Rerip Media Packet

121 S. Sierra Ave., Solana Beach, CA 92075www.Rerip.org

MEDIA KIT

(858) 829 - 5510

The mission of Rerip is to create accountability, measurability and sustainably in the surf -

ties for recycling; spearheading Cradle to Cradle® practices; and giving back to the community

waste and harmful practices.

THE PROBLEM

from 5,000 to approximately 23 Million in the last 50 years (Future of Freedom Foundation, 2006). This exponential growth created a multi-billion dollar industry, and as the population of surfers continues to grow, so do the number of surfboards that many surfers own. Many avid

and foam cores. These materials have been known to cause cancer, poison local environments, and cause plant closures by the EPA. With no viable recycling programs in place, excess foam

secret” is being exposed. Rerip knows there are ways to tackle this hypocrisy, this major prob-lem.

THE SOLUTION Rerip aims to address the industry’s end-of-life issues by developing long-lasting design and process solutions, along with reuse options for discarded materials. On a small scale, Rerip

the larger end-of-life issue – calling attention to the hazardous practices in place and resolving to create sustainable alternatives. Rerip’s programs fall into three categories – Reduce, Reuse, Reride – and each campaign is highlighted in the pages that follow.

RERIP / REDUCE - RERUSE - RERIDE

RERIP.ORGIntroDUCTION

RERIP.ORGREDUCEBoard Collection Rerip has implemented an organized board collection program with local retailers and city

-clable”. Boards are collected and inventoried depending on their current state; unrideable and

rideable boards are repaired and sold through Rerip’s online board shop (a la the thrift store model). Rerip collects about 20 boards per month from its collection sites, with more locations planned once viable storage options are secured.

The Rewave/Call to Action The ReWave, a large “sculpture” composed of discarded surfboards, will be a physical rep-resentation of Rerip’s mission. It will serve as a media story and as an ongoing reminder of the waste created by the surf industry. Along with a open letter to the industry (i.e. a Call to Action), the ReWave will embody and promote the need for active participation of industry leaders,

manufacturing practices. The ReWave will be strategically placed in San Diego County where

Rerip.

Research and Development Rerip has undergone a variety of projects experimenting with discarded boards and foam.

opportunities for students to access the carbon footprint of the Rerip programs verses throwing

impact in this area, they must involve experts in composites, recycling, board manufacturing, measurability and cradle to cradle philosophy.

RERIP.ORGREUSE

Rerip started as a reuse venture and has grown its audience more than 600% in four years. The driver of this growth is the online Rerip Board Shop where consumers buy and sell their

the capability to search for a board by region, price, size, shape, type, material and by surf shop. Boards are posted daily, and sellers can enter as little or as much information about their board as they would like. The site averages more than 100 unique users per day and sees over nine pageviews per visit. Rerip users are not only surfers, but artists and eco-minded folks interested

REUSE

Before Most products can be reused. After

Price: $375.00

lost psycho ward epoxy

Location:

City: Date Added:

Shaper: lost

Tuesday Jan 18, 2011 at 08:00 PST

CA 91932

imperial beach

Board Type:Height:Width:Thickness:Tail:Fins:Condition:What I Liked:Why I am Selling:Best Time & Place to Meet:Phone Number:

Psycho Ward6’0”18 8/152 3/7squashfutureVery good ConditionFast and responsiveDon’t need it anymoreanytime, anywhere310 555 3455

Buy » Surf » Boards » 6’ - 6’5”

RERIP.ORGRERIDE

coupon for products or services from the event’s vendors and sponsors. The event raises aware-ness, money for more programs, and is a creative exchange of surfboards and ideas. In addition, it provides a yearly media platform to spread the good word of Rerip.

Rerip has found added value and exposure by highlighting athletes, especially those who have created a name for themselves within their industry. Focused press releases and newslet-

for better performance in search engine optimization. Additionally, interviews are supposed to inspire and educate others on what “real people” are doing to make the world a little bit better.

Awareness and Outreach Education will always be one of the main foundations of Rerip. Rerip is always articipating in community events, parties, and promotions to crossbrand with like-minded companies and gain added exposure to new audiences. For example, Rerip has worked with Surfrider’s Paddle

way to expand their message, and recently a bench was made out of old boards by a student for his exit project. Rerip plans to add an awareness portion to the site, “Resources”, so other com-

�ve

RERIP.ORGFeatured Artists

Wade Kinokowsky

Eli Mirandon

Wade Koniakowsky sometimes is turning used surfboards into legendary pieces of art, other times he is using multiple pieces of boards to create a canvas, and most recently he and Norm Daniels painted a double-sided painting at the 4th Annual Future of Sur�ng. All of the money raised by Wade at Rerip events is donated to local Charities.

No one shapes and experiments like Eli Mirandon. A long-time Rerip supporter, Eli is always looking to push the boundaries of art, materials and processes.

All Enjoy Handplanes are made with either old foam from broken boards or ruined blanks from manufacturing for the board and neoprene from used wetsuits to make the handles. We use materials that do not currently have a means of recycling and would end up in the land�ll.

Will & Jane Fowler

Beyond painting--Jane and Will together make beautiful mosaics and showers out of your old surfboards. They always donate a board to the Future of Sur�ng silent auction, with proceeds bene�ting the Solana Beach Junior Lifeguards and the Susan G. Komen Foundation.

Enjoy Handplanes

RERIP.ORGCommunity Partners

Sanuk

Malama Composites

Coconut Peet's, located in Point Loma, California, is the best ding repair shop on the planet. They repair almost anything, and recycle what they do not. They are key to helping Rerip keep boards out of land�lls.

To see more community projects and partners please visit Rerip.org.

Sanuk Sandals supports Rerip by o�ering product at events, for volunteers and soon for members. They are becoming more eco aware by bagging their sandals in compostable bags and making more shoes from sustaninable materials while being the coolest shoe company ever.

Malama Composites is one of Rerip's �rst partners and they together started the "Future of Sur�ng" event. The company is a leader in the sustainable foam industry--using plant-based ingredients in the production or surf blanks, and constantly pushing the envelope to minimize their "carbon footprint."

Patagonia Cardi� is the pilot store for testing and promoting the surfboard recycling program in Southern California. The store is currently the most active drop-o� location for Rerip's recycling program, and they support Rerip's annual Future of Sur�ng event each year.

Coconut Peet’s

Patagonia

RERIP.ORGStoke The locals

The Stoke the Locals program was designed to give back to locals within sur�ng communities at home and abroad. A portion of all boards collected through the surfboard recycling programs are donated to local youth, helping encourage active and healthy lifestyles. So far, the program has worked with other corporate sponsors to deliver surfboards, shoes and shirts to locals in com-munities in Peru, Hawaii, Mexico and San Diego. Rerip plans to expand these services to provide additional boards and products to many more communities at home and worldwide.

Giving Back to the Local Community

RERIP.ORGInSpiration

Five years ago, Rerip was created as a way to organize and address the need to create better ways to share existing action sports equipment, reducing waste and calling for individuals to reduce, reuse and reride. Through online resale opportunities, community outreach, and research and development e�orts, Rerip has sought to address the vast inventory of broken and unwanted boards destined for land�lls.

As Rerip has grown it has increasingly concentrated its focus on surfboard reuse e�orts with the help of both a dedicated team and key partners within the industry. Through education, events and active community involvement, the team has worked with community and industry partners to launch an innovative and expansive surfboard recycling program, attempting to educate and alter the way surfers think about their equipment and recycling.

With help, Rerip can focus on both expanding recycling e�orts within San Diego and estab-lishing programs in surf communities nationwide. We seek support from individuals and organizations of all types and at any level! The work of reducing waste surrounding the activity and lifestyle that we all love is a collaborative one, and it cannot be accomplished without wide reaching support. Please connect with us for ways you can become involved in this global campaign.

Letter from the Co-Founders

Sincerely,

Meghan and Lisa

www.facebook.com/rerip.org www.twitter.com/rerip