Research

After receiving feedback from my peers I found that a majority of the people agreed to my set target audience of teenagers and young adults aged 15-24 as this age range is known to have the most interest in new/commercial and chart music and music videos (according to http://www.comscoredatamine.com/2012/03/vevo-and-spotify-go-head-to-head-in-the-nordics/, the younger age groups (15-24, 25-34 and 35-44) were more likely to visit VEVO to watch music videos), this is a fairly broad and general age range for this type of commercial hip-hop/RnB music video, especially one with parody-like components as a majority of individuals within this age range enjoy watching distinctive and humorous music videos.

Due to the fact that the song and artist is Beyoncé (a worldwide female role model, who makes music to empower and inspire females), the intended gender of my target audience was mainly female, that was until I research the backlash this song received from Beyoncé’s typical female audience, as a lot of female fans found the lyrics and content of the song degrading and condescending, however, the controversy caused by this song managed to draw and interest from a lot of male audiences and fans, this now means making a music video to this song would also attract more male audiences than I originally intended, although the majority of my target audience is still female, a smaller percentage of my target audience is male.

My target audience social class varies from C1 to E as my music video consists of street/youth-oriented references (scenery, costume, narrative) that mainly people of a middle and lower class group are known to appreciate, understand and relate to. The location of my target audience is based in the United Kingdom, this is mainly due to the fact that the locations, characters and general look of my music video would consists of a lot of British references and styles that people who live in Britain would recognize and appreciate.

Teenagers and young adults are usually fascinated with the latest in the music scene; this is due to how much music is involved within their daily routine (listening to earphones or radio whilst traveling, going out, watching music videos online or on television). My product should sell extremely well to this target audience if the individuals live this music orientated lifestyle of work/full time education, going out (clubs, bars and pubs), highly interactive with social media.

Audience Research

Finding out detailed information about the workings of your target audience, you can therefore observe and report, how advertise and sell to them. Using sources such as Websites, internet forum rooms, magazine articles and blogs, I was able to analyse exactly what my target audience look for within a music video, and how they find it.

Billboard Magazine

Billboard is one of the biggest music magazines/websites in the industry, they frequently write articles and reviews on the latest music videos. The consumers (buyers) of this magazine are

mainly teenagers and young adults aged 16- 26 (according to http://www.billboard.com/footer/biz ), This makes the reviews within this magazine relevant to my research as this age range matches the age range of my target audience, and as this magazine is one of the biggest in the industry, it must be express the opinion of many of the consumers.

This music video article was based on the critical responses to all the music videos released by Beyoncé for the ‘4’ album, and according to this article the most successful music video out of all the ones she released for this

Secondary Content Research

album was ‘Run The World Girls’, this could be due to a number of factors, such as, the media coverage and promotion was far greater with this track than others, this music video had a higher budget and most anticipation and it received the most airplay, but in comparison to the actual music video itself (as the article describes), the music video was visually more intriguing to its target audience, as the narrative was action pack and interesting, there was catchy dance routines and typical Beyoncé hairography, these are all elements I must take in consideration when producing my music video.

YouTube

YouTube is one of the best sources to finding information about an audience regarding music videos as its one of the most popular video websites on the internet. I looked at many different music videos related to my music video and analysed some of the comments left by viewers, this will allow me to understand what exactly my target audience like and dislike about these videos and how I can produce a successful music video.

Azealia Banks- 212

http://www.youtube.com/watch?v=i3Jv9fNPjgk

Beyoncé- Run the world girls.

http://www.youtube.com/watch?v=VBmMU_iwe6U

Nicki Minaj- Stupid Hoe http://www.youtube.com/watch?v=T6j4f8cHBIM