Research action slides final

Research Goals

2012 StudyCreate a baselinefor trackingchanges

GuideAn easily digestibletool to help you usethe research

2014 StudyUnderstand barriersto action and howto overcome them

Agenda

Overview of the 2014 findingswith insights from each communityincluded in the study

Celinda Lake, Lake Research Partners

Questions

Recommendations andreal-world examples

Danielle Lewis, Springboard PartnersIlene Stohl, Washington State Coalition AgainstDomestic ViolencePatti Tototzintle, Casa de Esperanza

Questions and discussion

2014 Research Methodology

Focus Groups

August 2014

6 groups conducted in3 locations (GA, CA, MN)

Online Survey

October 13-26, 2014

1,400 adults nationwide

Research Findings

of all adults feel personallyconnected to the issue ofviolence against girls andwomen.

of all adults believeaddressing violence shouldbe a priority, but only 22%believe it is the toppriority.

of all adults feel hopefulthat we can end violenceagainst girls and women.

Statistics capture attention…

9 out of 10 adults found the following statistics concerning:

40% of teenage girls ages 14-17 say they know someone their own age who hasbeen hit or beaten by a boyfriend.

95% of attacks are unreported, making sexual assault the “silent epidemic.”Sexual assault remains the most drastically underreported crime.

… but they DON’T INCREASE ACTION.

Preventing violence is compelling.

agree that to prevent violence,we need to start young,working with boys and girls.

agree that respect for womenis key to ending violence.

agree that ending violenceagainst girls and women isimportant, but other issues

are more important.

feel they need to knowmore about what they cando to help prevent violenceagainst girls and women.

think getting involved canbe emotionally draining,and they feel unprepared

for how to handle it.

When [an act of violence]happens to you, it’s like youwant to be in the witnessprotection program. Youdon’t want it to get out thatit happened to you,because people are goingto totally shun you…-- Asian and Pacific IslanderWoman, San Jose

A lot of time, it’sembarrassment. You hateto talk about something sohorrific that happened toyou.-- Latina, Atlanta

… Native American women[make up] 3% [of the total]population in the UnitedStates and we’re alwaysway, way up there forviolence or alcohol…everything. We’re way upthere.-- Native American Woman,Minneapolis

Tell them specifically howthey can help

Tell them specifically howthey can help

Give them the supportthey need to act

Community Insights:African Americans

Nearly 7 in 10 AfricanAmericans report feelingpersonally connectedto the issue.

78% are very willing totalk to children abouthealthy relationshipsand 74% are very willingto sign a petition.

86% believe respectfor women is the keyto ending violence.

Nearly 5 in 10 Asians andPacific Islanders reportfeeling personallyconnected to the issue.

87% feel hopeful that wecan end violence but 47%also believe we will neverend violence against girlsand women.

86% are motivatedto get involved incampaigns focusedon educating childrento prevent violence.

Community Insights:Asians and Pacific Islanders

Latinos/as are morewilling to postsomething to socialmedia about endingviolence compared toall other communities.

6 in 10 Latinos/as reportfeeling personallyconnected to the issue.

72% feel they need toknow more aboutwhat they can do toprevent violence.

Community Insights:Latinos/as

85% are motivated toget involved in campaignsfocused on communityengagement.

95% believe thateducating boys andgirls is the key topreventing violence.

Community Insights:Native Americans

7 in 10 Native Americansreport feeling personallyconnected to the issue.

Community Insights:Whites

Nearly 5 in 10 Whitesreport feeling personallyconnected to the issue.

74% are hopeful that wecan end violence but 42%believe we will never endviolence against girls andwomen

87% believe thatrespect for women and86% believe thateducating boys andgirls are the keys toending violence

86%

Questions

Recommendations

Use statistics with care

New Audiences

Don’t overwhelm

Make it local

Don’t forget the hope!

Use statistics with care

Audiences Aware of Problem

Tell them exactly how to help

Show impact

Increase priority, reduce risk

Lift up real-world stories

Increase priority, reduce risk

Hope = action + impact

Hope = Action + ImpactIncrease priority, reduce risk

Increase priority, reduce risk

Maximize the benefit

Make asks clear and specific

Make asks doable

Avoid the menu!

Tell them specifically howthey can help

Learn what your audience needs

With support, more is better

Impact is key

Give them the supportthey need to act

What resonates with you?

What have you seen work well?

What doesn’t match your experience?

How will you use the research and recommendations?

Questions and discussion

movetoendviolence.org/research