Research of target audience

Research Of Target

Audience

New Ideas From Intertexts…

• We could use everyday settings for our trailer, to make it relatable and simple to film. This idea came from Paranormal activity, the setting in their house which was an average anyone is used to.

• We could also use settings such as woods and the church to link our trailer with demons where their idea originated.

• We thought of doing our trailer from the killers point of view, they don’t necessarily have to be the villain, just controlled by something evil. We thought that most of the Horror or thriller film were conventionally in the other point of view. We thought that the trailer can still be in the victims point of view it’s just the victim is the murderer.

• Using diegetic sound throughout the whole trailer won’t work, to add some music on the action shots and slow piano at the beginning (like in The Awakening) helps set the scene for the film.

• We should keep the lighting down to greys, neutral colours to set an unhappy feel to the film and therefore linking it to the narrative.

• The ideas for the narrative have been based around the idea of demonic possession, maybe someone is given something or opens a ‘Pandora’s box’ to release something that then posses them.

Results from Questionnaire 1

I think the fact that mainly females completed the survey was good because they are stereotyped not to like scary movies and so their view is important for targeting the trailer to a larger audience.

I think our target audience age will be teens, so to mainly have their view is important.

To have a range of different occupations means there are different demographics to consider, this helps us decide who our target audience will be considering their opinions. For example someone who is unemployed will be in band E and so typically films with low production values (like ours!) will be targeted at them.

Results From Questionnaire 1

This a positive result, to know that the participants in the survey consume in the media means our results and their opinions are valid and useful to use. This shows that the

participants obviously prefer thriller, this also gives us the opportunity to provide our audience with a good narrative, which is usually the key in thriller films.

Results From Questionnaire 2

As comedy is shown to the most popular we may consider doing a film trailer for a spoof film; this therefore has the potential to fit with many genres and therefore attract a larger audience.

This supports that one of the audience’s favourite media consumptions is film and TV, which ensures that enough people in the audience will want to watch our film trailer!

Results From Questionnaire 2

These results again confirm that the majority of participants from the questionnaire (who were in our target age group) watch TV and films. This shows them as media consumers of film (what we’re interested in) meaning we know they will be interested in watching our trailer.

It’s good Paranormal activity has come up a few times, as I did for an intertext which means we know people like the techniques used in the film. Also The Shinning, something we can research into, as this seems a popular choice.

Results From Questionnaire (3)

So overall audience’s dislike it when horror or thriller films have gore which looks unreal or unnecessary. They also dislike when the parts of the narrative are unconventional (long build ups, unclear endings). So this gives us something to consider while filming.

This shows us that this audience like horror and thriller films that involve a lot of suspense and excitement. But also the idea of entertainment from uses and gratification theory (a chance to get away from everyday life). So we can focus on these in our narrative to ensure that the audience are attracted to the film.

This response was predicted and a conventional idea that intertexts have shown (The Amityville Horror and The Awakening). The other characters’ results also help us decide on which characters to use, as teens, males and villains were also popular.

Results From Questionnaire (3)

As this shows a very high percentage prefer the second idea, we will plan our narrative more to this; but may still link the other idea into the second. Mainly the participants in the questionnaire like this idea because it’s different from films they’ve seen in the past; this is important because it gives us the potential to create something that’s unconventional but that’s still going to be popular.

Results From Questionnaire (1) As Pie Charts

percentage of male23%

percentage of female77%

Gender

14 to 1654%

17 to 2023%

30+23%

Age Group

Employed62%

Not employed 38%

Employment

definatley 85%

most of the time15%

Interested In The Media?

thriller 46%

horror/thriller23%

neither31%

Horror Or Thriller?

Results From Questionnaire (2) As Pie Charts

comedy20%

horror2%

thriller 11%

documentry6%

action 4%

crime4%

fantasy 11%

drama18%

historical 4%

musicals9%

science fiction6%

war2%

western2%

Genre Tastes

TV21%

books 15%films

18%internet18%

radio 5%

newspaper 3%

music15%

magazine 5%

Types Of Media Consumed

2 to 427%

5 to 727%

8 to 10 27%

above 1018%

Hours Speant Watching TV (weekly)

under 236%

3 to 527%

6 to 836%

Films Watched (monthly)

Pandora's box10%

killer's point of view90% Our Trailer Ideas

children32%

teenagers12%

adults4%

older people4%

villains20%

heroes8%

male12%

female 8%

Types Of Characters That Make Horror Or Thriller Filme Effective

Audience Theories For Our Trailer

Uses and Gratifications Our trailer would create social interaction and integration because it’s from the killer’s point of view, which is unusual for a horror/thriller film and would therefore provide the audience with something to discus. It would provide entertainment from the suspense and other feelings of uncertainty that would come from the narrative. Also because our audience is teenagers we will make sure there are some teenage characters for the audience to personally identify with; this then attracts them more to the film, making them want to watch the whole thing.

Hypodermic SyringeWe, as the producers will ‘inject’ ideologies into the audience in terms of how real we make our trailer (moral panic) and the suspense, thrill and excitement involved.

Audience Theories For Our Trailer

Two-Step Flow The audience’s views may be influenced by other people, such as friends, family and stars, people who we look up to and admire. On the other hand people who are critics can also have an influence on people’s opinion's; for example if there was a bad review about a film, someone might not want to see it because they think it’s rubbish, like the critic. So it depends on those people’s opinions whether you decide to see a film, if they’re good then you are more likely to see it.

Polysemic Readings: Preferred: That the audience will find the trailer full of excitement and enigma, that they want to watch to whole film. that it’s good because it’s different to other films and goes against conventions but is still effective.Oppositional: That the audience will find the trailer boring and not very scary, perhaps because it’s too unrealistic and doesn’t look professional enough.

Audience Profile

• Gender: Male and female• Age: 15-21 • Education: Minimum of GCSEs, preferably A levels or further education• Occupation: Unemployed or part-time work• Income: Low, £200 maximum per month• Media Interests: Watches 5-8 hours of TV per week and 3-6 films per month• Demographics: E, students, casual workers and unemployed• Psychographics: Most likely to be strugglers, mainstreamers and explorers • Nationality: In particular western civilizations, British, American…• Religion: Agnostic• Marital Status: Single or short term relationships. • Hobbies and Interests: Particularly media such as TV, music and internet; other

interests such as gaming and magazines (rather then books).