Request For Proposal (RFP) for appointment of Advertising …€¦ · Qualitative Evaluation Criteria for Advertising Agency Criteria Weightage Understanding of Banking, Financial

Request For Proposal (RFP) for appointment of Advertising Agencies


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INDEX

Sr No Heading Page no

1 Notice inviting Tender 3

2 Process of selection 3

3 Scope of work 6

4 Criteria for selection 7

5 General Terms and Condition 11

6 Instructions for tendering 20

7 Annexure I- Tender Form- Technical Bid 21

8 Annexure II- Tender Form-Financial Bid 24

9 Annexure III-Format for declaration-cum-certificate of no penalties, no blacklisting and no cases pending

25

10 Annexure IV- Format for client certification 26

Important Dates:

Date and Time Venue

Pre Bid Meeting March 15, 2016 at 3 PM 19th Floor, Conference Room, IDBI Bank, IDBI Tower, WTC Complex, Cuffe Parade, Mumbai.

Last date of submission of Technical & Financial bids

March 21, 2016 at 3 PM

Date of opening Technical Bids March 21, 2016 at 3 PM

Date of opening Financial Bids Date and time will be informed only to the qualified agencies in due course


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NOTICE INVITING TENDER

Appointment of Advertising Agencies for IDBI Bank Ltd.

1. IDBI Bank Ltd. (IDBI Bank) invites proposals for “Appointment of

Advertising Agencies” to provide comprehensive creative and media

services.

2. Interested bidders may peruse the detailed RFP hosted on www.idbi.com.

Process of selection

IDBI Bank would be detailing the minimum pre-qualification requirements

and the process of selection in the RFP.

The designated Committee would evaluate the quality of Bidders on

the criteria mentioned in the RFP based on their proposals received and

fulfillment of eligibility criteria (technical bid). The technically eligible

agencies would be called to make a presentation before a designated

Committee at IDBI Bank, Mumbai. The presentation would be evaluated on

a score of 100.

Financial bid of only the shortlisted Bidders i.e. the bidders who score at

least 60 out of 100 in the presentation would be considered. In the

financial bid, break up of creative and media commission as % on gross

media billing to be given separately.

The marks scored in the presentation which essentially rates the bidder on

quality criteria will be given a weightage of 60%.The financial bids will be

given a weightage of 40%. The combined score of presentation and

financial bids will determine the ranking. The formula for calculation of the

combined score is detailed in section „Criteria for Selection‟.

In case of a tie in the combined score between bidders, the bidder

with higher quality score will be given a higher rank.

Based on the ranking derived from the combined score, the Bank will at its

sole discretion appoint the requisite number of agencies.

The allocation of work among the agencies will be at the sole discretion of

IDBI Bank. Agencies would be allocated to the various Verticals /

Departments/ Zones/ Product / Services of the Bank and work would be

assigned as per requirements of the respective Department / Vertical.

However, this may later be changed at the sole discretion of IDBI Bank.

Empanelment does not bind the Bank to allocate work to any agency.

http://www.idbi.com/


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The bidding Agency should be offering the services mentioned in „Scope of

Work‟. If required the bidding agency may sub contract / delegate part of

the services mentioned in „Scope of Work‟ with prior approval of the Bank.

In case of sub-contract / delegation, the responsibility for the execution of

services would rest solely with the bidding agency. The bidding agency

would have to ensure that the terms and conditions stipulated by the Bank

are complied by the agency to whom the work has been sub contracted /

delegated.

IDBI Bank does not bind itself to accept the lowest or any Tender and

has the right to refuse any Tender without assigning any reason or select

any Bidder that is in the final evaluation list. IDBI Bank also reserves the

right to re-issue the Tender without Tenderers having the right to object

against such re-issue. IDBI Bank also reserves the right to extend the

validity period of the Tender.

The tenure of the contract with the Agencies, so appointed, would run for

3 years from date of appointment under the current RFP. However, this

would be subject to satisfactory performance of each agency every one

year from date of appointment, which would be solely adjudged by IDBI

Bank. In case the performance of any Agency/ies is/are deemed

unsatisfactory, their contract will be terminated as per the provisions of the

“termination of contract” clause mentioned in the RFP. The contract may

be extended by IDBI for maximum 6 months after completion of tenure of 3

years.

The commission (actual and/ or benchmark) as % on both creative and

media on gross media billing, decided through the financial bidding

process would remain valid for the entire contract period.

The Bidders shall submit their offers strictly in accordance with the

Terms & Conditions of the Tender document. Any tender that stipulates

conditions contrary to the conditions given in the tender document stands

disqualified.

The technical and financial bids sh o u ld b e submitted in the sealed

envelopes (please refer to section on instructions for tendering) and must

reach General Manager, Corporate Strategy & Communications

Department (Corporate Communication), IDBI Bank Ltd., 19th floor, IDBI

Tower, WTC Complex, Cuffe Parade, Mumbai – 400005 latest by 3 PM


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on March 21, 2016 and the technical bids will be opened as per schedule

below:

Date: March 21, 2016 Time: 3 PM

Pre bid meeting: All queries regarding the RFP can be discussed with the

Bank on March 15, 2016 at 3 PM in the pre bid meeting.

Any Tenders received by IDBI Bank after the deadline for submission

of tenders prescribed by IDBI Bank will be rejected and returned

unopened to the Bidder. IDBI Bank shall not be responsible for any

delay or non- receipt/ non-delivery of the documents.

During opening of the t e c h n i c a l a n d f i n a n c i a l bids

representatives of the bidders are requested to be present at IDBI

Bank, IDBI Tower, WTC Complex, Cuffe Parade, Mumbai. However, bids

would be opened even in the absence of any or all representatives of the

bidder.

IDBI Bank reserves the right to reject any or all the bids without assigning

any reasons thereof.

IDBI Bank also reserves the sole right for carrying

out amendments/modification/changes including any addendum to this

RFP. S u c h amendments/modification/changes including any addendum

to this RFP shall be notified on the Bank‟s website www.idbi.com and these

will be binding on the agencies.

IDBI Bank reserves the right to extend the deadline without assigning any

reasons thereof. Intimation of the same shall be notified on the Bank‟s

website www.idbi.com.

The Bidder shall bear all costs associated with the preparation

and submission of the Tender and IDBI Bank will in no case be held

responsible or liable for these costs, regardless of the conduct or

outcome of the tendering process.

Sd/- (Saumya Chaudhuri) General Manager IDBI Bank Ltd. Place: Mumbai Date: March 02, 2016

http://www.idbi.com/


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Scope of Work

Develop marketing plans to promote IDBI Bank as friendly and

approachable, catering to all types of customers.

Developing creatives based on the most effective marketing strategy

for all media

Undertake media planning, buying, release, monitoring and billing.

Developing cost effective media plans based on effective media

selection.

Undertake impact analysis of individual campaigns.

Development of existing products & new product communications.

Developing A/V films for IDBI Bank

Below the Line activities including event management

Competition tracking

Clutter analysis

Plan and propose campaigns and promotions including media tie-up,

product placement and others.

Budget allocation and management based on budget information

sharing between IDBI Bank and agency.

Monitoring campaigns and Reviewing media and creative effectiveness.

Transaction reports and other KPIs like discount rate.

End-to-end process management for creative and media services.

Any other activities /services relevant to the allocated assignments.

Other associated activities / services as may be required by the Bank

Cost for such activities to be determined separately on a case-by-

case basis as per scope of work decided and would be reimbursed by

the Bank.


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Criteria for selecting Advertising Agencies

1. Minimum Eligibility Criteria

A list of Qualifying Requirements (QRs) and the supportive

documents that need to be submitted is given below. Any Agency not

meeting any of the following QRs or not submitting any of the documents

shall be rejected. Only those agencies who satisfy all the Qualifying

Requirements would be eligible for being called for giving presentation.

Sr No Qualifying Requirement (QR) Documents to be enclosed

1 (a) The Agency should have been in existence in India since April 01, 2010 or earlier with ability to service the client through their office in Mumbai.

Certificate of Incorporation. 1 (b) The Agency must have a Gross

capitalized billing of at least Rs.100 crores (Rupees Hundred Crores) in each of the three previous financial years i.e. (April 2012- March 2015).

Suitable certification by Statutory / Tax Auditors. Billing from Agency Services only to be considered. Specifically, billing from proprietary deals (such as outdoor rentals) will not be considered.

1 (c) The agency should be profit making and the Net Worth should be positive during the previous financial year (April 2014-March 2015).

Copies of audited balance sheets and profit and loss Accounts OR certificate by Statutory / Tax Auditor.

1 (d) The Agency should not have been penalised or found guilty in any court of law and the agency shall not have been blacklisted / debarred by any Central / State Government / PSU / Bank/ RBI/ IBA/ any regulatory authority and not involved in any major litigation that may have impact or compromise the delivery of services required during last three years i.e. April 2012-March 2015 and April 2015 onwards till date.

Self Certification on letter head to be provided as per Annexure III. However IDBI Bank would have the right to independently verify the same.


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Sr No Qualifying Requirement (QR) Documents to be enclosed

1 (e) The Agency should have worked with at least two banks (of which at least one should be a PSU Bank) for last three years (April 2013 – till date of RFP) with satisfactory performance for the services specified in this RFP.

Certification of satisfactory performance (not more than 1 month old) by the banking clients (of which at least one should be PSU Bank) for last three years (April 2013 – till date of RFP) as per Annexure IV

1 (f) Neither the agency nor its proprietor / directors / partners has defaulted to any Bank.

CIBIL report of the agency and its proprietor / directors / partners.

2. Apart from the minimum eligibility criteria as stated above, the Agency is also required to submit the following information:

Sr No Documents Required

2 (a) Ownership and nature of entity (public, partnership, subsidiary, etc.).

2(b) Income Tax returns for past three years.

2 (c) Board resolution authorizing the authorized signatory to sign on

behalf of the agency.

2 (d) Proof of address of registered office.

2 (e) Service Tax Registration Certificate

Qualitative Evaluation Criteria for Advertising Agency

Criteria

Weightage

Understanding of Banking, Financial Services and Insurance (BFSI) sector

20

Ability to provide integrated services across all media together 10

Ability to service the Client (specifically TAT) and scale up the activities if necessary

10

Ability to provide localized solutions 10

Creative and media (planning and buying) ability for print 10

Creative and media (planning and buying) ability for television and radio

10

Creative and media (planning and buying) ability for outdoor and BTL including event management

10

Ability to visualize client‟s objectives and to provide customized solutions

20

TOTAL 100

* Only the Agencies scoring 60 or more out of 100 will be eligible for financial bidding


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Financial Bids

Financial bid of the shortlisted Bidders i.e the bidders who score at least 60

out of 100 in the presentation would be considered. In the financial bid break

up of creative and media commission as % on gross media billing to be given

separately. Date and time of opening of financial bids will be informed only to

the qualified agencies in due course.

Calculation of Combined Score

Score = 𝑄 𝑤 𝑥 𝐸𝑄𝑆

𝐻𝑄𝑆+ 𝐹 𝑤 𝑥

𝐿𝐶

𝐶

Q(w) = weight of the quality score (60)

HQS= highest evaluated quality score among the qualified bidders

EQS= evaluated quality score of bidder

F(w)= weight of the financial score (40)

C = rate quoted by the bidder

LC= lowest rate quoted among the qualified bidders

The following are illustrations of the above procedure:

Illustration 1- Assumption - 3 agencies will be empanelled (Note: Actual

number of agencies to be decided at the sole discretion of the Bank)

No. Agency Quality score

1 AAA 60

2 BBB 90

3 CCC 85

4 DDD 80

5 EEE 95

6 FFF 60

7 GGG 55

In the above illustration, the bidders viz AAA, BBB, CCC, DDD, EEE, FFF have

scored 60 and above and are therefore shortlisted for submission of financial

bid.

No. Agency Quality score Total rate of commission on gross media (Creative + Media) (%)

Combined Score

Rank

1 AAA 60 8 62.89 6

2 BBB 90 7 85.41 1

3 CCC 85 8 78.68 4

4 DDD 80 6 83.86 2

5 EEE 95 9 82.22 3

6 FFF 60 5 77.89 5


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Based on this combined score the agencies will be ranked.

Agency scoring the highest combined score is considered as L-1 and the

rate of commission quoted by that agency will be treated as benchmark

rate. The Bank would invite the shortlisted agencies to match the

benchmark rate of commission. Agencies agreeing to this

arrangement will be considered for empanelment. In case any of the

shortlisted agencies has quoted a rate lower than the benchmark rate of

commission, then the lower rate quoted would be the rate of commission

for that agency.

In the above illustrations BBB will become L-1 and 7% would be the

benchmark rate.

The Bank at its sole discretion will appoint requisite number of agencies.

For the sake of illustration if it is assumed that the Bank is empanelling 3

agencies, it would consider DDD (ranked L-2) and EEE (ranked L-3)

The commission payable to DDD would be 6 %. EEE would have to match

the benchmark commission of 7%. If agreeable, EEE would be empanelled

and the rate of commission payable to EEE will be 7%. In case any of the

agency / ies is not agreeable to match the benchmark rate, the Bank has

the right to consider the subsequently ranked agency / ies for

empanelment. In the above illustration in case EEE does not agree to

match the benchmark rate, the Bank has the right to consider CCC for

empanelment.


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General Terms and Conditions

Assignment

The Agency shall not save and except with the prior written approval

of IDBI Bank, undertake any work of any nature not assigned and/or

not mentioned in the tender and for executing such works. The Agency

shall state the nature of work and probable expenditure thereof. After

IDBI Bank has accorded its consent in writing for execution of such

work and / or incurring expenditure thereof, only then shall the

Agency undertake such work and not otherwise.

No rights or liabilities under this Agreement shall be assigned by any of

the Parties hereto without the prior written consent of the Other Party

Agency’s General Responsibilities

The Agency shall, subject to the provisions of the Assignment and

with due care, execute the work and take all responsibility, including

the supervision thereof and all other things, whether of a temporary or

permanent nature, required in and for such execution.

The Agency shall carry out and complete the work in

accordance with prevailing good industry practices and using

workmanship of the quality and standards therein specified, provided

that where and to the extent some approval of the quality of the

standards of workmanship is a matter of opinion, such quality and

standards shall be to the satisfaction of IDBI Bank.

Sufficiency of Tender

The Agency shall be deemed to have satisfied itself as to the

correctness and sufficiency of the rates and prices before agreeing to

the Terms and Conditions.

Tenure

The tenure of the contract with the Agencies, so appointed, would run

for 3 years from date of appointment under the current RFP. However,

this would be subject to satisfactory performance of each agency every

one year from date of appointment, which would be solely adjudged by

IDBI Bank. In case the performance of any Agency/ies is/are deemed


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unsatisfactory, their contract will be terminated as per the provisions

of the “termination of contract‟ clause mentioned in the RFP. The

contract may be extended by IDBI for maximum 6 months after

completion of tenure of 3 years.

Payment terms

IDBI Bank will make payment of the amounts chargeable to IDBI Bank

on a monthly basis as applicable. Any third party cost incurred by the

Agency to carry out the above assignment would be reimbursed to the

Agency, provided the cost was incurred with prior approval from IDBI

Bank and all third party supporting document submitted along with

invoice.

For ATL work, the applicable commission (which includes creative and

media services) on gross media billing only will be payable. No

commission / fee will be payable on the production cost. Also, no

charges in the nature of fee will be payable to the agency separately for

art-works, production charges, studio charges or translation charges.

However, third party cost incurred by the Agency would be reimbursed

to the Agency, provided the cost was incurred with prior approval from

IDBI Bank.

For BTL activities carried out by the Agency, the same percentage

commission, as arrived at through the financial bid, would be payable on

the total net billing including production cost. No charges will be payable

separately for art-works except as mentioned below.

Over and above the commission as above, IDBI would also pay the

selected Agencies art-work charges for BTL and other non ATL creatives

[including studio charges, translation charges etc.], on a monthly basis,

as per the card rate of the selected Agency. However, such payment

would be capped, Rs.1.00 lakh per month.

The cap on monthly art-work charges can be raised by upto 10% at

the end of every year, at the sole discretion of IDBI Bank, in case there

is a commensurate increase in work that justifies the higher cap,

otherwise the earlier charges would remain valid till end of contract

period.


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For any other work, including but not limited to carrying out marketing

research and marketing analytics, the price could be decided on a case-

by-case basis depending on the scope of work.

In case only one of the service is availed then only commission for the

service availed would be paid. Eg. In case only media release is done

without any creative being developed, then only media commission will

be paid.

Taxes

All applicable taxes will be paid by IDBI Bank. The Agency shall be

responsible for deposit of all taxes, duties, levies fees or charges in

respect of the works as required for the Assignment to concerned

Government authorities. Also TDS will be deducted from the payments

to the Agency as per applicable laws.

Statutory authority obligations, notices, fees & charges

The Agency shall comply with and give all notices required by any

Act, any instrument, rule or order made under any Act, or any

regulation or byelaw of any relevant authority which has any

jurisdiction with regard to the assignment. The Agency shall also

abide by the rules and regulations of INS, AAAI, ASCI and other

relevant organizations and conform to the aforesaid rules and

regulations.

The Agency would comply with all Applicable Laws as they relate

to its performance under this Agreement. This Agreement shall be

governed, interpreted by and construed in accordance with the

substantive laws of India.

Limited Agency

For the limited purpose of purchasing materials and engaging the

services of Third Parties which are necessary for providing the

Services under this Agreement, IDBI Bank would appoint the

designated Agency/ies as its agent.

It is expressly clarified that IDBI Bank is responsible for all

costs and expenses incurred by the Agency on behalf of IDBI Bank,


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which shall be incurred only on receiving the prior approval of IDBI

Bank.

Save and except the “Limited Agency” created under this

Agreement, the Agency/ies appointed would be an independent Party

and neither Party is the legal representative of the other; further, the

Personnel of the Agency/ies and other Third Parties engaged to

perform any Services under this RFP are not the employees of IDBI

Bank.

Rights in Intellectual Property and Material

All the rights relating to the Trade Marks and Copy Rights in

respect of publicity work generated by the Agency on behalf of IDBI

Bank and paid for by IDBI Bank shall vest with IDBI Bank. Provided

that IDBI Bank would reimburse the Agency for any sums of

money paid for the assignment / licensing of the copyright by way

of fees, charges, or otherwise as provided by the guidelines,

regulations, rules, or policies of any professional body or

association, with prior approval from IDBI Bank.

All concepts, communications etc. created or conceived by the

Agency on behalf of IDBI Bank and involving name of IDBI Bank

shall not form part of any award or competition or promotion unless

prior written consent of IDBI Bank has been obtained therefor.

Confidentiality

Information provided under this RFP and subsequent Service

Agreement (if the Agency is selected) is confidential and neither Party

shall at any time either during the association or at any time thereafter

divulge either directly or indirectly to any person(s), firm or company,

business entity, or other organisation whatsoever, any Confidential

Information that the Other Party may acquire during the course of such

association or otherwise concerning the Other Party‟s business,

property, contracts, trade secrets, clients or affairs.

Indemnification

All applicants under the RFP absolutely, irrevocably and

unconditionally hereby indemnifies and undertakes to keep IDBI Bank


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and /or its directors, officers, employees, agents, and representatives

indemnified and hold harmless for all time from and against all

charges, costs, losses, claims, demands, damages, liabilities,

obligations, suits, judgments, penalties, proceedings, prosecutions,

litigations, or actions, financial or otherwise; at law or equity,

including the expenses of defending any claim of liability by any third

party, and from and against all actual damages sustained, whatsoever,

whether past, or current suffered or incurred by IDBI Bank and

or its directors, officers, employees, agents and representatives due

to reason of (a) breach, misconduct, omission, or (b) negligence on

the part of the Agency and or its directors, employees, in the

performance of the Services including, but not limited to, any claim

arising out of improper or illegal use or adoption or invasion or

infringement of the copyright or intellectual property right.

Termination

In the event of non-performance of the Agency as decided by the

Bank or any disputes or differences arising between the Parties

hereto on any matter / provision set out in this RFP and subsequent

Service Agreement for the selected Agency, the Parties shall try to

resolve the matter amicably inter se. The defaulting Party shall be

given notice of 21 days to alter the situation and resolve the dispute or

reverse the damage caused in any way.

In the event the defaulting Party does not comply with its obligations,

on the termination of the notice period, the Other Party shall be

at liberty to terminate the Agreement, without further notice, and shall

additionally have the right to claim any further rights available under

the law, including without limitation, the right to damages.

Upon termination of the Agreement, the Agency would promptly hand

over to IDBI Bank all Deliverable Items, including work-in-progress,

all “as is where is” condition subject to the mutual settlement of all

money due and payable to them being paid. During the period of

notification of termination, the Agency shall complete pending

assignments and IDBI Bank shall agree to settle the dues in respect

of assignments after completion thereof by the Agency, except if


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specifically instructed by IDBI Bank to act otherwise.

IDBI Bank would also have the right to terminate such Service

Agreement with three months notice without assigning any reason.

Limitation of Liability

Save and except as provided in “Terms of Compensation” and

“Termination” herein, neither Party shall be liable to the other for

any lost revenue, lost profits or other incidental or consequential

damages based on any breach or default under this Agreement.

Survival

In the event of the Termination of this Agreement (with the selected

Agencies) in whole or in part, the Clauses titled “Compensation”,

“Rights in Intellectual Property and Material”, “Indemnification”,

“Confidentiality”, and “Limitation of Liability” shall survive and continue

in effect and shall ensure to the benefit of and be binding upon both the

Parties, their successors and assigns.

Severability

Each of the above restrictions is separate and severable from the

other. Any provision, which is invalid or unenforceable, shall be

ineffective to the extent of such invalidity or unenforceability,

without affecting in any way the remaining provisions hereof.

Written Notice of change in name, form or control of either Party

The Agency shall provide IDBI Bank with prompt 30 days prior

written notice of any change in Agency‟s name, ownership, or form

of organisation. The Agency shall also provide IDBI Bank with prompt

written notice and in any event within a period of 30 days of the

occurrence of any event, which could jeopardize or materially impact its

ability to perform its obligations under this Agreement in a timely

manner.


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Force Majeure

If either Party is unable to perform its obligations under this Agreement

due to the occurrence of an event beyond its control (such as acts of

God, War like situations, Riots, Bandhs, Government actions,

Earthquakes, Cyclones, Typhoons, and other natural calamities, etc.),

that Party will not be deemed to have defaulted under this Agreement.

Each Party would use all reasonable efforts to enable performance

under this Agreement to continue. If a Force Majeure situation arises,

the Agency shall promptly notify IDBI Bank in writing of such conditions

and shall serve the notice on IDBI Bank within 15 (fifteen) calendar

days from the date of happening of Force Majeure and also submit all

necessary proof to the satisfaction of IDBI Bank and the time when the

Bidder is likely to resume its obligations. IDBI Bank shall decide the

happening of the Force Majeure and the decision of IDBI Bank shall be

final, conclusive and binding on the Bidder. Unless otherwise directed

by IDBI Bank in writing, the Bidder shall continue to perform its

obligations under the Contract as far as it is reasonably practical, and

shall seek all reasonable alternative means for performance not

prevented by the Force Majeure event. The decision of IDBI Bank in

deciding whether the event is force majeure or not is at the sole

discretion of IDBI Bank and binding on the Bidder. In such a case,

the time for performance shall be extended by IDBI Bank (but shall not

be bound to) by a period(s) not less than the duration of such delay. If

the duration of delay continues beyond a period of one month, IDBI

Bank and the Bidder shall hold consultations with each other in an

endeavor to find a solution to the problem and in the event of not

finding a solution, IDBI Bank shall be entitled to terminate the Contract

without being responsible or liable to any damages. Notwithstanding

the above, decision of IDBI Bank shall be final and binding upon the

Bidder.

The Agency to conduct as per Good Faith and as per Good Industry Practice

Notwithstanding anything contained in this Agreement, the

Agency shall conduct its obligations as an agent in good faith and

exercise reasonable care as per Good Industry Practice and for


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removal of doubt the degree of care shall in no way less than what it

is required as if it were a principal. While acting as an agent The

Agency shall be responsible to IDBI Bank for all acts of negligence,

and for consequences emanating from lack of exercise of reasonable

care. The Agency is bound to supervise the proper execution of

contracts entered by it on behalf of IDBI Bank as its agent.

Conflict of interest

The Agency shall strictly avoid conflicts with other assignments/jobs

or their own corporate interest and shall disclose to IDBI Bank all

actual and potential conflicts that exist, arise or may arise in the

course of performing the services after it becomes aware of that

conflict.

Sub Contracts

The Agency as and when required may sub contract the work with prior

approval of the Bank provided the intimation in writing of all

collaborations be given to the Bank. However, such notification shall not

relieve the agency from any liability or obligation under the contract. The

Agency shall be responsible for the performance of sub contractors

appointed by it.

Other Conditions

This document is meant to provide information only and upon the

express understanding that the recipients will use it only for the purpose

set out herein.

While this document has been prepared in good faith, neither the Bank

nor any of its employees make any representation or warranty or shall

have any responsibility whatsoever in respect of this document. Any

liability is accordingly and expressly disclaimed.

This document constitutes no form of commitment on the part of the

Bank

IDBI Bank reserves the right to appoint auditors to audit the books of

account of the agencies for transactions related to the Bank.

IDBI Bank shall have the right to avail Services from other agencies

as well and this RFP does not confer any exclusive rights to any


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Agency for Services rendered/to be rendered. Inter-se allocation of

work between the agencies in such case would be the sole discretion

of IDBI Bank and the decision of IDBI Bank in this regard shall be final.

It is clarified, as and by way of abundant caution that IDBI Bank will

have all ownership and / or license rights on all the ideas, concepts,

proposals, logos, designs, scripts etc developed by the Agency during

the course of this assignment as specified in the RFP and paid for by

IDBI Bank.

The Agency shall in respect of the Services, obtain prior written

approvals from the Designated Authorised Signatories of IDBI Bank,

in all cases, in respect of the form, the manner, the extent and the

wording of all publicity materials produced before taking any action

under the Agreement.

IDBI Bank would have the right to reject all or any of the applications

without assigning any reason for the same.

From the time the proposals are opened to the time of empanelment,

the agency / ies should not contact the Bank or any of its employees or

representatives on any matter related to the proposal with a view to

influence the examination, evaluation, ranking and empanelment. Such

an effort shall result in rejection of the proposal.

The agency empanelled will have to execute an agreement with the

Bank in the format approved by the Bank. The same will be provided

after finalization of empanelment. If the selected Agency differs / does

not agree on any conditions / terms of the contract, the Bank has the

right to appoint the next ranked agency without any obligation or

without assigning any reasons to anyone and shall not be held liable

for any losses or damages caused by such action.

Unless and until a formal Agreement is prepared and executed, this

Tender (RFP) together with the written acceptance of the Agency

thereof shall constitute binding Terms and Conditions between the

parties.


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INSTRUCTIONS FOR TENDERING

1. Before tendering, the Tenderers are requested to carefully examine the

Tender Documents, Terms & Conditions of Assignment, Specifications

and if there is or appears to be any ambiguity there in, they

should immediately refer the matter to IDBI Bank, for clarification.

2. (i) The Tenderer shall complete the annexed form of Tender and

information called for therein, and shall sign each of the documents with

date. The Authorised signatory of the Tenderer shall initial each page of the

Tender Document.

(ii) The Tender shall contain a name with designation, an address, Tel.

No., e-mail and Fax No. for serving notices required to be served to the

Tenderer in connection with the Tender.

(iii) The signed Technical Bid shall be placed in a sealed envelope clearly

marked “TECHNICAL BID- Name of Tenderer - Appointment of Advertising

Agency for IDBI Bank Ltd”. Similarly, the signed Financial Bid shall be

placed in a sealed envelope clearly marked “FINANCIAL BID-Name of

Tenderer - Appointment of Advertising Agency for IDBI Bank Ltd”. The

envelopes containing the Technical Bid and the Financial Bid shall be

placed in an outer envelope and sealed. This outer envelope shall be

super scribed “Appointment of Advertising Agency for IDBI Bank Ltd-

Name of the Tenderer.”

3. All forms may please be filled in Arial 12 Font in double spacing format.

4. The Tender shall be accompanied by the document proofs for qualifying

requirements in the same order, mentioned in the RFP. Documents not

required as part of the Tender should not be provided.

5. All certificates must be on respective letterheads.

6. For any clarification, the tenderer may contact Mr. Sunil Rao, DGM, IDBI

Bank, at (022) 66552214.


21

Annexure I

FORM OF TENDER-Technical Bid

The General Manager Corporate Communications Division Corporate Strategy and Communications Department IDBI Bank Ltd.

19th Floor, IDBI Tower, WTC Complex Cuffe Parade Mumbai - 400 005

Subject: Empanelment of Advertising Agencies for IDBI Bank- Technical Bid

Having examined the Conditions of Assignment for the above Contract,

i.e. Appointment of Advertising Agency for IDBI Bank, we qualify under the

minimum eligibility criteria and offer to undertake the work in conformity with

the Conditions of Assignment as stipulated in this RFP.

Sr No

Particulars Details

1. Name of Agency

2. Registered Address

3. Website address

4. Nature of entity (proprietorship/partnership/ private/ public etc)

5. Name of Proprietor / Partners / Directors

6. Date of Incorporation

7. Details of authorized contact person

Name

Designation

Telephone nos

Mobile no

Email Address

Fax no

8. Net worth (2014-2015)

9. Profit (2014-2015)

10. Gross capitalized Billing

2012-13

2013-14

2014-15

11. Other relevant information

We hereby certify that all the particulars given above are correct and true

to the best of our knowledge. In case at any stage, it is found that the

information given by us is false / not correct, IDBI Bank shall have the

absolute right to take any action as deemed fit without any prior intimation

to us.


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We undertake to complete and deliver the whole of the works

comprised in the RFP and agree to abide by the General Terms and

Conditions.

We agree to abide by the terms of this Tender from the date fixed for

receiving the same or agreed extended period and it shall remain

binding upon us and may be accepted at any time before the expiry of the

period.

Unless and until a formal Agreement is prepared and executed, this

Tender together with our written acceptance thereof shall constitute

binding Terms and Conditions between IDBI Bank and us.

We understand that the Request for Proposal (RFP) does not commit

IDBI Bank to reimburse the Participant for any costs incurred in submission

of this proposal. All statements in this RFP and any pre-contract

negotiations, understandings and agreements resulting from this RFP are

preliminary; consequently, IDBI Bank has no obligation to us until a written

contract is executed.

We understand that IDBI Bank has the right, without assigning

reasons thereof, to

i) Reject, amend, and modify any condition contained in the RFP

ii) terminate this RFP

iii) negotiate with one or more Participants

iv) Not award the assignment to any of the Participants and / or

recommence the entire process.

v) Contract with one or more Participants for any reasons whatsoever.

vi) Modify the requirements and terms of this RFP and request

revised proposals from some or all of the Participants.

We understand that IDBI Bank reserves the sole right to decide on the

number of agencies and the inter-se allocation of work between them.

List of documents attached with the tender (in the same order, mentioned in the RFP – Criteria for selection) a) Documents required as per 1 (a)

Name of document submitted b) Documents required as per 1 (b)

Name of document submitted

c) ……..


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(Please attach the documents in the same order in which they are listed above)

Signature of Authorised Person of bidding agency

Full Name & Designation of Authorised Person

Date:

Seal of Agency


24

Annexure II

FORM OF TENDER-Financial Bid

The General Manager Corporate Communications Division Corporate Strategy and Communications Department IDBI Bank Ltd.

19th Floor, IDBI Tower, WTC Complex Cuffe Parade Mumbai - 400 005

Subject: Empanelment of Advertising Agencies for IDBI Bank- Financial Bid

We hereby submit our Financial Bid for selection of Advertising Agency of IDBI

Bank Ltd. We unconditionally agree to abide by the Terms & Conditions specified therein.

Sr No

Particulars Details / Charges

In figures In words

1 Creative commission as % on gross media billing

2 Media commission as % on gross media billing

Total Commission (1+2)

We hereby certify that all the particulars given above are correct and true to

the best of our knowledge.

Signature of Authorised Person of bidding agency

Full Name & Designation of Authorised Person

Name of the Bidding Agency

Date:

Seal of Agency


25

Annexure III

(On letterhead of the agency duly stamped and signed)

DECLARATION-CUM-CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that the Agency has not been penalised or found guilty

in any court of Law and the agency has not been blacklisted / debarred

by any Central / State Government / PSU / Bank / RBI/ IBA / any regulatory

authority during last three years i.e. April 2012-March 2015 and April 2015

onwards till date

Further, this is to certify that our Agency does not have any legal, civil,

criminal, taxation and other cases pending against the company / agency

that may have any impact affecting or compromising the delivery of

services required.

Name:

Designation:

Date:


26

Annexure IV

(On letterhead of the client duly stamped and signed)

Date:

TO WHOM SO EVER IT MAY CONCERN

This is to certify that ____________________ is our empanelled

advertising agency for more than _______ years.

The performance of the agency is satisfactory during their tenure with us.

Name:

Designation: