RESEARCH PLAN FOR THE EDGE1

HO13� SP13� SU14� FA14� HO14�AMPLIFY

CATEGORY MOMENT ACCELERATE COMPETITION

SKATEBOARDERS ARE ATHLETES

COMMITTED TO STREET SKATING

N I K E S B �

CORE �

BRAND

INSPIRATION PRODUCT EVENT

MIX &

MATCH TRICKS

ATHLETE

STORY OTHER MEDIA

COMPETITORS� COMPARISON AMONG SB BRAND�

2014 NIKE SB INTERN EXPERIENCE

IMPRESSIONS

IMPRESSIONS

WHAT I’VE LEARNED

WHAT I’VE LEARNED

WHAT I’VE LEARNED

WHAT I’VE LEARNED

THANK YOU