research paper on tata motors

8/12/2019 research paper on tata motors

1/30

EFFECT OFDECLINING MARKETOFTATA MOTORS

Presented by:Wilson D AranjoPRN No: 12092Marketing


2/30

Brief Intro Of TATA MOTORS Worlds today is fact paced, intermediate, world where people are askingfor new answer mobility, Indias leading automotive company Tata motorsis surging ahead with innovative solution.

Tata motors limited is Indias largest automobile company. It is the leaderin commercial vehicles in each segment, and among the top three inpassenger vehicles with winning products in the compact, midsize car andutility vehicle segments.

The company is the worlds fourth largest truck manufacturer, and theworlds second largest bus manufacturer.

Tata motors has been at the forefront of the Indian automobile industry'santi-pollution efforts by introducing cleaner engines. Therefore Tatamotors limited is always committed to understanding customer needs.


3/30

History

Tata group was founded by JAMSHEDJI TATAin 1945.

Tata motors is a part of Tata group.

Tata Motors was founded by RATAN TATA.

It tied-up with Daimler-Benz and entered commercial vehicle segments in1954.

In 1992, it entered small vehicle segment.

The headquarter of Tata group is in Mumbai.


4/30

Vision

Most admired by our customers, employees, businesspartners and shareholders for the experience and valuethey enjoy from being with us.

Mission

To be passionate in anticipating and providing thebest vehicles and experiences that excite ourcustomers globally .


5/30

Innovations

The foundation of the companys growth is a deepunderstanding of economic stimuli and customer needs,and the ability to translate them into customer-desiredofferings through leading edge R&D.

Employing 1,400 scientists and engineers, Tata Motorsresearch and development team is ahead of the pack inIndias market and right with the rest of the fieldinternationally.Among Tatas firsts are the first indigenously developed

light commercial vehicle, India's first sports utility vehicleand, n 1998, the Tata Indica, India's first fully indigenouspassenger car, as well as the increasingly famous TataNano , which is projected to be the worlds cheapestproduction car.


6/30

Product Profile

MilitaryVehicles

PassengerVehicles

CommercialVehicles


7/30

Passenger Cars & Utility Vehicles

TataSumo/Spacio

TataSafari

TataIndica

TataIndigo

TataWinger

TataMagic

TataNano

TataXover(2009)

TataManza(2009)


8/30

Commercial Vehicles

Tata Ace

Tata Starbus

Tata Globus

Tata Marcopolo Bus

Tata Novus

Tata 407 EX


9/30

Military vehicles

Specialization in Military defense Transport solution.

Introducing new trucks for military defense purpose.

Large investment in R&D, to meet international

standards.


10/30

Branches in INDIA

Northern

Region

New Delhi Chandigarh Jaipur

Lucknow

Eastern

Region

Kolkata Orissa Patna

Western

Region

Mumbai Pune Nagpur Indore Ahmedabad

Raipur

Southern

Region

Bangalore Hydrabad

Cochin Chennai Maduri Salem Coimbatore


11/30

Branches In World

South America

South Asia

South East Asia

The Middle East

Africa

Europe

Russia

South KoreaUK


12/30


13/30


14/30


15/30


16/30


17/30


18/30


19/30


20/30


21/30


22/30


23/30


24/30


25/30


26/30


27/30


28/30


29/30


30/30

research paper on tata motors

Documents