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Reputelligence power point template lifecycle v3

Mar 18, 2018

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Page 1: Reputelligence power point template lifecycle v3

Reputelligence

Dominique C. Brack

Page 2: Reputelligence power point template lifecycle v3

• Once upon a time there where two pals

• Ignorance and

• Incompetence

Hi I am Ignorance I am

Incompetence

Copyright 2015 Reputelligence

Page 3: Reputelligence power point template lifecycle v3

They Asked The Business About Problem Management

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Page 4: Reputelligence power point template lifecycle v3

The Business Discussed

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And Tried To Understand

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The Business Answered

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Page 7: Reputelligence power point template lifecycle v3

THE PROBLEM LIFE CYCLE

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Page 8: Reputelligence power point template lifecycle v3

The Problem

• Problems (real- and digital world) usually follow a very specific pattern and dynamic. Understanding the patterns and dynamic behind will significantly improve resiliency. When does an incident become a crisis?

• Managing a massive crisis is very difficult because of the information asymmetry.

• Defining where you stand in a crisis is even more difficult.

Copyright 2015 Reputelligence

Page 9: Reputelligence power point template lifecycle v3

The Solution

• The lifecycle can be used as a management tool.

• Map your own crisis or problem to the lifecycle and manage it.

• Use the lifecycle to report up the chain of command

• Make risk management more transparent for executive management and non-professionals.

Copyright 2015 Reputelligence

Page 10: Reputelligence power point template lifecycle v3

Single

Event

Trend Systemic Request Claim Formal

Claim

Latent

Regulation

Settlement

LoF

LoI

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art

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Time

Activists

Scentists

Intellectuals

Academia

Public Media

Politicians

Press

Government

Bodies

GroupsCLM Zone

Personal

Involvement

LoI: Level of Influence

LoF: Level of Formalism

CLM: «Career Limiting Moves» Zone

Reputelligence™ Problem LifeCycle

Copyright 2015 Reputelligence

Page 11: Reputelligence power point template lifecycle v3

Reputelligence™ Problem LifeCycle

If we build the

Reputelligence™ Problem

LifeCycle together you will

know how to apply and use

it for your problem

management scenarios.

Copyright 2015 Reputelligence

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Reputelligence™ Problem LifeCycle

Let’s start with the X and Y axis:

1.One for time (X) and,

2.One for public interest or number of

involved parties (Y)

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Reputelligence™ Problem LifeCycle

Then we add the attributes

for the Y axis:

The attributes range from:

• Personal Involment to,• Government, Bodies and Groups

Copyright 2015 Reputelligence

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Reputelligence™ Problem LifeCycle

Personal

Involvement

Activists

Scentists

Intellectuals

Academia

Public Media

Politicians

Press

Government

Bodies

Groups

Copyright 2015 Reputelligence

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Reputelligence™ Problem LifeCycle

Then we add the attributes

for the X axis:

The attributes range from:

• Single Event to,• Latent Regulation

Copyright 2015 Reputelligence

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Reputelligence™ Problem LifeCycle

Single

Event

Trend Systemic Request Claim Formal

Claim

Latent

Regulation

Settle-

ment

Copyright 2015 Reputelligence

Page 17: Reputelligence power point template lifecycle v3

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Reputelligence™ Problem LifeCycle

A typical problem lifecycle curve

ranging from a single event

based on personal involvement

up to latent regulation with

governemnt involvement looks

the following way.

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Reputelligence™ Problem LifeCycle

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Reputelligence™ Problem LifeCycle

Couple more things we have

to add:

• Reaction time

• Level of Influence (LoI) and,

• Level of Formalism (LoF)

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Reputelligence™ Problem LifeCycle

LoF

LoI

LoI: Level of Influence

LoF: Level of Formalism

Reaction Time

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Reputelligence™ Problem LifeCycle

Now you have seen the

individual elements of the

Reputelligence™ Problem

LifeCycle.

Now we put everything

togehter!

Copyright 2015 Reputelligence

Page 22: Reputelligence power point template lifecycle v3

Single

Event

Trend Systemic Request Claim Formal

Claim

Latent

Regulation

Settlement

LoF

LoI

Pu

bli

c in

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st/

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lve

d p

art

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Time

Activists

Scentists

Intellectuals

Academia

Public Media

Politicians

Press

Government

Bodies

GroupsCLM Zone

Personal

Involvement

LoI: Level of Influence

LoF: Level of Formalism

CLM: «Career Limiting Moves» Zone

Reputelligence™ Problem LifeCycle

Copyright 2015 Reputelligence

Page 23: Reputelligence power point template lifecycle v3

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Reputelligence™ Problem LifeCycle

Oh I forgot something!

From experience the most errors

and failures are in the so called

«CLM» zone. If you are in this

zone you have to react fast,

decisive and strategic.

CLM Zone

Copyright 2015 Reputelligence

Page 24: Reputelligence power point template lifecycle v3

CLM Zone

• Characteristics:

– Everything is happening at light speed

– Hyper transparency is expected

– Dialogue are as important as information

– Within a crisis you have a million friends

– There are no secrets

– Update your CV

– CLM stands for „Career Limiting Moves“

Copyright 2015 Reputelligence

Page 25: Reputelligence power point template lifecycle v3

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Reputelligence™ Problem LifeCycle

Problem or crisis management

is a multilevel management task.

It requires your full focus and

effort as well as comprehensive

measuring and communication.It’s always asymmetrical Information «out»

there is usually not information in there (on your

side).

Copyright 2015 Reputelligence

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Reputelligence™ Problem LifeCycle

So what!

You can:

• Manage your problem

• Anticipate next steps

• Explain how a problem escalates

• Plan budget

• De-escalate

• Monitor situational development

Copyright 2015 Reputelligence

Page 27: Reputelligence power point template lifecycle v3

Who Is After You?

• Depending on the status you are in (single event, trend, etc.) different stakeholders will be after you.

• The following graphic shows who you should actively manage depending the status you are in.

• A problem in the first stages will attract bloggers and alike.

• A problem in a progressed state like claims or formal claim will attract politicians for instance.

Copyright 2015 Reputelligence

Page 28: Reputelligence power point template lifecycle v3

Single

Event

Trend Systemic Request Claim Formal

ClaimLatent

Regulation

Settlement

Level of

Formalism

Level of

Influence

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Activists,

Scentists

Intellectuals

Academia

Public Media,

Politicians

Press

Government

Bodies

GroupsCLM Zone

$ $$$ $$$ $$ $$$ $$$$ $$$Personal

Involvement

Investigative Journalist

Opportunists your competitors

Politicians

Seconds

Minutes Hours

Days

Weeks

Months

Up to 3 Month

6-12 Months

Years

Decades

Big4

Law/ Policy makers

Bloggers

Reputelligence™ Problem LifeCycle –Political view

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Page 29: Reputelligence power point template lifecycle v3

Dominique C. Brack

Copyright 2015 Reputelligence