A wide range of information & resources for the conservation restoration, care and repair of period and listed buildings. Resilient Heritage 2011: Social Media opportunities for the Heritage Sector James Mott PROJECTBOOK FOUNDER
Resilient heritage - Peterborough 2011
Jan 14, 2015
Social Media opportunities for the heritage sector. Talk given by James Mott July 2011.
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A wide range of information & resources for the conservation restoration, care and repair ofperiod and listed buildings.
Resilient Heritage 2011:
Social Media opportunities for the Heritage Sector
James Mott PROJECTBOOK
FOUNDER
Introduction
Information resource• Heritage Register• Products Directory• Event Calendar • Articles• Blogs (PB, Members news & Heritage Orgs)• News (generated from twitter)• Directory of Organisations
Our membership• Over 500 businesses listed on the website• Including contractors, craftsmen and consultant in the heritage register.• A wide range of sector professionals ranging from archaeologists to architects, blacksmiths to woodworkers.
So, what social media platforms currently exist?
Our Audience
Social Media Platforms
Social Compass
@projectbook
+ Are you missing a trick?
By James Mott – Founder of ProjectBook.co.uk
Social Media for the Heritage Sector?!
Social Media
Heritage
Sector?!
How SoMe works
A U D I E N C E O F 1 0 0 0
E N G A G E A N D E D U C A T E Y O U R A U D I E N C E
EngageTalk
InformRSS | Info | News
Your Website New ContentBlog
ArticlesNewsEvents
Engaged50
Semi – engaged300
Not engaged – inconsistent | info resources650
AUD
IEN
CE
EngageTalk Regularly
MeetTweetup or privately
ContactDM or phone
D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E
4 Social Media Platforms
Facebook More than 500 million active users
twitter 175 million registered users
LinkedIn 100 million members
YouTube 490 million users per month
Focus on: Linkedin
Suitable for: Individuals & organisations
Pages for individualsLinkedin GroupsBusiness pages
Functions:• Get Connected • Build Relationships• Communicate• Inform• Crowd Sourcing
Focus on: Facebook PagesSuitable for: Mostly organisations & special interest groups/businesses
Functions:• Communication• Building your Brand• Broadcast news • Promotions• Promote events• Information
Focus on: YouTube
Suitable for: organisations & businesses
Functions:• Video sharing• Communicate• Inform• Building your Brand• Promote events• Educate your audience
Focus on: Twitter
Suitable for: EVERYONE
Functions:• Get Connected • Build Relationships• Communicate• Customer Relations• Building your Brand• Broadcast news • Promotions• Promote events• Crowd Sourcing• Get Advice • Collaborating• Get referrals• Educate your audience• Raise awareness
Opportunities with SoMe
Promoting events
Opportunities with SoMe
Promoting events: free resources
Opportunities with SoMe
Brand building
Opportunities with SoMe
Customer Relations | Reputation Management
Opportunities with SoMe
Building Community
ProjectBook Linkedin group
Opportunities with SoMe
Raising Awareness
- Our members- News- Events- Promotions- Blogs- Newsletters- Articles
Opportunities with SoMe
Up to date news
www.creativecomms.co.uk
Social Media Courses for organisations, individuals and companies.
A wide range of information & resources for the conservation restoration, care and repair ofperiod and listed buildings.
Resilient Heritage 2011:
Social Media opportunities for the Heritage Sector
Facebook Page
Twitter @projectbook
LinkedIn ProjectBook group
Lets get connected
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