Research Conclusions & Design Solutions

Campus District Project Progress:Research Conclusions, Best Practices & Design Deliverables

Contents:Design Opportunities Research ConclusionsTeam Discovery ConclusionsBest Practices Design Deliverables

Opportunities:

: opportunities that utilize institutions as a clearinghouse for community engagement and employability.

: design solutions that address human needs including marketplace, recreation, fitness and public safety.

: a strong district identity that promotes community pride and empowerment.

: programs and structures that enable safe environments.

: the creation of spaces, experiences, programs or products that promote deliberate, regular exchanges.

: a workforce development program that empowers one stakeholder group to train another and employ one another’s services.

we propose and can design:

Campus District Project Progress:Research Conclusions

Demographic Information:Lead Research Coordinators are currently gathering, analyzing and reporting Census Bureau information for the Campus District.

Including

: Income

: Race

: Housing

: Age

: Education

Social Aspects:Through the use of interviews we are able to discover social aspects of the District.

The students have over 50 completed interviews with results following.

: What activities are available? Which ones do you participate in?

: How do you get around? Why?

: Are there places you avoid in your neighborhood? Why?

: Do you live here by choice or because you have to?

Questions on the interview included:

* Interviewees are mostly CMHA Residents and do not constitute a representative sample of the entire Campus District population.

Social Aspects Conclusions:

: 22nd to 30th

: Community College to Central

: Olde Cedar Estates

: Cedar Estates

Neighborhood Boundaries:

Social Aspects Conclusions:

: some people have lived for 5 years

: some have lived for 2 years now

: Changing structures

: Violence

: People going to jail

: Stores

: Road Maintenance

: People move in and move out faster

People in the Neighborhood:

Observations:

Social Aspects Conclusions:

: Basketball Courts

: Recreation Center

: Swimming

: Library

: Drive Car

: Take the Bus

: Walk

Activities/Community Events

Getting Around:

Social Aspects Conclusions:

Grocery Shopping

: Save-A-Lot

: Daves

: Giant Eagle

Fresh Produce

: Daves

: West Side Market

Household Items

: Walmart

: Family Dollar

Clothes/Apparel

: Parmatown

: Steelyard Commons

: Goodwill

People on Shopping:

Social Aspects Conclusions:

: Crime

: Violence

: Drugs

: Alcohol

Concerns in the neighborhood:

Social Aspects Conclusions:

: Bath House

: Parks/Splash Park

: Recreation Center

: Due Maintenance

: Cleanliness

: Violence/Crime/Drugs

Positive aspects:

Negative aspects:

Social Aspects Conclusions:

: Money

: Maintenance and Upgrading of Parks, Library and Recreation Center

: Safety

: 33% of interviewees live because they have to

: 77% of interviewees live by choice

Needs of the Community:

Reasons to Live Here:

Institutions Master Plans:

: Cleveland 2020 Master Plan

: Cleveland Lakefront Plan

: Cleveland State University Master Plan

: St. Vincent Expansion

: Midtown Master Plan

: Tri-C Master Plan

In the Process of Evaluation:

Cleveland 2020 Master Plan:

Cleveland Lakefront Plan:

Cleveland Lakefront Plan:

CSU Master Plan:

CSU Master Plan:

St. Vincent Expansion:

Midtown Master Plan:

Tri-C Master Plan:

Acceptance of Master Plans:

Campus District Project Progress:Team DiscoveryConclusions

Attributes Maps:Attributes Maps:Students created

maps outlining safe

and unsafe areas in

the CDI. Separate

colors block out

areas that the

students travel to

or from.

Attribute Map Conclusions:

The Campus District is characterized by an

inconsistent urban fabric.

Figure Ground:

Attribute Map Conclusions:

The Campus District is dominated by East-West

connector streets with weak North-South

Connections.

Space/Direction:

Attribute Map Conclusions:

The Campus District encompasses two disconnected

collections of campuses.

Campuses:

Attribute Map Conclusions:

The Campus District is at the nexus of two regional

economic development initiative zones.

Districts:

Attribute Map Conclusions:

The Campus District residents’ perspective is that

perceived safety circumscribes where they go.

Safety:

Campus District Project Progress: Best Practices

Best Practices:Through Field Experiences Student Consultants, College Coordinators and Lead Coordinators investigate institutions and neighboorhoods that employ best practices.

: How does your destination bring people together?

: Where do people live by your destination?

: What is your destination’s brand or slogan?

: How does your destination empower the community?

Questions on the interview included:

Best Practices Experiences:: Frank Kidd’s Community Garden : Tremont : Detroit Shoreway : Ohio City : CSU Fitness Complex : CSU Farmer’s Market : Northside Business Tour : Trinity Commons

Community Garden:Frank Kidd’s Community Garden

Photographed byNorman DuenasMark Duluk Charles Schlick

“My goal is to continue to give work opportunity to the residents.”- Frank Kidd

Tremont:Tremont Tour:

Photographed by Photographer Charles Schlick

“The Tremont District Walkabout answered the question ‘what is a neighborhood?’ It felt good and the neighborhood had everything you needed.” - Joe

Detroit Shoreway:

Detroit Shoreway Tour:

Photographed by Lead Designer Student Designer Mark Duluk Norman Dumas

“A street of theatres, a connection between art, life and theatre as a neighborhood.A place where the boundaries of art, life, theatre and street are creatively mixed up.” - Mark

Ohio City:

West Side Market Tour:

Photographed by Brian Paige

“We saw real live horses in the city.”- Daisha

Campus District Project Progress:Design Deliverables

Four Facets of Design:1. Product/Structure 2. Environments 3. Communication 4. Experiences

Product/Structures:

What structures can we design to connect people?: Bridges

: Skywalks

: Marketplaces

: Training Hubs

: Laundry Mats

: Civic Centers

: Restaurants

: Transportation

: Fitness Facilities

: Convenience Goods Store

Environments:

What environments can we design to connect people?: Parks

: Bike Paths

: Store Fronts

: Green Spaces

: Benches

: Gardens

: Street Signage

: Safety Hubs

: Kiosks

Communication:

What communications can we design to connect people?: Project Identity

: Campaigns

: Community Involvement

: Media Vehicles

: Swagger

: Press Releases

Communications:

: Branding : Positioning Statement : Differentiation

: Brand Equity

: Project Logo

Project Identity:

Communications:

: Advertising : Slogans/Taglines

Campaigns:

Communications:

: Word of Mouth

: Door-to-Door Campaigning : Sidewalk Painting : Sidewalk Bleaching

: Posters

: Clothesline Art

Community Involvement:

Communications:

: Website/Blog

: Social Media : Texting : Mail

: Radio

: Buswraps

Media Vehicles:

Communications:

: Stickers

: T-shirts : Hats

Swagger:

Experiences:

What experiences can we design to connect people?: Daily Exchanges

: Lasting Experiences

: Milestone Events

Experiences:

: Food

: Transportation : Errands

: Working Out

: Entertainment

: Relaxation

Daily Exchanges:

Experiences:

: Education Programs

: Job Training : Health Education

: Nutrition Education

: Safety Concerns

Lasting Experiences:

Experiences:

: Block Parties

: Community Meetings : Festivals

: Concerts

: Street Performances

: Project Kick-off Ralleys

: Grand Openings

: Gallery Walks

Milestone Events: