Research on Snacks Market in India 2014

Report: Snacks Market in India 2014

Category: Food and beverage

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• Indian snacks market is experiencing rising demand due to various

driving factors which in turn is providing immense opportunities to

manufacturers to grow and operate in the market lucratively

• The Indian snacks industry has witnessed several changes since 1995

• In the initial years, the market was dominated by two players,

namely traditional snacks player Haldiram and Uncle Chips

manufacturer Amrit Agro

• Later on, with the entry of global beverage and snacks player

PepsiCo, the market dynamics changed completely

• Now, the market is dominated by PepsiCo with its wide range of

product portfolio

Report Insights








• The other major players include Parle Agro, ITC, Parle Products, Balaji

Wafers and Parle Wafers among others

• A number of regional players have also entered the market over the

past few years and are giving tough competition to the big players

• The snacks market is classified into two broad segments - Western

and traditional snack segments, wherein western snacks enjoy more

popularity in comparison to the traditional snacks

• Moreover, the western snack segment is dominated by a large

number of MNCs and organized snack manufacturers

• There are certain factors that have predominantly worked towards

enabling the sector to grow in recent years

Report Insights (Continued)








• Few of the drivers fuelling the growth of the snacks market in India

include:

Higher disposable incomes that have enabled consumers to enhance their

purchasing power

Rapid urbanization which leads to busy lifestyles

Subsequent inclination of consumers toward packaged food products

Aggressive marketing campaigns by all the players to break the product

clutter and attract consumers toward their brand

Growing working women population

Fast expanding retail network

The convenience factor associated with snack consumption









• For snacks, quality standards laid by FSSAI have to be followed by the

industry players

• Various government policies that have been formulated for the food

processing sector such as FDI, tax benefits and export promotions

are applicable for the snack category as well









• Overview of the snacks market in India and historical and forecasted

market size data over 2013 to 2018e

• Segmentation of the snacks market and value chain analysis

• Export-import overview of snacks, value and volume of export-

import over 2010-2011 to 2012-2013 and country-wise value of

export-import for 2013

• Qualitative analysis of market drivers, challenges, trends and

regulatory measures taken by the government

• Overview of the various industry bodies and their responsibilities

• Consumer insights on snacks

• Analysis of the competitive landscape and detailed profiles of players

Report Coverage








• Gain a complete picture of the historic development, current market

situation and future growth potential of the snacks market in India

till 2018

• Plan and develop key partnering prospects

• Strategize marketing, market-entry, market expansion, and other

business plans by understanding factors influencing growth in the

market and purchase decisions of buyers

• Understand your competitors business structures, strategies and

prospects, and respond accordingly

• Make informed business decisions with the help of insightful

recommendations provided in the report

Report Benefits








Table of Contents

• Executive Summary

• Macroeconomic Indicators

• Introduction

• Market Overview

• Value Chain

• Market Segmentation

• Consumer Insights

• EXIM

• Drivers & Challenges

• Government Rules & Policies

• Government Participation

• Trends








• Publish date: Mar 10, 2014

• Number of slides: 131

• Geographic coverage: India

• Available format: PDF, CD, Hardcopy

• Price for Single User License: USD 950

• Price for Site License: USD 1,425

• Price for Global User License: USD 1,900

• Delivery Time: Within 1 business day

• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google

Wallet, PayPal

Report Details








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Research on Snacks Market in India 2014

Documents

indian snacks market

snacks analysis

western snacks

market dynamics

indian snacks industry

snacks player pepsico

forecasted market size

recent years report