Research Methodology

RESEARCH METHDOLOGY

Group-3

Research Methodology

Consumer Preference Towards

Onida Television with respect to

Place specification – Kurar (T.N)

Problem statement

Gain Knowledge on following Issues -

Factors influencing the customer to prefer a particular brand

The sources of purchase

The satisfaction of the respondents with their preferred brand

Know the opinions & ideas of the consumers about the brand

Objectives

To study the consumer satisfaction.

To evaluate the socio – economic factors

influencing the consumers to buy the brand.

To know the advertisement effectiveness.

To know the brand loyalty of the respondents.

Research Design

Descriptive Research Design

Reasons:

Demographic characteristics of consumers

Determine the frequency of its occurring

Research MethodologyPrimary Data

Sources:

Interviewing Customer (Questionnaire)

Secondary Data

Sources:

Various publications

Periodicals

Journals

Sample Design

Research Location – Retail Shops

No. of respondent – 200 Onida T.V Customer

Selection bases – Randomly (investigator’s convenience)

Statistical ToolsPercentage

Chi – Square Analysis

Weighted Arithmetic Means

Analysis of Variance

Correlation

Hypothesis Testing1. H0: There is no significant difference between mode

of purchase and income

HA: There is significant difference between mode of purchase and income

2. H0:There is no significant difference between sex of the respondents & their view towards media of advertising effectiveness

HA: There is significant difference sex of the respondents & their view towards media of advertising effectiveness

CONT………

3. H0:There is no significant difference between educational qualification and preference to Onida T.V

HA: There is significant difference between educational qualification and preference to Onida T.V

4.H0: there is no significant difference between income and preference towards Onida T.V

HA: There is significant difference between income and preference towards Onida T.V

Results of Hypothesis Testing

1.HA: There is significant difference between mode of purchase and income

2.

3. H0:There is no significant difference between educational qualification and preference to Onida T.V

4.

Suggestion 1. Most of the respondents are satisfied. So it is suggested that the

same standard is to maintained (Company image, Quality).

2. Respondent is satisfied with features so company decide to

continue with the same features such as-

After sales service

No. of Channels

3. Improvement in durability & audio perfection owing to

dissatisfaction of few respondent.

Conti….

3. Advertising through all the medium in order to reach

rural markets.

4. Introduction of sponsorship programs and

advertisement tactics.

5. Designing impressive sales promotion offers in order

to regulate the pricing level and attract customers.

Conclusion

The important product of Any television like price and

company image have received favorable appreciation

from the respondents. Product attributes like durability

and audio perfection have also been appreciated. It is

certified that the consumer behavior concept is an

unpredictable one in any kind of market. But this study

has attempted it’s best to reveal the same.