


4.25" wide x 10.875" high


8.375" wide x 5.5" high


FULL PAGE(LEFT PAGE)

BANNE R

AND 6 ADS

FULL PAGE(RIGHT PAGE)

6 ADS

All ads must include an additional 1/8 inch bleed on all sides. We prefer to receive a high resolution PDF file (at Press Resolution of 300 DPI, CMYK, all fonts and graphics embedded) of the advertisement.To transmit ads electronically to our FTP server please use an actual FTP program such as Fetch or Cyberduck. Place the files into a folder labeled with the ADVERTISER company or individual name, compress it then upload it. Please notify us by emailing [email protected] that your files have been uploaded.

FILE PREPARATIONSPREAD

FULL PAGE

HALF PAGE

VERTICAL

HALF PAGE

HORIZONTAL

You need to tailor your offering to better suit your clients. From high-end photographers to enthusiasts, from advertising shooters to family portrait photographers, they all need gear and photo services—but ones that reflect their different levels and specific situation. Have a variety of options and position them at different price points.

Resource does this by offering The Wall, a spread at the end of the magazine that features smaller ad spaces, so that no company is excluded.

One size doesn’t suit allOne size doesn’t suit all

Right-Hand Side Banner: 6 Ad Space 2.38"x 5"

Left-Hand Side Banner: 1 Banner Size 4.40"x 5.50" and 6 Ad Space 2.3"x 4.25"

resource wall Every issue features a spread of Classified ads (6 ads per page). This offer is open to freelancers only.

*Please contact us if you are interested in being on The Wall for multiple issues.**Subject to availability.

On the importance of online real estatePeople spend hours online, looking for goods and services, checking on the news or weather, or simply procrastinating and being entertained. The world communicates thru clicks nowadays so make sure you have real estate inthe digital world to show your brand.

On the importance of online real estate

The Internet reaches 30% of the global population,

and there are more than 2 billion users worldwide.

More than 70% of consumers visit media websites or portals for

news or information. And some of them come to the Resource

website for their daily photo fix.

Banner ads are a simple and effective way to be seen online.

Banner ads are growing by 18.9% per year.

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*Rotating banners show a rotation of 5 companies at a time.**Please contact us if you are interested in getting a banner ad for a quarter, 6 months or a year.***Subject to availability.

1000 x 150 px fixed or ROTATING TOP BaNNER

300 x 250 px FIXED or rotating mEdium

620 x 90 px FIXED or rotating HORIZONTAL BANNER

CATEGORIES REVIEWS CONTRIBUTORS RETV SHOP CONTESTS

ABOUT ADVERTISE INTERN DIRECTORY CLASSIFIEDS PRAVCY TERMS CONTACT

Having people talk about you is good, but you need to make sure they have the right info. Advertising is one way to spread your message, but don’t neglect the importance of editorial or of advertorial.

STEP

THE BLOGOSPHERE

56% of readers took action

on magazine ads or had

a more favorable opinion

about the advertiser

because of advertising.

68% of readers took action based on editorial content.

Note that the optimum length for a blog post is 300 words (this will get you better SEO).

source : http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-around-the-world-jan-2012

SPONSORED POSTSResource’s blog has a devoted following and we now offer companies the possibility of being an integral part of it. Sponsored posts not only feature your content but the background on that page can be customized to include your logo or a visual of your choosing. Can’t get more branding than that!



includes 500 words and 5 images and 1 video

500 to 800 words. You will still provide visual.WE CAN ALSO WRITE THE POST FOR YOU

Sponsored post with customized background

options for ADDITIONAL 100 WORDS OR additional PHOTO

To cut through the noise and competition, you need to make an impression, and even sometimes get in your customer’s face. Absolut Vodka became a cultural phenomenon thanks to its creative ads, which went viral before the Internet even existed! Nike encouraged us to “Just do it” and Apple to “Think different.” Coke vs. Pepsi ads rule the Super Bowl and are remembered long after the last touch down has happened.

IT PAYS TO HAVE ORIGINAL AD CAMPAIGNS:

Users are approximately 30% more likely to act after seeing an ad the first time than they are when they’ve been exposed to it more frequently.

The first exposure is likely to achieve a conversion rate close to 0.13% before dropping to 0.08% after the second exposure.

source : http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-around-the-world-jan-2012

ImpactImpact

*Your customized background will be visible on Resource’s homepage, no other pages.**Other pages opportunities are be available, just contact us!





Short of getting a billboard in Times Square, Resource’s homepage background can be your own over-the-top online billboard. Everyone who comes to the site will see your company. Limited to three consecutive months.

We get your message directly to our readers’ inbox. We will include your content and photos in our email newsletters, which are sent to our readers every week. This is your opportunity to reach out with personalized, relevant, dynamic messages. Promote upcoming events, last minute deals, and other timely news. With the ever-expanding reliance on email for the most up-to-date info, make sure you are a voice your audience hears!

timely+ direct

your message:

OVER HALF OF ALL INTERNET USERS CHECk OR SEND EMAIL EVERY DAY.

Large Post: 600x400 Image + 150 words

Small Post: 400x400 Image + 50 words*

Banner Ad: 800x300 Image

Newsletters are sent out weekly on Wednesday morning at 8:00 AM.• Material must be into us no later than 5:00 PM Monday of that week.• All text must be provided by the advertiser.• All text should include embedded URLs.• Images must link to a URL, which you provide.* For small posts, image size and word count must be exact.

timely+ direct

large post

smallpost

banner ad

Along with the staple of print, some of the next generation of photographers and consumers have grown to absorb their content through the web. Our digital edition is a great extension of print media.

DON'T IGNORE THE FUTURE

source : http://www.3dissue.com/marketers-digital-editions/

Internet increased its reach (with digital editions) from 67.5% in 2010 to 73.1% in 2012.

1. It’s cheaper than the print magazine! Only $4.00 an issue.

2. You don’t have to wait for it. Sign up and get all the Resource you want- instantly!

3. A whole community of social media integration on ads and in articles. “Like” your favorite companies and artists without leaving the issue.

4. Accessible on any mobile device!

5. Tons of bonus materials including additional photos, videos, extended interviews, articles, and more!

1. You can integrate your social media buttons right into your ad to bring traffic to your networks.

2. Your customers will be very impressed with a video on your ad (and will think you are a super high tech company).

3. Click through right to your site from your ad, so now there will be NO lag time from their interest point to getting access to your product!

4. Reach a generation who responds better to digital editions. Everyone consumes information differently. Don’t miss out on any potential customer base.

5. Index your ad. This is a cool feature that allows readers to find your ad quickly. Be there and be found.

5

5

REASONS WHY PHOTOGRAPHERS READ THE RESOURCE DIGITAL EDITION

REASONS WHY YOUR BRAND SHOULD BE IN THE DIGITAL EDITION

Social Media is an integral step in building and maintaining your brand’s image. Keep an eye on your competitors while keeping everyone up to date on your own developments. By engaging customers on a more casual level, you will create personal relationships and increase visibility, both of which will ultimately direct traffic to your site #yourbrandhere.

GOOGLE +

FUNDAMENTALSOF

SOCIAL MEDIA

TWITTER

FACEBOOk

LINkED IN

BLOGGINGPLATFORM

VIMEO

STUMBLEUPON

YOUTUBE

13STEPnetworkingnetworking

kLOUT

How resource engages our

social media audience

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RESO

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SOC

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LIFE

With attention spans lasting not much longer than the blink of an eye, expanding your brand above and beyond the expected is more important than ever. Nothing worthwhile is ever easy. No two brand marketing ideas should ever be exactly alike, but instead, must be as unique as the brand itself. To be noticed, be bold, be clever, be innovative, and most importantly, be true to the identity of your product, and the eyes and ears of everyone else will follow.

ABOVE AND BEYOND

Ways to go

Above Beyond

IDEA #4

Special projects are

limitless. If you want to

impress your audience,

sit down with us for a

brainstorming session

and let’s come up with

something unique for

your brand.

FOURTEEN

Be creative with

your advertising.

Resource has

the ability to add

tip-ins, blow-ins,

bind-ins amongst

many other

things. Don’t hold

back, one creative

campaign can

MAKE your brand.

IDEA #1

Events can take

many shapes

and sizes.

Collaboration on

a party or festival

can super-charge

the attention on

your brand as

well as offer a

more personal

connection for

your customers.

IDEA #2IDEA #3

Contests are a great way to excite your target market. A collaborative contest with Resource Magazine could get potential customers really excited about your product.

CONTACT

USCONTACT

US 20 Jay st #735Brooklyn, ny [email protected]

LEt us help you EXPAND your brand

linkedin.com/company/936858

klout.com/#/ResourceMag

youtube.com/user/resourcetelevision

vimeo.com/retv

http://resourcemagonline.com

tweet us @resourcemag

facebook.com/resourcemag

Rate CardsRate Cards available upon request.

ADAM SHERWIN

ALEXANDRA NIkI

AURELIE JEZEQUEL

text me: [email protected]



Rate Cards available upon request.

Resource Magazine Media Kit 2014

Documents

resource television

resource demographicfirst

pages of resource

brand appeal

brand stick

media outlets

photo industry

photo business