Reserch Methodology Course Outline

8/8/2019 Reserch Methodology Course Outline

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Annexure I

Syllabi for PGDRMeth/ Pre-Ph. D. Program

RESEARCH METHODOLOGY

Research Methodology (PGDRMeth) part of Ph.D. Program comprises six papers and two projects. Thefollowing are the papers:

Paper I : Theory and Philosophy of Research Methodology

Paper II : Theory of Sampling and Parametric Statistics

Paper III : Quantitative Methods of Data Analysis: Candidates may choose either Option I:Mathematical Models and Methods of Management Research, or Option II: Parametricand Stochastic Methods in Management Research, or Option III: Models of Researchin Management Science; or Option IV: Econometric Methods in ManagementResearch.

Paper IV : Any one of the following options may be chosen: Option I : Non Parametric Methodsof Research in Management, or Option II: Methods and Models of HRP and HRM Macro and Micro, or Option III: Methods and Models of Marketing Research, orOption IV: Methods and Models of Research in Finance.

Paper V : Recent Advances in Theory & Practice of Management/ Economics/ Commerce(Seminar Paper).

Paper VI : Quantitative and Non-Quantitative Modeling of Business/ Economy (Seminar Paper) Paper V and VI are Seminar papers which will focus on review of literature by thecandidates on their respective topics of Research.

Paper VII : Project I: The project has to be based on data generated for investigation of the problemfor Ph. D. Dissertation.

Paper VIII : Project II: The project has to be based on data generated for investigation of theproblem for Ph. D. Dissertation.


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The objective of the Pre-Ph. D. course is to

a) Endow scholars with adequate knowledge to understand and appreciate the nature, complexitiesand challenges of research on the one hand, and equip them with knowledge and skills that willenable them to exercise choice between available techniques or methods of analysis of data andinterpretation of results with reference to the objectives of a particular topic of investigation andthe nature and limitations of data / information base of research on the other;

b) Highlight the deeper implications of results for theory and policy as well as identify areas for furtherresearch with an appreciation and understanding of limitations of the results obtained by the candidatehimself/herself, particularly the otiose-type results, which may be specific to a particular methodor data base or theoretical framework chosen for analysis.

c) Enable scholars to i) avoid the choice of inappropriate methods or method mismatched with theobjective and/or data base, and ii) extricate and excavate all the results that are explicit orimplicit in the analysis.

d) Enable scholars to identify their own contribution.

Teaching/Learning

The learning mode will consist of lectures, seminars, group work, cases, self study of the modules and

discussion. Teaching modules shall be made available to the scholars, preferably in advance, on nominalpayment. The classroom lectures, seminars, discussion and presentations will invariably be followed byillustrations and applications to problems. Applications, explanations and illustrations of the concepts,theories, procedures and methods will be enriched by references to the individual topics of investigationof individual scholars. Scholars have to bring data pertaining to their own research investigation for this purpose. Special attention shall be paid to data massaging and interpretation of results obtained from theapplication of specific methods/techniques. Data may, however, be primary or secondary.

Naturally, it is not text bookish teaching or learning. Emphasis is more on application, learning by doing and interpretation of results .


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The course contents of the papers are detailed below:

Paper I

Philosophy and Theory of Research Methodology

Objective of the paper is to familiarize the scholars with the a) approach to research and its design; b)role of methodology; and c) philosophical, theoretical, ideological and originality interface with

research in general and empirical research in particular.

I. Concepts

Research Definition: Commonsense, Dictionary, Technical;Definition/ Concept of Construct, Postulate, Proposition, Thesis, Hypothesis, Law, Principle.

Definition and Dimension of a Theory, Functions and Characteristics;Types of Theory: General Theory and Particular/ Empirical Theory and Empirical Theorizing. Cases

and Their Limitations;Causal Relations. Differences between Theory, Principle, Law and Hypothesis/ Postulate/

Proposition;Hypothesis Formulation: Ex-Ante/A Priori and Ex-post hypothesis formulation. Sources of

Hypothesisation. Empirical Basis of Hypothesis Formulation. Types of Errors in Formulation ofHypothesis. Testing of Hypothesis-Meaning. Null and Alternative Hypothesis. Verifiability andTestability of Hypothesis. Errors in Testing and Verification of Hypothesis. Policy Formulation,Adoption/Implementation and Evaluation of Its Impact and Hypotheses thereof.

II. Objectives of Research and Its Typologies :

Types of Research with special reference to Social Science Research in General and Management andEconomic Sciences in Particular and Objectives: Research As a Gap Filling Exercise: i) Information / DataGap Filling, ii) Theoretical Gap Filling, iii) Evaluation and Monitoring of Impact/ Effect of Policy/Strategy/ Project formulation and their Implementation, iv) Methodological Gap Filling, v) Pre Testingof New Ideas, Simulation and Forecasting; and vi) Reinterpreting and Reviewing ofExperimental/Exploratory Research.

III. Normativism Vs Positivism and Their Relevance in Social Science ResearchConcepts of normativism and positivism;Normativism Types and their implications for research;Positivism Types and their implications for research.

IV. Ideology and Social Science Research

Alternative approaches : Positive and Normative;Ideology Meaning and Types. Relevance, Constraints; Influence of Ideological Pre-dilections on the

Selection of problem of research and Interpretation of results of investigations; Scientific Research and objectivity and ideological neutrality.

V. Structure and Design of Investigation

Selecting research problem and objective(s) of investigation;Research Design;Preparation of Synopsis: Statement and Explanation of Nature and Importance of Problem of

investigation; Objectives of Investigation; Hypotheses; Data or Information Base-Sources of Data andSample Design, Sample Size. Models and Methods; Chapter Scheme and References;

Techniques of Referencing and Maintenance of Record of studies;Review of Literature: Meaning, Functions and Importance, Types and Techniques of Reviewing.

Literature.


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VI. Indicators of Progress of a Scientific Discipline

Meaning of Indicator. Different Indicators of Scientific Development: Number of Books and ResearchPapers Published, Number of Practioners/Persons Teaching, Researching, Studying the Subject;

Movement from Particular to General Theory as an Indicator of Scientific Development.

VII. Originality in Social Science Research

Originality: Meaning. Discovery, Innovation and Invention: their meanings and implications fororiginality. Role of Creativity, Intuition, Imagination, Vision/Perception;

Limitations of Social/Human phenomena and their impact on Social Science Research;Methodology and Originality: Originality and Social Science Research with special reference to

Management and Economic Science.

VIII. Epistemology and Methodology

Epistemology Meaning and its relation with Methodology;Methods and Methodology: Concept, Importance and Role in Research Investigation;Method-Meaning, Differences between Methodology and Method.

IX.

Types of Methods

Four Basic Methods of Research;Scientific Vs Non Scientific Method.

X. Other Methods

Scientific Method and steps involved in scientific method;Methods of Induction and Deduction;Comparative and Historical Method;Experimental and Experiential Method;Observational and Participatory Method;Case Method of Research and Development of Cases;Content Analysis.

Suggested Readings

Burns, Robert B. (2000) Introduction to Research Methods, Sage Publications, N. Delhi.

Cooper, Donald R. and Schindler, Pamela R. (1999) Business Research Methods, Tata Mcgraw Hill.

Easterly Smith, Mark Thorpe, Richard, Hill and Lowe, Andy (2002) Management Research AnIntroduction , Sage Publications, N. Delhi.

Popper, Karl R. (1968) The Logic of Scientific Discovery, Hutchinson of London.

Prakash, S. (2006) Theory and Philosophy of Social Science Research, BIMTECH, Xeroxed..

Sarvavanavel, P. (2003) Research Methodology, Kitab Mahal, Allahabad.

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Paper II

Theory of Sampling and Parametric Statistics

Objective of this paper is to a) sensitize the scholars about the importance of data/ information base ofresearch; b) equip them with skills required for generation of primary data; and c) endow them withknowledge to assess the appropriateness, adequacy and representativeness of the sample and itsdesign , and d) facilitate development of skill to analyse data .

I. Data and Information Base of Research

1.1 Meaning, Nature and Types of Data: Secondary and Primary; Observational;Experimental and Experiential.

II. Statistics-Concept and Types

2.1 Descriptive and Inferential, Parametric and Non-Parametric, Stochastic andDeterministic;

2.2 Tools of Descriptive statistics and their applications.

III. Survey Methods of Data Collection

3.1 Census Survey and Sample Survey;3.2 Sampling from Primary and Secondary Sources, Nature and Limitations;3.3 Observation and Experience as Data Base.

IV. Sampling: Concept and Types

4.1 Sampling: Need and Concept. Types of Sampling Probability and Non-ProbabilitySampling;

4.2 Random and Simple Random sampling; Stratified and Cluster Sampling:4.3 Judgmental Sampling and Its Types.

V. Steps in Sampling

5.1 Identification of Objective(s) of Investigation;5.2 Hypotheses and Identification of Data needs;5.3 Identification of Population;5.4 Formulation of Questionnaire, Pre-testing and Administration/Management of

Questionnaire;5.5 Editing of Responses; Data Massaging and Data Preparation from Response Sheets;

Tabulation and Classification;5.6 Classification Factors As Analytical Tools.

VI. Measurement

6.1 Measurement: Meaning and Approaches; 6.2 Types of Measurement: Ordinal and Cardinal; 6.3 Types of Ordinal Measurement and Approaches; 6.4 Tools of Measurement and Methods of Analysis.

VII. Design and Size of Sample

7.1 Sample Design Meaning and Steps in Designing the Sample; 7.2 Factors Affecting Sample Size; 7.3 Procedures of determining sample size.


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VIII. Theory of Sampling

8.1 Small and Large: Definitions; 8.2 Sampling of Variables and Sampling of Attributes; 8.3 Procedures of Hypothesis Testing - Cardinally and Ordinally Measured Variables; 8.4 Differences of Means/Proportions (Ordinally and Cardinally Measured Variables); 8.5 Application of t, f and z tests.

IX. Regression and Correlation Analysis

Suggested Readings

Allen, R.G.D. (1958) Statistics for Economics,Allen & Unwin, London.

Hagood, M.J. and Price D.O., Theory of Sampling, Chapter 4.

Hansen, M.H., Hurwiz, W.N and Meadow, W.G., Sample Survey Method and Theory, Vol.II, Chapter I.

Kish, Leslie, Survey Sampling .

Levin, David M., Krehbiel, Timothy C. and Berenson, Mark L. (2001) Business Statistics

A First Course ,Pearson Education, Delhi.

Mahalanobis, P.C., Experiments in Statistical Sampling , ISI, Calcutta.

Peatman, J.G., Descriptive and Sampling Statistics , PP. 9-17, 283-326.

Prakash, S. (2006) Theory of Sampling, BIMTECH, Xeroxed.

Praksh , S. (1994) Use of Sample Survey For Educational Statistics, UNESCO, Paris.

Rosander, A.C. (1965) Elements of Probability and Principles of Statistics, East-West Press, Calcutta.

Sukhatme, P.V., and Sukhatme, S. V., Sampling Theory of Survey with Applications; Chapter I, PP. 83-4, 86-7,93-4, 238-9, 243-417.

Yule, G.U and Kendall, M.G., An Introduction to the Theory of Statistics, Chapter 16, 23.

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Paper III

Quantitative Methods of Data Analysis

Objective of this paper is to a) familiarize scholars with selected mathematical andeconometric/ statistical techniques/methods of data analysis; b) enable scholars to choose from variousmathematical methods/models and/or develop new model; c) endow scholars with the skill to use andapply these techniques/methods for modeling and/or to analyse problems of research; d) implement

the chosen model empirically; and e) develop the ability to interpret empirical results obtained by thecandidate in order to go beyond the apparent and mechanistic explanation.

Candidates may opt either Option I or Option II or Option III or Option IV

Option - I

Mathematical Models and Methods of Management Research

I. 1.1 Mathematical model-Concept and Characteristics. Different Types of MathematicalModels-Macro and Micro, General and Partial, Planning and Growth. Computable Models,Nature and Limitations.

II. Linear Algebra

2.1 Elements of Sets, Vectors and Matrices. Matrix : Types, Operations and Inversion. Theoryof Positive Matrices-Selected topics. Use of Matrices in i) Solving Simultaneous LinearEquations, ii) Estimation of Regression Equations, and iii) Formulation of Models withIllustrations; iv) Solving problems of theory of games, programming and input outputanalysis.

III. Difference Equations

3.1 Linear First and Second Order Homogeneous and Non-Homogeneous DifferenceEquation and their solutions. Traditional Vs Prakash-Subramanian Method of Solving linear

first order difference equations with special reference to empirical applications;

3.2 Difference equations based Empirical Modelling for Scholars familiarization withapplications : Harrod and Mahalanobis models, Share Price Determination Model.

IV. Differential Calculus

4.1 Elements of Differential Calculus : Procedures of Differentiation of simple functions.Modelling with Illustrations of applications f rom candidates projects/ theses;

4.2 Elementary Input Output Analysis ;4.3 Theory of Control, Theory of Catastrophy and Theory of Chaos.

V.

Input Output Modeling: Meaning, Importance and Scope. Leontifs Contribution. Static andDynamic Models. Comparative Statics of Input Output. Price Models. Indian Contribution.

References:

Hadley, G. (1962) Linear Programming, Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi.

Mathur, P.N. (Editor) Economics Analysis in Input Output Framework, Vol III, 1976, Input OutputResearch Association.


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Mathur, P.N. (Editor) Economics Analysis in Input Output Framework, Vol IV, 1976, Input OutputResearch Association.

Mathur, P.N. and Bharadwaj, R. (1966) Economic Analysis in Input Output Framework, Vol. I, InputOutput Research Association.

Mathur, P.N. and Venkatramaina, P. (Editors) Economics Analysis in Input Output Framework, Vol II,1966, Input Output Research Association.

Prakash, S. (2006) Leontiefs Input Output Economics in Retrospect, 89 th Indian Economic AssociationAnnual Conference Volume.

Prakash, S. and Balakrishnan, B. (2008) Input Output Modelling of Labor Productivity and its HumanCapital and Technology Components in Indian Economy, Bulletin of Political Economy, Vol. II, No. 2.

Sharma, Shalini (2008) Indian Contribution to Input Output Economics, Bulletin of Political Economy,Vol. II, No. 1.

Woods, J.E (1978) Mathematical Economics, Longman Inc., New York

Option - II

Parametric and Stochastic Methods in Management Research

I. Probability-Theory and Applications

1.1 Theory of Probability Classical and Axiomatic Approaches. Basic Theorems Addition,Multiplication-Conditional and Non-conditional - Markov - Chain Probability Calculus of Mathematical Expectation.

II. Curve Fitting and Regression Analysis

2.1 Curves: Concept and Types. Different Methods of Curve Fitting (Linear, Log Linear,Semi Log Linear and Quadratic) with applications to problems of business and economy.Method of derivation and interpretation of results;

2.2 Bivariate Regression and Correlation Analysis.2.3 Interrelation between correlation and regression analysis. Why do two regression

equations exist for a single data set?2.4 Multiple and Partial Regression and Correlation Analysis.

III. Analysis of Variance and Covariance

3.1 Variance Analysis of One, Two and Three Factor Classification.3.2 Covariance Analysis;3.3 Intra-class Correlation and Its uses in Research.

Option - III

Models of Research in Management Science

Linear Programming - Basic Concepts, Model Formulation, Duality Theorem and Solution ofProblems through simplex and software;

Multi-criteria Decision Making: AHP, ANP, Goal ProgrammingData Envelopment AnalysisQuality Control, Theory of Waiting and Queuing; Theory of Games: Two Person Zero and Constant Sum Games;Fuzzy Programming and its applications;


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Mathematical ProgrammingSensitivity AnalysisKuhn-Tucker Conditions of Existence and Uniqueness of Solution

Suggested Readings

1. Introduction to Operations research by H A Taha2. Data Envelopment Analysis by Cooper, Seiford and Tone3. Fuzzy Set Theory with Applications to Operations Research by U Zimmerman

Option - IV

Econometric Methods in Management Research

I. Definition and Nature

1.1 Single Equation Models and Simultaneous Equation Models.1.2 Structural and Reduced form equations1.3 Identification and Simultaneous Equation Models.

II. Estimation

2.1

OLS and Its Assumptions; Consequences of violation of Assumptions of OLSAutocorrelation, Hetroscedasticity and Multicollinearity.2.2 Data Base and Problems of estimation-Cross Section and Time Series Data Base.2.3 Detection/Tests of the Problems of Estimation and their Remedies.2.4 Two Stage and Indirect Least Squares methods of estimation.

III. Applications of Econometric Models to Business and Economy

Suggested Readings

Cramer, J.S. (1973) Applied Econometrics, North Holland.

Grant, Eugenel L. (1948) Statistical Quality Control , McGraw Hill Book Co., New York.

Hadley, G. (1962) Linear Programming , Oxford & IBH, Delhi.

Keane, Edward ( ) Elementary Statistics and Econometrics.

Kenny, J.F. and Keeping, E.S. (1963) Mathematics for Statistics, part I and part II, East-West Press.

Levine, David M., Krehbiel Hill, Timothy, C. and Berenson, Mark L. (2001) Business Statistics A FirstCourse, Pearson Education, Delhi.

Prakash, S. (2003) Reading Modules.

Rosander, A.C. (1965) Elements of Probability and Principles of Statistics, East-West Press, Calcutta

Weatherburn, C.E.A. (1946) A First Course in Mathematical Statistics , Cambridge.

Yule, G.U. and Kendall, M.G. (1954): An Introduction to the Theory of Statistics .

Koutsoyiannis, A. (1972) Econometrics, Macmillan Education Ltd., London.

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Paper IV

Any one of the following options may be chosen: Option I : Non Parametric Methods of Research inManagement, Option II : Methods and Models of HRP and HRM Macro and Micro, Option III: Methods and Models of Marketing Research, Option IV: Methods and Models of Research in Finance.

Option INon- Parametric Methods of Research in Management

Objective of the paper is to equip scholars with skills, required for analyzing cases, involving qualitative aspects of business and economy on the one hand, and evaluate the level and pattern ofinterrelations among important attributes or qualitative variables on the other.

Section (A) is compulsory for all. Candidates may choose either (B) or (C) in Combination with (A)

Section (A)

I. Setting up Statistical Models

1.1 Parametric and Non Parametric Statistics1.2 Parametric Vs Nonparametric Statistical Tests, Assumptions and Limitations;1.3 Ratios and Proportions as Tools of Analysis. Common Errors in the use of Ratios and Proportions

as the Base of Analysis.

II. One-Sample Case

2.1 The Binomial Theorem : Statement and Binomial Test;2.2 2 Test;2.3 Randomization of Matched Pairs and their Test.2.4 Run Test.

Section (B)

I. Inter Relations Between Qualitative Variables

1.1 Theory of Attributes and Association: Two by Two Table; Contingency Table. Yules Coefficientof Association and Coefficient of Contingency. F and Z Tests.

1.2 Spearmans Rank Correlati on Coefficient: -Tied and Untied Ranks; 1.3 Kendalls Rank Correlation Coefficient: ;1.4 Kendalls Partial Rank Correlation Coefficient: xy.z , y.xz and z.xy. 1.5 Kendalls Coefficient of Concordance; W.

II. Interrelations and Two Samples

2.1 Sign Test;2.2 Wilcoxon Matched-pairs Signed-Rank Test;

III. Multi-Variate Analysis

3.1 Qualitative Variables3.2 Median Test;3.3 Mann-Whitney U Test;3.4 Testing Significance of Changes - McNemar Test.


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Section (C)

I. Two Independent Samples

1.1 Fishers Exact Probability Test; 1.2 2 Test for Two Independent Samples; 1.3 Kolmogorov-Smirnov Two Sample Test;1.4 Moses Test of Extreme Reactions; and1.5 Randomization Test for Two Independent Samples.1.6 Component/ Factor Analysis-Kendall, Prakash et al.

II. Cardinally Measured Variables

2.1 Principal Compound Analysis.

Option IIMethods and Models of HRP and HRM Macro and Micro,

Detailed course outlines shall be provided in the class b y the teacher concerned.

Option IIIMethods and Models of Marketing Research,


Option IVMethods and Models of Research in Finance


Suggested Readings for Option I

Kendall, M. G. (1962) Multivariate Stastical Analysis, Charles Griffin, London.

Keeping, E. S. (1967) Statistical Inference, East West Press.

Prakash, Shri (1996) Quality of Education National Status Paper on Achievements and Methodological Thrusts,UNESCO, Regional office, Bangkok.

Prakash, Shri (2006) Non-Parametric Statistical Analysis , BIMTECH, Xerox

Siegel, Sidney (1973) Non Parametric Statistics for the Behavioral Sciences, McGraw-Hill.

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Paper - V

Recent Advances in Theory & Practice of Management/Economics/Commerce

Objective of this paper is to facilitate the familiarization of the candidates with the recent advances intheory of the discipline/ subject of their Ph. D. degree, specially with reference to the advances in thespecific area/field/topic of research of an individual candidate.Each candidate shall be expected to prepare anexhaustive seminar paper with a view to review literature in the concerned field.

The seminar paper may be incorporated in the thesis as a part of chapter on Review of Literature. Besidesthe guide, one faculty member may be designated to guide the candidate in preparing the seminar paper.The candidate may also seek help of any faculty member of BIMTECH for the paper.

Each candidate shall focus on the survey of theoretical advances and contemporary practices in the subject inwhich he/she is registered for Ph. D.. The findings will be presented in a seminar before the members ofthe Doctoral Committee.

The Performance in the Seminar shall be evaluated by the guide, chairman of the department andChairman and Secretary of the Doctoral Committee. A weight of 70 per cent shall be assigned to thewritten part of the paper, to be evaluated by the guide and an external examiner, 30 per cent weight shall

be allotted to the presentation before the committee.Paper - VI

Quantitative and Non-Quantitative Modeling of Business/ Economy

The following areas are provisionally included:

Mathematical Programming and Optimization Techniques. Linear, Non-linear, Integer and QuadraticProgramming. Input-Output Analysis. Theory of Games. Theory of Ques and Waiting. Quality Control.Theory of Choice-Collective/Individual. Modelling-Different Types. Goal Programming, FuzzyProgramming and its applications, Data envelopment analysis, Theory of Control, Theory of Catastropheand Theory of Chaos

Each candidate is expected to choose 3 subjects from the above list in consultation with the guide in orderto develop the model for his/her own research. A seminar paper is to be prepared by the candidate and presented before the committee.Same composition as for seminar paper V and same pattern of evaluation.Doctoral Committee will identify faculty members to help the candidates in locating the material in thechosen area of learning.


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Projects

Candidates are expected to undertake two projects. The projects have to be based on data generated forinvestigation of the problem for Ph.D dissertation. In each of these projects, the candidates are expectedto use at least three techniques/methods of data analysis. The project will be evaluated jointly by an externalexaminer and the internal guide. Each project will carry 100 marks. Whereas 70 marks will be assigned tothe written project report, 30 marks shall be allotted to viva-voce examination.

Candidates will have to obtain at least 60 per cent of aggregate marks assigned to each course/ paper andproject work, whereas a minimum of 55 per cent marks in each part of the program shall have to beobtained for qualifying for the award of the Diploma.

No candidate shall be allowed to submit the thesis without the completion of the entire course workprescribed for Pre-Ph. D. program. Those candidates, who have completed M. Phil/M. Litt. degree of arecognized university may be exempted from this.

Progress Report

Quarterly progress report of the work done by each candidate has to be submitted to the University bythe guide through the chairman/secretary of the research degree committee. This is mandatory as per rules of the University.


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Annexure II

Priority Areas/Topics of Research in Management/Economics

I) Human Resource Planning and HR Development

1) High Manpower Turn-over -Causes and Consequences for Indian Corporates2) Job Satisfaction of High Level Manpower and Its Impact on Corporate Performance3) Challenges and Problems of Recruitment and Retention in Globalising Business/ Economy4) Costs and Benefits of In-service Training5) Organisational Restructuring and Convergence Towards Cutting-Edge Competition6) Development of Education and Qualificational Up-gradation in the Indian Job Market7) Up-gradation of Technology and Changes in Knowledge-Occupation Profile of Human

Resources8) MNCs and Salary/Wage Hikes for Professionals in Globalized Business9) Role of In-Service Training in Filling-up Knowledge and Skills Gaps of Formal Professional

Education with Special Reference to Management/ Engineering/ Technology.

II) Operations and Strategy

10) Evolving a Winning Strategy for a Corporate in Globalizing Business/Economy

11) Cost, Lot Sizing and Inventory Investment12) Determining Optimal level of Inventories in Globalized Business

13) Market Expansion and Rural Marketing

III) Marketing, Marketing Research and Retail

14) Temporal Pattern of Adoption of Innovations in Retail15) Challenges and Problems of Transition from Unorganized to Organized Retailing16) R&D Manpower Needs for Innovations and Inventions in Retailing.17) Socioeconomic Profile of Shoppers Malls Patronizing & Plazas/Multiplexes18) Effect of Location of a Mall on Customers Choice as a Favoured S hopping Centre19) Offer of Incentive Schemes As Marketing Strategy20) Challenges of Retention of Market Share in the Face of Increased Competition21) Emerging Marketing Strategies of Neighborhood Retailers to Face Competition from

Retailing.22) Research in various aspects of Corporate Social Responsibility.23) Customer Relationship Management- the future.24) Internet Marketing/e-marketing current status and future of.25) The growth and future of social marketing.26) Green Marketing-the road ahead.27) Services Marketing the new wave.28) The role and impact of Franchisee Marketing.29) Network Marketing-where from, where to.

IV) International Business

30) Foreign Direct Investment-Role and Impact;31) FDI and International Technology Transfers32) Financial Cost of Technology Imports33) Export of IT Related Services from India34) Technology Imports and Deskilling of Technical Manpower35) Anti Trade and Bi-lateral Trade Agreements as Instrument of Market Penetration36) Import Dependence of Indian Exports37) Impact of Foreign Exchange Rate Fluctuations on Profits Remitted by MNCs

V) Entrepreneurship and Family Business


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38) Entrepreneurial Development and Growth of Family Business39) Inter-Generation Transfer and Break-ups of Family Business40) Financing Expansion and Growth of Family Business41) Challenges for First Generation entrepreneurs and Skills Needed to Face Them42) Professionalisation and Success of Family Business43) Family Business and R&D Investment

VI) Management of Health and Health Care Services

44) Collective Health Insurance and Delivery of Health Care Services to the Poor45) Cost of Pre-Treatment Tests for Patients46) Length of Waiting for Patients at Public Hospitals47) Investment in Medical Education and Returns on Private Medical Practice.48) Essentiality of Medical Tests for Treatment and Its Impact on Demand for Professionals

VII) Finance

49) Mergers and Take Over of Foreign Companies by Indian Corporates or Indian Companies byMNCs.

50) Foreign Direct Investment by Indian Companies

51) Mergers and Take-overs and Pricing of Invisibles52) Valuation of Company Brand and Product Brand

53) Privatization of Banks and Technological Transformation of Banking Service54) Impact of Deposit-Credit Ratios of Public Sector Banks on Regional Development55) Impact of Reforms on Capital Market;56) Structure of Investment Portfolio and Unit Prices of Mutual Funds57) Impact of Income Tax Rebates and Exemptions on Household Savings58) Effect of House Loans on Construction Industry59) Availability of Finance and Consumers Decisions to Purchase Durables.60) Problems and Challenges of Managing the Changing Forms and Structure of Wealth.

VII) Insurance

61) Cost and Benefits of Mariane Insurance62) Claims of Automobile Owners-Revenue and Cost to Insurers63) Cost of Claims to the Insurers of Life64) Income-Occupation Profile of Those Whose Lives Are Insured65) Impact of Product Diversification on the Business of LIC66) Impact of Privatization of Insurance Sector on the Business of LIC67) Mapping Competency of Manpower Involved in Micro Finance/Insurance68) Micro Health Insurance and Social Security to the Poor.

IX) Economics

69) Fiscal Deficit and Inflation

70) South-South Cooperation and Growth of Developing Countries71) Challenges of IPRs and Responses of Indian SMEs72) ISI Certification and Brand Positioning of SMEs73) Anciliarisation and Growth of SMEs74) Private Investment and Growth of Indian Agriculture75) Impact of Contract Farming on Small and Medium Land Holders76) Impact of Globalisation on Indian Economy77) Repatriation of Profits by MNCs78) Investment in Education and Returns on Investment in Legal Education79) Investment in Education and Returns on Investment in General/ Engineering/ Technology/

Management Education


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80) Flex Price Theory with reference to pricing of agricultural commodities and auction goods.81) Theory of the firm and consumer behaviour.


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Annexure III

Faculty Guides

Dr. H. Chaturvedi, Ph. D., Director

Dr. Chaturvedi obtained a Masters Degree in Commerce and Doctorate in Business Management fromAgra University, Agra. He has more than three decades experience in teaching, research andadministration. As former Director in All India Council for Technical Education, New Delhi, a statutory

body under MHRD, Government of India, he has been associated with formulation of policies, planning,regulation and control of Management Education as well as other disciplines under technical education.While working with the National Board of Accreditation (NBA) and the Board of Studies in Managementof AICTE, he contributed in the application of various quality concept in Management Education on.

Dr. Chaturvedi joined Birla Institute of Management Technology, New Delhi as Director in 1999. Underhis leadership, BIMTECH has launched postgraduate programmes in insurance, retailing,entrepreneurship and international business and forged linkages with 20 bschools of USA, Canada, UK,France, Poland, Austria, Hungary and Tanzania. Because of its multifaceted growth, the institute hasbeen consistently ranked among top 15 bschools in the country by reputed magazines like BusinessToday, Outlook and The Telegraph.

Dr Chaturvedi is Editor-in-chief of four reputed refereed journals Business Perspective, The Journalof Insurance & Risk Management and the Indian Retail Review. He is also member of the governingbodies of several institutions of higher learning across the country.

In 2007, Dr Chaturvedi has been conferred Honorary Professorship by the St. Stevan University ofHungary, which is a leading state-run university of the country. He is regularly invited by leadingelectronic channels and financial news papers to present his views on contemporary issues.

In the year, 2005, he has taken an initiative to from Education Promotion Society of India a nationalplatform of eminent educationists, education service providers and edu-entrepreneurs. Dr. Chaturvedi isSenior Vice President of EPSI.


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Other Important Assignments : Have represented Government of India several times in InternationalCoffee Organization (A Unit of United Nations) meetings held in London for negotiation of India's quota.Have been conducting MDPs for executives of public and private sector in international trading areas.Have been guiding by way of consultation some of the international trading houses in their tradingoperations Have attended many national and international conferences/seminars in India and abroadand presented papers on various aspects of international business

Dr. A. K. Dey, D. Phil., Professor

He holds the degrees of M. Sc. and D. Phil. of Allahabad University and MBA of FMS, Delhi University.Over a period of two decades, he has gained rich and varied corporate experience as executive inprestigious companies. After leaving Modi Olivetti in 1993 as General Manager, Dr. Dey operated as anindependent consultant for Marketing Services for twelve years and provided consultancy to manyreputed companies in India and abroad. His main areas of interest for teaching are OperationsManagement, Supply Chain Management and Research Methodology. For research his interest lies inareas of Management Education, Growth Strategy and Enhancing Business Effectiveness.

Dr Gokulananda Patel, M.Phil, Ph.D., Professor

He obtained Master's degree in Applied Mathematics from NIT, Rourkela, M.Phil in the same subjectfrom Indian School of Mines, Dhanbad, Ph.D. in Operations Research from Sambalpur University andcompleted one year Faculty Development Programme in Management from Indian Institute ofManagement, Ahmedabad. He is actively engaged in research since 1980 and has published more than 50

papers in both National and International Journals and taught for more than 24 years in P G Departmentof Mathematics and Business Administration Department of Sambalpur University. His specializationand research interests are Mathematical programming, Performance Measurement and e-Governance. Sofar he has guided fiver candidates for Ph.D and more then twenty for M.Phil Degree. .


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Dr. Mukesh Chaturvedi, ECE Chair Professor in Marketing, BIMTECH, Greater Noida , has been withMDI Gurgaon, XLRI Jamshedpur and BITS Pilani . He has been the Founder Director of the AmityCentre for CRM, ABS Noida, and Director , Asia-Pacific Institute of Management,Delhi. He has also beena Visiting Faculty to IIM Ahmedabad.

Dr. Chaturvedi has an M.M.S . and a Ph.D. from BITS Pilani. He is also an alumnus of the prestigiousInternational Visitor Program of USIA, Washington, D.C., USA.

His teaching, training, researching and consulting interests include business communications, casewriting & teaching, integrated marketing communications, customer relationship, direct marketing,corporate reputation, sales management, presentation skills, negotiation skills, etc. He has renderedtraining and consulting services to a large number of multi-national, private and public sector companies.

Dr. Chaturvedi is the recipient of MDIs most coveted Award for Excellence in Teaching for the year2005.

Dr. Chaturvedis publications include the following books : Welcome Back!? Coca -Cola , New ProductDevelopment , Buying Research , Direct Marketing: Concepts and Cases, Business Communication:Concepts, Cases and Applications , Managing Global Business: A Strategic Perspective andCustomer Relationship Management: An Indian Perspective , and Business Communication Today .Also, he has published more than 70 papers, articles and cases in leading journals, periodicals andnewspapers, and has made presentations at several international/national seminars and conferences.

Dr. Jagdish Shettigar, Ph.D., Professor in Economics has three decades of extensi ve experience inEconomic Research & Analysis, Policy Formulations and Teaching. Currently he is Professor & Advisor-MDP, Chair-person, Centre for Retail Management & Chair-person, India Centre for Public Policy, BirlaInstitute of Management Technology, Greater Noida, NCR. His specializations are Economic Research &Analysis, Policy Advocacy, and Data Assessment / Appraisal.

He has worked at Asia-Pacific Institute of Management, New Delhi; Economic Research Foundation,FICCI, New Delhi; Associated Chambers of Commerce & Industry of India; (ASSOCHAM), New Delhi;Industry Division of Commerce Research Bureau, Mumbai; K.J. Samaiya College of Commerce, Mumbaiand Canara College, Mangalore.


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His Major Research has i) Survey based study of R&D in Indian Industry; ii) Survey based study onEnergy Conservation by Indian Industry; iii) Impact of Procedural delay on project costs; iv) ForeignInvestment; v) Indexation of Personal Income Tax; vi) Industrial Clusters in India.

He was member of Prime Minister's Economic Advisory Council (2000-04); National Security AdvisoryBoard (2000-02); Board of Indian Renewal Energy Development Agency (2001-04); Board of MahanagarTelephone Nigam Ltd. (2002-04); New Mangalore Port Trust (2002-05); Board of Governors, IIT Madras(1999-2001); Advisory Committee, Khadi & Village Industries Commission (1998-2000).

He has attended several international/national seminars and conferences.

Dr. Arvind V ShuklaA V Shukla is a professor in the area of Marketing. An Accredited Management Teacher by the All IndiaManagement Association he has authored three books: Case Studies & Case Problems in Management,Case Studies in Marketing Management, and They said it!

A V Shukla is at present handling the subjects of Services Marketing and Customer RelationshipManagement. His current research interests are in the area of retailing and tourism.

Earlier doctoral works under his guidance include the development of a normalization technique towardsstreamlining recruitment processes, consumer behavior specifically in the apparel and tourism industries.

He has organized several Faculty Development programs for undergraduate teachers in the commercefaculty and one workshop for college teachers on career opportunities through competitive examinations.

Professor Shukla has presented papers in National and International Conferences and has publishedresearch papers in refereed research journals

He has offered consultancy in the area of recruitment and staff development and training in marketing to

some corporate and cooperative institutions.


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DR. M.L. PANDIT, Professor and Area Head in Economics

Dr. M.L. Pandit, Masters in Economics, M. Phil and Ph. D from JNU- New Delhi. He had worked atfollowing Institutes: National Institute of Technology (NIT), Srinagar, Shri Ram Center for IndustrialRelations and Human Resources, New Delhi.

His research interests and specialization are in Regional and industrial economics, human capital andentrepreneurship.

He had published 3 books, 7 Monograph Series (Joint-author).

He had also worked as consultant at NIT, Srinagar and RHD Centre of NBO. He had attended twoseminars and conferences.

DR. DEBDUTTA RAY, PhD, Professor (OB/HR)

He holds the degree of Ph.D. , Diploma in General Management and Diploma in Business Management.

He had worked at Power Finance Corporation Ltd, New Delhi, National Thermal Power Corporation Ltd,New Delhi, Engineering Projects India Ltd, New Delhi as and at Institute of Economic and MarketResearch, New Delhi.

He had published several papers in reputed journals. He was awarded commonwealth fellowship. He isMember of All India Management Association and Indian Society for Training & Development (since

1999).

He had attended numerous national and international seminars & conferences and presented papers tothe same.

His areas of specialization are HRM and Training and Development.


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DR. MEERA SHARMA, Ph. D, Associate Professor (Finance)

Dr. Meera Sharma holds degrees of Ph. D., B.Sc. ( Mathematics and Statistics ), and Post Graduate Diplomain Management

She has worked at Shailesh J. Mehta School of Management Indian Institute of Technology, Bombay;Indian Institute of Management, Indore; Birla Institute of Technology and Science, Pilani.

Her Fields of Specializations are Finance and Accounting, Management of Financial Institutions, RiskManagement and Bank Regulation.

She has published one book and several research papers in reputed Indian journals.

She has attended several seminars and conferences and also presented papers.

Rahul Singh, Ph. D. Assistant Professor

Assistant Professor, Rahul is Ph. D. in Finance and Mas ters in Financial Management from Devi AhilyaUniversity, Indore. He is undergraduate from Allahabad University. Before joining Birla Institute, he hasserved at Devi Ahilya University, lndore and Indian Institute of Finance, New Delhi. His teaching andresearch interest areas are Investment, Financial Risk Management, Derivatives and Emerging Marketsand Economy. He has several publications in research journals and has presented papers in variousnational and international conferences. Rahul has been involved in research, training and consultancywith various corporate, government and non-government organizations including Bank for InternationalSettlement, European Union, USAID, BearingPoint and CII. He has contributed in framing paper onoutlines of higher education suggestions to Parliamentary Committee of Higher education, India throughEPSI. Rahul has contributed to start a new journal when it was most needed and is the founding Editor of"Journal of Insurance & Risk Management and also the co -editor of "India Insurance Report: Series-I".He is in the Advisory Board and Governing Board of few organizations in India and abroad. Hisexperience in academic administration includes planning of new programmes, generating research funds,international collaborations, and developing research activities. Beyond his immediate expertise, he hasalso worked on public policy issues and drafted Vision report for 3 states of India.


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Dr. L. Ramani, Ph. D., Assistant Professor

He holds Ph. D degree in business mana gement. He completed Masters programme in management atthe Institute of Management Technology, Ghaziabad. Out of an experience of over 15 years, eight yearswere in capital market and investment advisory services, and last seven years in academics. He has beenassociated with leading business schools. He is a keen researcher. His main interest is in Finance. Otherareas of his interest are banking, foreign exchange market, capital market and financial services.

Dr. Manosi Chaudhuri, D. Phil., Assistant Professor & Managing Editor, Business Perspectives

Dr. Manosi Chaudhuri is Assistant Professor in Organizational Behaviour and Human ResourceManagement at BIMTECH. She completed her MA in Psychology, with two gold medals, and D.Phil. as a UGC Senior Research Fellow in the Department of Psychology, University of Allahabad. Her research interests include Occupational Stress and Health, Innovation andCreativity at Work, and Management of Organizational Change.

Before joining BIMTECH, Dr. Chaudhuri has actively engaged in academic research andteaching at the University of Allahabad, Allahabad and G B Pant Social Science Institute,Allahabad in the areas of Organizational Behaviour and Human Resource Management andDevelopment. She has attended and presented papers at many national conferences. As aResearch Officer at G B Pant Social Science Institute, she has undertaken projects for evaluation

related to social and community development.

Dr. Chaudhuri has initiated and adroitly convened two national level conferences under the banner of The India HR Summit. The themes of these conferences were Targeting Excellence:The HR Way and Epitomizing Performance: The Synergizing Role of HR. She has conductedManagement Development Programmes in the areas of Emotional Intelligence, Leadership,Motivation and Team Building and has also developed and elucidated the same with the help of acase, based on a popular movie.


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Dr. Anshul Verma, Assistant Professor - Finance & Risk ManagementPGDBM, M.A. (Economics), Ph. D. (Management), Ph. D. (Applied Business Economics)

He is Assistant Professor in the area of Accounting, Finance & Risk Management. He obtained hisPGDBM in Finance from Birla Institute of Management Technology, New Delhi and M. A. (Economics)from Dr. B. R. Ambedkar University, Agra. He is Ph. D.in Management and Ph. D. in Applied BusinessEconomics from Dr. B. R. Ambedkar University, Agra in the area of Credit Risk Management andBanking. His special area of interest are Stock Markets and Financial Risk Management . He has also

developed interest in Intellectual Property Rights related issues.

Dr. Kartik Dave, MBA, NET, Ph. D., Assistant Professor

He holds Ph. D. Degree in the area of Marketing from M L S University, Udaipur . He completed Master'sProgram in Management from Nagpur University, Nagpur. He has an experience of 5 years incorporates like ICICI Bank and HDFC Bank and about 5 years in the field of teaching, training andresearch. He is actively engaged in research and has contributed many articles and research papers toNational and International journals of repute. He has been presenting papers in many international andnational conferences and seminars.His main interest areas are Marketing Management, Marketing Research, Services Marketing and RetailManagement. He also serviced MBA and MIB programs under Mohanlal Sukhadia University, Udaipurboth as a regular and visiting faculty.


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Dr. Girish Jain, MBA (Finance), Assistant Professor Prof. Jain is MBA (Finance) from Devi Ahilya University, Indore, Fellow of Insurance Institute of India(non-life) and Ph. D. He has also qualified UGC NET. He is having more than a decade of workexperience which includes a brief stint in financial service industry. He has presented several papers invarious conferences and published articles.His areas of interest include risk management, investment management and corporate finance.

Dr. Anuj Sharma, Ph.D., Assistant Professsor

He has done his Masters in International Business from AMU, Aligarh and Ph.D in Management from Dr.B.R. Ambedkar University, Agra. He has about nine years of teaching experience in various managementinstitutes at post graduate level. He has attended and presented papers in various seminars andconferences. His current area of interest is international marketing, international trade operations andsector specific exports strategies.


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Birla Institute of Management Technology (BIMTECH), located in Greater Noida, was established in1988 under the aegis of the Birla Academy of Art and Culture. The Institute is supported by BK Birlagroup of companies and ranked 6 th among the private business schools in India by Business Today(August 2008 survey) and 12 th among all the business schools including IIMs. It has been accreditedfor 5 years by NAB.

The fully residential campus of BIMTECH, located in the National Capital Region, provides a highlyconductive academic environment, interaction with industry-academia mix of professors, proximity tothe strategy makers of the industry and providers of services and leaders of manufacturing companies,

exposure to the international universities and companies, and a ready profile of strong alumni basespread through the world.

Reserch Methodology Course Outline

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