Reset Brandbook 2.0

RESET BRANDGUIDE

BRANDGUIDE

what we do

RESETBRANDGUIDE

what we do

INDEX

RESET BRANDGUIDE

Reset pages

what we do 4-5

what we oFFeR 6-7

Reset FoR women 8-11

Reset FoR men 12-15

Reset FoR kids 16-19

Reset 20-21peRsonality

photogRaphy 22-23style

tone oF VoiCe 24-25

CommuniCations 26-27

the logo 28-37

ColouRs 38-41

the Font 42-45

appliCations 47-58

what we doWHAT WE DO

RESET IS A SOPHISTICATED OUTERWEAR BRAND THAT PROVIDES A SOPHISTICATED JACKET COLLECTION FOR CUSTOMERS LOOKING FOR FASHION OF TODAY.

what we do

WHAT WE OFFER - SINCE 1957 -

RESET BRANDGUIDE

WHatWeOFFeR

we haVe CReated a BalanCed outeRweaR JaCket ColleCtionFoR men, women and kids whiCh pRoVides a wide ChoiCe in styleand siZe.

OURCUstOMeRINsIgHt

ouR CustomeRs aRe Fashion-awaRe and lead an aCtiVe,modeRn liFe. a CeRtain sophistiCation whiCh is ReFleCted intheiR style ChoiCe.

HOWWepROVIDesatIsFaCtIONReset pRoVides the Right JaCket and style FoR any outdooR oCCasion. ouR JaCkets oFFeR the peRFeCt BalanCe BetweenComFoRt, sophistiCation and weaRaBle ContempoRaRy Fashion.

WHatMaKesUsBetteR we liVe and BReathe outeRweaR. ouR BRand Values aRe modeRn, FoRwaRd looking, we BelieVe in Fashion and the FReedom it BRings. ouR ColleCtion is aCCessiBle , oFFeRing something FoR eVeRyone, whiCh to us is moRe impoRtant to us than the teChnologyoR heRitage that ouR CompetitoRs Rely on.

what we do

RESET BRANDGUIDE

RESETFORWOMENFASHIONABLE,CONTEMPORARY,WEARABLE

ResetWOMeN

Reset women is a ColleCtion that BalanCes a ContempoRaRy look with VeRy weaRaBle and Co-oRdinated styles. eVeRy season we CReate a ColleCtion Based on the latest Fashion and tRends in ColouR, FoRm and shape. ouR ColleCtions aRe uniVeRsal ComBining shoRt, medium and long JaCkets and Coats with an emphasises on the tRied and tRusted styles suCh as the tRenChCoat, paRka and ski JaCket.

what we doWOMEN WINTER

winteR ColleCtion - Cape town

RESET BRANDGUIDE

WOMEN SUMMER

summeR ColleCtion - milan

what we do

RESET BRANDGUIDE

ResetMeN

Reset men is a modeRn ColleCtion that is sophistiCated and timeless. eVeRy season we CReate a ColleCtion Based on the timeless and ClassiC templates; the ReeFeR, BomBeR, paRka to name But a Few. ouR JaCkets aRe weaRaBle and haRdwoRking to ensuRe maximum ComFoRt and a stRong design signatuRe that makes Reset stand out FRom the Rest.

RESETFORMENMODERN,SOPHISTICATED,TIMELESS

what we doMEN WINTER

winteR ColleCtion - Cape town

RESET BRANDGUIDE

MEN SUMMER

summeR ColleCtion - milan

what we do

RESET BRANDGUIDE

RESETFORKIDS

ResetKIDs

Reset ResCaled. ouR kids ColleCtions FoR Both Boys and giRls is RiCh in details taken FRom ouR adult ColleCtion with an added sense oF playFulness, Fun and a gReat outdooRs attitude. the ColleCtion styles Follow the latest Fashion and tRends in ColouR, FoRm and gRaphiCs.

PLAYFUL,FASHION,RESCALED

what we doKIDS WINTER

winteR ColleCtion - hilVeRsum

RESET BRANDGUIDE

KIDS SUMMER

summeR ColleCtion - amsteRdam

what we doRESETPERSONALITY

RESET BRANDGUIDE

the Reset peRsonality is Based on 3 key Values that need to BReathe within the BRand. these woRds aRe not youR pay oFF oR tagline, But used inteRnally to desCRiBe the BRand dna.

CONTEMPORARYthis desCRiBes the ColleCtion and that it is Fashion-awaRe like youR CustomeRs. you do not play on heRitage oR the nostalgia oF a plaCe, But

aRe always moVing FoRwaRd in the same way that Fashion neVeR stops.

SOPHISTICATEDthis desCRiBes Resets appRoaCh to eVeRything it does, FRom theColleCtion to the weBsite. sophistiCation means intelligent solutions to

pRagmatiC pRoBlems solVed with style and dediCation By the BRand team.

ACCESSIBLEthis desCRiBes the width oFFeRed and ColleCtion style,the BRoad appeal we CReate with ouR BRand image.

what we doRESETPHOTOGRAPHYSTYLE

RESET BRANDGUIDE

ResetpHOtOgRapHYstYLeResets photogRaphy style is all aBout CReating a sophistiCated and alluRing liFestyle in whiCh the ColleCtion and indiVidual items aRe photogRaphed.

WHatWesHOOt

when shooting Reset we make suRe to CReate a BalanCed shoot showing the Best oF the womens and mens ColleCtions.its impoRtant to shoot a mix oF the Best selleRs and the seasons Fashion items oF the ColleCtion.

what we do

TONE OF VOICE

WE LIVE ANDBREATHEOUTERWEAR

tONeOFVOICe

with Reset we like to say less than moRe, so we keep ouR woRdseasy to undeRstand.

woRds like estaBLIsHeDIN1957 aRe impoRtant to us.

woRds like OUteRWeaR makes suRe that eVeRyone knows whiCh Fashion segment we aRe in and what items we sell.

WeLIVeaNDBReatHeOUteRWeaR explains ouR dRiVe to CReateContempoRaRy, sophistiCated Clothing at outstanding Value.

tHegReatOUtDOORs

we BelieVe in the gReat outdooRs, staying waRm, pRoteCted while outdooRs, in summeR, winteR in FaCt Reset is a BRand FoR all seasons.

what we doRESETCOMMUNICATIONS

RESET BRANDGUIDE

ResetCOMMUNICatIONswhen the oppoRtunity aRises to adVeRtise Reset we haVe a Few Rules that we apply to ouR layouts. these Rules aRe neCessaRy to make suRe that eVeRything Reset CommuniCates is Consistent.

MaNDatORYWeBaDDRess

in eVeRy pRint media outing always CommuniCate the weBsiteaddRess:

WWW.RESET.EU

what we do

THE LOGO

RESET BRANDGUIDE

tHeLOgO

the Reset logo needs no intRoduCtion. ReCenty Redesigned to BeCome easieR to Read, CleaneR, shaRpeR on the edges andmoRe ContempoRaRy.

the Reset logo has a Few Rules that should Be adheRed to. on the next pages thRee diFFeRent options aRe set put to explain the use oF the logo in diFFeRent media.

what we doSUMMERCOLLECTION2011

RESET BRANDGUIDE

LOgOaNDtextpOsItION

the position oF the logo is always on the leFt side oF the page. the distanCe to the edge is 1Cm.

LINepOsItION

the position oF the line is 7mm undeRneath the logo. the thiCkness oF the line is 1pt. the line is always plaCed FRom page edge to page edge.

sUBHeaDeRpOsItION

the position oF suBheadeRs is 7mm undeRneath the line. this Rule also applies when the suBheadeR is plaCed without the logo, on top oR undeRneath the line.

LOgOaNDsUBHeaDeRsIzeOptION1

the siZe oF logo the Can VaRy, But the hight oF the suBheadeR always equals the logo.

LOgOaNDsUBHeaDeRsIzeOptION2

the siZe oF logo the Can VaRy, But the width oF the suBheadeR always equals witdh oF the FiRst two logo letteRs: ‘Re’.

these templates aRe Based on an a4 siZe doCument. the exaCt distanCes should Be sCaled equal when using otheR FoRmats.

1Cm

7mm

7mm

SUMMERCOLLECTION2011

1/1

1Cm

7mm

7mm 1/1

SINCE1957

what we do

Reset summeR 2011 BRoChuRe

RESET BRANDGUIDE

LOgOaNDtextOptION1when using multiple woRds, it is impoRtant to use the logo equal to the text FoR CoheRenCe. always with the line in Between, to CReate a CleaR sepeRation

SUMMERCOLLECTION2011

OUTERWEAR

WE LIVE AND BREATHE OUTERWEAR

CONTEMPORARY SOPHISTICATEDACCESSIBLE

what we do

Reset summeR 2011 Campaign

SINCE1957

RESET BRANDGUIDE

LOgOaNDtextOptION2 when using less woRds, it is impoRtant to use the text equal to the FiRst two letteRs oF the logo FoR a sophistiCated look. use the line to CReate a CleaR sepeRation Between message and logo.

OUTERWEARSINCE1957

OUTERWEAR

WE LIVE AND BREATHE OUTERWEAR

what we do

LOgOONLY use the Full width oF the pRinted aRea to CommuniCate the BRand logo.

Reset kids summeR 2011 Campaign

RESET BRANDGUIDE

LOgOONLYpOsItION

the position oF the logo is always at the Bottom in the leFt middle oF the page. the distanCe to the edges is 1Cm.

1Cm

1Cm

1Cm

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COLOURS

RESET BRANDGUIDE

ResetCOLOURs

Reset ColouRs aRe always suBdued so that they neVeR Compete with the ColleCtion oR its ColouRing.

FoR Reset we use VaRiations on the Cool gRey ColouRs, Complemented with BlaCk and white.

we haVe added a MetaLLIC8402 as an aCCent ColouR.

BRinging a stRongeR ClaRity to Reset this ColouR Range is used in all media and CommuniCations in BaCkgRounds and texts. this Range has Been Chosen to BRing a suBdued, sophistiCated and Cool-natuRal Feel to eVeRything suRRounding the ColleCtion.

in theiR appliCation, we want to RespeCt the mateRials in whiCh the ColouR Range is applied, making suRe that the Cool Feeling and taCtility applied to the mateRials aRe kept toned down.

metalliC 8402

BlaCk

Cool gRay 11

Cool gRay 6

Cool gRay 3

white

LOgOCOLOUR

the logo Can Be used in FouR diFFeRent ColouRs: white, BlaCk, Cool gRey 6 and Cool gRey 11.

what we do

textCOLOUR

the ColouR oF the text depands on the BaCkgRound. when white, Cool gRey 11 is used FoR Body text and Cool gRey 6 FoR suBtile aCCents. on a Cool gRey 3 oR 11 BaCkgRound, white oR the ContRasting Cool gRey (11 oR 3) aRe used FoR text.

SUMMERCOLLECTION2011

FASHIONABLE CONTEMPORARYWEARABLE

CONTEMPORARY SOPHISTICATEDACCESSIBLE

MODERN SOPHISTICATEDTIMELESS

WE LIVE AND BREATHEOUTERWEAR

PLAYFULFASHIONRESCALED

RESET BRANDGUIDEReset summeR 2011 BRoChuRe Reset kids summeR 2011 BRoChuRe

ResetKIDs

tOKYOstRaat7-11

1175RBLIJNDeN

tHeNetHeRLaNDs

teL+31204877777

[email protected]

WWW.Reset.eU

Comeandseeournewsummercollection2011atthefollowingfair:

Kleinefabriek-Raiamsterdam-4&5July

Ormakeanappointmentwithyoursalesagenttoseethecollectionintheshowroom.

textCOLOURONIMages

when text and gRaphiCs aRe plaCed on top oF an image we always use the ColouR white, with one exCeption: when this is unReadaBle, BlaCk will Be used.

what we do

GOTHAM THINABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890/œøß&ø?!£$*(.,;:)

gotham lightaBCdeFghiJklmnopqRstuVwxyZ1234567890/œøß&ø?!£$*(.,;:)

gOtHaMMeDIUMaBCDeFgHIJKLMNOpQRstUVWxYz1234567890/œøß&ø?!£$*(.,;:)

gOtHaM

gotham is a geometRiC sans seRiF typeFaCe designed By ameRiCan type designeRs toBias FReRe-Jones and Jesse Ragan in 2000. the letteRFoRms oF the Font aRe inspiRed By aRChiteCtuRal signage oF new yoRk City.

gotham has a masCuline, new and FResh look with a geometRiC stRuCtuRe, whiCh Fits the new BRand image oF Reset peRFeCtly.

gOtHaMtHIN is used FoR all main CommuniCations in Big letteRs. FoR Body text we use gOtHaMLIgHt.gOtHaMMeDIUM is used FoR titles - only when neCessaRy.

use Capital letteRs only!

THE FONT

what we do

RESET BRANDGUIDE

textDesIgN

to keep the style ContempoRaRy, make suRe that all texts aRe aligned leFt and the line and letteR spaCing is kept Close to eaCh otheR.

BIgLetteRs

when the Font is used in Big letteRs, a letteR spaCing oF -25 pt. is RequiRed.

what we do

APPLICATIONS

RESET BRANDGUIDE

appLICatIONs

in this seCtion we would like to show how the BRanding is applied to ouR CommuniCation mateRials.it is impoRtant to Follow the guidelines FoR BRand ConsistenCy aCRoss all the ColleCtions.

what we do

BRoChuRe ColleCtion winteR 2010

RESET BRANDGUIDEBRoChuRe ColleCtion summeR 2011

what we do

kids BRoChuRe ColleCtion winteR 2010

RESET BRANDGUIDEKIDS BROCHURE COLLECTION SUMMER 2011

what we do

homepage - Reset integRated weBsite

RESET BRANDGUIDEwomen ColleCtion winteR 2010 - kids ColleCtion summeR 2011 - Reset integRated weBsite

what we do

Reset lookBook

SUMMERCOLLECTION2011

SUMMERCOLLECTION2011

LOOKBOOK

RESET BRANDGUIDE

WE LIVE AND BREATHE OUTERWEAR

kleine FaBRiek 4 & 5 July www.Reset.eu

Reset kids adVeRtising summeR 2011 Reset showCaRd summeR 2011

what we do

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what we do

WE LIVE ANDBREATHEOUTERWEAR

what we do

RESET BRANDGUIDE

what we do