Research Profile 2010/2011

SCHOOL OF TOURISM

SCHOOL OF TOURISM

RESEARCH PROFILE2010/2011

CONTENTSWelcome 02

Introduction 03

Researcher Profiles 04

Featured Researchers 08

Dr Gabrielle Walters 08

Dr Aaron Tkaczynski 09

Associate Professor Ian Patterson 10

Research Showcase 11

Medical Tourism Motivations 11

Building the ANZAC Spirit 12

The Gen Y Management Challenge 13

Creating Smart Travellers 14

World Expo Experiences 15

Engagement and Recognition 16

Visiting Fellows 16

Editorships and Editorial Boards 17

Awards and Honours 17

Research Higher Degree Students 18

Ms Kuan-Huei Lee 18

Ms Romina Sharifpour 19

Ms In-Sun Lee 20

Dr Richard Robinson 21

Research Higher Degrees Students 22

Publications 26

Journal Articles 26

Book Chapters 29

Books and Monographs 31

Research Projects 32

Australian Projects 32

International Projects 33

Contributors 33

RESEARCH STATISTICS AT A GLANCE

2010/2011

26 Active researchers

7 Visiting Scholars and Fellows

42 Research Higher Degree Students

97 Refereed journal articles published*

49 Book chapters published*

11 Books and monographs published*

22 Australian research projects#

13 International research projects#

* January 2010–August 2011. Some publications may be currently in press.# Projects current during 2010 and/or 2011

2 UNIVERSITY OF QUEENSLAND | School of Tourism Research Profile 2010 / 2011 3

INTRODUCTION

The School of Tourism is one of Australia’s largest dedicated providers of teaching and research programs in tourism, and is recognised for its research in tourism planning, policy and visitor behaviour. It is the only University School in Australia to be TedQual accredited by the United Nations World Tourism Organisation (UNWTO).

The School is a founding member of the UNESCAP Asia-Pacific Education and Training Institutes in Tourism, a member of the Pacific Asia Travel Association Education & Training Committee and a member of the prestigious Tourism Transport Forum Australia, a national member-funded CEO forum for the Australian transport, property, tourism and infrastructure sectors.

The School strives to support, produce and diffuse research knowledge that is original, innovative, high quality, relevant and of benefit to tourism related industries, government and society. Research expertise within the School focuses on destination management, policy and planning, and visitor behaviour and experiences.

The research strengths of the School align with National Research Priority ‘An Environmentally Sustainable Australia’, exploring issues such as tourism industry resilience strategies for climate change, tourists’ environmental behaviours and regional economic development.

It is my pleasure to introduce the 2010/2011 School of Tourism Research Profile.

The School of Tourism is fortunate to have exceptional staff with diverse research interests. Many of our staff have worked in the tourism and hospitality industry and therefore bring a depth of knowledge to their research not seen in other disciplines.

In addition, the School benefits from having a large number of early career researchers who add diversity and innovation to the School’s research outputs, and benefit from the mentorship and experience provided by the senior academics who have earned an international reputation in their field.

2011 saw the continuation of the James Whyte Visiting Fellowship program under which we hosted visits from Professor Conrad Lashley, Oxford Brookes University; Professor Thomas Baum, University of Strathclyde; and Professor Nina Prebensen, University of Tromsø; with other visits planned by leading international academics in 2012. These academics are working closely with academics from the School to develop collaborations that will lead to publications and research grants that are global in focus, innovative in design and significant in outcomes.

As Research Director I am very proud of the quality of our staff and Research Higher Degree students and our achievements over this period. As a School we strive to provide a dynamic, collegial, supportive and well resourced research environment for staff

and students and to undertake research that is relevant and beneficial to tourism related industries, government and society.

Over this period the School has continued to explore and develop national and international collaborative links to strengthen the impact and innovativeness of our research. The stories contained in this profile demonstrate our researchers’ commitment to extend knowledge, explore emerging issues and provide strategic and applied outcomes.

Many of our academic staff and Research Higher Degree student stories are featured in this profile including an important project in an emerging area of research strength for the School, tourism risk and resilience. Led by myself in collaboration with Dr Monica Chien and Dr Bernadette Watson, this project explores the health and safety perceptions, attitudes and behaviour of Australian outbound travelers.

We also acknowledge the efforts of our academic and researcher staff not featured here including the work of Associate Professor Noel Scott who is collaborating with international, state and regional tourism organisations to provide research outcomes that will inform tourism policy and planning for sustainable tourism development and management by exploring tourism destination governance.

In addition, the work of Dr Lisa Ruhanen, who was awarded an International Research Fellowship with Oxford Brookes University to collaborate with Professor Chris Cooper. This research investigates the UK tourism industry’s preparedness

and response strategies for dealing with climate change to identify knowledge gaps, needs and opportunities. The findings will be used to inform a similar project to be conducted in Australia.

The research funded by the Department of Resources, Energy and Tourism and led by Dr Tien Pham building a Computer Generated Equilibrium (GCE) based tourism model to simulate the impact of economic and policy issues on Australian regions will have significant outcomes that inform government and industry policy and planning. This is the first and, currently, only tourism model at the sub-state level in Australia and can be applied to important issues impacting on tourism such as the climate change induced effects on tourism destinations.

These examples, and the research profiled within this document, demonstrate the significance and impact our research can have on government and industry in the planning and policy development for the tourism industry.

We hope you find the stories contained in this profile interesting and informative, and we welcome your feedback and the prospect of further engagement in the future.

Associate Professor Brent RitchieDeputy Head Of School Research Director

WELCOME

I am pleased to present the School of Tourism’s 2010/2011 Research Profile.

The School has demonstrated success in the conduct of industry relevant research. Several completed projects have had significant impacts on government and industry policies and planning.

The School retains an impressive list of academic and research staff who actively research and publish, as well as a notable assembly of adjunct professors who represent leadership across a range of tourism-related fields. The School engages strategically with industry and government bodies and has developed strong links with other universities and international organisations.

The University of Queensland is an active member of the Australian Group of Eight ‘sandstone’ universities, and the School of Tourism is the only one to feature comprehensive programs in tourism, leisure, events and hospitality management.

The School of Tourism 2010/2011 Research Profile provides a snapshot of the dynamic and innovative research undertaken by the School during the past 18 months.

I hope you enjoy reading our Research Profile and that it provides an insight into the breadth and quality of research carried out by our School.

Associate Professor Stephen Craig-SmithHead Of School

The stories contained in this profile demonstrate our researchers’ commitment to extend knowledge, explore emerging issues and provide strategic and applied outcomes.”

“

Research Profile 2010 / 2011 54 UNIVERSITY OF QUEENSLAND | School of Tourism

RESEARCHER PROFILES

Dr Charles Arcodia, Senior [email protected]

Dr Arcodia has worked in a number of industries and in private enterprise. He has held leadership positions in a variety of educational and business service contexts. Directly before he joined the university sector he was involved with the organisation and management of event fundraising projects. Dr Arcodia has completed his PhD in organisational citizenship and has an active research agenda in areas relevant to event management, sustainability, cultural diversity and tourism education. Dr Arcodia is a Visiting Professor at Sun Yat-Sen University, China.

Dr Pierre Benckendorff, Senior Lecturer and Chair of [email protected]

Dr Benckendorff’s current research interests are diverse and include consumer behaviour in tourism, sport and event settings; creating and marketing tourism experiences using technology; planning tourist attractions and precincts; epistemology of tourism; and tourism education. Dr Benckendorff has published extensively in these areas, and has authored or edited a number of books, book chapters, conference presentations and papers in prominent academic tourism journals.

Mr Nigel Bond, Associate [email protected]

Mr Bond has a background in Religious Studies and Psychology, and is currently completing a PhD comparing the experiences and reported benefits of visitors to English Religious Heritage sites. His research interests include understanding the visitor experience; identity-related tourist motivation; cultural heritage tourism; religious tourism; and Indigenous tourism. Mr Bond is currently working with Canterbury Cathedral (England) on a project developing a new interpretive plan and visitor management strategy.

Dr Noreen Breakey, Lecturer and Undergraduate Program [email protected]

Dr Breakey has more than a decade of industry experience, having worked in hotels, resorts, tour operations, travel agencies, restaurants, and events in Australia and overseas. Her PhD dissertation aimed to increase understanding of the way tourism destinations develop and generated a composite theory for destination change. Dr Breakey has already developed a national reputation for her research on tourism and hospitality education, and her current research interests focus on sustainable visitor usage of the world’s existing, developing, and potential tourism destinations.

Associate Professor Stephen Craig-Smith, Head of [email protected]

Associate Professor Craig-Smith has been involved with many UN funded Pacific Island Projects and Tourism Master Planning Projects in China. His research interests include resort development; small island tourism; tourism planning; and tourism education. He has sat on many industry and government committees in both the UK and Australia and is currently Chief Auditor for the Centre for Excellence in Tourism and Hospitality Education. He is also a Senior Accreditation Chair with the Queensland Department of Education and is an Advisor to the Minister of Education in Queensland.

Ms Chantal Dickson, Research [email protected]

Ms Dickson’s current research interests include sustainability and the event industry; sustainability and the hospitality industry; sustainability and cultural heritage; governance issues in the event industry and event, tourism and hospitality education. Ms Dickson is currently completing her PhD.

Dr Peiyi Ding, Senior Research [email protected]

Dr Ding’s main research area is environmental management for tourism development with a particular focus on environmental auditing for tourism organisations. He has extensive research and consultancy experience in tourism planning and tourism education issues related to China. Over the years Dr Ding has been involved in a number of projects on environmental management for tourism and China related tourism projects. Currently, he is involved in research reviewing the Approved Destination Status Report funded by the Australian Government in conjunction with the China Tourism Academy team. Dr Ding has published extensively in tourism related academic books, book chapters, international conference presentations and papers in academic tourism journals.

Dr Sally Driml, Senior Research [email protected]

Dr Driml’s current research interests in tourism draw on a background in economics and environmental economics and experience in government in developing environmental policy and managing natural environments that are also tourism

Ms Anna Hood, Associate [email protected]

Ms Hood’s research interests lie in the area of internal organisational functioning in the hospitality industry, with particular emphasis on the impact of employee values, attitudes and behaviours on organisational outcomes. Her research is informed by aspects of human resource management, organisational psychology and service management principles, and she is currently involved in research exploring retention strategies for frontline hotel employees. With a professional background in the hotel industry, Ms Hood is currently a doctoral candidate and is publishing under her married name, Kralj.

Dr P Monica Chien, [email protected]

Dr Chien’s research vision is to explore the impact of multiple brand contact points on consumers’ cognitive and affective reactions. She has an extensive background in marketing and particular expertise and interest in experimental studies, with publications in both marketing and tourism journals. Dr Chien’s principal research interests include consumer information processing and decision making; branding and brand equity management; sponsorship strategy and portfolio management, sports marketing, and integrated marketing communications. Dr Chien is currently researching how sports scandals affect sponsoring brands and sport after being awarded The American Academy of Advertising (AAA) 2011 Research Fellowship.

Dr Karen Hughes, [email protected]

In 2009 Dr Hughes completed a PhD exploring the impacts of post-visit support on families’ conservation learning at Mon Repos turtle rookery. Dr Hughes’ current research interests cover a wide range of topics including interpretation, wildlife tourism, heritage tourism, environmental education, and visitors’ use of and preferences for information centres. She is currently working on several research projects, including surveying visitors to Canterbury Cathedral to inform the development of an interpretive and visitor management plan for the precinct.

destinations. She is currently undertaking research on the economic impacts of protected areas and of wildlife attractions. Dr Driml has recently published on the economic value of tourism to national parks and on issues for tourism investment in Australia.

Professor Donald Getz, Research [email protected]

Professor Getz has developed an international reputation as a leading scholar and proponent of event studies. Related areas of expertise include destination and resort management and marketing, family business and entrepreneurship, rural tourism, impact assessment, consumer research and special-interest travel. Professor Getz co-founded, and was Editor-in-Chief of Festival Management & Event Tourism: An International Journal, re-named to Event Management as of 2000. He is a Distinguished Fellow in the International Academy for the Study of Tourism.

Professor Roy [email protected]

Professor Ballantyne has a well established international reputation for his work in environmental/heritage interpretation and visitor research. He is currently involved with researching visitor ‘free-choice’ learning in eco and wildlife tourism environments. In particular, he leads a research team that is working with a number of international zoos and aquariums to improve the long-term impact of visitation on visitor adoption of environmentally sustainable behaviour. Other research interests include tourist behaviour and visitor experiences; and ‘hot’ interpretation experiences.


researcher profiles

Dr Aaron Tkaczynski, [email protected]

Dr Tkaczynski has been involved in a wide range of research projects including a recently completed market segmentation report of attendees to a large Christian music festival in Australia. His research publications lie closely within the field of tourism and event marketing with an emphasis on quantitative data analysis. Dr Tkaczynski’s current research interests include destination marketing, market segmentation of cultural festivals, event tourism, and arts and cultural marketing.

Dr Robyn Stokes, Senior [email protected]

Dr Stokes has published in marketing, aviation, tourism and events management journals. Her applied research has addressed the challenges of events tourism strategy making, perceived costs and benefits of rural tourism, airport sustainability and corporate reputation management and event service quality measurement. Much of Dr Stokes’ research focuses on the practical issues faced by industry practitioners involved in supply-side planning, management and marketing.

Dr David Solnet, Senior Lecturer and Director of Industry Partnerships and [email protected]

Dr Solnet’s research interests can be categorised into two broad areas: first, service climate (utilising organisational and social psychology conceptual frameworks to investigate service-orientation in the tourism workforce), and second, service management education. Dr Solnet has published extensively in these areas, including textbook chapters, peer reviewed conference papers and presentations, and many academic journals across the spectrum of service management, hospitality management, hospitality education and tourism.

Associate Professor Noel Scott, Honours [email protected]

Associate Professor Scott is the author of 18 books and monographs and over 130 academic contributions in journals such as Annals of Tourism Research, Tourism Management, and Current Issues in Tourism. He has conducted a number of projects for international organisations such as the UNWTO, OECD, ASEAN and in many overseas countries. He has supervised to completion 11 PhD students and is frequently invited as a speaker at international conferences. He has previously worked as the Research and Planning Manager at Tourism Queensland and has extensive industry experience.

Dr Lisa Ruhanen, Lecturer and Postgraduate Coursework Program [email protected]

Dr Ruhanen has been involved in some 25 research and consultancy projects in the broad field of policy and planning. More recently her research has been applied to the contexts of climate change policy in Australia and the UK and Indigenous tourism. She has published a number of academic journal articles, book chapters, conference proceedings and research monographs. Dr Ruhanen works closely with the United Nations World Tourism Organization where she is a visiting scholar and consultant. In 2011 she was awarded a fellowship with the Oxford Brookes University International Visiting Fellow Scheme in the United Kingdom.

Dr Richard Robinson, [email protected]

Dr Robinson joined the School of Tourism in 2004, after an 18 year career in the hospitality industry as a chef where he predominantly managed foodservice operations in the prestige club sector. Dr Robinson’s undergraduate degree is in the humanities and the social sciences (Griffith University) and he holds a Graduate Diploma in Business (UQ). Dr Robinson’s doctorate (UQ) examined the labour mobility of chefs. He teaches a suite of courses in hotel management, professional development and hospitality studies.

Associate Professor Brent Ritchie, Deputy Head and Research [email protected]

Associate Professor Ritchie has coordinated several research projects for tourism organisations in the public and private sector in Australia, England and New Zealand. His research interests include tourist and visitor behaviour; tourism marketing (specifically niche marketing, crisis recovery marketing and event imaging and place marketing); tourism destination planning and development; and tourism crisis and disaster strategic planning/management. His research has influenced government policy and industry practice, and has been cited in Parliamentary enquiries and national research development plans.

Dr Tien Pham, Senior Research [email protected]

Dr Pham’s research interests cover a broad range of tourism economic modelling, mainly in Australia, including tourism impact analysis, yield analysis, climate change, and tourism statistics. His research is closely linked with the research agenda of the tourism sector and government departments. Currently Dr Pham is leading a modelling team funded by Tourism Research Australia to conduct tourism research on a few selective topics, including return on investment and labour market constraint.

Associate Professor Ian [email protected]

Associate Professor Patterson has written two books, 17 book chapters, and over 70 peer-reviewed journal articles and conference papers in the areas of leisure, tourism and health. He is primarily interested in researching the leisure experiences of people who are undertaking tourism and travel as well as those attending sporting events as spectators or participants.

Dr Jan Packer, Senior Research [email protected]

Dr Packer has been involved in numerous projects designed to understand and facilitate visitor experiences in natural and cultural heritage sites, including museums, zoos and aquariums, botanic gardens, national parks, ecotourism and wildlife tourism attractions. Her research has contributed to theoretical understandings in the field, and has challenged commonly-held assumptions about visitor experiences. Dr Packer’s current interests include visitor experiences; free-choice learning; wildlife tourism; restorative environments; educational psychology; and positive psychology.

Dr Timothy Lee, [email protected]

Dr Lee’s current research interests include cultural heritage tourism; medical/health tourism; wellness/quality of life through tourism; ethnic identity issues in the tourism/hospitality industry; and tourism development which incorporates Asian values. Dr Lee has been involved in many research projects especially with Korean research institutes. Some topics of recent projects include temple stays in Korea/Japan; Ryokan and hot springs in Japan; medical/health tourism in Australia and Japan; working holiday visitors in Australia; and regional food development for destination identity and branding.

Dr Gabrielle Walters, [email protected]

Dr Walter’s primary research interests revolve around tourism marketing communications and more recently tourism crisis recovery marketing. Her publication portfolio includes a number of internationally acclaimed tourism research journals and marketing text books. Over the past three years Dr Walters has undertaken a number of marketing research projects for regional tourism providers and associations in both Victoria and Queensland. Dr Walters recently completed an experimental study that sought to identify the best way to communicate to tourists post disaster and is currently in the process of extending this study to incorporate a multitude of contexts and media channels.Dr Shane Pegg, Senior Lecturer

[email protected]

Dr Pegg has been a Faculty member at The University of Queensland since 1998. He has been involved in a wide array of research and consultancy projects related to visitor behaviour, sport and event management and the co-production of accessible tourism and leisure service experiences. Dr Pegg received his BA (Rec Mgt.) (Hons) from Griffith University,

his MS and Grad Cert in Gerontology from the University of Utah, and his Grad Dip in Mgt., MBA and PhD from Central Queensland University. Dr Pegg has published over 50 refereed journal articles and book chapters and was awarded the American Therapeutic Recreation Association’s Outstanding Professional of the Year Award in 2010.

Research Profile 2010 / 2011 9

Dr Aaron Tkaczynski is exploring the consumer perspective of Easterfest, the largest drug and alcohol-free music event in Australia.

He conducted an in-depth customer orientated study to profile attendees at the annual Christian music festival which attracts over 30,000 attendees to the Toowoomba region over the Easter weekend.

Despite Easterfest’s growing popularity and value to the local economy, little research has been conducted to profile the types of attendees, their motivations for attendance and preferred accommodation type.

Dr Tkaczynski’s study combines his passion for music and his research interest in marketing and consumer segmentation, particularly the use of the two-step market segmentation approach.

“Market segmentation allows organisations such as Easterfest to efficiently allocate scarce financial and human resources to target specific groups of people, and provide stakeholders with necessary return on investment,” Dr Tkaczynski said.

Utilising the two-step approach, Dr Tkaczynski first interviewed a range of Easterfest stakeholders to determine how they currently segment attendees to the festival.

Based on these findings, a questionnaire survey was developed and data was collected from over 1700 attendees, identifying four distinct attendee segments.

Dr Tkaczynski said the study has provided a rich description of the attendee segments, which can be targeted through appropriate marketing mediums such as brochures and websites.

He hopes the research will be of value to Christians, event academics and industry practitioners, and will also demonstrate the effectiveness of the two-step approach in profiling attendees at arts festivals and events.

“The specific findings outlined within this study will benefit Easterfest stakeholders, such as the festival organisation, sponsors and local government in future managerial and marketing activities,” he said.

Dr Tkaczynski joined the School of Tourism in 2009 and specialises in destination marketing, market segmentation of cultural festivals, event tourism, and arts and cultural marketing.

He has completed several projects relating to the marketing of events and tourism, and has also developed a new methodological process to segment tourists to coastal destinations.

In 2010, he completed an Australian tourism investment scoping study with Dr Sally Driml from the School of Tourism and Dr Jacqui Robinson from the School of Economics at The University of Queensland. The study highlighted the impediments to investment at Australian tourism destinations, and the results have recently been published by the Sustainable Tourism CRC and in conference and journal publications.

Dr Tkaczynski received his PhD in destination market segmentation from the University of Southern Queensland in 2009, and has published numerous research papers in journals including the Journal of Travel Research, Journal of Travel and Tourism Marketing and Tourism Management.

Prior to working as an academic, Dr Tkaczynski was employed in local government as a market analyst. In 2004, he completed a Bachelor of Business (Marketing) (Honours) at Queensland University of Technology.

His thesis topic was the development of ‘FESTPERF’, a service quality measurement scale for festivals. The results of this thesis have been published in the journal Event Management, and this model is also being tested at several arts festivals throughout south-east Queensland.

FEATURED RESEARCHERS

8 UNIVERSITY OF QUEENSLAND | School of Tourism

Dr Gabrielle Walters is focusing on the timely issue of disaster recovery marketing in light of the recent natural disasters in Victoria and Queensland.

As a former director on one of Victoria’s leading regional tourism boards, Destination Gippsland, Dr Walters played a major role in the development of the region’s research strategies.

She was involved in the recovery efforts of Victoria’s tourism industry following the 2009 Black Saturday Bushfires which resulted in the discovery of a number of knowledge gaps in this area.

Dr Walters’ current research project aims to determine the most effective way to communicate with the tourism market post disaster.

Her research suggests that it is often the perception of risk following a crisis or disaster that has the most impact on tourism, as potential consumers’ perceptions of safety lead to a decline in visitation.

This has consequences for both the affected destinations as well as those destinations that consumers perceive as being affected.

“The management of these perceptions represents one the biggest challenges for tourism destination marketers, and critical

to their success in doing so is an understanding of the intervening effect that disasters have on the tourist’s behaviour post disaster,” Dr Walters said.

The project explores the motivational drivers likely to influence the tourist’s decision to visit or not to visit a disaster affected destination, and also investigate the role that social media plays in the disaster recovery marketing process.

Dr Walters said the research has the potential to substantially change the way that tourism marketers develop recovery marketing activities by providing a greater understanding of the tourist’s response to such events, and also identifying how best to respond to the tourism market.

“As well as assisting with the development of efficient and effective marketing and communication strategies, which in turn leads to a more rapid disaster recovery, this knowledge will ensure a better return on investment for both government and non government funded recovery marketing activities.”

Dr Walters has completed and published a number of disaster recovery related research projects, the most recent involving an investigation into how the Australian tourism market responded to the 2011 Queensland Floods.

She also assessed the tourism market’s response to the 2009 Black Saturday Bushfires, aiming to better understand how a large scale disaster impacts upon tourist’s destination image and visitation intentions, and the role of the media in these deliberations.

Prior to joining The University of Queensland’s School of Tourism in 2011, Dr Walters held a position in the Department of Marketing, Monash University, Victoria, where she received a number of teaching excellence awards.

Dr Walters spent 16 years working in the tourism and hospitality industry, holding both management and frontline positions, before embarking on an academic career during which she completed a Bachelor of Business (Honours) in 2003 and a PhD in 2008 at Griffith University.

Her publication portfolio includes a number of marketing text books and articles in internationally acclaimed tourism research journals, including the Journal of Travel Research among others.

Dr Walters is currently a Lecturer at the School of Tourism.

Dr Tkaczynski is currently a Lecturer at the School of Tourism.

DR GABRIELLE WALTERS

“ It is often the perception of risk following a crisis or disaster that has the most impact on tourism, as potential consumers’ perceptions of safety lead to a decline in visitation.”

DR AARON TKACZYNSKI

“ Market segmentation allows organisations to efficiently allocate scarce financial and human resources to target specific groups of people.”

Research Profile 2010 / 2011 11

RESEARCH SHOWCASE

10 UNIVERSITY OF QUEENSLAND | School of Tourism

featured researchers

Dr Ian Patterson is an Associate Professor at the School of Tourism.

MEDICAL TOURISM MOTIVATIONS

ASSOCIATE PROFESSOR IAN PATTERSON

“ Linking leisure, tourism and event concepts together for the first time will have theory building consequences… this is an exciting new approach to researching the field of leisure, tourism and event management.”

Associate Professor Ian Patterson is taking his research to a new level examining the social worlds and social networks of amateurs, hobbyists and volunteers that participate in a range of leisure and sporting activities.

Working with Professor Donald Getz, Dr Patterson has been examining the relationship between social worlds and event tourism, focusing specifically on ‘social world theory’.

Their aim is to develop a framework for an assessment of the connection between participation in specific leisure pursuits and discretionary travel, especially in relation to event tourism.

“The idea is to compare various forms of serious leisure, namely amateur sports, arts, lifestyle pursuits and hobbies. We are using netnographic analysis to demonstrate the relevance of this approach, and substantial evidence has been found to support the notion of event-travel careers,” Dr Patterson said.

Already clear evidence has been found that these different leisure and sporting pursuits generate and sustain interest in travel, leading to hierarchies of participatory, celebratory and competitive events, and other experiences involving social world networking.

Dr Patterson said that social worlds also act to mediate the travel preferences and patterns of members in at least two major ways.

“Firstly, involved individuals can of course, elect to make their own travel plans, either to special-interest events or for other social world experiences. However, secondly many organisations seek to influence these decisions, and peer-to-peer networking also has an impact.”

Dr Patterson believes that understanding these processes will have profound marketing implications for the tourism and event industry, as well as academic value.

“This field of enquiry where we are linking leisure, tourism and event concepts together for the first time will have theory building consequences, as this is an exciting new approach to researching the field of leisure, tourism and event management” he said.

Since joining the School of Tourism, Dr Patterson has lectured at both undergraduate and postgraduate levels and supervised numerous PhD’s to completion.

He has researched extensively in the areas of leisure and health, with an emphasis on older adults, people with disabilities and young people at risk. He has also published two books in these fields, Growing Older: Tourism and Leisure Behaviour of Older Adults (2006), and Celebrating Inclusion and Diversity in Leisure (2001).

Recently, Dr Patterson has concentrated on researching healthy older people and in particular the social-psychological experiences

of older people who undertake physical activity and adventure tourism programs. He is also interested in researching the leisure needs of youth, especially looking at the concept of leisure boredom as it relates to alcohol and drug addiction.

Dr Patterson completed his PhD in 1991 at the Department of Leisure Studies and Services, University of Oregon, USA, examining the relationship between participation in leisure activities for older people, a stressful life event and levels of stress, morale, and self-esteem.

Prior to joining The University of Queensland in 2001, Dr Patterson was a Senior Lecturer in the School of Leisure Studies at Griffith University.

He has been an active committee member for many professional and community organisations over the last twenty years and has extensive knowledge of the recreation industry through his involvement with The Australian Council for Health, Physical Education and Recreation, where he has held senior management positions.

Dr Patterson was a board member of the Australia and New Zealand Association of Leisure Studies (ANZALS) between 2003 and 2010 and is currently an Editor of the journal Annals of Leisure Research.

Medical tourism has emerged from the rapid growth of what has become an industry, where people travel often long distances to overseas countries to obtain medical, dental and surgical care while simultaneously being holidaymakers, in a more conventional sense.

It has grown dramatically in recent years primarily because of the high costs of treatment in first world countries, long waiting lists (for what is not always seen institutionally as priority surgery), the relative affordability of international air travel and favourable economic exchange rates, and the ageing of the often affluent post-war baby-boom generation.

Project Title

Investigation of the strategic development of health/medical tourism in Australia in comparison with that of Japan and Thailand

Investigators

Chief Investigator: Dr Timothy J. Lee, UQ School of Tourism

Project aims

The study aims to a) categorise the theoretic basis of medical tourism, b) investigate the current situation of medical tourism in Japan, Thailand and Australia, and c) recommend future development strategies for effective operation and marketing of medical tourism of Australia. In order to achieve these: first, the definitions and typologies on both the concept of medical tourism and health-related tourism will be examined, and the various categorisations discussed. Second, the history, background, uniqueness, advantages, issues and trends of medical tourism of Japan and Thailand will be investigated. Third, perception, potential, strength, weakness, opportunities and trends of Australian medical/health tourism will be examined.

Method

The researcher plans to conduct two types of field surveys at hospitals, resorts, tourist attractions, and tourist information centres in three countries: Thailand, Japan and Australia.

Stage 1: A pilot study will be conducted in the Southeast Queensland region with 20 to 30 respondents for a questionnaire survey and with 3 to 5 focus groups for interviews to ensure the questions are designed with the most suitable and effective materials.

Stage 2: The 200 questionnaires will be administered to tourists in each country.

Stage 3: Interviews will be conducted in each country with relevant organisations (package tour company, public sector, hospital, tourist information centre, resort, medical tourism association, health-related festival organiser, aviation company, travel agency, accommodation sector, and duty-free shops for tourists). The interviews will discover the management and marketing strategies, market trends, consumer preferences, cooperative activities among the stakeholders, the industry system, general problems, government support, and future prospects for medical/health tourism in each country.

Results and benefits to industry

After collecting data from the three countries, the researcher plans to develop suggestions for tourism practitioners in Australia on ways to focus their marketing strategies on those who have medical/health interests. This innovative study will provide comprehensive knowledge with statistical and explanatory data which advances knowledge in this area by establishing a theoretic basis for medical tourism and identifying the current situation and issues of concern.


research showcase

THE GEN Y MANAGEMENT CHALLENGE

BUILDING THE ANZAC SPIRIT

On 25 April 2015, Australia and New Zealand will commemorate the 100th anniversary of the landing at Gallipoli, an event that has become integral to the way Australians think about themselves and their country.

It is expected that up to 50,000 people will travel to Anzac Cove in Turkey to participate in the 2015 commemorations, and many more will visit War Memorials throughout Australia and New Zealand. Tourism organisations not only provide physical access to the most important battlefield sites and memorials, but also influence visitor meaning-making through information and interpretive materials. This project will enable museums and tour organisers to more effectively meet the needs of these visitors.

Project title

Building the ANZAC Spirit: Exploring the contribution of museum and battlefield visitor experiences to the development of Australian national identity

Investigators

Chief Investigator: Dr Jan Packer, UQ School of Tourism

Collaborators: Professor Roy Ballantyne, UQ School of Tourism and Professor David Uzzell, University of Surrey

Research Officers: Mr Nigel Bond and Alison Moore, UQ School of Tourism

Project aims

This project will explore the meanings of the ANZAC tradition for Australians today, and the role of battlefield and museum visitor experiences in enhancing these meanings and contributing to a sense of national identity. It will identify those aspects of the visitor experience that have the greatest impact on visitors’ understanding, values and identity.

Method

The research has adopted a mixed method exploratory design and will be conducted in two stages.

In Stage 1, focus group interviews are being used to explore the range of values that people associate with the ANZAC tradition.

In Stage 2, visitor research will be conducted at the Australian War Memorial in Canberra investigating how visitors’ motivations and predispositions influence the way they experience the site, and the benefits or outcomes they gain from their visit. It will explore a range of outcomes in relation to visitors’ understandings, attitudes, values and sense of national identity.

The research will compare the responses of Australian-born citizens, new Australians and non-Australians. At a later stage, the research will be extended to similarly investigate the impacts of a visit to a battlefield site.


This project is designed as a pilot study to support an application for ARC funding. It will, however, provide valuable information for museums and battlefield tourism organisations, and will assist them to more effectively interpret the ANZAC events and meet their visitors’ needs.

The research will produce a better understanding of the values and attitudes surrounding the ANZAC tradition, from multiple perspectives. It will provide a measure of the impact of a visit to the Australian War Memorial on visitors’ understandings, attitudes and values in relation to the ANZAC tradition. By identifying the triggers that lead to positive visitor outcomes, it will inform the design of powerful and effective interpretive experiences that have the capacity to challenge and enhance visitor meaning-making.

The research findings will thus contribute to ensuring that the meaning and values associated with this significant event are appropriately communicated to young Australians, new Australians, and non-Australians.

This industry funded project is based on a close working partnership between the School of Tourism and the Hospitality Training Association (HTA).

The stimulus for the research was a common industry ‘problem’: the challenges of managing, and the need to gain a better understanding of, the ‘Generation Y’ (Gen Y) hospitality employee. Consequently, HTA funded a research team at the School of Tourism to investigate this issue with a view to providing practical recommendations to hospitality owners and managers with regard to the effective management of this generational cohort.

Project title

Generation Y as hospitality industry employees: An examination of work differences

Investigators

Chief Investigator: Dr David Solnet, UQ School of Tourism

Research Officer: Ms Anna Hood, UQ School of Tourism

Project aims

The major aims of this project were to review and distil the current literature about employee work attitudes and Gen Y; identify relevant (practical and academic) areas for research; examine a range of work-related attitudinal and behavioural constructs comparing Gen Y to other generational groupings; develop practical solutions and approaches for hospitality owners and managers; and disseminate the findings and recommendations to industry practitioners in an accessible format.

Method

The research design for this project included:

a comprehensive review of all the relevant past research undertaken regarding generational differences in workforce attitudes;

focus groups with hospitality owners, managers and employees of different generations to flesh out the key issues;

the selection of key employee criteria most valuable in terms of understanding differences across generational groups;

the creation of a questionnaire designed to capture actual employee attitudes;

the collection of data across different sectors of the hospitality industry in Queensland;

a comprehensive and statistically robust analysis of the data (including tests of differences, relationships, and structural equation modelling); and

the interpretation of findings and suggestion of implications for future research and practice.


The research revealed significant differences in the attitudes of different generations of employees. Gen Y employees have lower, less positive, attitudes for almost all of the constructs that a hospitality organisation would want to maximise in its staff. These attitudes include such things as job satisfaction, employee engagement and organisational commitment.

At the same time, Gen Y employees score higher on those attitudes and behaviours that a hospitality organisation would prefer to minimise in its staff, such as intentions to quit and ‘job hopping’ tendencies. These findings are of concern to industry practitioners especially given the traditional reliance on younger workers to deliver the customer experience.

Interpretation and integration of the findings from all stages of the research project (literature review, focus groups and survey) enabled the research team to produce a series of practical suggestions regarding effective human resource practices that account for generational differences in employee attitudes.

The suggestions were ultimately distilled into a series of ten recommendations which were published in an industry report and disseminated by the research team through a range of channels, including an industry breakfast forum, various speaking engagements and peak body websites.


research showcase

WORLD EXPO EXPERIENCES

CREATING SMART TRAVELLERS

Despite significant investment in campaigns such as the Smartraveller and the Travel Doctor, outbound Australian travellers remain insufficiently motivated to change their perceptions and behaviours regarding travel associated risks.

Both academic research and industry reports suggest that tourists are at high risk to a range of health and safety hazards due to lack of destination familiarity or exercise of caution. It is estimated that around 50% of Australian travellers will report some kind of illness or injury when travelling overseas. The challenge facing the Australian government and tourism industry is how to translate awareness of travel health and safety issues into preventive actions.

Project title

Health and Safety Perceptions, Attitudes and Behaviour of Australian Outbound Travellers

Investigators

Chief Investigators: Associate Professor Brent Ritchie and Dr P. Monica Chien, UQ School of Tourism; and Dr Bernadette Watson, UQ School of Psychology

Project aims

Current campaigns have not been able to influence travellers’ risk perceptions and health and safety practices. This research aims to examine the relationship between travellers’ risk perceptions, elements of travel health and safety communications, and travellers’ cognitive responses and behavioural intentions. The planned studies will (1) identify the high risk Australian traveller segments, (2) examine how different segments respond to educational campaigns, and (3) understand the barriers for travellers to seek pre-travel advice.

Method

The proposed research plans to take a systematic approach to investigate how risk perceptions are conceived in the travel health and safety context and the downstream consequences on communication efficacy.

Study 1 will identify the high risk traveller segments in Australia on the basis of self-perceptions of risk. A self-administered survey method will be adopted to understand factors contributing to risk perceptions.

Study 2 will explore the barriers for travellers to seek pre-travel health and safety advice, using semi-structured personal interviews.

Study 3 will examine how different traveller segments respond to campaign elements. It will employ a laboratory experiment with factorial design to test the research hypotheses.


The project outcomes will have implications on the general welfare of Australian travellers, through a better understanding of travellers’ risk perceptions and their responses to travel health and safety messages. Findings from this research will be of practical importance in that they will inform both government and industry groups on the content of social marketing campaigns and education materials, the means of delivery, and conduits for information. Specifically, policymakers and social marketers should find the study valuable in identifying high risk traveller segments and considering the effective development of travel health and safety communications.

The research will also help identify the barriers for taking preventive measures amongst outbound travellers. The results will offer useful guidelines in the strategic design of educational campaigns and assessment of communication efficacy, which will ultimately help partner organisations to deliver relevant messages and encourage outbound travellers to take up health and safety preventive measures (such as taking out travel insurance, seeking travel health advice, viewing the Smartraveller website).

The provision of relevant and accessible information will help Australians assess travel associated risks and understand the implications of their actions. Other implications include the reduction of burden on public services and enhancement of the nation’s tourism management.

The issue of visitor engagement is becoming an increasingly critical consideration for the festivals and events sector. This is because, not only is it quite specialised, but also the type of experience sought and the motives and needs that drive tourist involvement are very much related to other areas of tourism activity.

Yet despite this fact, most of the research undertaken to date has focused on service delivery when much greater attention should, in fact, be on the management of the visitor experience itself.

Project title

Staging memorable events: An examination of the service and experience factors for visitors at the 2010 Shanghai World Expo

Investigators

Chief Investigator: Dr Shane Pegg, UQ School of Tourism

Co-Investigators: Associate Professor Ian Patterson and Dr Peiyi Ding, UQ School of Tourism; Dr Xinliang Ye, Shanghai University of Engineering Science; and Professor David Compton, Indiana University

Project aims

This study sought to assess whether the offerings at the 2010 Shanghai World Expo provided visitors with an indelible and enriching experience. While much effort goes into the design and layout of such mega-events, often the visitor is exposed to a range of tangible and intangible experience factors which may, in some manner or other, influence their assessment of the visit. For example, apart from a consideration of service quality standards, there is increasingly a need in today’s consumer driven experience economy to also consider the personal context of the individual which may serve to heavily affect the perceived quality of the overall experience.

Method

A visitor survey was conducted on site at the World Expo in two phases in 2010. The first data collection occurred in July, with the second undertaken later in October, prior to the Expo’s closure. A total of 1060 usable surveys were collected, with 982 domestic visitors and 168 international English speaking visitors participating in the study. In addition, 44 face-to-face interviews were conducted with Expo visitors in relation to the study objectives.


An analysis of the data collected revealed that visitor motivations and experience factors had a significant effect on the overall perception of the visitor experience. Moreover, results revealed that there were significant differences found between different age groupings with respect to the views held about their Expo visit. Study results thus provide support for the notion that experience factors, visitor motivations, and service factors each serve to impact on the overall quality of the experience for visitors to a large international event, such as a World Expo.

While the study offers further insight into the inherent multidimensionality of the event experience, the results also provide strong support for the argument that the quality of a particular experience may differ markedly based on the effects and interactions between a variety of personal characteristics inherent to the individual. As such, the findings provide support for the argument that event organisers need pay greater attention to the design of ‘engaging experiences’ for event attendees. This is something that to date has not been well demonstrated by many operators in the festival and events sector, where much of the focus has remained on the event and the setting, rather than on catering for people’s needs and level of interaction.


Dr Shane Pegg Associate Editor, Annual

in Therapeutic Recreation

Associate Professor Brent Ritchie Co-editor, Journal of Hospitality

and Tourism Management Editorial Board, International

Journal of Event and Festival Management.

Editorial Board, Tourism Recreation Research

Editorial Board, Tourism and Hospitality Research

Editorial Board, Journal of Sport and Tourism

Associate Professor Noel Scott Editorial Board, Current Issues

in Tourism Editorial Board, Service Industries

Journal

Dr David Solnet Editorial Board, Journal of

Hospitality and Tourism Education Editorial Board, Managing Service

Quality

EDITORSHIPS AND EDITORIAL BOARDSDr Charles Arcodia

Editor, International Journal of Event Management Research

Editorial Board, Journal of Convention Management and Event Tourism

Editorial Advisory Board, Journal of Hospitality, Leisure, Tourism & Sport Education

Professor Roy Ballantyne Editorial Board, Visitor Studies

Dr Peiyi Ding Editorial Board, Journal of Tourism

Sciences

Professor Donald Getz Co-Founding Editor, Event

Management Editorial Board, Journal of Travel

Research

Dr Timothy Lee Editorial Board, Tourism

Management Editorial Board, Tourism Analysis Editorial Board, Korean Journal

of Hotel Administration Research Note Editor, Journal

of Hospitality Marketing and Management

Dr Jan Packer Editor, Visitor Studies

Associate Professor Ian Patterson Editor, Annals of Leisure Research

VISITING FELLOWS

2010

Professor John Falk And Professor Lynn DierkingDepartment of Science & Mathematics Education, College of Science Oregon State University, USA

Research interests: The study of learning in free-choice learning settings, the role of situated-identity in tourism and leisure decision-making and learning; long-term impacts of free-choice educational institutions on individuals, families and communities; the role of socio-cultural factors in free-choice learning; and engaging under-served communities in free-choice learning.

2010/11

Professor Masahiro YabutaFaculty of Economics Chuo University, Japan

Research interests: Ecotourism and regional development from the perspectives of public policy; eco-tourist behaviour as a green consumer; regional development and management of Common Pool Resources; and tourism network analysis.

Ms Xueling MiaoFaculty of English Language and Culture Guangdong University of Foreign Studies, People’s Republic of China

Research interests: Tourist behaviour.

2011

Professor Conrad LashleyGastronomica, Hospitality, Leisure and Tourism Management Oxford Brookes University, United Kingdom

Research interests: Frontline service performance, empowerment, impacts of training on business performance, the study of hospitality and hospitableness.

Professor Thomas BaumDepartment of Human Resource Management University of Strathclyde, United Kingdom

Research interests: People, employment and skills in hospitality and tourism; the impact of socio-economic, cultural and industry/institutional factors on work in the low skills economy.

Professor Nina PrebensenInstitute of Marketing and Social Sciences University of Tromsø, Norway

Research interests: Tourist experiences; tourism marketing and product development.

W JAMES WHYTE RESEARCH FELLOWS

ENGAGEMENT AND RECOGNITION

Dr Pierre Benckendorff Best Paper Award, Global Sustainable

Tourism Conference (South Africa), 2010 Best Paper Award, Council of

Australian Tourism and Hospitality Educators Conference, 2011

Mr Nigel Bond Best Paper Award, International

Conference On Tourism (Greece), 2011

Dr Monica Chien American Academy of Advertising

(AAA) Research Fellowship Award, 2011

Dr Shane Pegg Outstanding Professional of the

Year Award, American Therapeutic Recreation Association, 2010

Dr Lisa Ruhanen Oxford Brookes University

International Visiting Fellow Scheme (United Kingdom), 2011

Highly Commended Award Winner, Literati Network Awards for Excellence, 2011

Council for Australian University Tourism and Hospitality Educators College of Fellows Award for Contribution to Education, 2010

Associate Professor Noel Scott Commendation as Research Higher

Degree Early Career Advisor, 2010 Best Paper Award CAUTHE (Council

for Australian University Tourism and Hospitality Education) Conference, 2010

Appointed a Member of International Panel of Experts in Tourism—Shanghai Municipal Government (China), 2009–2011

AWARDS AND HONOURS


Scholarship winner Ms Kuan-Huei Lee will be the first to undertake a cross-cultural examination of the vacation destination preferences of Slow Food tourists.

The pioneer study was inspired by Ms Lee’s interest in food tourism, stemming from her three-generation family run restaurants in Taiwan and Argentina and teaching experience at the Taiwan Tourism and Hospitality College.

After arriving in Australia in 2010 on Prime Minister’s Australia Asia Endeavour Award, a prestigious scholarship presented to just ten of the top incoming PhD recipients of the Endeavour Postgraduate Awards, Ms Lee commenced her PhD under the supervision of Dr Charles Arcodia and Dr Timothy Lee.

Ms Lee believes food tourism is an emerging sector that needs further exploitation and understanding, and knowing more about the niche group of food tourists will help destination marketing organisations in the design of their promotional plan.

Data collection will take place in Italy, Argentina, Taiwan and Australia, and will delve into lifestyle and involvement perspectives of Slow Food members and the influence this has on their vacation travel preference.

RESEARCH HIGHER DEGREE STUDENTS

PhD student Ms Romina Sharifpour hopes to alter common misconceptions with her thesis on risk perception and travel intention of Australian tourists to the Middle East.

An extensive background in marketing teamed with her interest in tourism and upbringing in Iran motivated Ms Sharifpour to explore this research topic on one of the World Tourism Organization’s predicted fastest-growing and at the same time least developed tourism region.

“According to previous research, the Middle East is perceived to be the most risky region due to being culturally dissimilar, lower level of economic development and areas where war and political instability are present,” she said.

Her research aims to identify the perceived risk factors of Australians towards travelling to Middle Eastern destinations, particularly the United Arab Emirates, Jordan and Oman.

“This project will investigate the effects of tourists’ prior knowledge on risk perceptions and their subsequent decision behaviour, particularly to the regions perceived to be risky.

MS ROMINA SHARIFPOURMS KUAN-HUEI LEE

“ Knowing more about the niche group of food tourists will help destination marketing organisations in the design of their promotional plan.”

“ This research aims to identify the perceived risk factors of Australians towards travelling to Middle Eastern destinations, particularly the United Arab Emirates, Jordan and Oman.”

The different cultural backgrounds of Slow Food members will also be observed, and Ms Lee hopes that the research outcomes will add value to cross-cultural studies in tourism.

“This research can produce a valuable outcome in evaluating the impact of cultural differences on the food-related lifestyles of Slow Food members around the world that ultimately influence the vacation destination selection.

“The study will also provide future marketing strategies to promote food destinations and attract food related tourists,” Ms Lee said.

As well as being fluent in four languages including Spanish and Taiwanese, Ms Lee brings with her a wealth of teaching experience in the Hospitality and Events fields.

She completed a Bachelor of Business Administration in Argentina and an MBA degree at the University of Illinois in the USA prior to commencing her PhD with The University of Queensland’s School of Tourism. Ms Lee plans to complete her PhD in 2013.

“Choosing a destination often involves dealing with various types of perceived risk and perceptions or images of a particular destination have a significant influence on the success of a destination marketing efforts.

“The findings of this study will allow the marketers and practitioners to develop a positive destination image and give the necessary insights in how to discounter those risks and target more tourists from countries such as Australia, with a large potential,” Ms Sharifpour said.

Ms Sharifpour has an extensive background in marketing and has worked as a research assistant. She completed a Bachelor of Marketing with Multimedia at Multimedia University (MMU) in Malaysia, graduating with First Class Honours, before commencing her PhD at Monash University in 2009.

After transferring to The University of Queensland in 2011, Ms Sharifpour is now completing her PhD under the supervision of the School of Tourism’s Dr Gabrielle Walters and Associate Professor Brent Ritchie.


research higher degree students

Ms In-Sun Lee will be the first to explore the role of multicultural festivals as an instrument to successfully developing multiculturalism in South Korea.

In the past five years South Korea has experienced a shift in society from ethnically homogeneous to multicultural, resulting from a significant increase in foreign workers and marriage migrants.

One policy strategy being used to address this shift in society and combat negative perceptions of migrants is the use of multicultural festivals; however research on whether this is a successful strategy, and if so how it works, is limited.

Ms Lee’s thesis will address this gap in research by identifying the experience that visitors have at a multicultural festival, specifically the differences in potential benefits gained by the ethnic minority and the dominant population.

“If newly emerging multicultural societies are to truly embrace multicultural festivals as a policy strategy promoting social harmony, then they must consider what experiences and benefits visitors gain from visiting multicultural festivals, and how these experiences and benefits contribute to building better multiculturalism,” Ms Lee said.

Dr Richard Robinson’s previous career as a chef provided a firsthand insight into the issues of high labour turnover and job dissatisfaction for chefs, and revealed a potential link to restrictions on creative license.

While past literature has focused on the perceived poor working conditions as a primary catalyst for turnover and attrition, Dr Robinson argued that the intrinsic job reward of creativity may also explain the turnover behaviours of chefs.

Additionally, his thesis examined the research problem from an occupational perspective, rather than an organisational perspective as found in much human resource management literature.

“While cookery is traditionally perceived as a creative occupation various industry practices such as standardisation, cost control and the introduction of technologies, can undermine the creative ambitions of chefs.”

“Their roles, in many sectors, have become structured and systematic, closer representing assembly lines rather than a collective of skilled craftsmen with flexibility to create, innovate and interpret dishes.”

MS IN-SUN LEE

“ To truly embrace multicultural festivals as a policy strategy promoting social harmony, we must consider what experiences and benefits visitors gain from visiting multicultural festivals.”

DR RICHARD ROBINSON

“ Various industry practices such as standardisation, cost control and the introduction of technologies can undermine the creative ambitions of chefs.”

Mixed method research including in-depth interviews, questionnaires and semi-structured interviews were conducted at a number of multicultural festivals in South Korea to discover visitor perceptions of the benefits of attendance.

Ms Lee hopes her research will influence policy on the conduct of multicultural festivals and aid in the creation of festivals that positively influence attitudes towards multiculturalism.

After being awarded a Bachelor of Business (Hospitality Management/Event Management) from Victoria University in 2006, Ms Lee completed a Master of Business (Advanced) in International Event Management at the UQ School of Tourism in 2008.

Ms Lee is currently employed as a research assistant at the School of Tourism and has co-published several journal articles and book chapters with her PhD supervisors, Dr Charles Arcodia and Dr Timothy Lee.

“Chefs become bored quickly if their creative energies are not utilised— they can also move from employer to employer in rapid succession.”

“I think if employers and managers of chefs can balance the cost management imperatives of the business with introducing mechanisms by which their chefs can be stimulated during their daily routines, allowing them to apply and innovate with their skill sets, then the boredom issues that revealed in my study could be allayed” Dr Robinson said.

Dr Robinson plans to disseminate his research findings to broader industry audiences with the goal of improving the quality of occupational experiences for chefs and increasing retention rates.

After nearly twenty years in the hospitality industry, Dr Robinson turned to academia and commenced his PhD at The University of Queensland.

His thesis entitled Creativity as an Alternative Explicator of the Mobility of Chefs was completed in 2011 and he is currently a Lecturer in Hospitality Management and the Industry Partnerships Advisor at the UQ School of Tourism.



Name Thesis title Advisors Status

Nawal Abdullah Stakeholder identified benefits and costs of a mega-event and support for collaborative planning: The case of the Monsoon Cup International Regatta, Malaysia

Associate Professor Ian Patterson

Dr Shane Pegg

PhD student

Rosemary Adsett The Motivations, Experiences and Expectations of Visitors’ Attending the Tamworth Country Music Festival


Dr Shane Pegg

PhD student

Hamed Al Muhrzi Evaluating cultural heritage tourism management approaches from international prospective with a view of recommending the best practice approach to Sultanate of Oman

Professor Roy Ballantyne

Dr Karen Hughes

PhD student

Marisol Vazquez Alonso Discovering the event attendee profile: A sustainable tourism approach

Dr Timothy Lee

Dr Aaron Tkaczynski

PhD student

Nigel Bond Using a benefits-based management approach to understand the experiences of pilgrims and other tourists at religious heritage sites

Dr Jan Packer


Dr Sylvie Shaw

PhD student

Julia I Chen Giant Panda Tourism Experiences and Chinese Visitors’ Environmental Learning: Implications for Interpretation

Dr Jan Packer


PhD student

Kai-Yun (Kevin) Cheng Towards a collective knowledge-based tourism disaster management framework: barriers and enablers in the process of knowledge acquisition, implementation and dissemination

Associate Professor Brent Ritchie

Dr Lisa Ruhanen

MPhil student

I-Ling (Lynn) Chen Destination Branding: Authenticity and Creativity

Associate Professor Noel Scott

PhD student

Marcus Curcija Cultural tourism and community-based tourism initiatives

Dr Noreen Breakey

Dr Sally Driml

PhD student

Maya Damayanti Coopetition: Competition and Cooperation Behaviours of Informal Tourism Economy


Dr Lisa Ruhanen

PhD student

Chantal Dickson Establishing international benchmarks for sustainable policies & practices in Event Management

Dr Charles Arcodia

Dr Shane Pegg

PhD student

Regan Forrest Design factors in the museum visitor experience

Dr Jan Packer


PhD student

Lihua (Grace) Gao Customer value of a designed experience: Attributes of memorable tourist experiences in Suzhou, China


Dr Peiyi Ding

PhD student


Edmund Goh Understanding Visitors’ Non-Compliant Behaviour in national parks—A Focus on Blue Mountains National Park


Dr Jan Packer

PhD student

David Gration Emotion and place: understanding why consumers return to hallmark tourism events

Dr Charles Arcodia

Dr Robyn Stokes

Dr Maria Raciti

PhD student

Anna Hood The “Why” of HR Practices: Employee attributions regarding HR practices and resulting effects on service climate and employee attitudes

Dr David Solnet

Dr Jan Packer

Dr Neil Paulsen

PhD student

Fu-Chieh (Jay) Hsu Strategic marketing management for the food tourism industry


Dr Richard Robinson

PhD student

Wei-Lin (Maggie) Hsu Gastronomy tourism: the process of becoming a gastronome tourist prototype


Dr Richard Robinson

PhD student

Shan (Jaki) Jiang Travel Motivation of Chinese Outbound Leisure Travellers: A Means-End Approach

Dr Peiyi Ding


PhD student

In-Sun (Sunny) Lee The role of multicultural festivals in a society in transition: from being ethnically homogeneous to becoming multicultural

Dr Charles Arcodia

Dr Timothy Lee

PhD student

Kuan-Huei Lee International Slow Food members vacation destination preference

Dr Charles Arcodia

Dr Timothy Lee

PhD student

Sari Lenggogeni Traveller Behaviour in Tourism Crises: The Role of Risk Perception, Segmentation and Intention to Travel on Natural Disaster Case

Dr Lee Slaughter


PhD student

Sichao (Lisa) Li How sport presentations enhance sport marketing through cultural programs: Lessons from the 2008 Beijing Olympic Games


Dr Shane Pegg

MPhil Student

Jianyu (Jenny) Ma Tourists’ Experience in Urban Coastal Zone (Case Study—Shanghai, PR China)


Dr Peiyi Ding

PhD student

Judy Mann The role of socio-cultural factors in visitor environmental learning in a free choice learning facility


Dr Jan Packer

PhD student

RESEARCH HIGHER DEGREE STUDENTS



Char-Lee McLennan The Tourism Transformation Process: An inquiry into the three main process phases

Dr Lisa Ruhanen


Dr Tien Pham

PhD student

Xiang Ying Mei The role of the national government in facilitating innovation within the tourism industry: A case from Norway

Dr Charles Arcodia

Dr Lisa Ruhanen

PhD student

Hayato Nagai Tourists’ perceived risk toward international travel: A generational approach to understanding Generation Y tourists’ perceived risk and comparison to the older generations

Dr Pierre Benckendorff

Dr Aaron Tkaczynski

PhD student

Hamidreza Rastegar Investigating how tourism development influences local people’s attitudes towards the environment

Dr Sally Driml

Dr Noreen Breakey

PhD student

Mona (Romina) Sharifpour

Risk perception, tourist knowledge and travel intentions: The case of Australian travellers and the Middle East

Dr Gabrielle Walters


PhD student

Trishah Rillorta-Goloran Learning from Practice: Governance and Ecotourism in the Philippines

Dr Bob Beeton


PhD student

Paul Singh Exploration of the role of individuals in the knowledge absorptive capacity of New Zealand’s Regional Tourism Organisations


Dr Lisa Ruhanen

PhD student

Chawannuch (Terri) Uthayan

Potential Tourists’ Purchase Decision-Making through Medical Tourism Destination: A Case Study of Thailand

Dr Pierre Benckendorff

Dr Aaron Tkaczynski

PhD student

Wan Rabiah Wan Omar A Social Ecological Approach: An Investigation to Promote Increased Walking Behaviour in Kuala Lumpur


Dr Shane Pegg

PhD student

Jie Wang Planning for the inevitable: an examination of the strategic crisis planning in the Australian accommodation industry


Dr Peiyi Ding

Dr Andrew Griffiths

PhD student

Yulia Widyaningsih Authentic sacredness: The sustainability of religious sites

Associate Professor Stephen Craig-Smith


PhD student

Sutthanuch (Nune) Wiriyapinit

Cultural Sustainability of Community based Tourism: The case study of Amphawa District, Thailand

Dr Lisa Ruhanen

Dr Noreen Breakey

PhD student

Xu Ping Understanding the needs and interests of Chinese zoo visitors in relation to conservation education

Dr Jan Packer


Dr Peiyi Ding

MPhil student


Hui-Ping (Eva) Cheng Serious leisure, leisure satisfaction and gardening by older adults


Dr Shane Pegg

Dr Jan Packer

Completed PhD 2010

Marilyn (Jan) Lewis An examination of the factors that encourage long term participation in the extreme sport of motorcycle road racing


Dr Shane Pegg

Completed PhD 2011

Richard Robinson Creativity as an Alternative Explicator of the Mobility of Chefs

Dr David Solnet

Dr Noreen Breakey


Completed PhD 2011

Zhou (Vicky) Wang Antecedents of Trust and Collaboration within the Context of Cultural Route Tourism


Dr Peiyi Ding

Completed PhD 2011

COMPLETED AWARDS



Ahmad, R., Solnet, D., & Scott, N. (2010). Human resource practices system differentiation: A hotel industry study. Journal of Hospitality and Tourism Management, 17 (1), 84–94.

#Ahn, T.H., & Lee, T.J. (in press). Service quality in the airline industry: Comparison between traditional and low-cost airlines. Tourism Analysis.

Ashton, A. S., Scott, N., Solnet, D., & Breakey, N. (2010). Hotel restaurant dining: The relationship between perceived value and intention to purchase. Tourism and Hospitality Research: the Surrey quarterly review, 10 (3), 206–218.

Scott, N., Ashton, A., Ding, P. & Xu, H. (2011). Tourism branding and nation building in China. International Journal of Culture, Tourism and Hospitality Research, 5(3), 227–234.

Ashton, A., & Scott, N. (in press) Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase. Journal of Vacation Marketing.

*Baggio, R., Scott, N., & Cooper, C. (2010). Improving tourism destination governance: A complexity science approach. Tourism Review, 65 (4), 51–60.

Ballantyne, R., Anderson, D. & Packer, J. (2010). Exploring the impact of integrated fieldwork, reflective and metacognitive experiences on student environmental learning outcomes. Australian Journal of Environmental Education, 26, 47–64.

#Ballantyne, R., & Packer, J. (2011). Using tourism free-choice learning experiences to promote environmentally sustainable behaviour: The role of post-visit ‘action resources’. Environmental Education Research, 17 (2), 201–215.

*Ballantyne, R., Packer, J. & Falk, J.H. (2011). Visitors’ learning for environmental sustainability: Testing short- and long-term impacts of wildlife tourism experiences using structural equation modelling. Tourism Management, 32 (6), 1243–1252.

*Ballantyne, R., Packer, J., & Sutherland, L.A. (2011). Visitors’ memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Tourism Management, 32 (4), 770–779.

*Ballantyne, R., & Uzzell, D. (2011). Looking back and looking forward: The rise of the visitor-centered museum. Curator: The Museum Journal, 54 (1), 85–92.

Bendle, L.J., & Patterson, I. (2010). The centrality of service organizations and their leisure networks. Service Industries Journal, 30 (10), 1607–1619.

Byun, W.H., Lee, T.J., & Han, H.J. (2010). The feasibility for a whale-watching tourism development in the East Sea of Korea: An application of the fuzzy theory. Journal of Tourism Sciences, 34 (1), 255–276.

Cheng, H.P., Patterson, I., Packer, J., & Pegg, S. (2010). Identifying the satisfactions derived from leisure gardening by older adults. Annals of Leisure Research, 13 (3), 395–419.

#Chien, P.M., Cornwell, T.B., & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142–149.

#Chien, P.M., Cornwell, T.B., & Pappu, R. (in press). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research.

*Choi, A.S., Ritchie, B.W., Papandrea, F., & Bennett, J. (2010). Economic valuation of cultural heritage sites: A choice modeling approach. Tourism Management, 31 (2), 213–220.

Dai, X., Xu, H., Ding, P., Laws, E. & Scott, N. (in press) Innovation—Dali. Journal of Tourism Research.

#Darcy, S., Cameron, B., & Pegg, S. (2010). Accessible tourism and sustainability: A discussion and case study. Journal of Sustainable Tourism, 18 (4), 515–537.

#Darcy, S., & Pegg, S. (2011). Towards strategic intent: Perceptions of disability service provision amongst hotel accommodation managers. International Journal of Hospitality Management, 30 (2), 468–476.

Dickson, C. (2010). The Scholar Athlete Games: Experiencing sport, culture and art. International Journal of Event Management Research, 5 (1), 62–71.

#Dickson, C., & Arcodia, C. (2010). Promoting sustainable event practice: The role of professional associations. International Journal of Hospitality Management, 29 (2), 236–244.

#Driml, S., Brown, R., Ballantyne, R., Pegg, S., and Scott, N., (in press) A method for estimating the state-wide economic significance of national park tourism: the case of Queensland, Tourism Analysis, 16.

Flecha, A.C., Lott, W., Lee, T.J., Moital, M., & Edwards, J. (2010). Sustainability of events in urban historic centers: The case of Ouro Preto, Brazil. Tourism and Hospitality Planning and Development, 7 (2), 131–143.

#Getz, D., & Andersson, T. (2010). Festival stakeholders: Exploring relationships and dependency through a four-country comparison. Journal of Hospitality and Tourism Research, 34 (4), 531–556.

Goh, E., & Ritchie, B.W. (2011). Using the theory of planned behavior to understand student attitudes and constraints toward attending field trips. Journal of Teaching in Travel and Tourism, 2, 179–194.

Huang, Y., Scott, N., Ding, P., & Cheng, D. (in press). Impression of Liusanjie: Effect of mood on experience and satisfaction. International Journal of Tourism Research.

#Hughes, K. (2011). Designing post-visit action resources for families visiting wildlife tourism sites. Visitor Studies, 14 (1), 66–83.

#Hughes, K., Packer, J., & Ballantyne, R., (2011). Using post-visit action resources to support family conservation learning following a wildlife tourism experience. Environmental Education Research, 17 (3), 307–328.

*Kang, E.J., Scott, N., Lee, T.J., & Ballantyne, R. (in press). Benefits from visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea. Tourism Management.

#Kim, J.H. & Ritchie, B.W. (in press). Motivation based typology: An empirical study of golf tourists. Journal of Hospitality and Tourism Research.

#Kralj, A., & Solnet, D. (2010). Service climate and customer satisfaction in a casino hotel: An exploratory case study. International Journal of Hospitality Management, 29 (4), 711–719.

Lee, I., & Arcodia, C. (2011). The role of regional food festivals for destination branding. International Journal of Tourism Research, 13 (4), 355–367.

*Lee, I., Arcodia, C., & Lee, T.J. (in press). Benefits of visiting a multicultural festival: The case of South Korea. Tourism Management.

Lee, I., Arcodia, C., & Lee, T.J. (in press). Key characteristics of multicultural festivals: A critical review of the literature. Event Management.

Lee, I., Arcodia, C., & Lee, T.J. (in press). Multicultural festivals: A niche tourism product in South Korea. Tourism Review.

*Lee, T.J, Riley, M., & Hampton, M.P. (2010). Conflict and progress: Tourism development in Korea. Annals of Tourism Research, 37 (2), 355–376.

Lee, T.J. (2011). Research note: The economic impact of opening a gaming venue in Australia. Tourism Economics, 17 (2), 457–464.

*Lee, T.J. (2011). Role of hotel design in enhancing destination branding. Annals of Tourism Research, 38 (2), 708–711.

#Lee, T.J. (in press). Casino security risks and outsourcing criteria. Tourism Analysis.

Lee, T.J., Ahn, T.H., & Kang, P.S. (in press). Factors influencing on-line flight ticket purchasing. Tourism Economics.

Lee, T.J., Cho, H., & Ahn, T.H. (in press). Senior citizen satisfaction with restaurant service quality. Journal of Hospitality Marketing & Management.

#Lee, T.J., & Chun, Y. (in press). Casino development and visitor satisfaction: A case of Korea. Tourism Analysis.

Lin, Y.L., & Lee, T.J. (2010). The impacts of the online reservation system in London city hotels. Journal of Hospitality Marketing & Management, 19 (1), 82–96.

Luo, S., Huang, Y., Chen, D., & Ding, P. (2011). Study on the effect of affective factors on tourist experience and satisfaction—Taking the performance “Impression of Liusanjie” in Guilin as An Example. Tourism Tribune, 26 (1), 51–58.

#McLennan, C., Ruhanen, L., Ritchie, B.W., & Pham, T. (in press). Dynamics of destination development: Investigating the application of transformation theory. Journal of Hospitality & Tourism Research.

Murphy, L., Moscardo, G., Benckendorff, P., & Pearce, P., (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18 (4), 302–310.

#Nam, J. H., & Lee, T.J. (2011). Foreign travelers’ satisfaction with traditional Korean restaurants. International Journal of Hospitality Management, 30, 982–989.

Oh, M. J., & Lee, T.J. (in press). How festivals affect the destination choice of tourists. Event Management.

Packer, J., Ballantyne, R., & Falk, J. (2010). Exploring the impacts of wildlife tourism experiences on visitors’ long-term environmental learning and behaviour. Journal of the International Zoo Educators Association, 46, 12–15.

*Packer, J., & Bond, N. (2010). Museums as restorative environments. Curator: The Museum Journal, 53 (4), 421–456.

#Packer, J., & Ballantyne, J. (2011). The impact of music festival attendance on young people’s psychological and social well being. Psychology of Music, 39 (2), 164–181.

Paek, H.-J., Lee, H., Praet, C., Chan, K., Chien, P. M., Huh, J., & Cameron, G. T. (2011). Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions. Health Communication Research, 3(1), 1–63.

Pegg, S., & Patterson, I. (2010). Rethinking music festivals as a staged event: Gaining insights from understanding visitor motivations and the experiences they seek. Journal of Convention & Event Tourism, 11 (2), 85–89.

Pegg, S., Patterson, I., & Axelsen, M., (2011). Sporting events and the use of alcohol by university students: Managing the risks. Event Management, 15 (1), 63–75.

#Pegg, S., Patterson, I., & Vila Garrido, P. (in press). The impact of seasonality on tourism and accommodation providers in the Snowy Mountains of New South Wales. International Journal of Hospitality Management.

PUBLICATIONS

REFEREED JOURNAL ARTICLES 2010/2011


publications

#Pham, T., Simmons, D., & Spurr, R. (2010). Climate change-induced economic impacts on tourism destinations: The case of Australia. Journal of Sustainable Tourism, 18 (3), 449–473.

#Pritchard, A., & Lee, T.J. (in press). Evaluating tourist attractions: The case of Luang Prabang, Laos. Tourism Analysis.

Rastegar, H. (2010). Tourism development and residents’ attitude: A case study of Yazd, Iran. Tourismos, 5 (2), 203–211.

Ritchie, B.W., Shipway, R., & Chien, P.M. (2010). The role of the media in influencing residents’ support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202–219.

#Ritchie, B.W., Tkaczynski, A., & Faulks, P. (2010). Understanding the motivation and travel behavior of cycle tourists using involvement profiles. Journal of Travel and Marketing Tourism, 27 (4), 409–425.

Ritchie, B.W., & Wang, J. (2010). A theoretical model for strategic crisis planning: Factors influencing crisis planning in the hotel industry. International Journal of Tourism Policy, 3 (4), 297–317.

Robinson, R.N.S., Arcodia, C., Tian, C., & Charlton, P. (2010). Cookery-related employment vacancy advertisements and skills shortages. International Journal of Contemporary Hospitality Management, 22 (4–5), 483–499.

*Robinson, R.N.S., & Beesley, L.G. (2010). Linkages between creativity and intention to quit: An occupational study of chefs. Tourism management, 31 (6), 765–776.

Robinson, R.N.S., Breakey, N.M., & Craig-Smith, S.J. (2010). Food for thought: Investigating food and beverage curricula in Australian hospitality degree programs. Journal of Hospitality and Tourism Education, 22 (1), 32–43.

Ruhanen, L. (2010). Innovate or deteriorate: Moving tourism education into the 21st century. Tourism Recreation Research, 35 (1), 75–80.

Ruhanen, L. (2010). Where’s the strategy in tourism strategic planning? Implications for sustainable tourism destination planning. Journal of Travel and Tourism Research, 10 (1–2), 58–76.

Ruhanen, L. (2010). Working while travelling: Tourism development opportunities for agricultural regions. Tourism, 58 (2), 173–184.

Ruhanen, L., & McLennan, C.J. (2010). ‘Location, Location, Location’—The Relative Importance of Country, Institution and Program: A Study of Tourism Postgraduate Students. Journal of Hospitality and Tourism Management, 17, 46–54.

Ruhanen, L., Scott, N., Ritchie, B.W., & Tkaczynski, A. (2010). Governance: A review and synthesis of the literature. Tourism Review, 65 (4), 4–16.

Ryu, S.Y., Um, S., & Lee, T.J. (in press). Antecedents and consequences of tourist satisfaction and dissatisfaction: A case study of a festival in Korea. Event Management.

Schubert, F., Kandampully, J., Solnet, D., & Kralj, A. (2010). Exploring consumer perceptions of green restaurants in the US. Tourism and Hospitality Research, 10 (4), 286–300.

Scott, N., & Laws, E. (2010). Advances in service networks research. Service Industries Journal, 30 (10), 1581–1592.

Shin, S.H., & Lee, T.J. (2011). Degree of motivation of international hospitality students in their work place. Journal of Hospitality, Leisure, Sport & Tourism Education, 10 (1), 135–144.

*Sohn, H.K., & Lee, T.J. (in press). Relationship between HEXACO personality factors and emotional labour of service providers in the tourism industry. Tourism Management.

Solnet, D., Kandampully, J., & Kralj, A. (2010). Legends of service excellence: the habits of seven highly effective hospitality companies. Journal of Hospitality Marketing and Management, 19 (8), 889–908.

Smith, L., Angus,W., Ballantyne,R., & Packer, J. (In Press). Using zoo websites to influence zoo visitor behaviour. Journal of the International Zoo Educators Association.

Solnet, D.J., Kralj, A.L., Moncarz, E., & Kay, C. (2010). Formal education relevance and effectiveness: Lodging manager perceptions. Journal of Hospitality and Tourism Education, 22 (4), 15–24.

Solnet, D.J., Paulsen, N., & Cooper, C. (2010). Decline and turnaround: A literature review and proposed research agenda for the hotel sector. Current Issues in Tourism, 13 (2), 139–159.

Stokes, R., & van der Windt, M. (2011). Linking corporate sustainability planning and sustainable development at Brisbane Airport, Australia. International Journal of Aviation Management, 1 (1/2), 70–88.

Stumbo, N. & Pegg, S.A. (2010). Outcomes and evidence-based practice: Moving forward. Annual in Therapeutic Recreation, 18, 12–23.

Stumbo, N.J., Wang, Y., & Pegg, S. (2011). Issues of access: What matters to people with disabilities as they seek leisure experiences. World Leisure Journal, 53 (2), 91–103.

*Tkaczynski, A., Rundle-Thiele, S., & Beaumont, N. (2010). Destination segmentation: A recommended two-step approach. Journal of Travel Research, 49 (2), 139–152.

Tkaczynski, A., & Stokes, R. (2010). FESTPERF: A service quality measurement scale for festivals. Event Management, 14 (1), 69–82.

Tkaczynski, A., Driml, S., Robinson, J., & Dwyer, L. (2011). Impediments to Tourism Investment in Australia: A Scoping Study. Tourism Review International, 14 (2), 117–128.

*Tkaczynski, A., & Rundle-Thiele, S.R. (2011). Event segmentation: A review and research agenda. Tourism Management, 32 (2), 426–434.

Tkaczynski, A. & Rundle-Thiele, S. (2011). Segmenting destinations: in the eyes of the stakeholders. International Journal of Culture, Tourism and Hospitality Research, 5 (3), 255–268.

#Turton, S., Dickson, T., Hadwen, W., Jorgensen, B., Pham, T., Simmons, D., Tremblay, P., & Wilson, R. (2010). Developing an approach for tourism climate change assessment: Evidence from four contrasting Australian case studies. Journal of Sustainable Tourism, 18 (3), 429–447.

#Walters, G., & Clulow, V. (2010). The tourism market’s response to the 2009 Black Saturday Bushfires: The case of Gippsland. Journal of Travel and Tourism Marketing, 27 (8), 844–857.

#Walters, G., Sparks, B., & Herington, C. (2010). The impact of consumption vision and emotion on the tourism consumer’s decision behaviour. Journal of Hospitality and Tourism Research (Online).

BOOK CHAPTERS 2010/2011Armstrong, E.K., & Ritchie, B.W. (2010).

The heart recovery marketing campaign: Destination recovery after a major bushfire in Australia’s national capital. In N. Scott, E. Laws and B. Prideaux (Eds.), Safety and security in tourism: Recovery marketing after crises (pp. 175–190). New York: Routledge.

Baggio, R., Scott, N. & Cooper, C. (2011). Design of tourism governance networks. In E. Laws, J. Agrusa, N. Scott and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 159–171) London: CAB International.

Blackman, D., & Ritchie, B.W. (2010). Tourism crisis management and organizational learning: The role of reflection in developing effective DMO crisis strategies. In N. Scott, E. Laws and B. Prideaux (Eds.), Safety and security in tourism: Recovery marketing after crises (pp. 45–57). New York: Routledge.

Boksberger, P., Schuckert, M., & Robinson, R. (2010). Feeding time at the zoo: Food service and attraction management. In W. Frost (Ed.), Zoos and Tourism: Conservation, Education, Entertainment (pp. 143–153). England: Channel View Publications.

Campiranon, K., & Arcodia, C. (2010). Market segmentation in time of crisis: A case Study of the MICE sector in Thailand. In N. Scott, E. Laws and B. Prideaux (Eds.), Safety and security in tourism: Recovery marketing after crises (pp. 151–161). U.S.A.: Routledge.

Campiranon, K., Laws, E. & Scott, N. (2011). Responding to Crises in Thailand: A Governance Analysis. In E. Laws, J. Argusa, N. Scott, and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 159–171) London: CAB International.

Darcy, S., Cameron, B., & Pegg, S. (2011). Developing a business case for accessible tourism. In D. Duhalis and S. Darcy (Eds.), Accessible Tourism Concepts and Issues (pp. 241–259). United Kingdom: Channel View Publications.

Ding, P., Scott, N., & Wang, Z. (2011). National park management and its implications to China. In Z. Guang Rui, L. Deqian and S. Rui (Eds.), Green Book of China’s Tourism No 9—China’s Tourism Development Analysis and Forecast (pp. 373–385). China: Social Sciences Academic Press.

Gao, J., Scott, N., Ma, J., & Ding, P. (2011). Tourism planning and product design: A review of the Australian and Chinese literature. In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), Sino-Australia Comparative Study on Tourism Development (pp. 39–76). China: China Travel & Tourism Press.

Gao, J., Ye, X., Sun, R., Scott, N., Jiang, S., & Ding, P. (2011). Tourism Sustainable Development Policies and Practice: A Review of the Australian and Chinese Literature In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), Sino-Australia Comparative Study on Tourism Development. (pp. 1–38). China: China Travel & Tourism Press.

Hughes, K., & Ballantyne, R. (2010). Interpretation rocks! Designing signs for geotourism sites. In D. Newsome and R. Dowling (Eds.), Geotourism: The tourism of geology and landscape (pp. 184–199). England: Goodfellow Publishers.

Kang, E.J., & Lee, T.J. (in press). War and ideological conflict: POW Camp experience in Geoje Island, South Korea. In L. White & E. Frew (Eds.) Popularising and Politicising Place: Dark Tourism and Place Identity around the World. Melbourne: Routledge.

Hughes, K., Ballantyne, R., Packer, J., Zhu, X. (2011). Environmental interpretation and visitor education: A review of the Australian and Chinese literature. In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), The Sino-Australia Comparative Study on Tourism Development (pp. 111–142). China: China Travel & Tourism Press.

Lee, T.J. (2011). Typology and nature of medical tourism. In T.J. Lee and G. Stanciulescu (Eds.), Special Interest Tourism for Community

(pp. 95–104). Romania: The Publishing House.

Wan Omar, W.R., Patterson, I., & Pegg, S. (2011). Healthy lifestyle: Promoting walking behaviour in Kuala Lumpur, Malaysia. World Journal of Management, 3 (1), 109–123.

Wang, J., Ayres, H., & Huyton, J. (2010). Is tourism education meeting the needs of the tourism industry? An Australian case study. Journal of Hospitality and Tourism Education, 22 (1), 8–14.

Wang, J., Huyton, J., Gao, X., & Ayres, H. (2010). Evaluating undergraduate courses in tourism management: A comparison between Australia and China. Journal of Hospitality, Leisure, Sports and Tourism Education, 9 (2), 46–62.

#Whitford, M.M., & Ruhanen, L.M. (2010). Australian indigenous tourism policy: Practical and sustainable policies? Journal of Sustainable Tourism, 18 (4), 475–496.

#Yabuta, M. & Scott, N. (in press) Dynamic properties of a tourism destination network. Tourism Analysis.

Yang, J.J., Kim, G.T., & Lee, T.J. (in press). Parks as leisure spaces for older adults’ daily wellness: A case of Korea. Annals of Leisure Research.

Yu, Y., Bao, J., & Ding, P. (2010). Study on the difference of perceived destination attractiveness based on tourist experiences. Tourism Tribune, 25 (5), 51–55.


publications

M. Hales, N. Knox, Y. Luxford and D. Raymond (Eds.), Medical—Surgical nursing: Critical thinking in client care (pp. 1862–1882) Australia: Pearson Australia.

Patterson, I., & Pegg, S. (2010). Marketing the leisure experience to baby boomers and older tourists. In N. Scott, E. Laws and P. Boksberger (Eds.), Marketing of tourism experiences (pp. 156–174). U.S.A.: Routledge.

Patterson, I., & Pegg, S. (2011). Ageing travellers: Seeking an experience— not just a destination. In D. Buhalis and S. Darcy (Eds.), Accessible tourism: Concepts and issues (pp. 174–190). England: Channel View Publications.

Patterson, I., Pegg, S. & Zhu, X. (2011). Protected area and outdoor recreation management: A review of the Australian and Chinese literature. In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), Sino-Australia Comparative Study on Tourism Development. (pp. 267–308) China: China Travel & Tourism Press.

Pegg, S., & Patterson, I. (in press). Corporate philanthropic activity related to sport: What works and what doesn’t. In R. Schinke & S. Hanrahan (Eds.), Developing People and Communities through Sport. Morgantown, WV: Fitness Information Technology.

Richins, H., Argusa, J., Scott, N. & Laws, E. (2011). Tourist Destination Governance Approaches and Solutions: Structural Change, Community Engagement, Networks And Collaborations. In E. Laws, J. Argusa, N. Scott, and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 137–144) London: CAB International.

Richins, H., Agrusa, J., Scott, N. & Laws, E. (2011). Tourist Destination Governance Decision-Making: Complexity, Dynamics and Influences. In E. Laws, J. Argusa, N. Scott, and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 83–90) London: CAB International.

Richins, H., Agrusa, J., Scott, N. & Laws, E. (2011). Tourist Destination Governance Challenges and Concerns Questions of Development, Community Involvement, Responsiveness and Future Outcomes. In E. Laws, J. Argusa, N. Scott, and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 17–24) London: CAB International.

BOOKS

Murphy, L., Benckendorff, P., Moscardo, G., & Pearce, P. (2011). Tourist Shopping Villages: Forms and Functions. New York: Routledge.

MONOGRAPHS

Breakey, N., Gutierrez, C., Scott, N. R. & Szmulewicz, P. (2010). Región de Los Ríos: Agenda de Innovacion Turistica: 2010–2020. Chile: InnovaChile.

Jones, T., Wood, D., Hughes, M., Pham, T., Pambudi, D., Spurr, R., Dwyer, L., Deery, M., & Fredline, L. (2010). Tourism Destination Modelling: Building a sustainable planning tool for Australian tourism destinations. Australia: CRC for Sustainable Tourism Pty Ltd.

Scott, N., Burgess, S., Monday, A., OBrien, P., Baggio, R., Sellitto, C., & Banks, D. (2010). Helping Tourism SMEs Plan and Implement Information and Communication Technology Australia: CRC for Sustainable Tourism.

EDITED BOOKS

Gao, J., Scott, N., Ballantyne, R., & Ding, P. (Eds.) (2011). The Sino-Australia Comparative Study on Tourism Development. China: China Travel & Tourism Press.

Laws, E., Argusa, J., Scott, N. & Richins, H. (Eds.) (2011). Tourist Destination Governance: Practice, Theory and Issues. London: CAB International.

Lee, T.J., & Stanciulescu, G. (Eds.) (2011). Practical Principles in the Tourism and Hotel Industry. Bucharest, Romania: The ASE Publishing House.

Lee, T.J., & Stanciulescu, G. (Eds.) (2011). Special Interest Tourism

Bucharest, Romania: The ASE Publishing House.

Scott, N. R. & Jafari, J. (Eds.) (2011) Tourism in the Muslim World. U.K.: Emerald.

Scott, N. & Laws, E. (Eds.) (2011) Advances in Service Networks. Routledge.

Stanciulescu, G., & Lee, T.J. (Eds.) (2011). Tourism Challenges for New Enlarged Europe. Bucharest, Romania: The ASE Publishing House.

* denotes A* journal # denotes A journal

BOOKS AND MONOGRAPHS 2010/2011

Lee, T.J. & Alexandrescu, R. V. (2011). Geographic and organizational particularities of rural tourism. In T.J. Lee and G. Stanciulescu (Eds.), Special Interest Tourism for


Lee, T.J., & Dinca, M. (2011). Marketing and city branding: New strategies for selling a city. In G. Stanciulescu and T.J. Lee (Eds.), Tourism Challenges for New Enlarged Europe (pp. 87–98). Romania: ASE Publications.

Lee, T.J., & Dinca, M. (2011). Comparative analysis between Timi oara and Liverpool. In G Stanciulescu and T.J. Lee (Eds.), Tourism Challenges for New Enlarged Europe (pp. 111–136). Romania: ASE Publications.

Lee, T.J., & Stanciu, C. (2011). Before selling, before telling: Understanding tourism entities and tourist behavior. In G. Stanciulescu and T.J. Lee (Eds.), Tourism Challenges for New Enlarged Europe (pp. 157–174). Romania: The Publishing House.

Lee, T.J., & Stanciu, C. (2011). Global reservation distribution systems in tourism. In G. Stanciulescu and T.J. Lee (Eds.), Tourism Challenges for New Enlarged Europe (pp. 149–156). Romania: ASE Publications.

Lee, T.J., Ye, X., & Sun, R. (2011). Cultural heritage protection and tourism development: A review of the Australian and Chinese literature. In J. Gao, N. Scott, R. Ballantyne, & P. Ding (Eds.), Sino-Australia: Comparative Study on Tourism Development (pp. 181–226). Beijing, China: China Tourism Press.

Lee, T.J., & Kang, E.J. (in press). Living with war: The Korean truce. In R. Butler & W. Suntikul (Eds.) Complexity of the Relationships between War and Tourism. London: Routledge.

Lee, T.J., & Lee, K.H. (in press). Innovation in food tourism products. In D. Ghosh, S. Das, D. Bagchi, & R. B. Smarta (Eds.) Innovation in Healthy and Functional Foods. CRC Press. Sydney: Taylor & Francis.

Moscardo, G., & Benckendorff, P. (2010). Mythbusting: Generation Y and travel. In P. Benckendorff, G. Moscardo and D. Pendergast (Eds.), Tourism and Generation Y (pp. 16–26). U.K.: CAB International.

Moxham, L., Robson, P., & Pegg, S. (2011). Mental health care in the Australian context. In P. Lemone, K. Burke, T. Dwyer, T. Levett-Jones, L. Moxham, K. Reid-Searl, K. Berry, K. Carville,

Ruhanen, L., Gao, J., Sun, R. & Ding, P. (2011): Ecotourism: A Review of the Australian and Chinese Literature. In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), Sino-Australia Comparative Study on Tourism Development. (pp. 309–342). China: China Travel & Tourism Press.

Sanad, H., Kassem, A. M., & Scott, N. (2010). Tourism and Islamic Law. In N. Scott and J. Jafari (Eds.), Tourism in the Muslim World (pp. 17–30). U.K.: Emerald Group Publishing Limited.

Scott, N., & Jafari, J. (2010). Introduction: Islam and Tourism. In N. Scott and J. Jafari (Eds.), Tourism in the Muslim World (pp. 1–14). U.K.: Emerald Group Publishing Limited.

Scott, N., & Jafari, J. (2010). Conclusion: Exploring the Muslim world. In N. Scott and J. Jafari (Eds.), Tourism in the Muslim World ( pp. 331–335). England, U.K.: Emerald Group Publishing Limited.

Scott, N., Laws, E., & Prideaux, B. (2010). Tourism crises and marketing recovery strategies. In N. Scott, E. Laws and B. Prideaux (Eds.), Safety and security in tourism: Recovery marketing after crises (pp. 1–13). U.S.A.: Routledge.

Scott, N., Ruhanen, L., & Ding, P. (2010). Developing China’s ecotourism product through marketing: Examples from Australia. In C. Shengkui, W. Dawei and Z. Kinsheng (Eds.), Theory and Practice in Ecotourism (pp. 310–320). China: China Environmental Science Press.

Scott, N., Ding, P., & Ma, J. (2011): Visitor behaviour Tourism Visitor Behaviour and Culture Differences: A Review of the Australian and Chinese Literature. In J. Gao, N. Scott, R. Ballantyne, and P. Ding (Eds.), Sino-Australia Comparative Study on Tourism Development. (pp. 143–180). China: China Travel & Tourism Press.

Scott, N., Laws, E., Argusa, J. and Richins, H. (2011). Tourist Destination Governance: Some approaches and suggestions for future research. In E. Laws, J. Argusa, N. Scott, and H. Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 203–212). London: CAB International.

Semone, P., Laws, E., Ruhanen, L., Wang, V. & Scott, N. (2011). Governance approaches in New Tourism Destination Countries: Cambodia, Laos and Vietnam. In E. Laws, J. Argusa, N. Scott, and H Richins (Eds.), Tourism Destination Governance: Practice, Theory and Issues (pp. 25–38). London: CAB International.

Shakeela, A., Ruhanen, L., & Breakey, N. (2010). Women’s participation in tourism: A case from the Maldives. In N. Scott and J. Jafari (Eds.), Tourism in the Muslim World (pp. 61–71). U.K.: Emerald.

Stanciulescu, G., & Lee, T.J. (2011). The evolution of European tourism: The dynamic of its growth. In G. Stanciulescu and T.J. Lee (Eds.), Tourism Challenges for New Enlarged Europe (pp. 13–36). Romania: ASE Publications.

Stanciulescu, G. & Lee, T.J. (2011). Economic principles in tourism forms and performance. In T.J. Lee and G. Stanciulescu (Eds.), Special Interest Tourism for Community


Stanciulescu, G., Lee, T.J. & Alexandrescu, R.V. (2011). Comparison of rural tourism in Romania and Australia. In T.J. Lee and G. Stanciulescu (Eds.), Special Interest Tourism for


Stanciulescu, G., Lee, T.J. & Grigorescu, G. (2011). Evolution of volunteer tourism. In T.J. Lee and G. Stanciulescu (Eds.), Special Interest Tourism for

(pp. 53-64). Romania: The Publishing House.

Stanciulescu, G., Lee, T.J. & Papari, C (2011). Small, medium and large tourism enterprises. In T.J. Lee and G. Stanciulescu (Eds.), Practical Principles in the Tourism and Hotel Industry (pp. 23–32). Romania: The Publishing House.

Wang, Z., Ding, P., Scott, N., & Fan, Y. (2010). Muslim Tourism in China. In N. Scott and J. Jafari (Eds.), Tourism in the Muslim World (pp. 107–120). U.K.: Emerald Group Publishing Limited.

Yu, Y., Wang, Z., & Scott, N. (2011). The growth and structure of drive tourism in China. In B. Prideaux and D. Carson. (Eds.), Drive tourism: Trends and emerging markets (pp. 93–102). U.K.: Routledge.

Jafari, J., Scott, N., & Silva, João A. (2011). Introduction. In João Albino Silva, Jafar Jafari and Noel Scott (Eds.), Tourism Development and Management: Challenges and Opportunities for Algarve (pp. 19–26) Algarve, Portugal: University of Algarve.

32 UNIVERSITY OF QUEENSLAND | School of Tourism Research Profile 2010 / 2011 33

AUSTRALIAN PROJECTSArcodia, C. & Dickson, C., Unmasking

the Carnival: Using Carnival of Venice Experiences to Educate, Hospitality Training Association, $20,000.

Arcodia, C., Getz, D., Presbury, R. & Dickson, C., Developing Industry Case Studies in Event Management, Blue Mountains International Hotel Management School, $10,000.

Ballantyne, R., Packer, J., & Driml, S (2009-2011). Investigating the impact of giant pandas on visitors to the Adelaide Zoo. Adelaide Zoo, $10,000.

Ballantyne, R. & Packer, J. (2011). Investigating UQ staff and students’ use of the UQ Art Museum. The UQ Art Museum, $10,000.

Benckendorff, P. (2011–2012). Bullet proof travelers: Generation Y’s perceptions of risk and personal safety. The University of Queensland, $11,970.

Chien, P. M. (2011–2012). Sponsorship portfolio adjustments: Managing corporate social responsibility perceptions and an integrated brand image. The University of Queensland, $12,000.

Chien, P. M., & Kelly, S. (2011–2014). When Sponsors Should Jump Ship: An Investigation of the Impact of Sports Scandal Upon Sponsoring Brands and Sport. The American Academy of Advertising 2011 Research Fellowship Competition, USD$2,500.

Dredge, D., Benckendorff, P., Day, M., Gross, M., Walo, M., Weeks, P., & Whitelaw, P. (2010–2011). Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education. Australian Teaching and Learning Council, $221,100.

Ding, P., Ritchie, B.W., & Scott, N. (2010–2011). Review of the report Ten Years of the Approved Destination Status scheme in Australia (1999–2009): The Future for Tourism between China and Australia. Australian Department of Resources, Energy and Tourism, $6,000.

Lee, I., & Lee, T.J. (2010–2011). South Korean working holiday makers in Australia: Their travel behavior and future intentions. Australia-Korea Foundation, $5,000.

Lee, T.J. (2011). Investigation of the strategic development of health/medical tourism in Australian in comparison to Japan and Thailand. UQ Early Career Research Grant, $14,333.

Packer, J. (2011). Building the ANZAC Spirit: Exploring the contribution of museum and battlefield visitor experiences to the development of Australian national identity, UQ School of Tourism, $24,903.

Pegg, S., Ding, P., Patterson, I., & Ye, X. (2010–2011). Staging memorable events: An examination of service and experience factors at the Shanghai World Expo. The Uniwversity of Queensland, $5,000.

Pegg, S., Patterson, I., & Darcy, S. (2010–2011). Accessible tourism: Perceptions of hotel managers to servicing the needs of People with Disabilities. Blue Mountains Hotel School, $9,000.

Pham, T. (2010–2011). Tourism CGE model development, yield measures and labour supply constraints for the tourism sector. Tourism Research Australia, $110,000.

Ritchie, B.W., Packer, J., & Ballantyne, R. (2010–2011). School visits to the national capital: impacts on student learning and active engagement in Civics and Citizenship. National Capital Educational Tourism Project, $10,000.

Ritchie, B.W., Chien, P.M., & Watson, B. (2010–2011). Health and safety perceptions, attitudes and behaviour of Australian outbound travelers. UQ Collaboration and Industry Engagement Fund, $45,000.

Robinson, R.N.S., Solnet, D., Callan, V., & Goh, E. (2010–2011). Innovative retention strategies for Australian upscale corporate hotel frontline workers. Laureate: Orion Research Centre, $11,000.

Scott, N. (2011) Online Tourism Distribution. Australian Tourism Data Warehouse, $3,000.

Scott, N. (2011) Tourism Simulation. UQ School of Tourism, $5,000.

Stokes, R. (2011–2012). Travel agent and airline perceptions of an airport-driven market education program designed to promote a destination and achieve preferred airport status. The University of Queensland, $11,903.

Walters, G. (2011–2012). Tourist behavior post disaster: Perceptions and travel intentions of the Queensland visitor market in the wake of the Queensland floods. The University of Queensland, $11,986.

RESEARCH PROJECTS

INTERNATIONAL PROJECTSCai, J., Ding, P., Scott, N., & Sun, Y.

(2010). Comparative study on leisure tourism or Agro-tourism in sub-urban areas around big cities. Chinese Academy of Sciences and Australian Academy of Sciences. $9,000.

Gao, J., Scott, N., Ding, P. & Ballantyne, R. (2008–2011). The China-Australia Comparative Study on Tourism Sustainable Development. Shanghai Institute of Tourism. $26,000.

Ruhanen, L. (2010–2011). Best practice ecotourism: A review of best practice in the Asia Pacific Region. UN World Tourism Organisation, $10,000 in-kind support.

Scott, N. (2011). Chapter 1 of the OECD publication on tourism trends and policies 2012. Organization for Economic Coordination and Development, $6,500.

Scott, N. (2011–2012). Prince Sultan College for Tourism and Business Regional Tourism Management. Saudi Commission for Tourism & Antiquities, $10,000.

Canterbury Cathedral Research Partnership, $15,000 (Canterbury Cathedral $5,000 cash; internal support $10,000), 2011.

Ballantyne, R., Bond, N., & Hughes, K. Developing a visitor management and interpretation plan for Canterbury Cathedral using a Delphi technique.

Bond, N., Hughes, K., & Ballantyne, R. Visitors’ needs, motivation and satisfaction with on-site interpretation at Canterbury Cathedral.

International Zoo and Aquarium Research Partnerships—The Bronx Zoo (USA), Brookfield Zoo (USA), Lincoln Park Zoo (USA), Vancouver Aquarium (Canada), Two Oceans Aquarium (South Africa), uShaka Seaworld (South Africa), Chengdu Research Base for Giant Panda Breeding (China), UQ Internal Support $20,000 with in-kind support from zoo partners, 2011–2012.

Ballantyne, R., & Packer, J. Visitors’ perceptions of the role and mission of the Vancouver Aquarium in relation to visitors’ conservation actions.

Ballantyne, R. & Packer, J., Visitors’ perceptions of animal welfare: A case study of gorillas at the Bronx, Brookfield and Lincoln Park zoos.

Ballantyne, R., Packer, J., Mann., J., & Smith, L., Using post-visit website experiences to increase the impact of aquariums on visitors’ engagement in environmentally responsible behaviours.

Ballantyne, R., & Packer, J. International survey of zoo and aquarium visitors’ climate change awareness and attitudes.

Benckendorff, P., Ballantyne, R., Moscardo, G., and Browning, D. Using mobile tagging to provide interpretation for younger visitors to zoos.

Watters, J., Luebke, J., Miller, L., & Packer, J. Relationships between observed animal behaviours, visitors’ dispositions, visitors’ emotional reactions and visitors’ learning outcomes at the San Diego Zoo Safari Park.

CONTRIBUTORS

Produced by The University of Queensland’s School of Tourism.

The Editor would like to thank all who contributed to the School of Tourism 2010/2011 Research Profile.

Editor Claire Shuter

Writing credits Claire Shuter and Jane Malady

Proofreading Jane Malady and Anthony Ash

Graphic Design LAMP Creative

Information correct at the time of printing.

For enquiries about this publication, contact Claire Shuter at [email protected]

CONTACT US:

School of Tourism The University of Queensland Level 4, GPN3 (Building 39A) St Lucia Campus Brisbane QLD 4072 Australia

Phone: +61 7 3346 8717 Fax: +61 7 3346 8716 Email: [email protected] Web: www.tourism.uq.edu.au

CR

ICO

S P

rovider N

umb

er: 00

025B

Research Profile 2010/2011

Documents

research showcase

research statistics

research programs

research expertise

research strengths

australian research

tourism planning

national research priority