Requirements for tgfc

Sewing the seeds for the future of fashion

HOLLY SYRETT - [email protected]/greenfashion

• Send you business plan and two designs to greenfashion@ amsterdamfashionweek.com

• BEFORE Thursday the 11th of November 2010 at12:00 in the afternoon Amsterdam time (late means disqualification)

• Maximally 10 pages of text .pdf / .doc

REQUIREMENTS – Round 2

COMPETITION QUESTION:Design two outfits and write a business plan, which explain how your fashion enterprise contributes to sustaining biodiversity.

How will you present your designs? Visually? Digitally? Through film, drawings, video, sketches, dolls, samples? What are your strongest facets? What are your design USP’s? How will you communicate those?1DESIGN

Describe the lifeline of your product, from cradle 2 .. (grave)? Explain how and where you contribute to sustaining biodiversity. Take note of the 5 points explained in The Green Fashion Manual.2LIFECYCLE

Describe your company concept, your product and your ‘code of conduct’. Make sure this is clear, concise and applicable > This should be the starting point for your company.3CONCEPT

Describe your financial plan. How much money will you need to start-up? What will this be spent on? How much does your product cost? How and where will you sell? How will you reach profit? When will you break even?4FINANCES

Describe your target market, who do you want to reach? And why? How will you contact them (marketing)? Describe your market positioning: international / national / in comparision to other brands, pricing, competitive advantage and so forth.

5TARGET MARKET & POSITIONING