Research Project - Football Industry

P2E Research Project – Football IndustrySiddharth Ravishankar

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Agenda

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Introduction

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Why football industry ?

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Literature Review

• Football in the New Media Age - Raymond Boyle and Richard Haynes

• The book talks about Relationship between football and the media

New dimension to the way football was mapped

Easy accessibility of viewership

Player image rights

Globalization of the game

Role of Internet

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History

Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com/classicfootball/history/game/historygame1.ht

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Demographics

12%

88%

Football – The Corporate World

Male / Female 18-

28 yrs

Male, 16-34 yrs

Football – The Sport

Source: King, M. (2010). Football Business - UK - November 2010. London: Mintel Group Ltd.

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Industry Leaders

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Industry Financials

• Fédération Internationale de Football Association (FIFA)

• FIFA has 209 member states, more than the UN !!

• Responsible for major international tournaments

• Revenue in 2011 was $ 1.070 Billion

• Approximately 75% of the revenue is spent back into the game

• Reserve balance of $ 1.29 Billion

Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com

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Industry Financials

Major Sources of Revenue Major Sources of Expenses

★ TV Broadcasting Rights ★ Event Related Expenses

★ Marketing Rights ★ Development Related Expenses

Source: Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com

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Recent Trends

• Globalization of football – South Africa 2010, Russia 2018, Qatar 2022

• Football clubs setting up their own media companies

• Impact of celebrity athletes on the popularity of football

• Reduction of expatriate players

• Merging of sports and entertainment

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Potential Pitfalls

• Football to remain just a sport

• Football gets richer, but the fans pay for it

• The sustainability of the football industry

– Challenges of club ownership

– Funding

– Existing regulatory rules

• Gulf in class between the teams

• Development of the game

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References

• Milligan, A. (2004). Brand it Like Beckham: The story of how Brand Beckham was built. Cyan Books

• Plunkett Research®, Ltd. (n.d.). From Introduction to the Sports Industry : http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-trends

• Fédération Internationale de Football Association (FIFA) - FIFA.com . (n.d.). Fédération Internationale de Football Association (FIFA) - FIFA.com . From FIFA.com : http://www.fifa.com

• Roberts, D. (2012). The Changing Football series - The UK football industry: A parallel universe. UK. From http://www.olswang.com/articles/2012/02/dave-roberts-football-video1

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Thank Y u !!

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