Research and Planning

Research and Planning

Introduction

In this PowerPoint I researched and recorded codes and conventions of existing country music magazines. I also researched further into Maverick front covers and what was similar with the magazine images. I looked at Maverick’s target audience and began to make notes on the target audience of my country music magazine. Lastly I researched into country singers. In the UK there is a large gap with country music as it is not commonly promoted or shared with magazines like it is in American and I am determined to fill that gap with my music magazine.

Existing Magazines

• Oklahoma

• Country Weekly

• Maverick

• Country Music

Codes and Conventions

• The background is usually plain or outdoors.• The singer is the main focus • Not a large amount of writing on the covers• The barcode is in the bottom left• Cover model is blonde • Costume can be expensive dress/black trousers and bright

top/ denim• There is usually a guitar/microphone/ cowboy hat/ • The main sell line is in the centre/side of the magazine in a

bright bold colour• Colours: black, white, pink (main sell line/title), red (main

sell line/title), gold/brown

Research of Maverick Music Magazines

Most of the magazines are American. I want to create a country music magazine for the UK. Country music has always been seen as a western, American style of music. Everyone around the world will have listened to some form of country music due to the Hannah Montana movie which stared Billy Ray Cyrus a famous country singer along side his daughter Miley Cyrus, throughout the movie there is country music being performed and promoted. It brought a new love to country music as it shows the background behind country singer Miley Cyrus.

There are many country singers who are known of in the UK, however are not generally shown in the music magazines. Singers like Carrie Underwood, Kelly Clarkson, Miranda Lambert and Taylor Swift are a few popular country singers who many young teenagers know. By creating my magazine I will be able to showcase their talents and help to expand their audiences.

Maverick is the biggest country music magazine in the UK.

November/December 2012 January 2010

April 2009 July/August 2014

Target Audience Notes

• Female• 18 – 35 years old• They will be a student (music degree/ music school, or have a job such as (teacher – music, writer,

musician in small band)• Single and happy • Their personality will be caring and active, they may have low self-esteem, they love animals and

love being in the wild out doors.• Their hobbies and interests are horse riding and playing the guitar, they will enjoy relaxing with

friends listening to country music. They enjoy long walks and adventures in the woods.• They will spend their leisure time having fun outdoors with animals (horses, sheep on a farm) they

will also enjoy reading a book or magazine while listening to country music • They will use Instagram to keep up-to-date with their friends and share their latest anima/nature

finding, also Facebook and Twitter so they can follow their favourite country artists and receive the most recent news about them. They will read magazines to keep up-to-date with the fashion and music country worlds.

• They will be close to their family as they are caring, they have close friends that they are close to and they feel like sisters more than friends.

Country Singers

• Sam hunt

• Florida Georgia line

• Jason Aldean

• Tyler Farr

• Luke Bryan

• Black Shelton

• Carrie Underwood

• Kenny Chesney

• Miranda Lambert

• Dierks Bentley

• Alan Jackson

• Tim McGraw

• Lady Antebellum

• Buddy Miller

• Little Big Town

• Brantley Gilbert

• Eric Church

• Glen Campbell• Keith Urban• Kelly Clarkson• Brad Paisley • Olivia Lane• Lee Brice• Chase Rice• Kristian Bush• Cole Swindell• Taylor Swift• Angaleena Presley• Kip Moore• The Band Perry• Dustin Lynch• Zac Brown Band• Toby Keith• Joe Nichols• Frankie Ballard

• Rascal Flatts

• Big and Rich

• Justin Moore

• Jake Owen

• RaeLynn

• George Strait

• Chris Young

• Reba McEntire

• Jana Kramer

• Hunter Hayes

• Thomas Rhett

• Dolly Parton

• Shania Twain

• Michael Sarver

Country Singers’ Album Covers

Websites

• http://www.cmt.com/artists/

• http://www.mtsmanagementgroup.com/12/maverick-magazine-reviews-western-avenues-self-titled-debut/

• http://www.maverick-country.com/ (maverick magazine)

• http://www.cmt.com/news/country-music/1731948/inside-carrie-underwoods-something-in-the-water.jhtml (country music news)